Beer is a drink that is loved all over the world. True connoisseurs of it will always prefer a glass freshly filled from a keg rather than buying a bottle product. This drink is also called "live". It contains many useful substances for humans, if, of course, it is made in compliance with the technology by responsible brewers. Experts position draft beer as seasonalbusiness... Say what you like, but the demand for it is still greater in the warm season. When the July heat is on the street, the cash desks of the draft beer shops are quite decent. It is quite possible to sell about 10 tons in one summer month, even through a small retail outlet or a beer bar.
Where is the best place to locate a point of sale of draft beer?
As with any store, the success of a draft beer outlet lies in its good location. People who return home from work are willingly buying this drink, so it would be wise to open trade near residential areas. A good location is also considered a place near businesses, markets and grocery stores. It is prohibited by law to open such points of sale near educational, medical and sports facilities. When choosing a rented area, it is necessary to take this into account, otherwise the business will face difficulties.
How much money do you need to start a business?
If we talk about what is needed initially to open a draft beer shop, then it is quite enough to rent a space of 20 m². Its equipment will require 15-20 thousand dollars. To accommodate 12 taps, from which the drink will be poured, 10 m² is enough, the rest of the area will serve as a sales area. It is known from practice that a point of sale usually attracts buyers, where you can choose from 20-24 varieties. Consequently, the same number of cranes will need to be installed, and the optimal area for the store should be from 40 m². Furniture will also need a counter, and equipment - a cash register.
Equipment for the sale of beer on tap requires certain investments. Therefore, many entrepreneurs start their business by concluding agreements with a distributor of a manufacturer of a certain brand. Under the contract, they hand over equipment to the store owner, train salespeople, and provide marketing support. The company - the representative of the trade mark also guarantees the maintenance of the equipment. Due to the nature of the spill of the drink, the taps are often clogged, they need to be cleaned at least once a month.
If an entrepreneur takes an independent path and sells a product of several brands, then he will have to spend his own money on the purchase of equipment for bottling, refrigerators and other furniture. The equipment itself for the store of "live" draft beer will cost him no less than 10 thousand dollars.
Necessary equipment
The set of equipment usually includes:
- Gas (carbon dioxide) cylinder. It is necessary to displace the drink from the keg. A special food grade carbon dioxide is used. It is important to follow the bottling technology and control the degree of saturation of the beer with CO2.
- Reducer - equipment required to control the pressure emanating from the cylinder. He usually reduces it to 1-3 atmospheres from 60-80, which are created inside the container. It is necessary that this part always works properly. Failure to operate it can lead to a break in the hose and even a small explosion.
- A keg is a vessel made of steel. They come in from 5 to 100 liters. To comply with the technology and useful qualities of the drink, it is necessary that it be reliably sealed.
- Intake head. Carbon dioxide is fed into the keg through this equipment.
- Cooling device. This node is one of the most expensive in the system. It is capable of chilling from 15 to 400 liters of one type of beer per day. The price of the device also depends on the performance. The cooler is capable of maintaining the optimal temperature of the product during bottling at any air temperature; without it, business on this drink is simply impossible.
- Defoamer. It is installed next to the tap and allows you to easily fill not only a glass, but also a PET bottle.
- A beer column is an equipment through which the product is poured directly. The column plays an aesthetic role and can be designed for pouring one type of drink or several.
Unobvious features of the draft beer business
Selling draft beer has its own risks. The fact is that it is stored in kegs for no more than five days.... If the purchases are calculated incorrectly, then part of the product can simply be poured out. As a result, the business will suffer losses. However, along with this, it has undeniable advantages: stable demand for the product, small investment and a quick return on investment.
Beer is one of the most popular alcoholic beverages in Russia and the CIS countries. According to statistics, one drinker consumes about 50 liters per year. These are mainly men aged 18 and over. Our task is to understand how to meet this demand, namely to understand how to open a beer store from scratch.
Seasonality is very important!
Before you start planning your business, it is very important to realize that the beer shop is a seasonal business. In the summer, revenue increases rapidly by 40% -60%, and in the cold season, the store is open to zero. It's quite normal. The main thing is that it never works negatively.
If in the off-season the beer shop brings a lot of profit, then we can assume that you have achieved great success. We will tell you how to achieve this later.
Unfavorable market situation
In 2011, a law was signed that prohibits the sale of beer in stalls. Across the country, there has been an unmet demand for quick access to beer. It was then that some entrepreneurs sensed this and a boom in opening new beer shops began. Someone opened a couple of stores in the city and calmed down, and some looked in every possible way for means to open a dozen stores in order to multiply their profits.
