Selling pet supplies is a lucrative business, because pet supplies will always be in demand - people do not spare money for it. Such a business can also be associated with the main source of income - an offline pet store.

An online pet store has its advantages over an offline store. Firstly, opening such a business will cost an entrepreneur cheaper, because there is no need to rent a space with shelving for a store, spend money on signs, even a warehouse may not be needed if selling via dropshipping.

What is needed to create an online pet store?

To begin with, you need to be well versed in this topic. You will sell products that the health and life of animals can depend on. Therefore, the availability of qualified staff in the store staff is very welcome.

We advise you to provide free online consultation to buyers. So everyone will win: both satisfied visitors who bought exactly what was required in their situation, and you, because the average check with competent expert advice usually grows.

Most likely, the pet store will have a wide range. Clients will need not only personal communication with the manager, but also textual information about caring for pets. Therefore, make sure that on the pages of your online store customers can find all the information about food, vitamins, and accessories for animals. What else to write about? About training, toys, sterilization, types of food, diseases, vaccinations - about everything that may be of interest to loving owners.

Attentive attitude to the needs of your clients, quality advice, good articles will work for your reputation, and over time will bring you positive reviews and many satisfied clients.

How to open an online pet store from scratch: the technical side of the issue

First you need to choose CMS- the platform on which your store will be created. We recommend our own development - ImageCMS Shop, which will provide you with all the modern functionality for developing your business in e-commerce. System overview.

The structure of the store itself can be standard. But we advise you to split the products into sections for different animals.

On design worth paying special attention to. It must inspire confidence, match the goods. The decor should be typical of a pet theme.

Choosing a ready-made template will be much cheaper than making an individual one from scratch. Many companies that develop an online store offer ready-made templates. A collection of our ready-made designs can be viewed.

And here is a selection of templates for an online pet store:

Next, you should choose domain for your online pet store. This is a symbolic name that is displayed in the user's browser bar when they visit your store. Choose a domain that will be associated with your company, with the theme of the world of animals, with goods for pets. For example: goodspet, zoomir, fannyzoon, zoomarket etc.

The next step is buying hosting, the place where your online store will be hosted. We recommend our own development - imagecmshost.com. This hosting ensures the uninterrupted operation of the largest online stores and corporate sites. There are optimal tariff plans and a free trial period.

Where can I find suppliers of pet supplies?

There are several options for providing your online store with goods.

The easiest option for aspiring entrepreneurs with a small budget is the already mentioned dropshipping. With this sales scheme, you will not need to purchase goods or rent a warehouse. In fact, you will simply coordinate orders and deliveries to customers from your suppliers' warehouse. In this case, the product will be found exactly through your store. You can read more on the topic here:

• Dropshipping suppliers for online stores: how to find in Russia and Ukraine.

And the last option is import from Europe from trusted brands.

After the question of choosing suppliers is closed, the process of active promotion of the online store follows. This is done with the aim of making your site visible on search engines. It takes a lot of time and money to get store pages to good positions in the search, but without this, all the previous work will not make sense. After all, in order to become a client of your company, you must at least find it.

One of our managers is ready to advise you on the creation and promotion of online stores. Contact the chat!

* Calculations are based on average data for Russia

700,000 rubles

Initial attachments (mini-market)

200,000 - 300,000 ₽

20-25%

Profitability

From 6 months

Payback period

Pet shops have been and remain one of the most popular ideas for small businesses, from which small retail outlets can still oppose themselves to large chains. What does it take to open a pet store?

Your own pet store is perhaps one of the most popular business ideas that comes to mind for aspiring entrepreneurs. Starting a small pet store requires a relatively small investment, and the business itself is simple to organize and run compared to many other types of small business.

Resistance to crises is considered one of the main advantages of pet stores over other types of retail. Surprisingly, it’s a fact that it’s easier for owners to cut back on their own food expenses than switch them to cheaper food for their beloved pet. Therefore, the unstable situation in the Russian economy is easier for pet shops than for other types of retail.

How to register a pet store

The most convenient organizational and legal forms for opening a pet store are individual entrepreneurs and LLCs. There is no consensus as to which form is preferable. But for newcomers in business who do not plan to work on a large scale and engage in wholesale sales, the best option is an individual entrepreneur. The fundamental difference between these two options is that in the event of debt obligations, all personal property of the entrepreneur can be called upon to fulfill them. The owner of the LLC is responsible exclusively for the authorized capital of the legal entity, which is 10 thousand rubles (50% of which may be the funds of the project initiator, and the second half - the funds of the attracted investor).

The IP opening procedure does not require much time and money. Detailed information on registering an individual entrepreneur can be found in this article. It is recommended to choose the simplified system (STS) as a form of taxation. An application for transferring it (by default, you are assigned a general taxation system) is submitted along with registration. If you are going to conduct only retail trade, then upon registration you will be able to select the OKVED code 47.76.2 "Retail trade in pets and pet food in specialized pet stores".

