For the first time, the unusual abbreviation DIY appeared in speech mainly in Western culture in the late 50s. Translated, the popular English expression “Do It Yourself” literally means “Do it yourself.”
The emergence of a new subculture
Initially, the term DIY meant individual activity people, aimed at creating practical pieces of furniture, original design interior or carrying out repairs of various household appliances. Over time, the movement began to gain wide popularity among young people, and in 1980 it grew into a full-fledged subculture with its own unique style and characteristic slang. At that time, original DIY school supplies were especially in demand, which made it possible to emphasize one’s own individuality.
Thanks to the rapid increase in the number of DIY enthusiasts, the area of use this term began to expand, and the expression itself imperceptibly “migrated” to other countries.
A whole movement has appeared in the musical society under the original name “Self-Taught Culture” - the movement has become especially popular in the field of alternative music and punk rock. Beginning tailors became passionate about creating stylish clothing styles, in the gaming industry, programmers seriously thought about releasing unique gaming applications, and hairdressers surprised others with unusual hairstyles.
For the first time, various DIY items for the room began to appear, with which you could change the usual interior interior beyond recognition.
The DIY subculture and the field of art have not been spared. Amateur video clips and short films began to be filmed everywhere, and across a vast territory Soviet Union Samizdat became widespread, in which dissident writers published their literary works. Nowadays, the DIY format can be found in almost all areas, from home improvement to the IT field. Teenagers are increasingly choosing to make attractive DIY jewelry, which is in high demand.
Russification process
For the first time, it became possible to purchase Do-It-Yourself products in small shops or at the market. These were unusual products in the “DIY ART” style and other innovative household items. Gradually, people's interest in this subculture began to grow, which was the impetus for the emergence of the first specialized stores. At the same time, their shelves were always filled with exclusive goods, among which the following were considered especially popular:
- kitchen utensils and utensils;
- textiles for the home;
- universal radio and electrical appliances;
- Construction Materials;
- handmade wood products.
By the way, the preparation of original culinary dishes was also directly related to the DIY subculture.
In the USSR, the new format also became rapidly widespread - this was largely due to the lack of assortment of goods in Soviet-style stores. Along with the emergence of a large number of popular “Do it yourself” stores, full-fledged mugs began to be created for those who like to make unusual things. One of these is the circle " Skillful hands", where children and teenagers with various engineering abilities gathered. In addition, full-scale information support was provided - specialized publications were published “ Young technician" and "Technology of Youth". With the beginning of the 90s, the first supermarkets and retail chains began to appear, where you could purchase DIY goods for school and other consumer accessories.
Features of the “Do it yourself” format in Russia
IN European countries DIY hypermarkets primarily sold products with which customers could independently complete renovations in their apartments or do something with their own hands, following detailed instructions.
In Russia the situation is slightly different. DIY format popular all over the world, based on objective assessment Russian realities could be called “Do it for me.” This is due to the fact that most projects related to home improvement are entrusted primarily to professionals who fulfill all the wishes of customers. The apartment owners themselves or country cottage only choose related Decoration Materials and interior items.
However, today there is a stable trend, similar to Western countries - the popular “home” DIY format is beginning to gain wide popularity in all regions and regions of Russia. Residents of cities and rural areas More and more people prefer to make practical things with their own hands rather than spend money on expensive goods. According to statistics, the increased attention of modern buyers is attracted not only by goods or technologies for home repair and improvement, but also by DIY gifts, the demand for which increases on the eve of major holidays.
Formats of modern trade in the DIY sector
Modern self-service stores in retail As a rule, they are considered in the form of three main store formats: hypermarkets (area from 2500 sq.m.), supermarkets (area from 500 to 2500 sq.m.) and discount stores (pricing policy is decisive). At the same time, the traditional format of retail trade can be called “shops around the corner” or (“shops near your home”). But in principle, there is a fairly large group of retail enterprises and areas of different formats, which necessarily includes both the above formats and forms of retail trade enterprises, and also self-service stores with various retail areas, ranging from kiosks, stalls, gas station shops, etc. .d.
Various European countries also use parameters that characterize the size of retail space and the breadth of the range of goods and services presented.