To date, the boom has long passed and all demand is satisfied. Competitors have occupied all profitable points and it is not at all profitable to open next to them. However, if you want to break into this market, you have every chance to do so and come out with a good income. We will tell you in detail how to open a beer shop on tap and bypass all competitors in the paragraph “Step 1 - selection of premises and war with competitors”.
Restrictions
The alcohol trade has a number of restrictions that you should be aware of. These are not critical restrictions, because there are no strict prohibitions that would sharply limit our revenue.
Before starting the search for a suitable premises, you should understand where you should not open a beer store:
- In children's institutions - camps, schools, tourist centers, youth palaces
- In medical institutions - hospitals, ambulance stations, polyclinics
- In sports facilities - stadiums, sports facilities
- In crowded places - metro, stops, train stations, waiting rooms
It is allowed to open a beer shop at a distance of 25 to 150 meters from the above objects. Measurements are taken from the doors of your store to the territory or building of a prohibited object. Distance may vary from region to region. This issue needs to be resolved with local authorities.
In addition to the location in this business, there are the following restrictions:
- The room in which you will trade must be stationary. In other words, it should be located in a building with a foundation and communications.
- Warehouse and retail space must be separated.
- The sale of alcohol is prohibited from 23:00 to 8:00. Local governments may impose additional restrictions.
Where to open a beer shop: 3 options
As mentioned earlier, beer shops are allowed to open only in stationary premises, that is, to open, we need to find a building with a foundation and communications connected to it. There are three of the most popular and profitable options.
1. In a residential building
Some entrepreneurs are wondering if it is possible to open a beer shop in a residential building. The answer is yes, you can. Such a shop is designed for the target audience, which comes to your place on the way home and buys beer.
For more visitors, the entrance must be from the street side. Many people shop for alcohol in the dark, and in winter it gets dark much earlier. Therefore, you should not save money on a large and bright sign that can be seen from a distance.
The area of such a store will be about 50 square meters.
2. In the supermarket
Small grocery stores or supermarkets have a fairly large traffic. If in the previous case, customers purposefully go to your store in order to buy beer. In this case, customers buy beer along with some of their other purchases.
For work, it will be enough for us from 5 sq.m. up to 13 sq.m. It is best to be located near the entrance and exit.
Since the location in supermarkets has a high traffic, this option is less susceptible to seasonality. And perhaps in the winter you will have a good profit.
If you didn't manage to rent a supermarket for your beer shop, you can open it right next to the supermarket.
3. In a separate building
Luxurious beer shops are usually located in separate buildings. A lot of money is invested in quality logo, signage and renovation. The assortment is dominated by expensive sorts of beer.
If you want to choose this option, be sure to conduct a detailed analysis of the target audience of local residents. An open store in an unfortunate location may not be profitable at all. Typically, these beer shops are located in the city center.
Step-by-step instructions for opening a beer store from scratch
Starting your own business is a complex activity that requires careful planning. For the convenience of solving sequential tasks, you can draw up a checklist.
Check list:
- Selection of different room options
- Room analysis
- Competitor analysis
- Choosing the best room
- Conclusion of a lease agreement
- Registration of individual entrepreneur (OKVED 52.25.16)
- Registration with the tax office
- Assortment compilation
- Search for suppliers of beer and other products
- Search for equipment suppliers
- Negotiations with suppliers
- Creation of a design project
- Search for a construction crew
- Purchase of building materials
- Purchase of equipment
- Repair
- Mounting
- Selection of software for trading (1C)
- Purchase of equipment
- Equipment installation
- Signboard design
- Sign design order
- Sign installation
- Creation of forms of internal accounting
- Outsourcing accountant search
- We hire employees
- Opens a beer shop
By looking at the checklist, you can imagine what awaits you. Below we will go into more detail about some of the steps.
Step 1 - selection of premises and war with competitors
This step is the most important step if you want to open a beer shop and make money from it. At the beginning of the article, we talked about the fact that competitors have taken all the advantageous places and it is here that we will tell you what can be done about it.
Most likely you will not be able to compete with your competitors. If they have been working for more than one year, then they have proven themselves well and they already have regular customers. Regular customers can only be taken away by lower prices, but you will hardly be able to significantly lower prices.
It is especially difficult to deal with franchises that have spread throughout the city. If a person is faced with the choice to go to a store whose name he has already seen somewhere or heard your new beer store, the client will choose the first option.
So what can you do about it? It's simple, follow the real estate market and open your stores in new homes or neighborhoods. Also, you need to monitor the construction of new supermarkets. Try to become the first and only beer store in the area and then all the profit is yours.