As additional codes according to the latest classification (OKVED-2) for a pet store, you can choose:

47.19 Other retail sale in non-specialized stores

47.73 Retail sale of medicines in specialized stores (pharmacies)

47.74 Retail sale of medical products, orthopedic products in specialized stores

47.78 Other retail sale in specialized pet stores

47.89 Retail trade in non-stationary trade facilities and markets of other goods

47.91 Retail trade by mail or Internet

47.99 Other retail sale outside of pet shops, stalls, markets

53.20.31 Activities of courier delivery by various modes of transport

Earn up to
RUB 200,000 a month having fun!

Trend of 2020. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

To open a pet store in the selected room, you will need to obtain permission from the SES and fire supervision. Also keep in mind that in order to sell medicinal products for animals, that is, veterinary products, you will need a license, as well as a secondary or higher veterinary education. The same license is used when opening a veterinary pharmacy. In connection with this requirement, small pet stores are often limited to the sale of feed and other pet products, the sale of which does not involve licensing.

If you intend to trade in animals, you will also need appropriate veterinary certificates. All animals presented in the pet store must undergo a veterinarian examination, as a result of which a certificate is issued, which confirms the absence of diseases in animals.

Choosing the format and premises of the pet store

You should start looking for a room even before the registration procedure for an individual entrepreneur, since registration is carried out within 3 days, while finding a place may take more than one month. First, decide on the format of your store. There is no clear classification of those, but conventionally, several types of retail outlets can be distinguished.

kiosks and small counter-type pet shops with a narrow assortment. The most common format for pet stores. Most often these are retail outlets with a minimum area (10-15 square meters), where consumer goods are sold - food for cats and dogs, pet care products and a minimum set of accessories.

pet shops with a wider range of pet supplies- counter-type or self-service shops of a larger area (usually from 20 to 70 square meters), where not only consumer goods can be sold, but also rare and expensive feed, animals, veterinary drugs, etc.

highly specialized pet shops- shops focused on a certain type of animals, for example, for goods for lovers of aquarium fish, amphibians and reptiles, shops for rare and expensive food, etc. Pet shops with a narrow assortment are found only in the largest cities of the country, in small cities such points are unprofitable.

For the most part, pet goods take up little space, so you can easily place a fairly wide range of them on an area of ​​20-30 squares. The amount of rent will depend on the region, location, area, room conditions, traffic and many other factors.

Average lease of commercial premises of various sizes in Russia, rubles *

* according to the analysis of ads on the Avito website as of 03/20/2019

The place must meet several requirements:

convenient location;

proximity to busy roads (and preferably a veterinary clinic);

high cross-country ability;

lack of competitors nearby.

Ready-made ideas for your business

Before you start looking for premises, study the density of competition in your city using services with online maps. As a rule, it will be highest in the city center, but new sleeping areas may lack pet stores.

The most difficult thing for single pet stores is to coexist and compete with chain stores: prices in the latter will be much more preferable and entice customers. But networkers are mainly concentrated in the largest cities in the country. For example, in Moscow, according to the 2GIS service at the end of March 2019, there are 975 pet stores, and more than 68% of them are chain stores - that is, those that have 2 or more retail outlets. Moreover, a little less than half of this number (423 points) falls on large retail chains, numbering at least 20 pet stores. At the same time, if we compare the Moscow market with the Krasnodar market (169 pet stores), we can note that the share of chain pet stores does not exceed 38% (64 pet stores). Moreover, exactly half of this number (32 stores) falls on the two largest chains in the city.

Ready-made ideas for your business

In addition to the area, the location of your pet store is also important. It can be opened in a separate building (on the ground floor, in the basement) or in a shopping and entertainment center (SEC). The latter option would be ideal if it were not for the high cost of rent, as well as the increased risks of the emergence of competitors from the number of networkers, with whom it is difficult to compete in prices. But a pet store in a separate building has one advantage over a point in a shopping center: pet owners can enter it along with their pets. This is important if you are also going to sell clothes for dogs, which need to be tried on before making a purchase.

When choosing a place for a store, study the traffic (traffic is calculated on weekdays in the morning, afternoon and evening, as well as on weekends at different times). It also takes into account the presence of direct and indirect competitors, their range and pricing policy. If all conditions are satisfactory, a lease agreement is concluded. The main thing that you should find out after you find the desired premises is why the previous tenants did not settle down in the old place. Good seats are usually not empty.

How to correctly form an assortment of a pet store

A convenient location is undoubtedly a plus for your pet store, but far from the only condition for its success. People have to find not only your store, but also the product they need in it. Therefore, carefully consider the range of products that will be presented in your store. Regardless of its format, product groups usually remain unchanged. These are food and various delicacies, animal care products (shampoos, brushes, nail clippers, etc.), accessories and medicines. In addition, clothes and furniture for pets are in good demand (mainly houses for cats, scratching posts and beds for dogs).

What exactly will be included in a particular product category, which brands to choose and which price category to focus on, depends on the area where your outlet is located. In this case, the preferences of the inhabitants of the region and the species diversity of animals are of decisive importance. It is almost impossible to predict in advance which feed will "go" and which will not, as well as analyze how many bird, fish or rodent lovers live in your area.