Hypermarkets- These are the largest retail enterprises in terms of retail space, as a rule, their area exceeds 2,500 sq.m in various segments using high-shelf equipment and equipment inside the store. Although the standard for DIY hypermarkets is an area of 8000 sq.m. shopping area. Hypermarkets, as a rule, offer a fairly wide range of goods; usually there is always an additional service (cutting products, sawing products). At the same time, the assortment may not be limited to one direction, it may be goods from other areas of trade, for example, complex household appliances and garden tools. This ratio is usually determined by the presence of significant retail space, where it is possible to provide the buyer with a comprehensive approach to meeting the buyer’s needs.
Supermarkets– these are self-service stores, quite similar to hypermarkets in organizing the purchasing process, but as a rule, with a smaller volume of retail space (up to 2500 sq.m.), a different building structure (not high ceilings) and the use in most cases of low-shelf retail equipment, and accordingly, with a limited range of product offerings.
Discount stores– these are trading enterprises, the size of retail space of which approximately corresponds to supermarkets, but their unique advantage is their focus on target audience and, accordingly, the formation of a trade assortment at the lowest possible prices. In such stores, in fact, there is a standard display; serious attention is not paid to the placement of goods on shelves and commercial equipment, as well as the packaging of goods, and, as a rule, the assortment in such stores is limited to a relatively small product offering of those goods that are simply necessary for the buyer in daily and everyday consumption. By the way, very often these are the own brands of such stores, i.e. the merchandise is filled with items specially produced for such stores.
In retail trade, the following methods of selling goods and products are usually used: self-service; selling over the counter; sales based on product samples; sales with an open and accessible display; by pre-order or catalogue. In our case, we will consider exclusively methods of selling goods through self-service, occasionally through pre-orders.
Enlarged trading business in the form of serious retail chains has clearly shown its effectiveness in recent decades and is occupying an increasing market share, both in terms of meeting the needs of customers and in terms of more effective price pressure on suppliers of products and effective management competition. Capturing the market more through active processes of economic concentration, optimization of logistics and infrastructure solutions, as well as a fairly effective and aggressive marketing policy. Today, more than 80% of consumer purchases take place in organized retail trade, including large retail chains.
Retail trade networks today have clearly defined features: centralized corporate management, which is carried out from the network office; central and unified supply (single supply agreement either directly to the store or from the warehouse distribution center of the retail network); use of a single brand or commercial designation or other means of individualization; a single general assortment matrix for stores of the same format, a similar arrangement of goods on retail shelves and, in fact, a uniform assortment and pricing policy; similar design on retail space and arrangement of equipment, recognition of the chain stores and manifestation of customer loyalty to the chain brand; significantly low level of authority of the store management (as a rule, the formation of orders and support of internal discipline, both among staff and in trade); long-term and ongoing relationships with product manufacturers.
In retail trade networks, the breadth and depth of the assortment make it possible to create a variety of goods to such a level at which the buyer has a significant right to choose a product to solve his problems, and today, in fact, most retail chains and stores already offer ready-made solutions for buyers, including alternative solutions, creating loyalty of the latter to the brand and store. Traditional Retail Stores as a rule, they do not provide such a presence of goods, especially in different price segments. Moreover, retail chains use more wide choose certain non-food products, stores, as a rule, are equipped with the necessary commercial equipment, special inventory, and provide services for their customers. And by lowering costs, large stores actually give customers lower prices.
This development of trade actually contributes to the globalization of markets, the development of retail trade, and the availability of goods to the general public. At the same time, local suppliers and manufacturers actually begin to compete with large foreign producers of similar goods, which pushes them to improve production or reduce prices, again making the goods more accessible to the common population.
History of development and modern tendencies in DIY trade. The emergence and development of the DIY (Do It Yourself) concept
The concept of Do it yourself (DIY) format stores arose and spread in Europe and the United States of America around the 50s of the last century after the end of World War II, when there was a serious need for renovation and restoration of old housing and premises, and of course in the construction of new housing. DIY ideology North America became more widely popularized closer to the 70s of the last century. Moreover, as a rule, and not surprisingly, its supporters were primarily young and educated people, fundamentally contrasting the “Do it yourself” concept with the general tendency in the states towards the formation of very narrow specialists - professionals.
Later, interest in ideology began to manifest itself in the desire and desire of the population of Great Britain, Germany, France, Belgium, Italy and others, especially in the type of manifestation of the concept of individualization of private housing, making it unique, different from its neighbors and comfortable for life. Decorating your home has actually become a unique way of self-expression for a family, personality and person. Private houses and apartments, especially in Western Europe, began to be refurbished, rebuilt and updated, not because they already began to need repairs, but so that there was more and more comfort inside the house and the apartments met the taste of each specific family.