Your target audience is the people who come to visit you on the way home. You shouldn't open a beer shop in office districts. Even if there is a very high cross, you will not get enough profit.
After you select and rent a room, you need to make repairs. It will be enough to spend about 100,000 rubles for this.
Step 2 - registration of an individual entrepreneur
In the early stages of an entrepreneurial career, we do not recommend starting an LLC. It is enough to register an individual entrepreneur by choosing OKVED for retail beer sales 52.25.16. The main advantage is simplicity. You will be automatically registered with the Pension Fund and FFOMS. And also, accounting will be much easier.
To reduce costs and, accordingly, increase profits, after opening your business, you must apply for the transition to UTII. It will be more profitable for us for two reasons:
- Calculations are based on the area of the room
- Reducing taxes through social security contributions
Taxation for UTII is considered relative to the area of the trading floor, while we do not count the warehouse. The sales area includes the space where the buyer is usually located and showcases with goods. Since the beer shop will not be very large, this taxation system is very beneficial.
What documents are needed to open a beer shop?
To create any business, you need to collect a specific list of documents. The beer shop is no exception.
No special licenses are required to work, but the following is required:
- Coordination with the Ministry of Emergency Situations on compliance with their requirements- a statement is written, then an inspector comes to you and if everything is fine with you, after 2 weeks you will receive the necessary document.
- Rospotrebnadzor notification on entrepreneurial activity- a completed written form is sent (Resolution No. 584, 16.7.2009)
Some people ask the question, do you need permission from the district administration? The answer is no! Local authorities can put you on the commercial register, but they cannot prevent the retail sale of alcohol.
Your store should always have a list of documents that you must issue at the first request of a client or an inspector:
- Conclusion of the Ministry of Emergency Situations
- Conclusion of Rospotrebnadzor
- Garbage collection agreement
- Certificates of conformity or product declarations
- Declarations on the volumes of retail sales of beer according to form No. 12
- Product References
- Commodity and transport waybills
In the consumer's corner there should be:
- Registration certificate
- Activity certificate
- Sale rules
- Law on Consumer Protection
- Book of reviews and suggestions
Step 3 - where to get the equipment?
To open a beer shop you need equipment. There are two options for purchasing it with their pros and cons:
- Buy. The disadvantage of this option is that you have to spend about 200,000 rubles.
- To rent. The huge advantage of this option is that you do not have to spend 200,000 rubles. This is especially true for novice entrepreneurs who have not yet mastered this area and do not want to make large investments. As a rule, the equipment is rented by beer producers, so you will be obliged to sell only their products.
It would be ideal if there is a popular draft beer brand in your city. Which is on everyone's lips, and which everyone buys regularly. It will be very profitable to get equipment for rent from such a brand. Customers will know what they are buying, and you will not have to invest 200,000 rubles.
Below you can find a list of the necessary equipment for a beer shop and its approximate cost.
| Name | Price, rub | Qty. | Cost, rub |
| Cooler for 6 circuits | 33.000 | 2 | 66.000 |
| CO2 cylinder with pressure reducer | 11.000 | 1 | 11.000 |
| Intake head | 2.500 | 12 | 30.000 |
| Column for 12 cranes | 5.000 | 1 | 5.000 |
| Defoamer | 3.500 | 12 | 42.000 |
| Tap | 2.100 | 12 | 25.200 |
| Fasteners and hoses | 3.000 | 3.000 | |
| Accessories | 5.000 | 5.000 | |
| refrigerators compartment | 25.000 | 1 | 25.000 |
| Bar counter | 15.000 | 1 | 15.000 |
| Furniture | 10.000 | 10.000 | |
| Total: | 237.200 |
Step 4 - select an assortment
According to statistics, lower classes of the population buy beer much more often than the middle class. We must take this fact into account and select several cheap varieties.
The following distribution works best:
- 50% - cheap varieties
- 25% - varieties of average value
- 25% - premium varieties
After opening your establishment, of course, you need to analyze which varieties are bought most often and adjust the procurement plan.
Good revenue will be brought by the sale of beer snacks:
- Chips, croutons
- Nuts
- And other snacks
No license is required to trade such goods, but the suppliers of these products must provide you with quality certificates.
Step 5 - hiring staff
Trading in beer is allowed from 8:00 to 23:00. It is not bought so often in the morning, which means that the working day can start at 10:00 and end at 23:00. It will be enough to have two sellers for work.
Special skills and higher education are not required from employees. This means that the total salary will be about 35,000 rubles. per month. All that a potential employee should have with him is a health certificate and a desire to work.
