How to open a nail service studio. Providing manicure services at home

In this material:

For women, hand care is one of the most important beauty procedures, which means that if you correctly draw up a business plan for a manicure salon, you can make good money in this field.

Despite the fact that women can take care of their hands on their own, manicure services are very popular because... most prefer to trust a qualified craftsman. In addition, the professional salon offers a number of procedures, after which the skin of your hands and nails will look flawless. A nail business can bring in large monthly income if you organize the work correctly and hire professional nail technicians.

Where to start creating a business?

To create a successful business, you first need to sketch out a business plan for a nail salon and only then deal with organizational matters. It is important to think through every detail - from the interior of the room to the design of hand baths. It would be a good idea to consult with a competent person who can help you with calculations to find out how much money you will need to start a business and how long it will take to pay off.

The next step is to register an individual entrepreneur, which will give you the right to open your own business. This procedure does not take much time and does not require large investments. It is important to note that if you register as an individual entrepreneur to start a manicure business, the taxes will be much lower, unlike an LLC. The list of required documents and the procedure for submitting them can be found in the tax service. In this case, the help of a lawyer will not be needed, but to conclude a rental agreement for premises and the supply of consumables, it is recommended to hire a qualified specialist who will tell you how best to draw up the paperwork.

When developing a business plan for a manicure salon, you should take care of financing the project in advance.

It is quite expensive, because... It is necessary not only to rent a room, but also to purchase furniture, equipment, consumables and more. It’s good if you have your own savings or someone can borrow the required amount of money, because otherwise you will need to find investors or contact a bank to get a loan.

Organization of the salon

After a business plan for a nail studio has been drawn up and all Required documents, you need to start searching for premises, order furniture and equipment, find suppliers of consumables and hire staff.

Room. A nail salon should be opened in a busy part of the city where there is a daily flow of people. In this case, he will always be visible and will be able to attract a huge number of clients. It is not necessary to look for a separate building - a room in a shopping center or on the ground floor of a residential building will do. The dimensions of the salon will depend on the number of workplaces, so if you plan to install 4 tables for manicure, then the area working area should be 25-30 m2. But do not forget about the need for a reception, a bathroom and a utility room, which will require an additional 20-25 m2.
Equipment. A professional nail salon must have modern and functional equipment so that the nail technicians can provide services efficiently and quickly. In addition, you cannot save money by buying cheap lamps or sterilizers, because... this will reduce customer confidence. To offer a wide range of services, it is necessary to purchase a variety of equipment, which includes a paraffin burner, UV lamp, quartz sterilizer, Frasers. In addition, you will need many other small things: tool sets, baths, gloves, etc.
Furniture. Ordinary tables and chairs are not suitable for a manicure salon; you should buy specialized furniture that will be comfortable for nail technicians and clients. You should not skimp on chairs for workers, because they will have to spend the whole day in a sitting position. Additionally, you need to purchase a sofa for waiting at the reception, hangers for outerwear, a desk for the administrator, coffee table and a cabinet for storing materials.
Staff. For a nail business to be successful, you should hire professional artists with extensive experience, but to attract them you need to provide decent wages. It can consist of a rate and a percentage of production or only interest. For example, the rate is 8-10 thousand rubles. and approximately 20% of the work done or only 40-50%. As for the administrator, his salary is usually set at 17-18 thousand rubles. and 2-3% of the salon’s revenue.

Suppliers and salon advertising

While the salon is preparing to open, you need to search for suppliers of consumables. It is unprofitable to purchase varnishes, brushes, tips, decor and other materials for manicure in a regular store.

It is necessary to make purchases at wholesale centers or directly from the manufacturer, because... in this case, the cost of materials will be significantly lower, which means that prices in the salon can be made more affordable. Another advantage of working with large suppliers is that they take on the hassle associated with transporting the goods and deliver them to the desired address.

When opening a salon, it would be useful to conduct an advertising campaign that will allow you to make yourself known throughout the city and attract customers. This can be done in several ways:

place an advertisement in newspapers;
Post flyers around the city;
order brochures with discount coupons;
hold a campaign on social networks.

To maintain customer interest, it is recommended to periodically hold promotions or provide discounts once a week on all or some services. You can also make discount cards for regular customers and win various prizes among them, for example, discounts, free services, cosmetics.

Business profitability calculations

To create a business plan for a nail salon and find out its profitability, you need to calculate expenses and potential income. To start a business, you will need approximately 250-300 thousand rubles to fully furnish your office; Also, monthly expenses for paying taxes, salaries, materials and renting premises will be about 250,000 rubles. If you hire 4 masters, your monthly income can be up to 500,000 rubles, so in just a few months the salon will begin to make a profit.

In the near future, you will be able to expand your business and thereby increase your income.

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The art of looking great is a skill that probably every woman tries to master. Well-groomed and beautiful nails are not only an element of attractiveness appearance, but also the status of a woman. According to statistics, 50% of beauty salon services are manicures and nail design. Therefore, today highly specialized nail salons are becoming widespread. At the same time, experts believe that the niche in this industry is not yet occupied enough and there is room for further growth. You will learn about what is needed to open your own salon from scratch by reading our article.