As a result of the increase in the standard of living of the population in Western Europe, each person began to have more time, everyone began to look for new activities and, for many, independent work on repairs, home improvement, and sometimes construction works have become one of the many hobbies in Europe. This process intensified especially in the 1980s, when the market for Do-It-Yourself goods in general and the production of this segment of goods began to grow at a fairly high rate.
In the 90s, another additional factor emerged that seriously contributed to the development of trade in the DIY segment - the high cost of the work of professional craftsmen. Thus, in Germany, an hour of work for a plasterer or painter began to cost the homeowner €40. Of course, not every European began to be willing to pay such a high remuneration, preferring to carry out the repair work themselves.
IN last years The DIY concept continues to evolve more and more. In developed countries, it is already being transformed into the ideology of Get Someone In - “invite a handyman” (for example, in the UK) or into Home Improvement - “home renovation” (for example, in the USA and Canada), which necessarily implies even more active participation of the homeowner in the process of carrying out repair and construction work with the help of invited specialists. Russian, Ukrainian, Kazakh and Belarusian markets and, oddly enough, Chinese DIY market, analysts from the British concern Kingfisher, define it with the term BIY - Buy it yourself.
So in Russia, Ukraine, Kazakhstan, Belarus and China, people often buy and move into apartments without interior decoration where, for example, there is no kitchen equipment, some plumbing, most likely floor coverings, and therefore buyers need a significantly larger volume of goods in the DIY categories. However, most buyers do not have the necessary knowledge and skills to perform repair work exclusively on their own.
That is why in Russia, China, Kazakhstan, Ukraine, building materials stores should always have a large number of sales consultants relative to their European counterparts, and it is also desirable to constantly offer services for hiring construction crews or individual specialists (installation of doors, installation or repair of plumbing) .
Development of the hypermarket format as the dominant format in the DIY retail industry
The first super- and hypermarkets of building materials in Western Europe began to appear towards the end of the 60s and beginning of the 70s of the last century. Then, in France, Germany and other countries, relatively large self-service stores began to appear, which offered an increased range of goods for repair and construction. The idea of creating a DIY hypermarket based on the “American model”, which involved combining in one room the entire breadth and depth of the range of goods for repair work, as well as gardening work, was then very unusual even for the most developed countries of Europe and their customers. Before this, different categories of goods for repairs had to be purchased in different places, warehouses or specialized stores.
In 1966, the first self-service store that specialized in goods for the home, renovation and construction was opened by the French company Leroy Merlin. In 1969, similar Castorama stores appeared in France and B&Q in the UK. In 1970, the first OBI store opened its doors in Hamburg. It then employed 12 employees, and the retail area was only 870 square meters. m. Today, each OBI store has a sales area of about 10,000 sq. m. m, and with the number of staff in them from 150 to 200 people, and Leroy Merlin hypermarkets are now located on 9,000 sq.m of retail space each.
Retail did not immediately come to the “building materials hypermarket” format and, of course, not in all countries. So, in France, for example, there are still Grandes surface de Bricolage, which refers to all building materials stores that use self-service and have a sales area of more than 400 square meters. m and necessarily offering a wide range of goods for the home and repairs, including wood products, gardening Tools, decorative elements, home improvement, etc.
According to the French association of DIY stores - Federation des Magasins de Bricolage, in 2007 there were more than 2,454 Grandes surface de Bricolage stores in France (in 2006 - about 2,467 stores) with an average area of about 2,862 square meters. m (2006 - average size was 2,692 sq. m). These stores accounted for about 70% of the total DIY market, or in monetary terms about €15 billion (2006 - about €13.8 billion). The maximum number of SKUs or articles in one such store can reach 60,000 articles, that is, the definition of Grandes surface de Bricolage is applicable to both super- and hypermarkets.
Among the features of DIY hypermarkets in Western countries is the fact that, for example, they are divided into soft and hard (visual and non-visual). Stores that belong to the first category as parvilo offer decorative and finishing materials, flooring and tiles, doors, goods for the cottage and garden, paints and varnishes and related products; the second stores, in most cases, involve the sale of building and finishing materials for the home, tools (hand and electric), carpentry and wood products, dry building mixtures and drywall. DIY hypermarkets, which combine the features of soft and hard DIY formats (OBI, Leroy Merlin, etc.), have become the most popular in Europe.
