Minimalistic graphics. Functional minimalism in web design: history, rules of application and best practices. Conclusion based on criteria

Minimalism as an art style originated in the 60s of the last century. America became his homeland. The main features of minimalism are simplicity of forms of expression, as well as a literal, objective approach.

The author of the term “minimalism” was the British philosopher and art critic Richard Wollheim. He identified this direction by analyzing the work of artists who in their works pursue the least possible intervention in the world around them.

The origins of minimalism lie in movements such as pop art and suprematism. The development of the direction was also influenced by the work of K. Malevich and the trends of the Bauhaus school.

Main features

Gradually, minimalism moved away from all other painting styles. As a result, its main features were formed. This is primarily the expressiveness of colors, as well as smoothness and geometricity.

Russian constructivism, in the wake of increased interest in it, encourages artists to widely use industrial materials to express their ideas. Paintings are often characterized by asymmetry, repetition of various geometric shapes. The space of the painting is, as a rule, simple and unloaded.

Color in minimalism serves the purpose of zoning space, rather than expressing emotions or conveying mood. The movement is also characterized by a lack of subjectivity and realism: the artist strives for the viewer to independently perceive the object.

Refusal of the necessary in favor of the most necessary

Another feature of minimalism is the desire to demystify art in order to be able to identify what is its fundamental basis.

In the foreground, minimalists have a form with which they convey the depth of color. The subjects of the paintings are filled with metaphors and symbols. Painters convey emotions in an unconventional way: they use lines and various geometric shapes. Also, the works of minimalists carry some kind of subtext and often have acute social meaning.

Minimalist artists

American artist, master of post-painterly abstraction Frank Stella (b. 1936) lived mainly in New York, where he began as a draftsman and designer.

In 1959-1960, Stell’s series of works “Black Paintings” was published. As the name implies, the dominance of black lines was distinctive feature canvases

This creative rise of the artist was noticed by the owner of the New York gallery Leo Castelli, who realized the genius of the master and exhibited his paintings at home.

The “Black Paintings” were followed by “Aluminum Paintings” and then “Copper Paintings”. In memory of the terrible historical events a series of works “Polish Villages” was created.

Frank Stella: "What you see is what you see"

In his works, Stella preferred black as the dominant color, and in general gravitated toward monochrome, but sometimes he departed from his traditions and then works were born, such as in the “Concentric Squares” cycle, in which polychrome and relief appeared.

Frank Stella has been awarded the U.S. National Medal of Arts and the International Sculpture Center's Lifetime Achievement Award.

Ellsworth Kelly (1923-2015) - American artist and sculptor, one of the main representatives of minimalism, hard edge and color field painting.

Kelly's work is characterized by exceptional clarity and simplicity. Clear abstract contours of geometric surfaces are made with intense color.

In the late sixties he worked as a sculptor, and later began using metal in his works. The artist’s oeuvre includes a number of works in the genres of pop art and surrealism.

" I don't want to draw people. I want to draw something I've never seen before"

Ellsworth Kelly died on December 27, 2015 at the age of 92. He was awarded the US National Medal of the Arts.

Spanish artist Anton Lamasares (b. 1954) expressed his thoughts in his works in a deliberately primitive form.

Due to the lack of towels, he used wood, ribbed board, packaging and varnish. This is how his personal art style attracted the attention of critics. Initially interested in expressionism, he later developed into a kind of minimalism.

At the age of 19, he participated for the first time in an exhibition of young artists held at Praza da Princesa in Vigo. Since then, exhibitions have been held a huge number of times. different countries peace.

The artist's works are stored in numerous famous cultural institutions, such as the Reina Sofia Art Center, the Galician Center Contemporary art, Madrid Museum of Contemporary Art and the Marugami Hirai Museum in Japan, as well as in many private collections and foundations.

Jose Esteban Basso

Chilean artist Jose Basso can be called the standard of minimalism. The artist himself calls his style “ritual painting.” His paintings are laconic, restrained and laconic, allowing you to rest and relax without thinking about what you see. Minimum objects pure colors, no detailing, no texture, just frozen infinity….

The master’s works evoke only positive emotions, filling the viewer with light and warmth and allowing them to enjoy lightness and simplicity; one can safely meditate in front of them.

In addition to painting, the artist also works in photography and computer graphics, and of course, all these works are also characterized by restraint and taciturnity.