Step 6 - attracting customers
To attract customers to a beer store, you don't have to create complicated marketing plans. Everything is simple here. The best advertisement would be the store itself, which should be located in a passageway of a residential area.
The only thing that needs to be done is to draw a sign together with the designer and order it. Beer is very often bought in the dark, so the sign should glow brightly so that it can be seen even in the evening in the fog.
If you want to have regular customers, you can arrange tables and a TV on which sports programs will be shown. This is a risky move because your customers can sit in your store and get drunk. However, some beer chains use it to attract customers.
Expenses
We have finally come to the calculations, in this paragraph you will find out how much it costs to open a beer store.
| Name | Amount, rub |
| Upfront costs | |
| Equipment | 250.000 |
| Repair | 100.000 |
| First purchase of beer and food | 200.000 |
| other expenses | 50.000 |
| Total: | 600.000 |
| Monthly expenses | |
| Salary of 2 employees | 30.000 |
| Rent | 40.000 |
| Total: | 70.000 |
The initial cost of opening a beer store is 600,000 rubles, but this is in the event that you buy the equipment yourself. If you rent the equipment and save on repairs, then you can keep within 300,000 rubles.
The minimum investment for a beer store is 300,000 rubles.
Profit and payback
As we said earlier, this business brings the greatest profit in warm weather - about 5 months a year. This raises the question, is it profitable to open a beer store? The answer is as follows, if during these 5 months you will go out to a very good profit, and the rest of the time go at least to zero, then it will be profitable.
Beer mark-up ranges from 50% to 100%. To go to zero, we need to sell about 2500r of beer every day, so the income will be 70,000r. and we can cover our expenses.
On average, if a good place is chosen, a beer shop brings in about 60,000 rubles. net profit and pays off in about 10 months.
The idea of opening a bottled beer store in Russia is promising, and therefore popular. According to statistics, it is beer that is the leader in the list of the most consumed alcoholic beverages. In addition, today our country occupies the 4th place in the alcoholic beverages market, the quality level of which has changed for the better in recent years.
Market analysis and location selection
"Live beer" differs from ordinary goods in glass and bottles in many advantages: full taste, smell and better quality and is considered more attractive to customers. All this plays into the hands of businessmen who decided to create their own brewery. But let's deal with the main problems, risks, and most importantly the costs of such a case.
Absolutely all people in a settlement or city cannot buy beer by weight. Here, like any other product, there is a certain circle of customers: middle-aged men and women. Based on this indicator, you need to choose a place for your store.
Consider a few of the most commonly used options for the beer business:
- beer shop - a specially equipped building for retail sale of goods;
- a beer section in a supermarket, the area of which is usually rented;
- the beer pavilion is a separate shopping facility with communications, storage facilities.
Most often, at the initial stage, entrepreneurs prefer to rent a building, however, the most profitable option is considered to be the opening of a beer pavilion, since according to the established laws of the Russian Federation, you need to pay 1,800 rubles per square meter to register a room for rent, and a fixed amount of 9,000 is charged for its registration. rubles. If you are going to create a beer point in a supermarket, get ready to reckon and rely on the rules and requirements of the owner.
The location of the beer store should be closer to the sleeping areas of the city, young people, parks, recreation areas, the main transport highway. There are several nuances related to legal restrictions:
- If this is a residential building, then it must be transferred to non-residential status.
- Retail trade is possible only in stationary facilities.
A beer shop should not be located in a "restricted area", that is, a place located next to children's organizations, educational institutions, sports facilities, hospitals, train stations, airports, military facilities.
Pay attention to the income level of the residents of the selected area, because with the right knowledge you will be able to better form the range of products offered, and the competitiveness of existing outlets.
The main provisions of the project
The development of a business project is impossible without the competent creation of its main stage - a documentary base. There is no need to obtain special permits and approvals (SES, administration, other bodies) for opening a beer business, it is enough to notify the Rospotrebnadzor body about the start of activities. However, it must be remembered that organizations and entrepreneurs must know and follow sanitary rules, fire safety rules, which can be found in the Rospotrebnadzor authorities.
Next, you should register a legal entity or individual as an entrepreneur with the tax authority. More often, lawyers advise to establish an LLC, which will reduce the future costs of constantly tightening rules for individual businessmen.
In the future, the main papers in the beer store will be documents indicating the source of receipt and confirming the quality and safety of the products sold, the availability of appropriate conditions for its storage and sale.