Choosing a nail salon format

A classic nail salon is a common format. Possible opening concept: positioning of a brand or name, for example, an option in which a “star” works - a chief master with a large list of merits and high qualifications.
A manicure salon can be opened on the basis of an existing beauty salon, massage salon or fitness center under the terms of renting the premises. The advantage of this option is the already existing database potential clients. Disadvantage - the client base is limited to visitors to the establishment where the office is open.
Manicure room in a beauty salon
Nail design studio. It is positioned on various options for nail design, involves the use of various coating and painting techniques, requires high professionalism and artistic abilities of the masters, and, accordingly, significant costs for finding personnel, paying for highly qualified labor and training.
An island in a shopping center or a nail bar. Lately it has become increasingly popular. It is assumed that a woman shopping at a mall is psychologically more motivated to look good and may get a manicure even if she did not initially plan to do so. The advantages also include relatively low opening costs. The disadvantages are the lack of a stable client base and conditions for proper processing of tools, which creates additional difficulties for the master and can be a stopping factor for the client.
Walking past a nail bar in a shopping center, a woman can hardly resist getting a manicure.
Home manicure salon. The cheapest option for opening a manicure salon. Income is limited to the maximum workload of one master. Additional difficulties in attracting clients. Not every woman will agree to get a manicure at home from an unknown specialist. That's why effective way attracting clients for this option - recommendations from friends.
Non-standard options for opening manicure salons:

Nail bar in a restaurant, cafe. The originality of the idea lies in the fact that while the spouse or friend is having lunch, the companion will have time to give herself an express manicure;
Mobile nail salon. Involves a technician visiting your home. Works independently or as an option for other nail salon options.

The option of opening a nail salon as a franchise is becoming widespread today. Today on the Russian market there are 10-15 offers for nail salon franchises.

The choice of opening option depends on the state of the market in the city/region, the amount of start-up capital and the personal preferences of the entrepreneur.

Advantages and disadvantages of business

pros

An excellent startup option for aspiring entrepreneurs. Opening a nail salon does not require serious knowledge in the field of business or finance, therefore it is a good springboard for a future businessman.
Does not require large investments. There is an option for opening a salon for any budget. In addition, it is possible to develop in stages: first home business, then a nail salon, then a nail salon or nail design studio.

Start small - alone in your apartment, and if there are so many clients that there is nowhere to go - then you can think about premises and hired workers.

Rinny

http://nailclub.ru/forum/showthread.php?t=16619

The developing market for nail services. The culture of not doing your own manicure has not yet become firmly established in our lives. It opens additional features to expand the market.

In large and medium-sized cities, about 20% of women and 5% of men use the services of nail salons.

It is interesting that in Moscow there are about 250–300 nail salons, and in New York there are about 1300. The nail salon market in Russia, indeed, has great opportunities for further development.

Minuses

Nail salon clients are often tied not to the place, but to the master. This creates serious risks for the owner in terms of losing his client base if an employee leaves.
The choice to develop a business related to nail care imposes serious requirements on the entrepreneur in the field of compliance with sanitary and epidemiological standards. This requires not only knowledge and special equipment, but also a high level of employee discipline. It is obvious that the risk of loss of business reputation in the event of probable consequences associated with non-compliance is enormous.
High level of competition. Despite the fact that the market has a potentially high capacity, the level of competition in it is high. To be in trend, you need to constantly take into account and implement modern technologies in the field of nail services, use all possible marketing channels.

Required documents for opening

In order to open a nail salon, you must first register a legal entity. For small business It is more expedient to register as an individual entrepreneur. The advantages of opening a salon as an individual entrepreneur compared to an LLC include: no need to have an accountant, the ability to freely dispose of revenue.

Registration of individual entrepreneurs takes place at the tax office or with the help of a multifunctional public services center. The state duty will be 800 rubles.

An important point is the choice of taxation system. There are 3 options available for the salon: UTII, simplified tax system and patent system.

Under the simplified tax system, the tax base will be 6% of the salon’s income. With UTII, the tax base is fixed - and this is a positive aspect of this accounting system. The patent system also applies to certain types of activities and requires payment for a patent for a specific period (from 1 month to 1 year).

The choice depends on the region where the salon is opened, on the nature of payments (cash, using an account) and some other factors. Before opening an individual entrepreneur, you need to calculate each of the options and choose the optimal one.

Also, when opening a salon, you need to obtain a conclusion from the SES (sanitary and epidemiological service) on compliance with sanitary and epidemiological standards. Another document is the conclusion of the fire service, if we are talking about renting a separate room or working in your own premises, and not about working in an office in a shopping center.

SanPiN 2.1.2. 2631−10 “Sanitary and epidemiological requirements for the placement, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and beauty services.” You should carefully study the requirements before opening a salon.

In addition, it is necessary to determine the procedure for sterilization of instruments and conclude an agreement for the disposal of fluorescent lamps. And of course, all salon employees must have medical records.

How to choose a place?

When choosing a location, you need to consider the following points:

Analyze the places with the largest or target concentrations of people. These can be shopping and office centers, fitness centers, children's development centers. Ideally, the purpose of finding people near the place where the salon is opening is to take care of themselves: purchasing clothes, playing sports, attending training courses, psychological seminars, etc.
You should not open a salon in residential and industrial areas, places where cars are sold, auto repair shops, hardware stores, etc.
The idea of opening a salon near a competitor has pros and cons. Pros: the ability to attract some customers to yourself, cons - the need to use additional and more interesting means of attracting customers compared to a competitor.
Opening a nail salon in a beauty salon or hair salon is also a good idea. In this case, a targeted flow of customers will be ideal for building a customer base.

Before you open, decide on the location - this is the main component. Determine the target audience (who the salon will be aimed at - wealthy middle class, youth, etc.). Look at how many salons there are in the area, walk around them, note the advantages and disadvantages, and analyze your concept again. Be sure to look at how busy the salons are. Try to sign up for them, see how much free time the masters have. And look further.