In the 1990–2000s, most building materials retailers in Western Europe were experiencing a real crisis. Thus, the French chain Castorama was in a state of very deep crisis, which had not opened new stores for several years. It was at this point that the Kingfisher group acquired it.
An important way to overcome difficulties and the crisis was significant work to adjust the formats of existing stores. In Great Britain, they began to copy the American experience of developing “warehouse stores” - in fact, huge hangars (big boxes) located at the exits from the city or even outside the city, which offered a wide range of goods at low prices. Thus, in the 1990s, the Kingfisher group, which owns the British chain of DIY stores B&Q, launched a new hypermarket format - B&Q Depot, which later transformed into B&Q Warehouse, and which very much replicated the format of the stores of American DIY hypermarket retail chains such as Home Depot and Lowe `s. By 2000, there were over 50 B&Q Warehouse stores in the UK, and by 2003 there were around 100. By 2007, B&Q operated 104 building materials supermarkets, 113 small warehouse stores and 115 standard warehouse stores in the UK and Ireland itself.
Brico Depot has been seriously developing in France: having started operating in 1993, today it already operates 97 stores with an average sales area of about 5000–8000 sq.m., 4 stores in Poland and 14 in Spain. The format of Brico Depot stores balances between the format of a supermarket and a hypermarket, but has such a characteristic uniqueness of a large warehouse store as a fairly large inventory with low prices, and the range includes up to 15,000 SKUs. At the same time, the main buyers of Brico Depot are not buyers who want to independently fulfill renovation work in their homes, and in most professional builders and construction professionals. The success of that concept was quite noticeable, after which in France a number of Castorama hypermarkets were converted into this Brico Depot format, and in the UK, the Trade Depot network began to develop according to this Brico Depot model (although the format of the retail space was chosen a little less and therefore the range of goods has about 8,000 articles).
Leroy Merlin weathered the decline in sales in the 1990s and 2000s quite successfully, and it can be assumed that this is due to the fact that from the very beginning of its trading Leroy Merlin operated large warehouse stores. In 2003, Leroy Merlin bought OBI stores in France and, with renewed vigor, continued to capture foreign markets - the main competitor, the Kingfisher group, which was actively working in various countries world after several takeovers of European companies in the DIY trade segment.
Experience in creating hypermarkets for trade building materials later entered the countries of Eastern Europe, Asia and Latin America. Thus, to the 335 OBI hypermarkets in Germany, 18 large stores were added in Hungary, 22 hypermarkets in the Czech Republic, 28 stores in Poland, later 13 in Russia (OBI currently operates as a franchise), etc.
The Kingfisher group brought its B&Q brand to the markets of China and Taiwan, bought a local retail chain in Turkey, Castorama stores were introduced to the markets of Poland and Russia, and the Leroy Merlin company now, in principle, operates not only in European countries, but also in Brazil, China, Russia.
Currently, the global DIY market is experiencing a crisis, like all other industries. According to Euromonitor estimates, before the crisis, the European market was growing by 10-15% per year, but now the growth rate has dropped to 3-5%. In 2011 on the market Western Europe There will be a decrease in sales of DIY goods both in volume (5-7%) and in value terms (10-12%). DIY chain stores currently account for up to 50% of the market. Retail stores based on Shop in shop patterns are widespread. Of interest is the volume of consumption of DIY goods per capita.
According to the latest industry report from BHB/GfK, LFL2 sales of DIY stores in Germany fell by 4.8% in the first quarter of 2011, with LFL sales in March up 1.2% year-on-year. There has been an increase in sales in the category of plumbing tools, interior decoration and renovation (plasterboard, dry mixes, wallpaper, paint, lamps and lamps).
Specialists from the consulting company McKinsey fear that in Europe the consumption of DIY goods by private individuals will decline significantly in the long term. According to the company's latest report, consumer behavior is determined by five main factors: confidence in the future, income level, real estate availability, availability of credit and cost of living. Four out of five factors are now experiencing negative development trends, excluding only the cost of living. The same factors form the basis for the development of DIY in Russia. But the Kazakhstan market shows different dynamics, and that is why all five factors are actually present.