In part, a rough picture can be obtained by carefully studying the range of other similar pet stores located nearby, but this does not always work. As entrepreneurs themselves note, in one district of the city, for example, dogs of large breeds may prevail, and in another - small ones (however, here a relationship can be established. For example, by counting the number of private houses in the yards of which large dogs are often kept for protection, and apartment buildings, whose residents usually have small animals), residents of one area prefer to keep birds, and residents of another - rodents ...

Ready-made ideas for your business

Generally speaking, in the first place in popularity among domestic animals among Russians are cats and dogs, there are about 30 and 20 million of them in Russia, respectively. However, there is a lot of competition in this segment. Rodents and birds are much less common. Feed and equipment for keeping amphibians, insects, reptiles and fish can also be included in the assortment, but these positions should not only not prevail, but also occupy some significant share of the assortment. They can become a competitive advantage if the rare pet lover comes to you looking for something that he could not find in other pet stores in your area.

Pet products in high demand:

dog food;

cat food;

cat litter;

insect and tick repellent (including collars);

shampoos for animals;

"bones" and other delicacies, toys;

ammunition for dogs;

carriers for cats, cages, etc.

The most popular items in a pet store are pet food and litter. Therefore, these positions sometimes account for up to 80% of the total assortment. But you won't earn much on them, since the mark-up on them is less than on other positions.

Therefore, the optimal ratio between feed and accessories in the assortment of the outlet is 50% to 50% or even 60% to 40%. For feed, again, preferences may differ, so at the very beginning of work, do not try to save money on the purchase of goods by purchasing feed in large packages at once. It is better to try to cover a larger assortment range, albeit in small quantities (this applies not only to packaging, but also to the number of positions). Let in the first weeks you have to travel more often to buy goods at the wholesale base or contact suppliers, but you will not accumulate illiquid assets, which will be difficult to get rid of later. You can also consult the suppliers on the selection of the assortment of the pet store, having found out the list of the goods most bought from them.

To find out the preferences of your customers, do not forget to ask your store visitors what kind of pets they have, what kind of food they prefer. Offer them the service of purchasing large packs of feed on order, which will be more profitable for them than buying feed by weight or in small packages. Keep in mind that large packaged foods are usually purchased by owners of adult dogs and large breed puppies. But cat lovers and small dog owners prefer to take food in small bags, because, in their opinion, in large bags it quickly disappears. Inside the pet store, observe the principle of separation of goods, showcases for cats and dogs must be decorated separately.

If your pet store is located in the city center, in a shopping and entertainment center (whose visitors are usually more paying) or close to a beauty salon for animals (in large cities there are also such specialized establishments), then you can also include a small number of products in the assortment. of the premium segment - stylish clothes for small dogs of the Chihuahua breed, Toy Terrier, Pomeranian, unusual carrying bags, etc. But nevertheless, it is better to bring these categories to order, offering customers to choose the things they are interested in from catalogs.

As for suppliers, it is better not to get hung up on the products of one company, but to buy products from different companies, choosing where the prices are cheaper and the range is wider. The store owner should go to negotiations with suppliers himself in order to evaluate the goods and agree on the best conditions.

Pet shop staff: requirements and salary levels

In a store that exclusively sells food and accessories, there are no staff requirements. However, if there is a trade in veterinary drugs, then you need to have a certified specialist in the field of veterinary pharmaceuticals with a higher or secondary veterinary education and work experience of at least 3 years. In any case, experience in sales and working with people is also highly desirable.

A pet shop assistant should know almost everything about animals in order to help the buyer with the choice of food, medicines, vitamins and flea remedies. Since the majority of pet owners are amateurs, the sales assistant should be able to promptly recommend to buyers the products their pets need, which are often forgotten by the former, for example, flea remedies - anthelmintic agents. Most often, the responsibilities of sales assistants in small pet stores are quite wide: they are engaged in displaying goods, and working with the cash register, and advising buyers, and keeping order.

Pet shop employees are usually paid according to the salary plus percentage of sales. On average across Russia, judging by the advertisements on the website hh.ru, employers offer pet shop employees a salary of 27,000 rubles.

In Moscow and St. Petersburg, salaries can be 2-2.5 times higher. The number of employees and their schedule is determined depending on the size of the pet store and the opening hours. For a small pet store, even two sellers are enough. It is possible to reduce the cost of salaries when the store owner himself becomes the counter. In addition to paying salespeople, you need to consider the costs of an accountant, who is best outsourced. For a wide-format store, it is worth considering the separation of duties and the hiring of an administrator, sales assistants, a cleaner, etc.

Pet store franchises: pros and cons

Starting a franchise store can be a rewarding step not only for aspiring entrepreneurs, but also for those looking to save money on purchases. One of the key benefits of buying a pet store franchise is the ability to get discounts and networker privileges. Due to the fact that the chain buys large volumes of pet goods, it has a solid discount from suppliers. Often, distributors themselves open pet store chains.