Bro

http://www.hairlife.ru/forum/topic/4234

Premises requirements

For the work of one master, 6-10 square meters are required. meters of area, you also need space for the office manager’s desk, a toilet and, if desired, a room for staff meals and storage of materials. With 3-4 craftsmen working, the area of the room will be on average 40–50 square meters. meters. Rental cost 1 sq. meter ranges from 500 to 1,500 rubles (depending on the city, region) in office centers, on the first floors of buildings. On average it turns out to be 35-60 thousand rubles. A manicure room can occupy an area of about 30 square meters. meters. The cost of renting an island in a shopping center per square meter will be more expensive, but the area required will be smaller - no more than 7-10 square meters. meters. Accordingly, the rental cost will vary greatly depending on the prices set by the shopping center, and will be very average from 30 thousand rubles to 100 thousand rubles.

Master's workplace

According to SanPin, the workplace of one master must have at least 6 square meters. meters.

The room does not necessarily have to undergo expensive designer renovations, but it certainly should be clean, tidy, bright and consistent with the chosen style of the salon. Small redecorating will cost another 50-150 thousand rubles, calculating 1500 rubles per 1 sq. m. meter.

The premises must meet the requirements of fire protection and SES. To obtain a conclusion from the SES, an officially concluded rental agreement for the premises is also required.

Purchase of equipment, furniture and materials

Minimum set of equipment and furniture for a nail salon:

Determination of the list of services provided and their cost

A nail salon usually provides the following list of services:

Hand and nail care services: different kinds manicure, paraffin therapy, scrubs, hand masks, wraps, nutrition, moisturizing and protection.
Modeling and strengthening of nails with acrylic, gel, etc.
Nail design: coating with varnish, gel polish, using various techniques, including artistic painting.
Pedicure.

The specific list of nail salon services depends on:

availability of equipment (for example, some pattern application techniques require additional equipment);
suppliers of consumables offering special options for nail care and design;
level of professionalism of personnel (the main factor);
entrepreneur's imagination.

The best pricing option in this case would be a comparative approach. It is necessary to carefully study the price lists of competing salons. At the first stage, to attract clients, you can set prices a little lower than those of well-promoted competitors, or, conversely, if there is reason to believe that the level of professionalism will allow you to immediately offer services at a high level, offer prices higher, and thereby declare yourself as a salon elite class. In any case, this question is strictly individual and requires thought.

One master can serve on average 4-5 clients during a working day. The average bill per client is 1 thousand rubles. In large cities it may be higher. The daily income of one master is about 4-5 thousand rubles. Monthly revenue per master will be about 80 thousand rubles - 100 thousand rubles.

Recruitment

The question of the correct selection of personnel for a nail salon is even higher than the choice right place its placement. After all, it depends on the skills of the employees whether the client will come back. You can spend a lot of money on an advertising campaign and attract customers, but this money will be worth nothing if you cannot retain these customers.

Options for attracting employees

Luring masters from other salons, the advantage of this option is the accumulated experience and client base, the disadvantage is that it is necessary to offer more favorable working conditions.
If you yourself have the relevant experience, you can attract craftsmen with little experience and train them additionally.

Regardless of the chosen option, it is important for a nail salon that its employees undergo training and improve their skills on an ongoing basis. Nothing decorates the walls of a salon and inspires confidence in clients like education certificates. Therefore, the cost of personnel training must be included in the budget.

Personnel costs

The master’s salary, as a rule, is 30–40% of his revenue.
Administrator salary - from 10,000 rubles, 2 administrators in shifts.
The cleaning lady's salary is from 4,000 rubles.

At the first stage, you can do without an administrator and a cleaner, combining these functions between yourself and the craftsmen.

The master’s salary will be about 25-30 thousand rubles.

Salon advertising and promotion strategy

Salon promotion channels include:

distribution of flyers and leaflets;
placing business cards in places where the target audience gathers;
creating an attractive website, advertising on the Internet;

Yulia Evtikhova, founder of a nail salon

https://lenta.co/success-story-how-I-opened-my-beauty-salon-from-scratch-22531

holding various promotions and free master classes;
creating a group on social networks and actively promoting it;
communication on women's forums;
participation in various competitions and competitions;
creation of an incentive system;
using customer-oriented policy techniques: holiday greetings, gifts and surprises for regular visitors. In the salon itself, you can offer the client a cup of coffee or tea, magazines, that is, to brighten up the time spent in the salon as much as possible. And, of course, nothing can replace polite treatment, a sincere approach and scrupulous compliance with the requirements of sanitary standards: disinfection of tools, use of disposable files, a clean fresh towel for everyone, etc.

These promotion channels do not require serious expenses, and some are completely free. However, the main channel for promoting a nail salon will be word of mouth. High professionalism of the craftsmen and an impeccable reputation will over time become one of the main ways to promote the salon.

When opening a salon, you can hold a grand opening ceremony: decorate the facade, invite guests, organize master classes, prepare refreshments. Post photos and a report about the event on social networks. Opening costs will be at least 10 - 15 thousand rubles.

Investment calculation and payback forecast

The level of investment for opening a salon varies greatly depending on the financial capabilities of the entrepreneur, minimum expenses are presented below.

Table: initial investment

The initial costs of opening a nail salon or office will be at least 275,000 rubles. The table shows the lowest possible cost values. Any desires in terms of, for example, a more comfortable and attractive manicure table or beautiful furniture, will entail a significant increase in the cost of the estimate. Using the table above, you can calculate the level of investment for each specific case. Actual costs, as a rule, are always higher than planned, even in the case of a very methodical approach to planning. It is necessary to take this point into account when forming the input budget.

Table: monthly expenses

The data is also given for a nail salon with an area of 45 square meters. meters with the work of four craftsmen.

With revenue of 240 thousand rubles (each master - 80 thousand rubles) and expenses of 188 thousand rubles, the monthly profit will be 52 thousand rubles. With an initial investment of 275 thousand rubles, payback can be achieved in 6-7 months. But given that it will not be possible to reach optimal load immediately, a more realistic forecast would be to achieve payback within 8-12 months.

