Nestle history: company purchases, scandals, litigation

Key figures

Peter Brabeck (Chairman of the Board of Directors), Paul Bühlke (CEO)

Industry

food production

Turnover

▲ € 67.8 billion (2011)

Net profit

▲ € 7.7 billion (2011)

Number of employees

330 thousand people (2011)

Website

Nestlé S.A.(pronounced Nestlé S.A.) is a Swiss company, the world's largest food manufacturer. Nestle also specializes in producing pet food, pharmaceutical products and cosmetics. The company's main office is located in the Swiss city of Vevey (Fr. Vevey).

Story

Henri Nestlé

Foundation of the company

Henri Nestlé, realizing the importance of a trademark in promoting a product on the market, decided to use his family coat of arms - a nest with birds - as a trademark.

Entering the global market

In the early 1900s, Nestlé had factories in the United States, Great Britain, Germany and Spain. In 1904, the company began producing chocolate by reaching an agreement with the Swiss National Chocolate Company. And in 1905, Nestlé merged with its long-time rival, the Anglo-Swiss Condensed Milk Company, and was renamed Nestlé and the Anglo-Swiss Dairy Company.

With the end of the First World War, a period of economic crisis began for the company. In 1921, Nestlé suffered losses for the first time. This forced the company's management to expand the traditional range of products. Chocolate production has become the company's second most important activity. Nestlé began to regularly release new types of food products.

Start of Nescafe production

During the same period, the rapid development of the Nescafe brand began. From 1959 to 1959, sales of instant coffee almost tripled, and from 1974 - fourfold. In the 15 years following the end of World War II, the company's total sales doubled. The development of freeze-drying technology led to the appearance of the Taster’s Choice brand of instant coffee on the market in 1966.

In December 2005, Nestlé acquired the Greek company Delta Ice Cream for 240 million euros, and in January 2006 Dreyer’s took full ownership. This allowed Nestlé to become the largest ice cream manufacturer in the world, controlling 17.5% of the market.

In November 2006, Nestlé acquired the Medical Nutrition division from Novartis Pharmaceutical for $2.5 billion. In April 2007, Nestlé acquired baby food manufacturer Gerber for $5.5 billion.

Owners and management

The Chairman of the Board of Directors is Peter Brabeck-Letmathe, the Chief Executive Officer is Paul Bulcke.

Activity

Since the company's existence, Nestlé's product range has included more than 2,000 trademarks of consumer products.

The company owns 461 factories and industrial enterprises in 83 countries (11 enterprises are located in Russia). The number of personnel is about 330 thousand people ().

Nestlé holds leading positions in the Russian market of instant coffee, culinary products, breakfast cereals and the chocolate market. In 2011, sales in Russia increased by 11.2% - to 66.8 billion rubles.

Nestlé in Ukraine

In Ukraine, the Nestlé company produces a wide range of food products under the trademarks “Nescafe”, “Nesquik”, “Nestlé”, “Maggi”, “Purina”, “Torchin”, “Svitoch”, etc.

Main competitors

Nestlé's main competitors are Unilever, PepsiCo, Mars, Kraft Foods and Groupe Danone. Nestlé is ahead of them by a wide margin: the income of the next company in the Global 500 list, Unilever, is more than one and a half times less than Nestlé's income.

Criticism

Marketing of baby food in developing countries

Boycott Nestlé

The Nestle logo originally featured a bird and three chicks in a nest. In 1988, during another rebranding, the logo lost one chick.
A very positive review was left in ESBE.

Notes

Nestle history: 1866-1905 // nestle.com (Retrieved May 20, 2010)
Katerina Dmitrieva. Anna Akhmatova. Gifts for friends. // akhmatova.org. Archived from the original on February 5, 2012. Retrieved August 29, 2011.
Nestle takes world ice cream lead. news.bbc.co.uk (2006-19-01). Archived from the original on February 5, 2012. Retrieved February 15, 2007.
Nestle bought Gerber for $5.5 billion // news.liga.net
All about Nestlé. Nestle.ru. (inaccessible link - story) Retrieved April 22, 2010.

Difficult in modern world find a person who would not be familiar with Nestle products and would not pay attention to its logo - a nest on a branch with a bird that brought food for two chicks who stretched out their small beaks towards her.

But few people know that the history of this company goes back 150 years, and the first product it released was infant formula for feeding babies - a substitute breast milk.