It is equally important to choose a good beer supplier. Experts believe that it is more profitable to buy a drink from a manufacturer if you already own several outlets. It is better for novice entrepreneurs to cooperate with distributors, since their mark-up is low, but there is a delivery service to the buyer's store. Here are some tips to help you choose the right supplier.
- Criterion. It is not always necessary to buy products with the lowest price for the assortment of beer you need. If the price is low, and delivery is paid, then it will not be cheaper.
- Advice. Terms of sale and delivery
- Price. Choose a supplier with a flexible pricing policy, that is, the possibility of a deferral and the availability of discounts.
Additional services for the provision and maintenance of bottling equipment will also be a big plus. To reduce shipping costs, opt for local manufacturers. Before signing the contract, find out about the experience of the supplier, ask for delivery notes, certificates of conformity, or for all types of beer.
When you decide on a building, a supplier, complete all the necessary documents and make repairs, you need to go to the next paragraphs of the business plan.
Equipment and personnel required for operation
The mandatory list of equipment should include a cooler that maintains the temperature of beer, a rack for installing taps, a counter, a refrigerator, kegs for transporting beer from a supplier and storing products, a beer tap, a special hose, gas cylinders and a pressure reducer that maintains the pressure level. All this equipment does not have to be bought immediately, but can be leased, the monthly cost of which usually ranges from 2-10% of the price of new equipment, depending on the type of equipment.
Recently, thermal chambers or kegerators have become increasingly popular. With a beer storage system in a separate, centrally cooled room, there are a number of advantages:
- The system allows you to reduce the cost of equipment (chillers) and rent. Especially noticeable for large spots - from 30 varieties with good flow.
- Unpleasant odors are eliminated from the retail space.
- Not only the connected kegs are cooled, but also those that are being replaced.
As for the commercial equipment, here you need a cash register, scales, a universal display case for displaying goods and tables with chairs if you plan to sell beer on tap in mugs.
For the normal functioning of a beer store, 2-4 sellers are enough. Their number depends on the work schedule and the number of clients. When hiring, pay attention to the ability to communicate with customers, knowledge of the types of beer, or at least a vision of the difference between the offered assortment. We advise you to give preference to former bartenders. A person's appearance is also an important factor; it should be attractive. Do not forget to monitor the work of your staff, as often the revenues of a beer store on tap suffer from the tricks of the sellers. However, if the employee's wages are decent, he is unlikely to want to cheat the employer and clients.
How the store is advertised and attracted customers
First, you need to create a positive store image. The original name, external and internal design will help in this. On the street, it is necessary to make an outdoor sign with a catchy slogan and a price list for drinks, which should attract not only pedestrians, but also drivers. Decorate themed display cases and provide good lighting. The interior should be made in the same style; branded clothing for sellers is welcome.
Even at the initial stage, you can find regular customers, the bright opening ceremony with tasting of beer varieties, coupons and discounts to the first customers will help in this. To further attract people, it is worth conducting certain services, for example, ordering beer by phone, home delivery. A WEB-page on the Internet, all kinds of promotions and gifts to customers will not hurt.
Possible dates for opening a beer outlet
Opening a quality store in a short time is not an easy task. Businesspeople will have to face a number of problems and delays that we dealt with earlier. Difficulties can arise if you do not have experience in this area.
For a faster return on investment, it is better to open a draft beer store in spring or summer, because it is during this period that the demand for this drink increases.
Thus, it may take 1-2 months to open a beer point.
Fixed and variable costs
Consider the costs of a businessman who wants to open a tap store and lease a building. Initial expenses will be associated with paperwork, purchase of the necessary interior items and assortments, and the organization of advertising.
- IP registration: 100 rubles
- Repair: 50,000 rubles
- Purchase of chairs and tables: 15,000 rubles
- Sign order: 30,000 rubles
- Outdoor advertising: 15,000 rubles
- Equipment: 200,000 rubles
- Purchase of assortment of beer: 100,000 rubles
Total: 410,100 rubles.
In the future, the costs will go to the development of the enterprise, the payment of taxes, salaries to sellers, and the improvement of product quality.
- Rent: 30,000 rubles
- Salary (including insurance premiums and tax): 100,000 rubles
- Raw materials: 250,000 rubles
- Advertising: 5,000 rubles
- Monthly costs: 385,000 rubles
- Profit before tax: RUB 95,000
- Tax: 14 250 rubles
- Net profit: 80 750 rubles
According to the analysis of the market and the experience of the entrepreneurs of the beer business, the profitability of the business is 30%, which is an excellent indicator, and the payback period is six months. During this time, a beer store on tap will rise and be able to bring substantial net profit.