Possible problems and solutions

When running a manicure business, an entrepreneur may encounter a number of problems. Here are some of them:

Lack of qualified personnel. Finding suitable trained personnel is a big problem today. It will take a lot of time and effort to select and train staff to suit the needs of your salon.

The biggest difficulty I encountered was the selection of craftsmen. Good masters they didn’t want to go to the newly opened salon. I had to persuade, inspire, almost put on a performance before each one.

Masha Koroleva, owner of a chain of nail bars

http://www.woman.ru/stars/medley1/article/45332

The risk of losing the client base due to the dismissal of the master. As noted above, despite all the efforts of business owners, the client’s connection often goes not to the salon, but to the employee. Possible Solution: through various loyalty programs, motivate customers to visit this particular salon; encourage employees to collaborate for a long time through an effective bonus system, including for length of service, and create a psychologically comfortable atmosphere in the team;
High competition amid a growing market can also lead to loss of customers. Possible solution: competently and effectively use technologies to attract and retain customers.
The need to always be on trend. The growing market in the field of nail design requires participants to constantly monitor trends and continuous development, which often entails financial costs.
The risk of loss of business reputation in the event of a mistake by the master. Anyone has the right to make a mistake, but poor quality work by a nail salon technician can lead to negative reviews, because, as you know, negative word of mouth works many times better than positive word of mouth. And given the development of social networks and other means of communication, the consequences can be truly catastrophic. Possible solution: monitor the employee’s impeccable performance of their duties as much as possible, pay special attention to staff training, as well as compliance with the requirements for disinfection of instruments.

It's nice to do something that brings not only income, but also pleasure. A nail salon is the perfect choice to start with own business. Minimum investment will amount to 275 thousand rubles, payback - up to a year.

Opening a nail salon is a popular type of business that brings a stable income and quickly pays off. A reasonable approach and a well-thought-out plan will allow you to create a nail salon in a short time. Below is a business plan for a nail studio with calculations for the city of Novosibirsk.

a brief description of

Starting investments: 718,000 rubles

Payback period: 8 months

Profitability: 35%

Annual net profit: 1688400 rubles

Project Description

Idea: organizing a nail salon from scratch, estimated break-even point - 1 year. .

Organizational form: individual entrepreneur or LLC.

Project goals:

creation of an economy class manicure studio.
satisfying the consumer market by providing a wide range of services at affordable prices.
receiving monthly profit.

Prospects: opening a chain of nail salons a year after the launch of the project.

Target audience: 95% women aged 15 to 60 years, 5% men of different ages.

Average number of clients per month: 350 people.

Types of services:

Manicure of any complexity;
Children's manicure;
Removing gel coatings from nails;
Festive and everyday nail design;
Pedicure;
Hand and nail care treatments.

Location: residential area of the city.

Working hours: 7 days a week, from 09.00 to 22.00. The total number of working hours per week is 90 hours.

The project is financed by investing personal funds in the amount of 520 thousand rubles.

Niche in the market

In Novosibirsk, professional nail services are mainly provided in hairdressing or beauty salons. They account for 70% of the market. At the same time, the trend towards opening highly specialized nail studios and offices is actively gaining momentum. Their task is to fill the niche of nail services, make it inexpensive and of high quality.

The most common type of service in nail studios in the city is everyday manicure and pedicure. Taking into account this specificity, a ready-made business plan for a nail salon should include an expanded list of services.

Important! In Novosibirsk there is no high competition in this business segment. An entrepreneur can become competitive in a short time and recoup investments

Marketing strategy

When developing a business plan for a manicure studio, special attention should be paid to the advertising campaign. The demand for the salon and the number of visitors directly depends on this point. In the first two months, 10% of the total initial investment is allocated for marketing. Over time, the studio's popularity increases and monthly advertising costs decrease.

Expense item	Quantity	Cost in rubles
Banner printout	1 PC.	1700
Placing an ad on local radio stations	1 ad on one radio station per month	2500
Placing advertisements on television channels	1 ad on one channel per month	15000
Printing leaflets	800 pcs.	600
Making a sign with the name	1 PC.	15900
Placing printed advertisements	1500 pcs.	900
Website creation	1 PC.	27000
Distributing leaflets	800 pcs.	3400
Total	-	67000

* The calculation was made taking into account the costs in the first two months of the project. Monthly advertising costs do not include the production of a sign with the name, banner, or website creation.

Organizational and legal framework

The manicure business begins with choosing the legal form of the company. This could be an individual entrepreneur or an LLC. The first option is preferable, as it is easier to register. Avoid paperwork, save time and get free consultation regarding the registration of individual entrepreneurs, you can use the service.

Important! In the process of filling out documents, in the paragraph “OKVED code” indicate 93.02 (“Provision of services by hairdressers and beauty salons”). Manicure services are part of this activity

You also need to decide on the taxation system: UTII or simplified tax system. Most entrepreneurs choose the simplified tax system. In this case, a 6% tax is imposed on income or the difference between income and expenses. For UTII, a cash register is purchased and registered. Before opening the salon, you must submit a notification to Rospotrebnadzor.

Organizing a nail studio requires compliance with SES standards and coordination with the fire department. Therefore, it is worth familiarizing yourself with SanPiN 2.1.2.1199-03 in advance.

Production plan

Finding suitable premises, purchasing equipment, determining the cost of services is an important part of the business plan for opening a nail salon. These stages allow you to correctly distribute costs and the amount of initial investment.

Room

For a nail salon, a room with an area of 35-45 square meters. This is enough to accommodate two rooms (manicure, pedicure), a reception desk, a bathroom and a waiting room. Compliance with SanPiN standards is mandatory:

the office should be on the ground floor;
It is necessary to have an isolated entrance;
you need to have a separate place for disinfecting instruments;
communications and ventilation systems must be in good working order;
each office needs a separate room;
one workplace should occupy 7-9 square meters.