Usually companies offer roughly the same franchise package. In addition to exclusive terms of delivery, it includes assistance in the selection of premises and the formation of an assortment, rules for displaying goods, advertising materials, and a staff training program. Thanks to the franchise, it is much faster and easier to resolve the issue of documents for the trade in veterinary drugs and animals, since some of the papers are already in the parent company. Often, a franchisee has the opportunity to connect to a ready-made online store.

Since cooperation with a large company usually involves a large lump-sum contribution, not everyone is ready to go to buy a franchise. Do not over-emphasize the brand of the company. The most expedient purchase of a franchise will be only if the chain's pet stores are available in your city, and the network itself is popular with the population. Otherwise, a brand from another city will mean absolutely nothing to a local buyer.

Calculating the income and expenses of the pet store

What investments will you need to make in a pet store?

To open a small counter-type pet shop with an area of ​​10 sq. meters in the region, it will take 400-500 thousand rubles. The opening in the mini-market format will require about 700 thousand rubles. If we talk about opening a pet store with an area of ​​50 sq. meters, on average, it will take from 1.5 million rubles, and a large store with an area of ​​100 square meters or more will need at least 2.5 million rubles.

Start-up costs, in addition to purchasing goods for a pet store, include repairs (the design of pet stores does not play a big role, therefore investments in this article are not large), racks, showcases, cash equipment and software. Racks are selected depending on the types and dimensions of your products. Keep in mind that large packaged feeds take up a lot of space. In order to save space, they are usually placed on the floor. Small bags of food are displayed on the racks, and various small items (toys for animals, medicines, treats, accessories, etc.) are displayed on the showcase. It is also desirable to include 2 months rent in the starting costs.

For the purchase of commercial equipment for the premises of a pet store with an area of ​​about 50 sq. meters will require about 100-150 thousand rubles. Glass showcases can be made to order. One glass box will cost 10-15 thousand rubles, but in any case it will be more profitable than installing anti-theft equipment, which costs at least 70-80 thousand rubles, plus materials for marking each commodity item.

In practice, the daily revenue of small pet stores rarely exceeds 10-15 thousand rubles, while pet stores of a larger area can sell for 30-80 thousand rubles a day. The average mark-up on products sold is 50% (depending on the product category, it can fluctuate between 35-65%). For the most popular items (popular food and toilet fillers), the margin is usually less (15-25%), and for less demanded items it can sometimes reach up to 200%. The optimal inventory is determined by the amount of inventory balances in the amount of two months' proceeds at purchase prices.

It is easy to calculate that a store, for example, with an area of ​​30 square meters, working with two employees and an outsourced accountant, will not go into a negative if the revenue exceeds at least 150 thousand rubles per month. The key costs of the main period will be employee salaries (about 90 thousand rubles including deductions) and rent (about 30 thousand rubles). Pet stores, regardless of format, begin to pay off no earlier than six months later. The profitability of a pet products business is usually at the level of 20-25%.

According to the owners of pet shops, one should not hope for big profits from one point. Having decided on the assortment, having worked out the sales technology, having received the most favorable conditions from suppliers, entrepreneurs, as a rule, open the next similar store in another area of ​​the city. A good profit will be brought by at least three to five retail outlets located around the city.

122 people are studying this business today.

For 30 days, 186014 times were interested in this business.

Calculator for calculating the profitability of this business

The initial investment amount is 1 565 617 rubles.

Break-even point reached in the sixth month of work.

The payback period is from 15 months.

2. Description of the business, product or service

It is necessary to understand that there are several formats of pet stores:

1. The simplest and most budgetary solution would be to open a small pet store that will sell food, accessories, pet care products, etc. In this case, you do not need to obtain a license and prepare a package of permitting documents, and in addition, a small room of 15 sq. m .;
2. The next type implies not only the sale of products for animals, but also the sale of the animals themselves. In this case, requirements are put forward for the area, personnel, assortment of the pet store. It is also necessary to prepare a package of documents for obtaining a license;
3. The third format is a highly specialized store. For example, it might be a business that specializes in aquarium fish. The assortment will include not only fish, but also aquariums, feed, veterinary drugs, books. Sales consultants must have the appropriate level of education and have excellent knowledge of all information regarding the breeding and keeping of fish. The number of additional services can include the manufacture of aquariums to order, their maintenance. As a rule, the margin in highly specialized stores is higher than in wide-profile stores due to the uniqueness of the goods provided and the comprehensive consultation of sellers.

This business plan will consider the opening of a wide-profile pet store, offering customers the largest range of goods and services. Let's define the main activities of the pet store:

• Sale of animals:

Turtles;

Guinea pigs;

Rabbits;

Parrots.

• Sale of animal feed;
• Sale of cages, aquariums and terrariums;
• Sale of medicines;
• Sale of toys and accessories for pets;
• Sale of fillers and trays.

Opening hours of pet shops: daily from 10:00 to 21:00.

3. Description of the sales market

In order to provide quality customer service, you need to understand who exactly uses the services of pet stores.