Consumers react to the crisis with the help of a policy of total savings: strict budget control, reduction in entertainment costs (cinemas, theaters, etc.), transition from ready-made meals to self-cooking food. Another way to save money is by switching to cheaper products and private label products.
DIY - Do it yourself - not just homemade products in the broadest sense of this concept. This is almost a philosophy, the main components of which are self-education - acquiring or improving skills, “dexterity of hands,” pleasure in the process and great satisfaction with the result.
It is not surprising that DIY is practiced without exaggeration in most areas of our lives - music, literature, cinema, cooking, construction, design - the list goes on for a very long time. The main thing is an inspiring process and result, with a competent approach, which will help not only save a lot, but even become the work of a lifetime.
So what is DIY? The abbreviation from English “Do it yourself” - “do it yourself” absolutely accurately and transparently reflects the essence of this concept. This is homemade work, handicraft in the broadest sense, and people have been doing it since the very dawn of their development. However, as a separate trend and even more so - as a social phenomenon, an entire subculture, DIY began to develop in parallel with the development of industrial production.
In other words, from the time when the independent production of household items and other consumer goods ceased to be a necessity and turned rather into a hobby that allows you to update or reconstruct old things or create new ones with your own hands.
The beginning of this period fell in the post-war 50s of the last century - when industry “turned around” to everyday life, and people began to build their lives in a new way, in conditions of peaceful life. In Russia, the traditions of the “do it yourself” format were stronger than anywhere else - in the difficult decades after the revolution and civil war the ability to provide oneself with the necessary everyday items - be it clothes or furniture - was a very valuable skill, and having a home sewing machine was a wealth of wealth.
However, handmade products always carried a certain history - grandmother's sweater, grandfather's table, father's chairs, mother's dress - and were an independent value in the eyes of their owners, not only in purely functional terms. And it is not at all surprising that such popular hobbies among Soviet children were wood burning, macrame, knitting and other “cutting and sewing classes” - applied skills were always in favor. True, there were some excesses - when, for example, crocheting was equated almost with bourgeois entertainment, along with ficus trees and racing with elephants. Nevertheless, every house had lace napkins and tablecloths, and in every kitchen there were touching plaques with the inscription “Happy March 8!”
Later, in the 70s of the last century, the so-called “samizdat” - various thematic publications, books, sometimes even handwritten; “self-taught music” and original films recorded or filmed by non-professionals. With the development of digital technologies and the Internet, this DIY area has received a new impetus for development - various services like Youtube have opened up new horizons for creativity.
Now the DIY format is literally experiencing a boom in popularity all over the world, and first of all we are talking about, so to speak, tangible objects: “craft” products in most cases are not only very decorative and functional. They have become an element of modern mass culture and even acquired the status of fashionable, fully reflecting the individuality of their authors and objects. And so that DIY “adepts” can create for their own pleasure, entire retail chains have been deployed all over the world, where you can purchase not only traditional beads, yarn and accessories, but also entire “construction kits” for self-construction or home renovation.
DIY ideas are going viral: popular DIY bloggers and blogs
The special appeal of the DIY philosophy is that you can do almost any kind of creativity and get excellent results. Many comprehensive instructions on the Internet and in special magazines allow you to “pump up” your skills from scratch and make something special with your own hands. And we must pay tribute to the bloggers - the authors of open master classes - they generously share their knowledge and skills with everyone. To be fair, it must be said that the audience generously rewards them with subscriptions, likes and reposts, monetizing their work.
One of the leaders in the Russian segment was the girls - the authors of the channel Trum Trum , which has almost 4.9 million subscribers in RuNet. His English-language “mirror” is Room Room – boasts more than 6.9 million subscribers. The motto is laconic and clear: make it easy - do it simply. The authors of the channel offer, and most importantly, show how to implement simple DIY ideas - from pranks to quite serious, albeit small, elements of interior decor. Minimum words, maximum actions – the result is quite impressive. The main thing is that the fun and bright videos on the channel give a serious impetus to imagination, and next job a home craftsman may well become an author's.
Another video blogger Afinka DIY – the girl has 1.9 million subscribers, works in a similar format. Among the many videos posted on her Youtube channel, there are room decor ideas, including themed ones, as well as DIY gift ideas.
Wonderful ideas for making more complex and voluminous objects, and most importantly, high-quality master classes can be found at Crafts Fair . It is difficult to single out specific authors here: in each section – and there are more than 15 of them – you can find a “sensei” for every taste and skill level. For example, guided by detailed photo and video master classes, it is quite possible to make it yourself furniture varying degrees of complexity, not to mention the most different elements interior decor – from wall panels and vases to electrics.