As a result, we advise a novice businessman to take a responsible approach to creating their own business plan and not to forget about the main risks of production: seasonality, shelf life of products, control by government agencies.
In contact with
Capital investment: 460,000 rubles.
Payback: 7-12 months.
There is a demand for beer all over the world, but some countries especially revered this drink.
Among them is Russia, where, according to statistics, they consume only 2.5 times less beer than Czechs and Germans who are fans of the foamy drink.
The quality of bottled beer leaves much to be desired, and it does not differ in a wide variety of tastes.
As a result, real connoisseurs and gourmets who value beer for its taste are increasingly preferring draft beer.
Such serving of a drink is possible only in cafes, bars or specialized beer shops.
It does beer shop business plan a sought-after document among novices and sharks of the entrepreneurial business.
It is difficult to single out the target audience of consumers, because every second adult is ready to pamper himself with a tasty drink.
Still, the "core" is made up of men 25-50 years old, mainly office workers.
Advantages and Disadvantages of a Beer Store
Obviously, any business idea has its weaknesses and powerful strengths.
It is important for an entrepreneur to know about them and be able to assess whether they will become an obstacle in his case.
Beer shop business plan: planning
Interesting fact:
Beer is one of the world's oldest brewed beverages, dating back to the early Neolithic or 9500 BC
The main task for which a business plan for a beer outlet is made is not even getting credit funds or investments to open a business.
The document is needed to plan what stages will have to go through before opening a store, how long it will take and what kind of risks can hinder the promotion of a business.
Consider the main sections that help a novice businessman build a scheme for organizing and developing a beer store.
Required documents for a beer shop
The list of documents that are needed for a beer store depends on the location of the TT.If you open a point in a separate building, you will need:
- The entrepreneur must or LLC. Each option has advantages and disadvantages.
- If the premises are rented, it is necessary to conclude a contract with the owner of the established form.
- SES and Goszharnadzor will have to evaluate the premises and issue their conclusions, which allow the store to work.
- Conclusion from Rospotrebnadzor.
- Contracts are also concluded with all employees of the outlet.
- The store must have a cash register with permits.
If you rent a place for a beer business in a shopping center or supermarket, the owners of the leased areas are in charge of obtaining permits.
However, the entrepreneur in this case needs to obtain permission to trade in beer.
Street beer trading may only be carried out with the permission of local authorities.
Requirements of SES and State Fire Inspection for a retail outlet
A business cannot be opened without obtaining the appropriate permits.The necessary stages of preparation of the premises and their implementation should be included in the business plan of the beer shop.
Entrepreneurs who ignore these rules will sooner or later face checks that will entail huge fines.
For beginners, this risk can be fatal and lead to the closure of the point.
An example of inspection requirements for a room:
| SES | State fire control |
|---|---|
| Walls and floors will need to be covered with washable tiles. The paint used must be non-toxic. | There must be an emergency exit in the room, which must not be obstructed or blocked. |
| In addition to ordinary lighting (natural and artificial), there must be emergency lighting. | All employees must be instructed and know how to act in the event of a fire. |
| Heating and power supply systems must be installed in the room and operate properly. | The store should be equipped with evacuation plans, fire extinguishers and fire detectors. |
A complete list can be found by contacting the Authorization Authority directly.
Marketing section for a business plan
Why do some firms close after half a year of operation, while others scale up their activities and occupy a place on the market for decades?One of the reasons is a well-thought-out marketing strategy.
The planning of promotion methods and market analysis is allocated a separate section in the business plan of a beer store.
Competitive advantages over other beer shops
As mentioned, there is fierce competition in the beer business.
To stand out from the rivals, it is important to correctly present USP (unique selling proposition) and advantages over other points.
Let's imagine three competitive advantages that can get customers to come to this particular beer store, and not another:
| Advantage | Description |
|---|---|
| Buyers club | The bulk of the beer shop's customers are people living or working nearby. Issuing discount cards with the first purchase or any other inclusion in the loyalty program will turn casual visitors into regular guests. |
| Range | People are looking for new flavors, including in beer. Introduce new varieties to the assortment. Also, don't forget the assortment of snacks that best complement the frothy drink. |
| Savvy sellers | The format of a shop selling draft beer appeared on the Russian market not so long ago. Therefore, few of the clients can boast of a good knowledge of varieties. Vendors who are beer savvy and can provide helpful advice will add a few points to the popularity point. |
Advertising in the business plan of a beer shop
Using an advertising strategy for your business is vital.Guerrilla marketing can be used to keep your ad investment to a minimum.
But you can't refuse it at all.