The main consumers are:

Pensioners. According to the Levada Center, this type of client most often gives birth to mongrel cats and dogs, as well as fish, so it is most likely that they will purchase food and medicine for their pets;

Working people buy animals both for themselves and for their children, mainly cats, dogs, rodents, parrots, aquarium fish;

Lovers of exotic who hunt rare species of domestic animals (for example, snakes). You may not have them in stock, but it is advisable to have contacts of suppliers who, in the case of ordering an exotic animal, will deliver it to you, and you will be able to satisfy the requests of the visitor.

Depending on the needs of customers, it can be segmented as follows:

Customers looking for a certain type of pets;

Customers in need of pet medication;

Customers who went to get food;

Buyers looking for accessories for their pets.

As a percentage, the needs of your target audience look something like this:

You can also segment your customers based on how they found out about you:

Customers who live in the neighborhood of your store, who are attracted primarily by geographic proximity;

Clients who found out about you through Internet resources and are ready to come to you if they were attracted by something in your institution (for example, promotions);

4. Sales and Marketing

5. Production plan

Let's outline the main stages of starting a pet store.

1. Registration with government agencies and obtaining a license

Due to the fact that pharmaceuticals will be sold in your pet store, you must obtain a license from your regional office of Rosselkhoznadzor. In order to do this, you need to decide which organizational and legal form your organization will belong to. To obtain a license, an individual entrepreneur must have a higher or secondary veterinary education, so if you do not have one, then it is more expedient to open an LLC. All calculations of this business plan will be made on the basis that the pet store is registered as an LLC. The package of documents for obtaining a license is as follows:

• Charter;
• Certificate of registration of a legal entity with a tax authority (TIN);
• Certificate of state registration of a legal entity (OGRN);
• Lease agreement or certificate of ownership of the premises. If the premises are leased, then, in addition to the contract, you must provide a copy of the landlord's certificate of ownership;
• Sanitary and epidemiological conclusion on the compliance of the premises with licensing requirements;
• Receipt for payment of the state fee;
• Diploma of education of the employee appointed responsible for the sale and storage of veterinary drugs. If there are several employees - all documents listed below are submitted for all;
• Veterinary Pharmaceutical Specialist Certificate;
• Diploma (certificate) on completion of refresher courses;
• Employee job description. The duties must clearly indicate that he is engaged in the storage and sale of veterinary drugs;
• Instructions for the disposal (return) of identified expired drugs, falsified or illegal copies;
• A copy of the work book to confirm the length of service;
• Director's order on the appointment of a person / persons responsible for the storage and sale of veterinary drugs.

In order to sell animals, it is necessary to obtain accompanying veterinary documents that are issued for all types of animals in order to confirm their health, identification and epizootic well-being of the territory from which they are exported for presentation by their owners during transportation and at the point of destination.
Veterinary certificate No. 4 must be for animals purchased within the city, and veterinary certificate No. 1 for animals brought from other regions of Russia. Each of these certificates is stored in the store and issued for a group of animals, i.e. it can list many species (for example, rabbits 10pcs, budgies 20pcs). State veterinary clinics are obliged to issue such certificates free of charge, but they will probably take money not for a certificate, but for examining animals or tests. Animals that did not arrive at the store (for example, those born in your establishment) may not be accompanied by certificates. You also need permission from the Sanitary and Epidemiological Station and the Fire Department, and permission from the Trade Office is required to open a retail outlet. Since the package of documents is quite extensive, it is advisable to contact a specialized organization that will deal with their registration and submission, the cost of services will be about 60,000 rubles.

2. Search for premises and repair

For a pet store, you can pick up a room on the basement or first floor of the house. Due to the fact that trade in animals will be carried out, the minimum size for a room is 80 sq. m. It is necessary to make sure that there is a platform near the store where it would be possible to walk with the animals from the cages, since they need fresh air. For renting such premises, mortgage at least 70,000 rubles. Most likely, the room will need fresh renovation, as well as a modern ventilation system, because feed and animals can emit an unpleasant odor. The cost of the repair is 150,000 rubles.

3. Search for suppliers

Pet suppliers are found in wholesalers, markets, on the Internet, in directories of enterprises in your city. You may be able to take the goods directly from the manufacturer's factory if it is available in your area or from an official supplier of imported goods to Russia. In this case, you will be sure of the quality of the product, and prices will be lower than those of dealers. Often, animals for sale in the store are taken from nurseries that breed certain individuals. If there are no nurseries in your city, you can search in other cities. Strive to work with trusted suppliers and reliable nurseries, so you protect yourself from possible claims about poor quality products or late deliveries.

4. Purchase of the necessary equipment and inventory

To open a pet store, you need the following equipment and inventory:

Name	Quantity	Price for 1 piece	total amount
Retail store equipment
Scales for the sale of loose feed
Cash machine
Exhibition aquarium
Exhibition cage
Equipment for the content of goods
Refrigerator for storing drugs
Fish storage aquarium
Turtle storage aquarium
Rodent storage cage
Parrot storage cage
Feed storage vessel
Animal water storage tank
Furniture and equipment for staff
Wardrobe
Microwave
Electric kettle
Total

5. Personnel search

First of all, you need to find qualified professionals who will consult buyers and sell your product. It is best to search for employees through specialized portals, as they provide access to resumes, reviews and other useful information. Registration on the portals as employers is paid, the cost is not less than 15,000 rubles. You can limit yourself to message boards (for example, Avito), it will cost less. You will also need a cleaner and an accountant; you can search for them both on paid sites and on free resources (groups in social networks).