Equipment

Equipment is purchased from specialized companies. In total, the purchase of inventory takes from 30 to 40% of the total investment. The cost of additional consumables is not included in the calculations. They are purchased separately every month.

Equipment costs

Organizational plan

The optimal number of employees in a nail salon is 5 people (2 manicurists, 2 pedicurists, 1 administrator). The salary and responsibilities of staff depend on experience and qualifications. Salary data (payroll) is one of the points of the business plan for a manicure salon.

Payroll fund

Important! Nail salon workers must undergo regular medical examinations and advanced training courses

Accounting services can be outsourced. It is convenient, economical and does not require additional work space. Professionals from the Glavbukh Assistant Service will help you manage your bookkeeping remotely.

Financial plan

The start-up investment estimate is based on the costs of the production part, advertising campaign and consumables. The initial investment amount may vary depending on various factors: increase or decrease in prices for equipment, rental, marketing.

A one-time investment in a nail salon with an area of 35-45 square meters looks like this:

* The estimate does not include costs for utilities, internet, and household goods.

One of the key stages when drawing up a business plan for a nail salon is the proper distribution of investments. 45% of them goes to payroll, 15% - to rent premises and utility bills, 15% - to equipment, inventory, 10% - to insurance contributions, 10% - to advertising. To understand how much net income the salon will generate, you need to calculate the amount of monthly investment.

Monthly costs

The daily production capacity of the nail studio is 17 procedures. The average bill for one procedure is 900 rubles. Every month the nail studio brings the owner 459 thousand rubles. Net monthly income will be 140,700 rubles.

Risk management

Risks that negatively affect the successful implementation of a nail service project include:

Personnel dishonesty. Some employees try to lure clients in order to earn extra money. A well-established corporate culture within the team, a stable salary level, and trusting relationships with employees will help prevent the “leakage” of clients.

Insolvency of the population as a result of economic changes. This risk is overcome through a flexible pricing policy, providing quality services at an affordable price, and the availability of promotions and discounts.

Reduced profits in the event of a change of premises. In order to reduce this risk, a long-term lease agreement is concluded with reliable partners. In addition, it is better to always have a backup option for renting premises.

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A nail service studio is an excellent alternative to a large beauty salon, becoming increasingly popular in the beauty business. There are more and more people wanting to invest their money in opening such mini-salons. But for high-quality nail service, it is not enough to set up a table and have a specialist sit at it. In a highly competitive environment, opening a nail service center requires a serious approach to resolving all issues and nuances.

What role does nail service play in the beauty industry?

The modern beauty industry market is developing rapidly. One of the popular activities is the provision of nail services. Nowadays, not only women, but also men pay enough attention to their appearance, as well as hand care.

The operating principle of salons providing nail services is the same as that of large beauty salons. The only difference is in the narrow specialization. Most often, the owners of narrow-profile salons are former masters who have studied all the nuances of the profession in practice.

Proper business setup can make a specialized nail studio quite competitive. This has been confirmed more than once by examples from world practice. In many countries, mini-salons providing nail services exist and generate full profit, with no more than 10 jobs for manicurists and pedicurists.

Professionals tend to equate such salons with coffee shops. For example, you can order a cup of high-quality coffee in a large restaurant, but real connoisseurs will prefer a small coffee shop that offers a wide range of not only coffee varieties, but also recipes for its preparation with its own secrets and proprietary additives.

What are the features, advantages and disadvantages of a nail service business?

Any businessman who is going to invest in a new business will always become familiar with all the advantages, features and disadvantages.

Benefits of nail service:

in the relevance of the business;
in the constancy of demand;
in small starting investments;
the possibility of providing additional types of services;
in the possibility of providing services in the studio, office, at home.

high level of competition;
high dependence on the professionalism of the master, since a low level can lead to loss of clients and damage to reputation;
increased demand for services on the eve of the holidays.

Attractive prices for mini-salon services contribute to the influx of customers, and properly carried out promotions enhance the effect of the pricing policy. The clients of such salons are people who find it most convenient to receive services in this particular salon, since it is located near their home. In this case, advertising the salon does not require large expenses; it will be enough to place booklets in mailboxes located in the area residential buildings. Both the salon owner and the administrator can act as models.

After all, they are most interested in maximizing the capabilities of salon professionals, their uniqueness and skill. By opening a mini nail salon in a fairly crowded area, you can count on a stable influx of clients. An appropriate move would be to offer an express service that involves performing complete hand care, spending a minimum amount of time. Creating a nail service studio is also beneficial because it does not immediately require large expenditures on equipment. It is optimal to start by placing three workstations in the cabin.

What are the disadvantages of a nail service studio?

Most often, the clientele gets used not to the salon itself, but to the master who works in it. The owner of a nail service studio risks losing some of his visitors if a qualified employee with regular clients leaves the salon.
Nail service is directly related to compliance with sanitary and epidemiological standards. Any entrepreneur in this service sector knows how important it is for employees to maintain discipline and what consequences their violation can lead to. There is no point in risking your business reputation because of someone else's irresponsibility.
The level of competition in the nail services market is quite high. Constant updating of the range of services, introduction of innovations, tracking fashion trends, the purchase of high-quality materials and, of course, the high professional level of the salon’s craftsmen.

How to start a nail service business

Having firmly decided to open a nail service studio, you must immediately draw up a detailed business plan. Try not to miss a single detail and indicate all the components of this case as accurately as possible. The better and more complete the plan you write, the faster and easier it will be to achieve your desired goal.