Flow evolution

Gradually, such directions of minimalism as neo-minimalism and post-minimalism developed. The first is characterized by inaccuracy and vagueness, while representatives of the second are distinguished by their desire not so much to convey the idea itself, but to emphasize the method of such transmission.

The purpose of minimalism

The significance of this direction in art is in the fight against academicism and dogmatism, the desire for simplicity, the complete rejection of all sorts of excesses in favor of depth of meaning. To do this, artists revise existing canons, abandon previous rules in favor of new ideas for conveying color, and also use images of geometric shapes.

Minimalism today

Nowadays, the ideas of minimalism have penetrated into various industries, for example, interior design, landscape design, fashion design and more. Also, minimalism has not bypassed information Technology, for example, web design and software (software interface development). Quite often we can see the results of the influence of minimalism in the development of technical solutions, for example, in the automotive industry, in household and engineering equipment.

In our wall painting work, our studio also sometimes uses the principles of minimalism.

Minimalism in graphic design is a simplification of composition, an emphasis on important details.

Nothing superfluous and a lot of empty space. Basically, works made in this style use 1-2 colors and several shades of these colors. A clear font does not carry a visual load and uses no more than 2-3 font sets.

“It`s faster than you think”

We have translated for you an interesting note by TheNextWeb author Amber Lee Turner, which talks about the origins of flat design, how it is changing interfaces now and what awaits flat style in the future.

If you are even slightly interested in graphic design, then you cannot help but hear about the term “flat design”. This trend first appeared on the Internet several years ago, and recently flat design has exploded and become extremely popular thanks to large companies that have begun to actively use flat design.

But where did this flat design come from? And why do we see it on the Internet? As with everything in design, knowing the history of the style will help you make more informed decisions when using flat design.

Let's take a look at what flat design is, what past design trends influenced it, and find out how it became so popular.

What is flat design?

For those of you who are not familiar with the meaning of flat design, you should know that flat design is a design style in which elements are devoid of any stylistic features and do not appear to be an embodiment of real objects (aka skeuomorphism).

From a layman's point of view, flat design is devoid of elements such as gradients, shadows, textures, which are intended to make the elements more dimensional and realistic.

Today, it seems that designers are gravitating heavily towards flat design because it is perceived as fresh and modern and allows you to focus on what is most important: content and message.

By getting rid of all kinds of stylistics, designers make their projects more durable and now using flat design is the most correct strategy.

But this does not mean that other styles are not taken into account at all. Often, to denote the opposite of flat style, the term “rich design” is used, which is characterized by the presence large number all kinds of decorations - bevels, reflections, shadows, gradients. “Rich design” is used to make things more “tactile”, more convenient for users browsing the website and using mobile applications.

It is important to understand that “rich design” is not the same as skeuomorphism. Skeuomorphism involves the conscious use of physical analogues of certain elements (toggle switches, buttons, skin textures, etc.) so that they look familiar to users.

Where did flat design come from?

Most of what we see now on the internet or digital world comes from print and artistic ancestors. It's difficult to say exactly when the era of flat design began and where its origins lie, but there are several clear periods in design and art from which the flat style took inspiration.

Swiss style

The Swiss style (sometimes called the International Typographic Style) is the first flat design inspiration that comes to mind, so it's worth going into more detail.

Swiss design primarily focuses on the use of grid guides, sans-serif typography, and a clear hierarchy of content and design. During the 40s and 50s, Swiss design could often be seen in many photographs as a design element.

Typography is one of the key elements of the Swiss style and here we cannot fail to mention the Helvetica typeface, which also appeared in Switzerland in 1957 and is actively used to this day.

It is interesting to see how flat design was used even before Microsoft and Apple introduced it into their designs and made it popular, because the Swiss style can be traced even in Germany in the 20s of the 20th century. At that time, it became very popular and its elements were used by the famous German Bauhaus school - art lovers will not let you lie that the Bauhaus placed a lot of emphasis on typography, which has much in common with the Swiss style.

Minimalism

A huge influence on flat design can also be found in the history of minimalism. Today, the term "minimalism" is often used interchangeably with flat design, but minimalism was popular long before flat design was invented. Minimalism has its own long-standing traditions in architecture, fine arts, and design.

Minimalism has rich history and covers different kinds art, but where flat design is now dominant, elements of minimalism are often used. Elements of minimalism such as strict geometric shapes, bright colors, clear lines are also used in flat design.