At least until word of mouth is promoting the outlet.
Use methods like this:
- grand opening of the store with music and balloons;
- bring beer in small batches, but regularly;
- the assortment should contain drinks of different price categories;
- when issuing cards to regular customers, record their numbers, to which you can then send SMS messages.
Equipment for a beer shop
It is worth buying equipment only when you are absolutely confident in the long-term business.If opening a retail outlet is an experiment, and finances are limited, it is better not to risk it and rent it.
The list of equipment, the cost and the name of the suppliers must be reflected in the business plan of the beer store.
To start you will need:
| Name | Qty |
|---|---|
| Draft beer taps | 1 |
| Beer cooler | 1 |
| Snack counter | 2 |
| Beer kegs with hoses | 10 |
| Gas cylinder and reducer | 5 |
| Fridge | 2 |
Cash machine  | 1 |
Staff in a beer shop business plan
The staff for a beer shop requires a small amount: it is enough to hire 2-4 people who will work in shifts.They must have experience in customer service, operate equipment, and have a large knowledge base of beer.
If you have opened an LLC to organize a beer store, you will need to invite a specialist for accounting.
However, for a small point, there is no point in hiring a full-time employee.
This work can be outsourced.
Timetable for opening a beer store
The calendar plan must be included in the business plan of the beer shop.
It will allow you to understand at what time the outlet should open and notice if something goes wrong.
| Event | 1 month | 2 months | 3 months |
|---|---|---|---|
| Business registration | |||
| Business model development | |||
| Retail outlet design: interior, equipment connection diagram, order a sign | |||
| Signing a lease agreement | |||
| Renovation work, equipment of premises | |||
| Staff recruitment | |||
| Launch of an advertising campaign | |||
| Beginning of work |
Financial section of a beer shop business plan
Financial calculations are called the most important section of a business plan.They allow you to calculate the approximate amount of capital investment.
After all, until the outlet pays off, you will have to invest from personal funds.
The costs of opening a beer store in the business plan
| Expenditure item | Cost, rub.) |
|---|---|
| Total: | RUB 460,000 |
| Registration, paperwork | 25 000 |
| Renovation and interior design | 75 000 |
| Purchase of equipment | 200 000 |
| Creation of a commodity stock of beer | 100 000 |
| Unaccounted expenses | 60 000 |
Current monthly expenses at a point of sale
Risks of opening a beer store
In the business plan, it is also necessary to note the potential risks that can affect the operation of the beer shop.It is necessary not only to be aware of these dangers, but also to calculate actions to minimize them.
Possible risks:
Live beer has a short shelf life.
If you do not have time to realize the entire game, you will simply have to merge it.
If you risk selling sour beer, you will spoil your reputation.
Oddly enough, it is practically undeveloped in the west.
This means that you will not have examples and guidelines other than your competitors.
Experts differ on the future of beer shops.
Someone is betting on the further development of the idea.
Others predict an impending decline in demand.
A young entrepreneur shares his experience of running a beer business in the video:
Payback periods for a beer shop business plan
The average mark-up for domestic beers is 100%.This indicator and the approximate sales figures of an average outlet allow us to conclude that the beer store will pay off in 7-12 months.
This is an impressively short time frame!
It is important to consider that the level of sales will drop sharply in winter.
Therefore, it is important for an entrepreneur to acquire a financial "safety cushion" and a customer base.
But in the summer, revenue can grow up to 300,000 rubles per month.
The draft beer trade attracts with a low investment threshold and a quick payback period.
However, this industry comes with a number of risks and pitfalls.
That is why it is so important to compose beer shop business plan before embarking on an idea.
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A business in the trade area is always a profitable way of earning money, promising good profits and stable income. In our previous article, we have already discussed, and came to the conclusion that this method of earning is very profitable and highly profitable. Therefore, we continue the topic and consider the next no less profitable idea of earning - bottled beer as a business.
Draft beer as a business: advantages and disadvantages
- High demand. Beer is a drink that is incredibly popular among the population in many countries around the world. The production and sales of beer only increase every year, which allows us to conclude that this way of earning, in our time, is very profitable.
- Small investment. Depending on the chosen field of activity, the costs of implementing a business idea will differ significantly. Thus, you have the opportunity to engage in the production or sale of beer exclusively. If, for example, you decide to start brewing beer, you will need to purchase the appropriate equipment, which is not cheap, but the profit in this case will be quite high. The second option is selling beer on tap, this is a more affordable way of earning money that does not require large financial investments, therefore, it is perfect for novice entrepreneurs.