Do not forget that the manicure industry is characterized by a high level of competition. It is necessary to carry out full analysis market in order to choose the right strategy for promoting nail studio services.

The financial issue also requires special attention. You can rent a room and purchase equipment for a nail service studio only after calculating all the costs and possible profits gives a positive result.

Try to immediately formalize your activities as soon as you resolve all organizational issues. Register as an individual entrepreneur or limited liability company, register with the tax office and obtain all the necessary permits from the SES and fire inspection authority. After this, you can proceed to the selection of personnel for the nail service studio.

What is the best way to register a nail service business?

You need to clearly understand: the smaller the nail service studio planned to open, the more convenient it is to register the owner as an individual entrepreneur rather than an LLC. This will provide at least two benefits:

for individual entrepreneurs, the position of accountant is not required;
the owner has the opportunity to use the proceeds at his own discretion.

You can register at the multifunctional center for public services or at the tax office by paying a state fee of 800 rubles.

The next step is to choose a taxation system. When opening a nail service studio, you can choose one of 3 options: simplified tax system, patent system and UTII.

The simplified tax system provides for a tax base of 6% of studio income. UTII has a fixed tax base, which is positive thing this system. The patent system provides for payment for a patent for a certain period from 1 month to 1 year.

When choosing a taxation system, the region where it is planned to open a nail service studio, the cash or non-cash nature of the payments made and some other factors are taken into account. It is necessary to analyze all options in advance and select the most profitable one.

Two more the most important documents required for registration when opening a nail service studio are:

the conclusion of the sanitary and epidemiological service that all necessary standards have been met;
conclusion of the fire service on compliance with all fire safety standards(this conclusion is not required if you plan to rent an office in a shopping center).

It is necessary to first study all the requirements of SanPiN 2.1.2. 2631−10 “Sanitary and epidemiological requirements for the location, design, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services” and check their implementation.

The sequence of the instrument sterilization procedure should be clearly defined, and the issue of recycling fluorescent lamps should also be considered.

It is important that each nail service studio employee has a medical record.

How much money will you need to open a nail service business?

To open each specific nail service studio you need your own initial capital. It is difficult to give a figure common to different salons. It all depends on the region, the level of demand for the service, the professionalism of the employees and many other factors. You can open a mini-studio with only a few thousand rubles and a great desire to work and improve.

The initial investment directly depends on the scale of the planned studio, the range of services provided, the number of jobs, etc. For example, opening a small salon with 3-4 workplaces will require about 50 thousand rubles to rent premises, about 100 thousand rubles to purchase equipment and furniture, and about 20 thousand rubles to purchase consumables. Documentation does not require significant expenses.

How to find premises for a nail salon

The first step is to determine the scale of the planned activity. It is more profitable for a beginner to start working from home. This will provide an opportunity, gradually gaining experience and regular clients, to develop skills and hone skills in order to continue further development more globally.

The rent for premises in each region is different, but in any case, premises located in the center are more prestigious. Although they are more expensive, there are clearly more potential clients there. For a small nail service studio you will need a room of about 20 square meters.

You should not rent a room where there are other similar salons nearby. The best option There will be a place with high traffic and a minimum of competitors.

If you are willing to compete, then you should act directly - open a nail service studio next to a good salon that has a fairly large number of visitors. It is necessary to carefully study the entire range of services, prices, and the level of professionalism of the masters of that salon. Next, put forward an advertising campaign with offers of more low prices, a wide range of products, bonus programs and promotions. Clients of a competing salon will definitely notice these offers and are likely to take advantage of them. This method, although unusual, is quite logical.

What additional agreements need to be concluded in order to offer nail services?

Before starting a nail service studio, you should consider which companies’ services you may need and enter into an agreement with them. For example, water supply and sanitation, garbage removal, electricity supply, heating, etc. Having concluded service contracts once, you can forget about these issues for a long time and only monitor the quality of the services provided. utilities.

An important point is the installation of a fire alarm. If there are flammable materials used in the work, the presence of such an alarm is mandatory. You should choose a certified organization, install an alarm and enter into an agreement for further service.

The nail service studio must have ventilation and air conditioning. It is necessary to ensure that everything ventilation units there were passports, scheduled preventive maintenance was carried out. To do this, we recommend concluding an agreement for the maintenance and disinfection of the ventilation system.

Opening a nail service studio is a troublesome business. Think in advance and make the sign required for any salon and the “Consumer Corner” information stand, where the following documents are posted:

Law on Consumer Protection";
Law “On Protection of Rights legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control";
Law “Sanitary and Epidemiological Welfare of the Population”;
trading rules;
book of complaints and suggestions;
a copy of the registration certificate;
a copy of the certificate of registration with the tax authority.

Licensing of a nail design studio is not required, just as licenses for nail artists are not required, with the exception of those who provide permanent makeup, hair removal and other services that involve violating the integrity of the skin. Such services are considered medical and require a license.

What form can a nail service present?

The chosen location for opening a nail service studio is a determining factor in selecting the main target audience. It should be borne in mind that in addition to women, who make up the majority of the client base, men also use manicure services. If you plan to provide services only at home, then you should not inflate the price and come up with a non-standard range. When opening a nail service studio in the city center, you can count on positioning it as an elite studio for VIPs. This option will require large investments in repairs and a PR campaign. If you rent space in a shopping and entertainment center, then the option is universal and the calculation is made for all categories of visitors.

The reputation and level of the studio is also influenced by the range of services provided here. You should start with the most popular - manicure. Over time, more and more new services are added: nail extensions, medical procedures, design and painting, etc. Then add a pedicure. Purchase special equipment, a chair and a screen for clients to change clothes.

Please note that the terms “mono” and “mini-salon” have completely different meanings.