The photo shows a DIY table using epoxy resin.
The family blog gives me special inspiration and a desire to do something grandiose with my own hands. REMODELaholic . The married couple literally infects with their love of life and desire to live beautifully - in the best sense of this expression. How to make your home and garden cozy, get special pleasure from simple and not so simple dishes - the blog authors talk about all this in detail and with excellent taste.
The photo shows a DIY idea for organizing the hallway space.
Vlogger channel Ann Le with almost 1.7 million subscribers, it is replete with interesting DIY solutions not only in home decor, but also in organizing the space around you. The author of the channel has excellent taste, which is demonstrated in the videos.
DIY stores with a wide selection
If before the DIY era you had to create literally from what was at hand, now modern Samodelkins have entire stores and even retail chains at their disposal. In fact, almost all construction stores, most hardware stores, bookstores and stationery stores, as well as numerous shops selling handicrafts, fall under this definition. However, every year the DIY sphere is expanding and, accordingly, creating demand for a wide variety of creative products in the broadest sense of the word.
Indeed, in the trade sphere there is already officially a DIY segment, which at one time grew out of small hardware and hardware stores, where everything necessary for self-made household items. Now it's more about construction stores, and it employs such network giants as:
- Leroy Merlin
- Castorama
Their range is approximately the same, but the differences are in the list of manufacturers and, accordingly, pricing policy– from budget to premium class. And almost every region of Russia has its own retail chains that offer DIY goods. And these include literally everything intended for construction, repair and decoration of premises: drywall, building and finishing materials made of wood, paints and varnishes, fittings, flooring, electrical engineering, security systems, tools, plumbing, furniture and much, much more.
By by and large, one of the most favorite stores in the DIY format can be considered the Swedish IKEA - functional and simple pieces of furniture and decor are the best way to express your imagination. And it is not surprising that many master classes are devoted to the process of alteration, design and even serious reconstruction of the goods of this chain. Even the creators of the iconic “Game of Thrones” couldn’t resist using IKEA rugs as the basis for the Night’s Watch skins – why not DIY in action?
In recent years, many companies are increasingly looking for new ways of development and trying to improve the efficiency of their business in harsh market conditions. The DIY retail format is gaining relative popularity, which gives customers the right to “independent behavior” in trading floor and direct access to the product, which allows you to attract large quantity customers to your store and, in some cases, increase sales.
DIY- is an abbreviation for “Do it Yourself” and translated into Russian means “Do it yourself.” Initially, the DIY category included all types of activities that a person did independently - for example, making furniture with his own hands or some other design elements interior
Today, the DIY retail market (Do it Yourself) is considered one of the most promising markets. International networks invest billions here in our country alone. The most common format here are super- and hypermarkets with a wide range of construction products - from dry mixes and paints to plumbing fixtures and various items and home decorations that allow any buyer to carry out renovations
Marketing agency Paper Planes has identified 4 main trends in the DIY retail market that are occurring today. Let's take a closer look at them.
1. Development of own brands (private brands)
The economic crisis greatly changed the opportunities and preferences of buyers, who began to switch to cheaper goods. The “price-quality” indicator came to the fore. Retailers are adapting to this trend by offering cheaper private label products. Private label allows you to increase the margins of certain categories of goods and reduces risks from external manufacturers. But this will be beneficial for those goods for which price comes to the fore. In other cases, customers still value brands and product quality, such as when choosing paint, tools or sealing materials.
2. Personalize the customer journey
Due to the reduction in the flow of customers, for the need to retain them and to form their own consumption culture, retail chains are trying to adapt to each specific client. They are introducing new services that are designed for both retail customers and the business segment. For example, ordinary buyers can be helped with moving, evaluate the planned project, and also carry out various promotions and introduce a system of discounts. Master classes, lectures, seminars and exhibitions are organized for women. For B2B clients, extended operating hours are introduced, cutting and cutting are carried out various materials, provide professional consultants. Increasingly, retailers are trying to choose a formula for each specific Client. Offering new opportunities, more and more chains are opening online stores.
3. Narrowly profiled offer
Buyers, in an attempt to save time, look for sellers who can quickly offer them only what they ask for. Therefore, retail chains divide their assortment, offering both highly specialized retail for B2B clients and a narrow assortment for B2C, thus covering and providing customers of all categories.