One of the most famous works of art in the style of minimalism is this painting by Yves Klein “Blue Age”:

It's safe to say that the mixture of Swiss style and minimalism has greatly influenced flat design and the modern look of the digital world.

The era of flat design from Microsoft and Apple

History repeats itself and the same is true for flat design. As we learned above, flat elements could be found back in the 20s of the 20th century.

Quite a few solo designers have worked with flat design, but it was Microsoft and Apple that made it so popular. Well, let's talk about them.

Microsoft and the Metro interface

Microsoft started working with flat design long before the Metro interface appeared. In the mid-2000s, Microsoft released a competitor to the iPod - the Zune player (I'm sure some of you still remember this name - editor's note).


The same Zune from Microsoft - look at the interface, doesn’t it remind you of anything?

It was with the release of Zune that a unique designer style, which focused on large typography. Design software The Zune was a stark departure from most Microsoft software products at the time. After all Windows Phone 7 came out only at the end of 2010 and the design of this mobile OS took a lot from the Zune software interface. Large and vibrant shapes based on grid guides, sans serif typography (grotesque), flat icons.

Microsoft will soon call this interface Metro

This design became so popular that Microsoft released the Windows 8 desktop OS, which is based on the Metro interface. Clear square shapes, emphasis on typography, bright colors - all this migrated to personal computers. The same interface is used in almost all Microsoft products, including the Xbox 360.

How Apple shook up skeuomorphism

Even though Microsoft had been working on a flat interface for a long time, Apple also had some tricks up its sleeve. At first, Apple slightly hinted that it was going to abandon skeuomorphism, and with the announcement of iOS 7 in June 2013, it became clear that the Cupertino team had firmly decided to use flat design.

Since Apple had many followers at that time, the release of the “flat” iOS 7 made this design style more popular than ever. And this happened in an extremely short time (meaning the rapid transition from iOS 6 to iOS 7 - editor's note).

Apple's design aesthetic has greatly influenced the design of mobile applications and websites, as most designers have finally come to regard this style as the most modern and appropriate. When Apple switched to a flat style, skeuomorphism instantly became outdated and a huge number of sites and applications urgently needed a redesign.

This can be clearly seen in mobile applications, which significantly changed their design and interface to meet the standards of iOS 7. And this allowed users to get used to the flat iOS 7 relatively quickly.

Adaptive design

It's also worth noting that one of the reasons why flat design has become so popular is because of what's called "responsive design." With the development of Internet technologies, users of the most different devices— and first of all, from mobile phones. This forced designers to use responsive design so that sites looked equally good on full-fledged computers and on smartphones and tablets. And designers used a lot of “flat” elements when developing responsive websites.

Flat style allows web design to be more efficient. Without unnecessary interface elements, sites load faster, giving the user the opportunity to focus on the content.

This also fits well with the trend of increasing screen resolutions mobile devices. It's much easier to display clean, simple shapes and typography than it is to upload heavy images every time that look different on different screen resolutions.

The future of flat design

Of course, we don't have a glass ball that predicts the future, but it is quite clear that flat design, like everything else, does not last forever and will later be replaced by some other style. After all, flat design has obvious disadvantages and designers will continue to experiment, which will ultimately lead to the emergence of a new dominant style that will leave flat design in the distant past.

In this regard, it is interesting to observe what design work is currently being done at Google. On the one hand, there are a lot of flat elements in their applications, but Google has not abandoned many skeuomorphic elements - for example, they still use shadows. Apparently, the “good corporation” wants to take the best from each of the styles and create its own, unique style.

Nowadays flat design is perceived as exciting fashion trend, and this is certainly an important milestone in the history of design. But don’t forget that in many ways, flat design is just the reincarnation of Swiss style and minimalism in the new digital world.

What to do if your corridor is so narrow that a closet, chest of drawers or even a shoe rack does not fit there? Of course, you can resign yourself and leave the space unused, or you can show a little imagination and play with the shape and color of the wall, turning it into some kind of functional space.

So, we need the hallway to look beautiful and at the same time be functional. The task is not easy, but we have imagination!

The blank wall we have is an excellent material to work with. You just need to take a creative look at the problem of space planning. First, we need to divide it into several parts. This can be done using color, light, and various hangers and hooks. In this case, you can use non-standard hangers, for example, as shown in the picture, use paintings with black and white drawings on which to attach coat hooks. It will look impressive and very functional. In our minimalist design, it is better to give preference to the black and white color scheme, because it is ideal for small spaces.