Mini-salon is a studio small size, but offering clients a wide range of services, thanks to the high professionalism of the staff and the use of modern techniques.

A mono-salon is a narrow-profile studio that offers only certain procedures (for example, nail painting). It can be very different, using the most modern technologies, but other services, such as extensions, are not provided here. Such studios themselves limit the flow of clients to a narrow focus.

When drawing up a business plan for opening a nail service studio, you should also take into account the “seasonal factor” of the popularity of services. For example, the services of a pedicurist are more in demand in summer period than in winter. By providing a wide range of services, you can easily compensate for decreased demand for any one service. In addition, the disadvantage of a mono-salon is that people usually try to get a range of services, not spend a lot of time on each one, and would rather give preference to a salon that offers the full range of nail services.

A mini nail salon is more profitable and competitive when compared to a mono salon. A well-designed assortment, including a maximum of types of manicure services, and a good pricing policy can be an excellent start for its expansion.

In addition to this classification, there is also a more specific one:

A classic nail salon is the most popular option. As an opening concept, you can use a focus on a brand or a well-known name. For example, the studio presents the works of a famous master who has a whole list of merits and the highest qualifications.
Manicure salon. It’s easy to open such an office in an existing beauty salon, massage studio or fitness center by renting from them small area. The base of regular customers developed by the salon will only benefit the opening office. The significant drawback is that you will have to limit yourself to these clients.
Nail design studio. Assumes its main activity various options nail design, using a variety of coating or painting techniques. Such positioning will require the presence of highly professional craftsmen with artistic abilities and significant costs for recruiting personnel and remuneration.
An island in a shopping center or a nail bar. The most popular type of nail design studio lately. The work is designed for women shopping in a large shopping center. From a psychological point of view, they are more motivated to get a manicure, even if they didn’t initially plan for it. Another advantage is that opening does not require significant costs. The main disadvantage is the impossibility of fully processing the instrument, which can scare away the clientele.
Home manicure salon. This is the least expensive option. The income of a manicure salon at home is limited by the workload of the master. Another disadvantage is the difficulty of attracting clients, because not everyone agrees to trust an unknown master. Here you should rely only on recommendations from friends and acquaintances.

Pay attention and non-standard options opening a nail service studio:

Nail bar in a restaurant, cafe. The unusual thing is that while the order is expected or the spouse is drinking coffee, the master manages to provide his companion with an express nail service;
A mobile nail salon involves providing services at home. It can be considered both as an independent direction and as one of the services of a nail service studio.

Opening a nail service studio as a franchise is becoming increasingly popular. The modern Russian market offers at least 15 different offers of franchises of large salons.

When making your choice, rely on the state of the market in your area, the size of the initial investment, as well as personal preferences.

What equipment and materials are required for nail service?

Purchase of modern equipment necessary for full-fledged work a nail service studio will require the expenditure of most of the initial capital. Another part will be spent on purchasing consumables and tools. Their price directly depends on the quality. You should study the proposed options in advance and choose the most suitable ones in terms of price and other data. The use of high-quality products for nail services and a professional approach guarantee the studio a good reputation.

Consulting a specialist can help in choosing equipment. You should not purchase the cheapest materials or the first equipment you come across, the salon’s reputation depends on it. It is necessary to find responsible suppliers who have been working in this market for a long time, purchase a small batch of material from them and make your choice in favor of the best.

If you have the financial opportunity, it would be advisable to purchase, in addition to standard equipment, additional equipment. For example, a modern hood for a manicurist’s workplace will relieve clients from the discomfort, dizziness and headaches that arise from the use of acetone or acrylate. The hood “sucks in” not only flying dust, but also all harmful fumes.

Another innovation of modern nail service is a printer for applying designs directly to nails. Using a special system, the printer is able to recognize the size and shape of the nail, thanks to which the design selected from the database is easily and clearly applied to the nail plate. The cost of such modern equipment is about 1.5 thousand dollars. Payback with an average flow of clients is 1 month.

The required minimum equipment for a nail service studio.

One manicure table costs about 5 thousand rubles. If the kit includes a hood, cabinet, desk lamp, then one workplace will cost about 20 thousand rubles. If the studio is planned in the format of a nail bar, then the finished kit costs from 40 to 80 thousand rubles, depending on the number of planned jobs.
The manicure stand is purchased separately and costs about 5 thousand rubles.
Chairs for the client and the master will cost from 3 to 4 thousand rubles each. It is important that they are as comfortable as possible, because the procedure lasts up to 2 hours.
A display stand or shelves for storing and displaying varnishes and other materials cost from 2 thousand rubles, depending on the size.
Manicure apparatus. The cheapest option costs from 1 to 2 thousand rubles.
A lamp for drying varnishes and nail extensions costs from 2 thousand rubles.
A manicure set costs from 1.5 thousand rubles.
A sterilizer for instruments costs from 5 thousand rubles.
Other furniture: waiting chairs or sofa, wardrobes, clothes hanger, administrator desk, etc. - from 15 thousand rubles.
Consumables: nail polishes, tips, nail care products, etc. - from 20 thousand rubles.

Recruitment of personnel for a nail salon

To recruit personnel, you can use the following options:

advertise the vacancy in the media;
advertise an available vacancy on the Internet;
advertise in educational institutions that train nail technicians;
contact the recruitment agency;
ask friends or acquaintances;
lure away from a competing salon;
make a profitable offer of cooperation to a private master.

What skills and qualities should a nail technician have?