Nowadays, Nestle is a huge corporation producing food, pet food, cosmetics and medicines with its main office in the Swiss city of Vevey.

Origins

The founder of the company is Swiss entrepreneur Henri (Henry) Nestlé, who, having graduated as a pharmacist, borrowed money from a wealthy relative, bought a small production facility and started making liqueurs, absinthes, vinegar, lamp oil, etc. Marriage and the birth of a child gave him the idea to experiment with the creation of baby food by different combinations cow's milk, sugar and wheat flour.

His efforts were rewarded: the infant formula saved the life of a neighbor's newborn child, whose body did not accept either mother's, cow's, or goat's milk. This served as motivation to continue working in this direction, especially since at that time - in the second half of the 19th century - many newborns died due to insufficient or improper nutrition.

So in 1866, the innovative product Farine Lactee Henri Nestle, or “Henri Nestle's Milk Flour,” was created, and then the company for its production, named after the creator of baby food. The unique formula provided the body of newborns with all essential vitamins and microelements. As a trademark, which is now well known to everyone, the family coat of arms was chosen - a nest with birds (“nestle” in the Swiss dialect of German means “small nest”).

Within a few years, Nestle baby formulas literally conquered Europe, saving babies or simply making life easier for their mothers.

First merger of two companies

At the same time, two brothers - Americans Charles and George Page founded a company called the Anglo-Swiss Condensed Milk Company and opened the first factory in the Swiss town of Cham: Switzerland is famous for its mountain pastures where cows that produce the famous Swiss milk graze. The brothers began supplying their product under the Milkmaid brand to European stores. They positioned it as an excellent alternative to fresh milk, especially since condensed milk had the great advantage of a long shelf life.

Nestle perceived this company as their competitors and, in order not to lose their position in the market, took a counter-move - they introduced condensed milk to the market under their own brand.

The two companies begin to compete with each other in the production of infant formula and condensed milk, increasing production and sales. Nestle's competitors enter the American market, but one of the brothers dies, and the second decides to merge with Nestle, which happened in 1905. New company became known as Nestle and Anglo-Swiss Milk Company (“Nestle and the Anglo-Swiss Dairy Company”).

New markets and war

But before that, several other important events happened at Nestle. In 1875, Henry Nestlé sold the company to three businessmen, a move that allowed it to hire more skilled workers and increase sales. That same year, Henry Nestlé's friend Daniel Peter developed a milk chocolate recipe by mixing cocoa powder with condensed milk, which Henry supplied him, and founded Peter & Kohler. Nestle acquired the right to export its chocolate products, which conquered the world market. Later, Peter & Kohler would also become part of Nestlé.

At the beginning of the 20th century, Nestle factories opened in Great Britain, Germany, Italy, Spain and the USA, and in 1907 in Australia. To supply the Asian market with its products, Nestle is building warehouses in Bombay, Hong Kong and Singapore.

The First World War made significant adjustments to the plans of the company, whose main production facilities were located in Europe. As the population's demand for powdered and condensed milk increased during the war and, in addition, government orders began to arrive in large quantities, there was a shortage of fresh milk in Europe. To improve the situation, management decides to buy several factories in America.

By the end of the war, Nestle had 40 factories, and sales doubled.

Crisis and expansion of assortment

The war ended, and an economic crisis began in the company - it began to incur losses. The market no longer needed such quantities of condensed and powdered milk. In addition, commodity prices have risen and exchange rates have fallen sharply.

To exit difficult situation management invited the famous banking expert Louis Duples, who turned the situation around. One of his decisions was to expand the range of products: in the 20s it was chocolate, which became as popular as condensed milk and baby food Nestle, and in 1934 the company began producing a signature malt drink under the Milo brand, powdered infant paste and malted milk.

In 1938, Nestle launched a product that became truly revolutionary - the world's first instant coffee, Nescafe.

His background is as follows: in the 30s of the 19th century, the Coffee Institute in Brazil was trying to solve the problem of creating new products from surplus coffee stocks and turned to Nestle for help. For eight years, the company's employees worked on the formula for instant coffee and developed the technology for its production, as a result of which the famous drink appeared, which quickly gained popularity.

A significant role in this was played by the fact that the drink is easy to prepare - you just need to dissolve it in either hot or cold water. cold water. It has a long shelf life and to prepare it you do not need to purchase a coffee grinder, a coffee maker, or a Turk.