6. Marketing policy

6. Organizational structure

7. Financial plan

Investments in opening a pet store are as follows:

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Equipment and inventory
Registration of LLC
Contribution to the authorized capital
Making a seal, opening an account
Obtaining a license, processing other documents
Cash register registration
Promotion of the group in social. the network
Website creation and promotion
Total			1 327 220

* Depreciation is charged on a straight-line basis over 3 years.

The total initial investment is RUB 1,565,617.

Sales will be carried out in the main areas: animals, feed, medicines, equipment for animals, accessories. The assortment of goods presented in the pet store can be represented as follows:

Let's present a sales plan for the main areas:

Animals

Feed

Aspiring entrepreneurs are often looking for how to start a pet store from scratch. This is a very promising business sector: the market for pet products is growing by 20% every year. The article presents the advantages and disadvantages of such a case, a list of permits, step-by-step instructions, as well as the calculation of investments for opening your own pet store.

Opening a pet store is a promising business that promises a quick return on investment. Most pet supply stores return on investment in 12-18 months, and some return much faster. But the short return on capital is not the only benefit of trading in pet products.

Among the advantages is the growing demand: animals are kept in every third Russian family. In addition, most people, even in conditions of economic instability, do not reduce the level of spending on their pets. Thus, the store can count on a steady flow of customers, even in unfavorable times.

For many, trade in pet supplies gives them the opportunity to do what they love and help animals. There are many pet product manufacturers nowadays, so each store can form a unique competitive assortment. Another advantage of this business is a small list of permits - it is much smaller than that of a standard grocery store.

Opening a pet store is a promising business sector that promises a payback in 12 months

As for the shortcomings, the main one is high competition. Private and chain pet stores are already operating successfully in most Russian cities. Feed and fillers are sold in grocery hypermarkets. In most cases, they cover demand. That is, a beginning store will have to immediately indicate its competitive advantage: products from new manufacturers, low prices or promotions, self-service, online orders. Another disadvantage of the industry is the specific smell of animals and goods in the store premises. It may seem frivolous, but sometimes this factor affects the selection of personnel.

If in the store, in addition to products for pets, live animals are sold, you will have to take full responsibility for their health and maintenance. Sick unkempt animals in an institution can become a pretext for legal proceedings, not to mention a permanently damaged reputation.

What documents and permissions are needed

Any business in Russia must be conducted legally, trade in goods for animals is no exception. Therefore, for the opening and operation of a store, an entrepreneur will need registration package of permits:

1. Statutory documents: certificate of registration of an individual entrepreneur or LLC, TIN certificate, letter of assignment to OKVED, premises lease agreement.
2. Permission from the Sanitary and Epidemiological Service.
3. Fire Inspection Permit.
4. Pharmaceutical license (for the sale of medicines for animals, including flea collars and worm pills). To obtain, you will need to pay a state fee - 7,500 rubles.
5. Veterinary certificates from the State Veterinary Administration, only if the store contains and sells live animals. For each animal, a separate certificate is issued confirming its health.
6. The production control program, the contract for waste disposal, the contract for disinfection and deratization, sanitary measures logs - everything for Rospotrebnadzor.
7. Personnel documents: contracts, work books, medical books with a medical examination and a mark on the passage of sanitary training.

Just like in any other outlet, the pet store must have an evacuation plan in the event of a fire and a consumer corner formed. These documents are drawn up according to standard rules. The formation of the entire set of permits can take up to 6 months and will require 20-25 thousand rubles.

Careful placement of a diverse assortment attracts buyers with different income levels

Step-by-step instructions for opening a pet store

This section presents step-by-step instructions for opening a pet store. We will analyze step by step how to choose a location, what you need to know about the range of products and other important aspects of starting a business in the field of pet products.

Choice of location and premises

The correct choice of the location of the store largely depends on its success in the market. It is better to locate a point of sale with goods for animals in a place with high traffic of buyers. The best solution would be to rent an area in a shopping center. There are always a lot of potential customers here who can provide the store with profit even on weekdays.

Which area to choose? The size of the store directly depends on its assortment. If an entrepreneur plans to sell several categories of popular food, medicine and toys, a space of 15-20 square meters is sufficient. But if the store offers customers a wide range of feeds of different price categories, medicines and related products, as well as live pets, 50-70 square meters will be required.

Of course, the room must be connected to all communications and equipped with a good ventilation system. Poor ventilation will prevent you from effectively dealing with specific animal and feed odors. This problem is guaranteed to scare away buyers and provoke a conflict with neighboring retail outlets.

An important selection criterion is the ability to adjust the lighting: you need to strike a balance between bright light for buyers and comfortable conditions for animals. The optimal solution to the issue of light is 200-300 lux in the area of ​​counters and 100-150 lux in the area with pets.