A horizontal strip in the form of photo hangers will be our main decorative element, and the main guide in our design. It is better to make a main recess in the middle of the corridor, on which you can hang the main frame with a photo or an LCD monitor. Below the strip of photographs, you can symmetrically place shelves on which we will store various small items. And under the shelves you can place stylish shoe boxes.

A good design element for our corridor would be magnetic boards, which can be placed next to the door. You can leave keys on them, as well as attach reminders about important dates or business.

An excellent addition to our interior can be electric lamps made in the form metal pipes. They will not only give additional light in the corridor, but will also be able to vertically delimit its space, which will give the interior a unique atmosphere.

This design will appeal to all lovers of simplicity and modernity. However, it can be improved to suit your taste, show a little imagination, experiment with details and colors and create your own design masterpiece in the hallway.

PR: wait... L: wait... CY: wait...

Minimalism originated in the 1960s in America. Over time, this style has undergone changes, but is still popular. Paintings, clothes, interiors... you can find him everywhere. Today we’ll talk about minimalism in graphic design.

Today, minimalism as a style in graphic design is not yet able to compete with other abstract and busy styles (grunge, vintage, pop art, etc.) because it is not used widely enough, but in the near future minimalism may catch up and even overtake some styles, since people have already “overeaten” abstract and bright, bulky and loaded graphic materials.

Criteria for minimalism

So, what is minimalism specifically in graphic design? This is a simplification of the composition, the use of free space in one’s works, an emphasis only on the main details and their highlighting, a simple presentation of the subject, conditions, and products.

Ergonomics/usability
Minimalism affects criteria such as ergonomics, i.e. using less to create the desired composition, maintaining relationships between thematic elements (for example: 2 or more different elements in the illustration), creative work(for example: graphic design of several products from one manufacturer in one material), etc.

To put it in an accessible way, this is: the correct and simple use of only what is necessary - by removing all unnecessary (or not adding it at all) we get free space. The correct arrangement of free space in work provides ergonomics, does not distract and concentrates on what is needed. In other words, we get usability at work.

Think carefully about your design elements; it’s better to pay attention to one element than to “rivet” ten more.

Use of color

Color in minimalist graphic works is an important criterion, namely color contributes to perception. Often 1-2 primary colors and several shades of selected colors are used for one work. The most commonly used colors are white, black, gray and yellow colors, as well as their many shades. But this is not a rule; no one limits the use of only classic colors.

Sometimes, reading various articles about minimalism in design, you come across people saying that it is worth strictly limiting the palette to black and white flowers. In my opinion, this is a misconception, in this direction you can use any colors, the main thing is to respect the composition (theme or purpose of the work) with the selected colors.

Font and text/typography

The typography is also quite important criterion minimalist design. Here the choice of typefaces depends on the subject or purpose of the work. The font should be meaningful, visually accessible and not visually overwhelming. It is advisable to use no more than 2-3 font sets (for example: 1. heading, 2. text, 3. callouts and copyrights; or 1. title, 2. slogan, 3. text).

In general, the use of typography directly in minimalism (graphic design) is quite flexible; you can choose a non-standard font, make an emphasis in the form of enlarging the required text, increase indents, etc. But in this case the main thing is correct selection to the topic and conclusion of the text in the composition. For example, I give more preference to standard fonts (Arial, Helvetica, Garamond, Trebuchet MS, Verdana, Times) with changes in the necessary parts (for example, in illustrations or printing). I like the strict use of type. Well, in general, it all depends on the topic or area of ​​work and the typeface may be different.

The main thing is to limit the number of typefaces, correct positioning of the text in the work (placement, position, indents, relationship to other elements).

Conclusion based on criteria

It is worth noting: composition without unnecessary elements (only what is necessary), use of free space, choice of color(s), based on the theme or working conditions. Less variegated colors (it is better to use strict or soft colors/tones/shades), less number of colors, typeface suitable for the theme or working conditions, less number of fonts used, giving emphasis to the font (size, indents, positioning and placement, relationship with other elements ), correct position elements and highlighting important details.

On my own behalf, I will say that everyone has a vision of minimalism in their imagination, and everyone can have their own. The minimalist movement has no standards; the main thing is to avoid unnecessary things, use less and maintain functionality. Those. simple work with the desired effect (advertising, illustration, cover, etc.).

Even if it is impossible to remove unnecessary elements from the work, you can use not the style of minimalism, but its properties: with the help of free space, the right colors and the emphasis of the font, you can highlight (submit) the main details of the work, thereby relegating unnecessary elements to the background...