War again...

At the end of the 30s, hard times came again in Europe - the Second World War began. Like many other companies, Nestle is again suffering losses: in the 39th year alone, its profit decreased more than three times - from 20 to 6 million dollars. Its management is taking the same steps to save the business as during the First World War - opening new factories in developing countries.

And again, like condensed milk once did, instant coffee saves the situation - it is in large quantities purchased for the American army, due to which production and sales volumes increase, and the company becomes a leader in the global coffee business.

New strategies

The post-war years were marked by rapid development of the company. This is facilitated by a significant expansion of the product range, including through mergers with other companies. For example, in 1947 - with the company Alimentana S.A., which produces dry soups and Maggi food seasonings.

In 1950, Nestle acquired the British canned food company Grosse & Blackwell, in 1963 the Findus company for the production and sale of frozen foods, in 1971 the Libby company for the production and sale of fruit juices, and in 1973 it bought out controlling interest in the Stouffer company, which produces and sells frozen foods.

Earlier, in 1948, Nestlé began producing Nestea bottled iced tea. And in 1966, its employees developed a technology for low-temperature drying of coffee beans and began producing instant coffee under the Taster’s Choice brand.

Thus, Nestle's product diversification policy contributed to the fact that its sales volumes increased 4 times in 1974.

But Nestle management was not going to rest on its laurels: it decided to develop other markets and bought shares of L’Oreal, a leader in the cosmetics market.

However, despite the success domestic policy, Nestle's economic situation is deteriorating. It is affected by the price of oil and the fall in exchange rates against the Swiss franc. Nestle management quickly responds to new conditions and takes risks, increasing sales in the markets of China, Central and of Eastern Europe and in developing countries, where at that time there was a rather unstable political and economic situation. In addition, Nestle acquires a controlling stake in the American company Alcon Laboratories, Inc, a manufacturer of pharmaceutical and ophthalmological products.

Company strategy in 1980–1984 consisted mainly of getting rid of unprofitable enterprises, and when its economic situation stabilized, it began to acquire strategically profitable ones. Thus, in 1985, an agreement was signed to purchase the largest American food company Carnation and its Friskies brand for $3 billion.

In 1988, the British company Rowntree Mackintosh, specializing in confectionery products, was purchased. In '97 - the Italian mineral water company San Pellegrino, in '98 - the British pet food manufacturer Spiller Petfoods and the American Ralston Purina, also involved in the production of animal food. The Findus trademark was sold in 1999. At the same time, Nestle is closing a number of production enterprises ground coffee in the USA, and focuses on the production of the luxury Nescafe line.

Thanks to the purchase of the Greek company Delta Ice Cream in 2005, and the American Dreyer’s in 2006, Nestle becomes the world leader in ice cream production, controlling almost 20% of the market for this product.

IN next year the company buys from the transnational pharmaceutical company Novartis International the Medical Nutricia division for the production of artificial feeding products, and in 2007, Gerber, which produces baby food.

Company today

To date, Nestle Corporation products have captured 1.5% of the world market. Its assortment includes over two thousand trademarks. These are dairy products and baby food, instant coffee and chocolate, broths, mineral water and animal feed, pharmaceutical products and cosmetics. It is hardly possible to find a person who has not at least once purchased any product under the Nesquik, Maggi, KitKat, Nescafe, etc. brand, owned by Nestle.

The company owns more than 400 factories in almost a hundred countries around the world, and annual sales in 2014 amounted to more than 90 billion Swiss francs. The company's capitalization is 230 billion Swiss francs, and its net profit is almost 15 billion. The number of employees is approaching 350 thousand.

Nestle entered the Russian market in 1995, and, in addition to international brands, it is represented by local ones: Zolotaya Marka chocolate, Russia is a generous soul, Bystrov porridge, 48 kopecks ice cream, Holy Spring water and etc.

The basis for the emergence of the enterprise, which subsequently grew into well-known company began the research of the Swiss pharmacist Henry Nestlé, who was trying to create a breast milk substitute for feeding infants. Using milk, wheat flour and sugar, Henry Nestle developed a product called Farine Lactee Henry Nestle - “Henry Nestle's Milk Flour”.