Name selection

After selecting the premises, you can choose a name for the store, order a company sign and print advertising posters. When choosing a name, follow two rules. Firstly, in the name of the store it is useful to make a reference to the animal world. This will help shoppers know right away that the outlet is offering pet products.

Secondly, you cannot use names officially registered as trademarks. A fine is provided for this. You can check whether the name is formalized as a trademark / brand name on the website of the tax office or through special online services.

If the store offers customers a wide range of feeds of different price categories, medicines and related products, 50-70 square meters will be required

Assortment of goods

The standard assortment of pet store products includes the following items:

1. Feed from different manufacturers, from economy class to prestigious brands.
2. Fillers for various types of toilets, as well as for cages and aquariums.
3. Bowls, drinkers.
4. Medicines, medicines, vitamins, biological additives.
5. Trays, brushes.
6. Accessories (collars, leashes, clothing).
7. Carrying bags.
8. Toys, houses, mattresses, scratching posts.
9. Bird or rodent cages.
10. Aquariums and plants for them.
11. Shampoos and other cosmetics.
12. Rodents (rats, mice, chinchillas, hamsters, guinea pigs).
13. Birds (parrots, canaries).
14. Rabbits.
15. Fish.
16. Turtles.

Staff recruitment

The most optimal working time for a pet store is twelve hours, that is, from 9 to 21 hours or from 10 to 22 hours. In this mode, employees work according to the "2 through 2" schedule. Depending on the range of products, from 1 to 3 people will be required.

A good option for the formation of a staff is the principle of "1 person at the checkout, 1 consultant in the hall." No special education is required to get a job at a pet store. You can understand the range and operation of cash registers in 2-3 days. However, having a veterinary education would be an advantage. Such a specialist will be able to competently advise buyers and create a good reputation for the store. It is permissible to hire senior students.

Before opening a pet store, all employees must undergo training to learn:

• work schedule;
• the assortment of the store, the differences between different varieties of feed;
• rules for the use and prescription of medicines for animals;
• rules for caring for animals in the store;
• regulations for working with cash registers.

Most Popular Products in Pet Stores - Feed and Fillers

Calculation of financial investments (business plan)

Is it profitable to open a pet store? Trading in goods for animals is quite profitable: the average trade markup for any product is 50%. Thus, the mark-up on feed and medicine starts from 20%, on accessories - from 40%, and on toys and houses it can exceed 100%.

Pet products are in stable demand, so you can recoup your investment in 12-16 months. Consider a pet store business plan with calculations:

Conclusion

Even novice entrepreneurs can open their own pet store. This is a promising business because the demand for pet products is growing steadily. The amount of initial investment is 700,000 - 800,000 rubles. Before opening, it is important to obtain all permits from Rospotrebnadzor, State Veterinary Inspection and Fire Service. With a good organization of trade, investments will return in 12-16 months of work.

Almost every family has a pet. Many have a cat or dog, a hamster or budgerigar, exotic reptiles, aquarium fish and turtles at home. Who is not kept in apartments now. Recently, it has become very fashionable to have Madagascar cockroaches, snakes, chinchillas, iguanas and even chameleons. There is no limit to human fantasy.

Each person goes to a pet store and buys a pet for themselves based on their preferences and wallet capabilities. When purchasing an animal into your home, do not forget about the responsibility that you take upon yourself. You will be required not only to give affection and love to your pet, but also to take on certain responsibilities for caring for him.

Animals act on a person as a kind of sedative. They are able to create an atmosphere of warmth and comfort in the house. If you come home from work tired and irritated, then seeing the kind and loyal eyes of your four-legged friend, you will understand that life is good.

Looking to start your business from scratch and wondering where your knowledge and skills will come in handy best? Try starting a pet store from scratch. The demand for these goods has always been and will remain. Even if the economic situation in the country is not very favorable, people will never give up their pets.

This type of entrepreneurial activity attracts many businessmen. The reason for this is quite simple: a pet store will be in demand in any locality, even the smallest one.

The importance of a business plan for opening a pet store

How can you make capital selling pet supplies? You can get an answer to this question by drawing up a detailed business plan of a pet store with calculations. When opening any business, first you need to understand its essence, decide what exactly you plan to sell to customers.

A novice businessman can go down the wrong path, starting immediately to sell animals and accessories. This, of course, brings a good profit, but do not forget that it will take money to leave them, and you do not have too much of them yet. For the maintenance of one thoroughbred cat, for example, it costs about 3.5 thousand rubles a month. This is not counting cages, vaccinations at the veterinarian, etc. Therefore, it is better to start with various little things and feed.

A business plan is a description of the future concept of your business... He will not allow you to deviate from your goal. With its help, you can calculate the opening costs as accurately as possible, calculate all possible risks and prospects. By sticking to your plan, you will not miss a single detail. Finally, another advantage of a business plan is that it will help you attract people who want to invest their money in the development of your business.

Hence the conclusion: step-by-step instructions "How to open a pet store" - your first step on the path to success. Without it, your actions may be unsure.