Examples of minimalism in the graphic design industries

Well, now it’s worth taking a look at the works in the minimalist style across the graphic design industries.



Packaging design (products)

Here is an example of simplifying packaging design - creating in a minimalist style.



Printing: posters

Graphic posters for films in the style of minimalism.

Printing: book covers

Graphic design of book covers in a minimalist style.


Illustrations / computer wallpaper

Minimalism in computer graphics, namely in the design of wallpaper for the OS desktop.

A convenient and attractive website is the basic rule of modern web design. Achieve good result allows the application of the principles of minimalism.

In this article we will talk about minimalism in web design, how to apply it correctly, what needs to be taken into account when developing minimalistic interfaces, and also explain why sometimes “less is more.”

Minimalist Design: A Brief History

Some web designers mistakenly think of minimalism as primarily an aesthetic choice. To avoid this trap, let's clarify the roots of this movement.

Despite the fact that this is a fairly new trend for design, its main ideas have existed for a long time. When discussing minimalist design, one immediately comes to mind of traditional Japanese culture, which values ​​balance and simplicity. Japanese architecture, interior design, art and graphic design embody minimalism.

"Victory wind. Clear Day” by Japanese artist Katsushika Hokusai (1830). Usage simple flowers creates a feeling of peace

As a Western movement, minimalism began in the early 20th century. Influenced by implementation modern materials, such as glass and steel, many architects have begun to use minimalist designs in their buildings. Ludwig Mies van der Rohe, a German-American architect, was one of the pioneers of the minimalist movement. He is credited with the first application of the phrase "less is more" to architectural design.

The German Pavilion in Barcelona, ​​created by Ludwig Mies van der Rohe in 1929

The concept of “less is more” has moved from architecture to other arts and industries: interior and industrial design, painting and music. As a direction visual design minimalism became popular in the 1960s as artists moved toward geometric abstraction in painting and sculpture. The artistic movement found expression in works associated with the Bauhaus school. One of the famous minimalist artists who influenced the movement was Donald Judd, whose works are full simple shapes and color combinations.

IN various fields visual arts key principle minimalism left only the essential part of the function to focus the attention of the recipient and also enhance the overall elegance. As Donald Judd said: " Shape, volume, color, surface - this is something in itself. It cannot be hidden as part of a completely different whole. Forms and materials should not change depending on their context».

In his work, Judd sought autonomy and clarity for the constructed object and the space it created.

What is “minimalist web design”?

Today, minimalism is emerging as a powerful technique in modern web design. It became popular as a reaction to the trend towards increasing complexity in design. Visual complexity has been shown to affect the user experience of a site: the more elements there are in a design, the more complex it will appear to the user. At correct use minimalism can help us focus our designs on simplifying the user's tasks. A study conducted by EyeQuant suggests that clean design results in a lower bounce rate. Minimalism has brought additional benefits to websites such as faster loading and better compatibility With different sizes screen.

Perhaps one of the most famous examples of minimalism in web design is Google Search. Google has prioritized the simplicity of its interfaces since its beta offering in the 1990s. The home page is designed entirely around a central search function. Everything that does not work for branding is removed.

Google's home page hasn't changed much in 15 years

The principle of simplicity may lead to the false belief that minimalism is easy to implement, but in fact it means much more than just “less.” Let's define the characteristics of minimalism.

Only important

A minimalist strategy in web design is to simplify interfaces by removing elements and content that do not support user tasks. To create a truly minimalistic interface, the designer needs to strictly organize the elements, showing only the most important ones and discarding anything that distracts users from the main thing (for example, unnecessary decoration). Every element in a design, whether image or text, has a purpose; it should not be used unless it adds further clarity to the message.

At the same time, make sure that by removing or hiding unnecessary content, you do not impede basic user tasks. The idea is to make the message clear rather than hidden. So, design around the content and leave enough visible elements (like the main navigation) to keep users from getting lost.

Negative space

It's no surprise that the most common element of minimalism is the absence of elements. Negative/White Space is a distinctive feature of minimalism; it is what gives it its impact. Negative space is simply the empty space between visual elements. Having empty space means more emphasis on the elements that are present. In Japanese culture, there is the “ma principle”: the space between objects is perceived as a means of emphasizing the value of these objects.

Although negative space is often called white, it doesn't have to be that color. Some sites use full color backgrounds.