A manicurist must have knowledge of:

basic anatomy and physiology (properties and structure of nails and skin);
basics of dermatology;
fundamentals of psychology;
rules, methods and techniques for performing nail services;
basic science of colors and paints;
laws of composition and drawings;
properties of materials preferred for use in nail services;
purposes of tools used in work, methods of their use and storage rules;
methods of making varnishes, mixing different shades;
devices and rules for operating tools and equipment for nail services;
properties and types of materials and preparations used in nail services, as well as their consumption rates;
modern trends and trends in nail fashion;
main directions and trends of development;
measures to provide first medical care if necessary;
rules of organization in the workplace;
rules of sanitary hygiene;
rules of professional ethics and correct service.

The main requirement for a nail service master is constant professional growth. To keep your clients happy, your master must be able to flawlessly:

hygienic cleaning of nails;
preparing nails for varnish coating;
cleaning nails from old varnish;
creating the shape of nails by filing;
selection of varnish color combinations;
applying varnish to the nail plate;
extension of nails to the required length;
development of nail design, taking into account individual order;
cosmetic care for hands and fingers, including massage, peeling, wrapping, etc.;
instrument disinfection;
organization of the workplace.

Give preference to a candidate for a nail service technician who has:

ability to focus on the client for a long time;
the ability to engage creative thinking;
precise eye;
ability to pay attention to details;
developed sense of harmony;
Well-developed fine motor skills of the hands;
well-developed figurative memory;
the ability to figuratively imagine an object, process and phenomenon;
the ability to create an image based on the client’s verbal description;
the ability to translate an image into a verbal description;
the ability to predict the result;
developed aesthetic and artistic taste.

A nail technician must have:

creativity;
ability to concentrate;
attentiveness;
neatness;
initiative;
patience;
goodwill;
tact.

Practice opinion

Larisa Kokorina, famous master, for a long time working in the nail service industry

The issue of professional training for nail service technicians has been and remains quite difficult. Modern society offers many nail service schools, but these are more consultations than professional training for a nail technician. I advise young masters to pay great attention to the documents they receive after graduating from such schools. The only government document confirming the qualifications of a nail service technician is a certificate of conformity. Obtaining such a certificate is also convenient for those craftsmen who have not improved their skills for a long time. The certificate is issued for a period of 3 years. To receive it, the master must provide the necessary documents to the expert council, complete tests and practical tasks.

The “Rules of Consumer Services” and the Law “On the Protection of Consumer Rights” stipulate that the master must have a document confirming his qualifications. Certificate of completion of school or other educational institution must be licensed. In this case, certificates are not suitable, especially those issued on foreign languages. There is only one way out - to confirm your qualifications you will have to complete short-term courses and receive a licensed document.

For nail service technicians working in salons, and this is almost all the nail technicians in our country, the law provides for mandatory advanced training every 2 years and participation in professional competitions. This is possible if you have a licensed document confirming your professional education. Many masters do not have the opportunity to take part in competitions precisely because they lack an education document. And these are just some of the obstacles.

What certificate do you need as a nail technician?

Currently, there are quite a large number of schools that issue nail service certificates upon completion. You should know that a professional trained, must have a diploma, not a certificate. Nail service diplomas are awarded to graduates of schools that have passed state licensing. There are very few such educational institutions. Those certificates that are issued by any training centers and even by private individuals who do not have such accreditation have no legal force and indicate the advisory nature of the training received. However, it can also be of high quality. Therefore, when selecting candidates for a job, it is better to conduct professional tests and focus on them.

How a nail studio can attract clients

The main stream of clients of the nail service studio are women who take care of their hands from youth to old age. Although it cannot be denied that there are now quite a lot of men who care about their appearance. This suggests that the clientele of the nail service studio is very diverse. The studio owner should strive to take care of each client so that he pleasant impressions became the key to the desire to become a regular visitor and recommend your service to friends.

The profit of a nail service studio directly depends on attracting customers with a competent advertising concept.

distribution of flyers and booklets;
placing the studio’s business card in crowded places;
creating an interesting website, as well as through advertising on the Internet;
creating groups in various social networks and their active promotion;
communication on forums;
participation in various competitions;
creating a bonus system;
using customer-oriented policies, including holiday greetings, bonuses and promotions for regular visitors. During the procedures, the client should be offered coffee or tea, various magazines, etc. Communication should be as correct as possible, aimed at meeting the requirements and desires of the visitor. The most important indicator of the reputation of a nail service studio is the impeccable implementation of sanitary and hygienic standards. Disinfection and use of disposable instruments and consumables are mandatory.

What difficulties should you be prepared for when opening a nail service business?

Before opening a nail service studio, you have to solve a number of problems.

Lack of qualified personnel. High professionalism of nail service studio masters is the key to success. Finding such masters is quite difficult. Preparing and training personnel who would meet the requirements of the salon will require a lot of effort and time.
The risk of losing the client base due to the dismissal of the master. Regardless of the efforts of the salon owner, clients become accustomed not to the salon itself, but to the master. If a master leaves, he takes his regular clients with him. This problem is solved by incorporating various programs for clients and issuing certificates aimed at linking the client to the salon. A professional working in a nail service studio should also be rewarded with bonuses (for example, for length of service) and an atmosphere of comfort should be maintained throughout the entire team.
High competition amid a growing market can create the risk of losing customers. This issue can be resolved through the competent and effective use of methods and technologies aimed at attracting and retaining customers.
The need to always be on trend. Only continuous monitoring of fashion trends, introduction of new technologies and updating of equipment can make a nail service studio competitive.
The risk of loss of business reputation in the event of a mistake by the master. It is necessary to carefully approach the selection of personnel for a nail service studio. Your reputation and image of the beauty salon depend on the level of professionalism of the masters. Poorly performed work can cause a surge of negative reviews on social networks, which will lead to an instant chain reaction and loss of confidence in the work of all studio masters. Only maximum control over the performance of their duties by employees, the correctness of their behavior, compliance sanitary requirements makes it possible to maintain the salon’s reputation at the proper level.