When drawing up a business plan, you need to follow the following instructions:

• your store;
• analyze the market and the possibilities of potential buyers in your city;
• study your competitors well;
• study your target audience;
• describe the organization of the entire workflow;
• describe the service and product being sold;
• make the necessary financial calculations.

Market analysis. Competition

Before you open a pet store, study the market, if possible, try to analyze the mistakes of competitors. If there are already similar stores in your locality, do not worry - it means that there is a demand for this type of product.

Despite the periodic difficulties in the economy arising in our country, the domestic market for products for animals is one of the most promising. This market segment is quite resilient to economic downturns. Even if you have to cut the expenditure side of the family budget, rarely will anyone agree to cut the cost of a pet.

There are over 30 million domestic cats and about 22 million dogs in Russia. Leading experts of the zoo market unanimously argue that the growth in demand for products for animals is constantly growing. The annual growth of the pet food market is 25 - 30%.

The competition in this business is quite high. The market for pet products is completing its formation. His state at the moment can be described as "on takeoff."

By lowering the price of your products a little, you can lure competitors' buyers to yourself. Pay attention to what products are missing from your opponents' store and place a bet on it. Customers love to be presented with gifts. Small trifles presented to the customer can play a decisive role in the future when choosing a store. Providing ancillary services (such as grooming animals, nailing cats and dogs) will generate additional income.

Don't forget that many people don't have time to shop. If you organize the delivery of goods to your home, this will be a significant plus for your business.

Goals, objectives, target audience

Target, which every future owner of this business should set himself, is to meet the needs of the city's population in goods for animals. You will need to try to make sure that the assortment of goods on the shelves of your store pleases the buyer, and customers do not go to other retail outlets in search of the things they need.

You need to strive to fulfill the set before yourself tasks, namely: attracting customers by various methods, improving customer service, increasing and updating the range.

Knowledge target audience Is half the battle. In this case, the target audience of this business is quite large and diverse. As we have already said, everyone loves animals, and almost every Russian family has a favorite animal. And all of them, as you know, want to eat, need care products, vitamins, toilet fillers, etc. Therefore, you will always have clients.

What documents are needed to open a pet store?

The documents must indicate that you will be engaged not only in retail trade, but also in services for the public. You cannot do without this if you decide to open a small atelier in the future, where you will sew clothes for our smaller brothers, or a grooming salon, where you can trim an animal, wash its ears, eyes, and brush its teeth.

After you are issued in your arms, you will need to register with the Pension Fund and the Tax Office to obtain status. If you plan to trade in veterinary drugs, you will need to obtain additional permits. To sell medicinal products, you must have a veterinarian on the staff of your enterprise; you will need a special license. To sell animals, you also need to obtain a permit.

At the moment, individual entrepreneurs in retail trade work on, but on one condition: the retail space should not be more than 150 sq. M. If this condition is not met, then you need to go to (in this case, all income and expenses are taken into account).

Pet shop assortment

The assortment of the product should be aimed at the buyer with an average income. Your store should have a wide variety of products. Without which no pet store is possible:

• feed for all types of animals;
• drinkers, bowls, feeders;
• toys, combs, shampoos;
• special literature on the rules of keeping animals;
• accessories for the aquarium;
• leashes, collars, muzzles;
• toilets and fillers for them;
• vitamins;
• houses for pets. Mattresses for dogs. For cats - nail sharpeners;
• anthelmintic agents;
• flea drops;
• drops for ears and eyes;
• contraceptive drugs;
• if your store is close to the private sector, do not forget about things like mineral feed for farm animals and equestrian supplies.

Attraction of buyers

In order to attract buyers to your store, you must fulfill the following requirements:

Is it profitable to open a pet store?

In order to find out the estimated income level, you need to make a list of all costs. The average markup for a product in a pet store does not exceed 30%. The highest mark-up can be set for medicines and accessories (from 50 to 100%). For a hot product - no more than 20%.

We understand that the exact figures for costs and payback will depend on many individual factors. Therefore, consider approximate costs for a medium-sized store in a city with a population of about 500,000:

• repair of the premises and the sign - 200,000 rubles;
• purchase of commercial equipment - 100 - 150,000 rubles;
• stock of goods - 1,500,000 rubles;
• working capital 250,000 rubles.
• Total: 2,100,000.

Now about arrived the same store monthly:

• revenue - 1,000,000 - 1,100,000 rubles;
• cost of goods - 758 620 rubles;
• gross profit - 341,379 rubles;
• expenses - 219,500 rubles;
• UTII tax - 20,000;
• net profit - 100,000 rubles.

Payback will directly depend on the money invested in the opening and on the volume of sales. A small store will pay off in about 6-7 months. A large store will pay off in at least 2 years.

Profitability pet store - 20-25%. These are pretty high rates.

Your store will only be profitable if it is in the “right” location and the customer service is professional.

As far as prices are concerned, they should not be higher than those of competitors. The range of products must be constantly updated and the quantity of goods must be replenished. If you follow these guidelines, opening a pet store will bring you good profits.

Did the article help? Subscribe to our communities.