The main design element associated with minimalism in most people's minds is negative space.

Visual characteristics

In minimalist design, every detail matters. What you decide to keep is very important.

Flat texture

Minimalism often resorts to flat textures, icons and graphic elements. Flat interfaces don't use obvious lighting effects, shadows, gradients, or other types of textures that could make elements look glossy or 3D.

Minimalistic visual hierarchy with an emphasis on flat elements interface, quite common on modern websites

Catchy photographs and illustrations

Images are the most prominent form of art used in minimalist design. They provide emotional connections and create a special atmosphere. But photography or illustration must follow the principles of minimalism. The wrong image (a photo with too many details or distracting elements) will negate the benefits of the surrounding minimalistic interface and destroy the integrity of the structure.

All characteristics of minimalism must be expressed in images

Limited color scheme

Color plays a significant role in web design because it has the ability to establish both informational and emotional connections between the product and the user. Color can create visual interest or command attention without requiring any additional elements design or graphics. Designers who strive for minimalism tend to make the most of a few selected colors and often use only one color (a monochrome color scheme).

With a decrease in incoming visual information color palette becomes more visible and its impact on the user increases

Effective typography

Besides color, another major visual element is typography. Bold font instantly focuses attention on words and content, helping to create an attractive visual effect.

Use typography to convey meaning and create visual interest

Contrast

Since the goal of minimalist design is ease of use, high-contrast textiles graphic elements can be good choice. High contrast can direct the user's attention to important elements and make text more readable.

Often, minimalist designs use only one color as an accent, highlighting the most important elements of the page.

Best examples

Because minimalist design requires the same level of clarity and functionality as "normal" design, but with fewer elements, it poses some challenges for developers.

Achieve the presence of one compositional center

The philosophy of minimalism centers on the idea of ​​designing around content: content is king, and visual structure should act as a good backdrop for it. The goal is to make the message clearer not only by eliminating distractions, but also by focusing on what's important. In this case, a strong focal area becomes especially important.

Follow the “one concept per page” rule and center it around one visual medium

Create high expectations with the top of the screen

An area on the page that is visible before any action is required encourages users to explore the site further. To ensure this happens, you need to provide interesting, intriguing content. Place meaningful content at the top of the screen with plenty of white space around it, then add more content to the page as you scroll down.

This is what it looks like home page Apple website above the fold line.

Write succinct texts

Remove unnecessary items. Your text should contain only the bare minimum of words necessary to adequately convey your message.

Get rid of all unnecessary words.

Simplify navigation (but don't hide it)

Minimalism should be simple. One thing that simplifies the user experience is the ability to handle tasks easily and seamlessly. The most contributing factor to this is intuitive navigation. But navigation in a minimalistic interface poses a serious problem: in an attempt to remove all unnecessary elements and organize content, developers partially or completely hide the navigation. Menu icon expanding full list points remains a popular choice for many professionals, especially in minimalist web design and mobile user interfaces (UI). This often results in low discoverability of navigation elements. Take the hidden navigation of this site:

Quite often, simple, minimalistic user interfaces carry hidden complexity. IN in this case main navigation options are hidden by default

Compare with the always-available navigation of this site:

In most cases, always visible navigation is better for users.

Remember that easy navigation is always one of the main goals of web design. If you're creating minimalist websites, make sure visitors can easily find what they need.

Use functional animation

Like any other element, animation should follow the principles of minimalism: it should be introduced subtly and only when necessary. Good animation has meaning and functionality. For example, you can use animation to save screen space (by showing hidden details on hover). The animation in the example below adds an element of discoverability and makes a common task more interesting:

Animation makes interaction with the site more dynamic.

Use minimalism in landing pages and portfolios

While the overall philosophy of minimalist, content-focused design applies to every website, sometimes the aesthetic can be inappropriate. Minimalism is well suited for creating portfolio websites and landing pages that have fairly simple goals and have relatively a small amount of content. Marie Laurent's portfolio is a typical example of what many designers would call a minimalist site.

At the same time, applying minimalism to a more complex site can be difficult. Absence important elements may harm a site rich in content ( low density information forces the user to scroll further in search of content). The best solution there will be a landing page created in the style of minimalism, leading to more detailed pages.

Conclusion

Minimalistic sites have a simple interface, from which unnecessary elements and content that do not support the implementation of user tasks have been removed. What's inspiring about this design is the combination of ease of use and high aesthetics: a beautiful site with easy navigation - powerful tool communications.

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