4. Convergence online and offline
Many stores, trying to reduce their costs, deliberately abandon the “store-warehouse” format. This method is being replaced by new business models where you can place an order online or by phone and immediately receive it in a warehouse or on site. Some chains simply install online terminals in product aisles, where you can place and pay for an order, and you can pick it up at the exit of the warehouse or through the delivery system.
In our humble opinion - the view of a company that has lost hundreds of thousands of rubles due to the bankruptcy of DIY retailers, the trends of survival, and for many DIY chains this is precisely a matter of survival, is the convergence of formats - the expansion of retail due to aggressive wholesale, and wholesale due to aggressive retail. Plus a total rethinking of the service - from logistics to construction services with active sales (the experience of the Abada company can be considered successful here).
A modern network must take on all of the above. And in the future, it will become an ecosystem similar to AppStore, Uber and others - for customers and contractors in their region. The closest thing to construction is the experience of the Remontnik.ru portal, which forms an ecosystem from the service side, not the product side.
How easy it is to confuse this word with a less pleasant one, like
Die (to leave this world).
But the abbreviation DIY has nothing in common with this word.
DIY, D.I.Y.— (di i wai) from English. Do It Yourself- « do it yourself “- a culture of learning useful skills while working on any product, development, or project that is physically feasible at any stage. Usually, The skills themselves in the process of such learning are not an end in themselves. On the contrary, the goal of our community is to acquire useful skills and have fun in the creative process.
DIY as a subculture at the beginning (1950s) - independent work around the house: repairing electrical equipment, household appliances, making furniture, etc.
A little later under DIY self-recording of albums, publishing of fan magazines, and punk movements began to be understood in the same way. As you can see, to the category DIY Almost anything can be attributed made with your own hands and for the sake of achieving results.
The USSR actively promoted ideas self-creation(or significant modification of existing copies) radio engineering,electric musical instruments, furniture, etc., as well as various folk arts and crafts, which was partly due to the low level of quality and lack of variety of consumer goods produced, as well as for cultural and educational purposes. There were corresponding sections in magazines, newspapers, on television and radio, and specialized stores “ Skillful hands" And " Do it yourself", selling various industrial semi-finished products, tools and accessories for various independent work wide range: from artistic sawing, burning, embossing, sewing and knitting, to electrical and radio-electronic parts and components.
The stores sold radio constructors for self-assembly electronic devices(radio, light music, Christmas tree garland switch). It was also possible to purchase various thematic sets of equipment - “Young Chemist”, “Young Astronomer”. Plastic kits for assembling (gluing) models of all kinds of equipment were very popular: ships, planes, tanks, etc. Many men, having mastered many professions that can be useful in household, became jacks of all trades.
The television program “You Can Do It” was quite popular, in which various homemade cars, ATVs, agricultural and similar equipment developed and assembled by Soviet enthusiasts. Also known is the section “Little Tricks” in the magazine “Science and Life”, which talks about various household improvements, as well as similar sections in the magazines “Radio”, “Model Designer”, “Youth Technology”, “Young Technician”.
For women, magazines (both thematic and general educational) published a large number of patterns, knitting methods, and embroidery designs. Patterns (drawings of clothing items transferred to fabric) sometimes had to be enlarged using a pantograph.
The almost complete absence of personal (household) computers for sale in the USSR until the mid-1980s was compensated for by publications in the technical magazines Radio, Modeler-Constructor, and Young Technician. Simple home computers Radio-86RK, Specialist, YuT-88, Orion-128 based on the KR580VM80A microprocessor were offered for assembly. Later they became very popular homemade computers of the ZX-Spectrum architecture, the schemes of which and improvements to them were published in the magazines “Radio”, “Radio Amateur”, “ZX-Review”.
Design kits were produced for ZX-Spectrum architecture computers "do it yourself" with ready printed circuit board, a complete set of parts, as well as electrical diagram included. The production of sets was simultaneously established in both factory and artisanal conditions. At flea radio markets it was possible to buy a ready-made printed circuit board, a circuit and radio elements for it. However, far from large cities, it was very difficult to acquire the necessary spare parts and materials due to the shortage: in those days, instead of “buy”, the word “get” was usually used, and this was half the success. Joysticks for home computers mostly also were homemade.