- Competition. Probably the most significant drawback of the bottled beer business is the rather strong competition in this area of activity. Naturally, the huge demand for products cannot but affect the desire of entrepreneurs to earn money by opening their own business. It should be noted that most of the consumers go to factories that specialize in beer production, and only a small part of the customers go to private breweries. But this is quite enough in order to receive a stable profit from this business. Therefore, even in spite of serious competition in the field of brewing and selling beer on tap, this business has been and remains quite profitable.
Thus, having dealt with the advantages and disadvantages of the draft beer business, we can conclude that this type of earnings is quite profitable and suitable for both large cities and small settlements.
Related Videos Related Videos
Business plan: beer on tap
Before you open a beer stall and start selling a drink for bottling, you should study in detail all the advantages and disadvantages of this business. Therefore, I recommend that you draw up a business plan, which will display all the nuances related to the implementation of the chosen idea.
Stages of a business plan for the sale of draft beer
- Business idea analysis. In this section, you must study demand, competition, determine the profitability of the idea;
- Business registration. Particular attention should be paid to the collection and execution of the necessary documents for opening a beer point;
- Premises for rent. It is required to conclude a lease agreement in order to obtain an activity permit;
- Equipment. You should purchase the necessary equipment for selling beer on tap;
- Search and recruitment of personnel;
- Financial expenses. In this section, it is required to calculate in detail all the costs of implementing a business idea, as well as to determine its payback period;
In the last section of the draft beer business plan, a concept for expanding the business should be developed, as an option, opening a network of beer outlets around the city.
Business registration
The collection and execution of documents is a rather lengthy process, but you cannot do without it. In the previous article, we talked in detail about what documents will be needed to start activities. But in the case of beer, there are some special nuances worth mentioning.
To begin with, you need to decide on the material and legal form of activity. I recommend that you stay on the sole proprietorship (individual entrepreneurship).
After registration, it is required to conclude a lease agreement. To do this, you should contact your local authorities to obtain a site and permission to open a beer point. Or choose a simplified option - rent a place in a shopping center, supermarket, store.
You also need to obtain permits from the SES and the fire service for the compliance of the premises and equipment with norms and standards.
After completing all the documents and obtaining permission, you can proceed to the next stage - renting premises and buying equipment for a beer stall.
Premises for rent
Beer stall. Surely everyone perfectly understands what a beer stall is. This is a small mobile tent in a crowded area of the city, where fans of the intoxicating drink can buy a variety of beers on tap. Opening a beer kiosk is a seasonal business that operates during the warmer months. Its advantages are that opening a beer stall does not require serious financial investments. In addition, you can always move your kiosk from place to place, thereby providing yourself with a good seasonal income.Beer point. As for such an establishment as a beer point, the principle of operation is the same here - selling beer on tap. The only difference is that the beer point is located indoors (supermarket, shopping center) and operates all year round. Naturally, opening a beer point is more expensive than a stall, but in this case your business will no longer become seasonal, but will bring constant profit.
Do not confuse a beer point and a pub. A pub is a place that only sells drinks. As a rule, there is no place for drinking beer there. Thus, financial costs are significantly reduced, because you do not need to rent a large room where many clients could accommodate.
Equipment for a beer point
Draft beer as a business is a promising business with a small investment and a quick payback. The main financial costs in the implementation of this idea are the lease of premises and the purchase of equipment and the purchase of the drink itself for sale.
Let's take a closer look at the equipment required to sell beer on tap.
As for the equipment, it is provided by the brewers with whom you enter into agreements. Therefore, at the initial stage, one should stop at selling one brand of beer. In this case, the manufacturers will provide you with all the necessary equipment and provide you with detailed instructions on how to use it.
Suppliers
As for the suppliers involved in the production and sale of beer, there are quite a few of them on the market. Therefore, you should carefully study the pricing policy, as well as the quality of the drink. You should not save on it, because the demand for a drink depends on the taste of beer, and, accordingly, your profit.
Beer production scheme
Staff
Depending on the area of the outlet, sales volumes, you should decide on the number of personnel. One employee may well work in a small mobile kiosk. As for the beer point, at least two people are needed to serve customers, a loader and a cleaning lady.
Business profit
Draft beer as a business is a type of income that can provide you with a stable income.
Income is the percentage earned in the process of selling a product. When calculating profit, it is worth taking into account the costs of buying a drink, paying staff, paying taxes. All that remains is your income.
As a rule, the mark-up for draft beer is 100%. If you sell bottled drinks, then the margin is significantly less, about 30-50%. The approximate payback period for the pub is 1-1.5 years.
I wish you business success and quick profits.