The company producing and selling this product was established in 1867. His goal was to create nutrition for infants who, for one reason or another, could not be fed with mother's milk, thereby partially solving the problem of infant mortality from insufficient or improper nutrition.

The first consumer of the new product was a premature baby, whose body did not accept either mother's milk or existing substitutes, and doctors were powerless to help the baby. After a child’s life was actually saved thanks to the new product, Nestlé Milk Flour received wide recognition and within a few years was successfully sold in most European countries.

Meanwhile, the Anglo-Swiss Condensed Milk Company, founded in 1886 by Americans Charles and George Page, expanded its product range and began producing breast milk substitutes in the mid-1970s. The Nestle company, owned by Jules Monner since 1874, took a retaliatory step and launched its own brand of condensed milk on the market. The companies remained major competitors in this area until they merged in 1905.

The history of the logo.

Henry Nestlé decided to use his family coat of arms - a nest with birds - as a trademark. In the Swiss dialect of German, Nestlé means "little nest". One of the sales agents suggested replacing the nest with the white cross of the Swiss flag, but Nestlé refused this idea: “ I'm sorry, but I can't afford to replace the socket with a Swiss cross, I can't have different trademarks for each country - anyone can use the cross, but no one can use my family coat of arms».

Entering the world market.

In 1905, a merger took place to form a company called the Nestle and Anglo-Swiss Milk Company. Already at the beginning of the 20th century, the company owned factories in the United States, Britain, Germany and Spain.

In 1907, the company began to conquer the Australian market, which allowed it to double its production volume. At the same time, warehouses were opened in Singapore, Hong Kong and Bombay to meet the needs of the rapidly growing Asian market.

However, the main production facilities were still located in Europe, and the outbreak of the First World War dealt a serious blow to the company's activities. It became increasingly difficult to obtain raw materials and distribute finished products. A shortage of fresh milk across Europe has forced factories to sell off virtually all supplies to meet the population's needs.

But despite the difficulties, the war created unprecedented demand for powdered and condensed milk, mainly due to government orders. To cope with them, Nestlé acquired several factories in the United States. By the end of the war, the company owned 40 factories, and production volume had almost doubled compared to 1914.

The emergence of Nescafe.

The post-war period brought with it a crisis for Nestle. Government orders stopped coming in, and people, accustomed to powdered and condensed milk during the war, preferred to return to fresh milk as soon as it became available again. In 1921, the company suffered losses for the first time. Rising prices for raw materials, the post-war lull in the global economy and falling exchange rates exacerbated the situation.

Nestle management quickly responded to the current situation and invited Swiss banking expert Louis Duples to reorganize the company. By aligning the level of production and sales, as well as reducing outstanding debts, he adjusted the company's operations.

In the twenties, Nestlé for the first time expanded beyond its traditional range. Chocolate production has become the company's second most important activity. New products appeared: malted milk, Milo instant drink, powdered buttermilk for children and, in 1938, Nescafe. This soluble powder produced world revolution in coffee consumption and quickly gained popularity.

Global turmoil.

The outbreak of World War II had a negative impact on Nestle's activities. The company's profits fell from US$20 million in 1938 to US$6 million in 1939. Neutral Switzerland became increasingly isolated from war-torn Europe, and the company moved a significant portion of its employees to Stamford, Connecticut.

Ironically, World War II helped accelerate the promotion of the company's newest product, Nescafe. After the United States entered the war, Nescafe became the staple drink of American soldiers and officers serving in Europe and Asia. By 1943, annual production reached a million boxes.

As during the First World War, the level of production and sales in the war economy increased significantly: total sales jumped from $100 million in 1938 to $225 million in 1945. By the end of the war, Nestle executives suddenly found themselves heading a concern leading in the global coffee business, as well as in other traditional Nestle production areas.

Growth in production and expansion of assortment.

The post-war years became the most dynamic phase in Nestle stories. During this period, the company's growth was based on expanding the range of food products produced by the company. Alimentana S.A. has joined Nestle. - manufacturer of Maggi soups and seasonings. The name was changed to Nestle Alimentana Company. This was followed by the acquisition of Crosse & Blackwell, a British canned food manufacturer, in 1950, as well as Findus in 1963 (frozen foods), Libby in 1971 (fruit juices) and Stouffer in 1973 (frozen foods).

Meanwhile, Nescafe's popularity continued to rise. From 1950 to 1959, sales of instant coffee nearly tripled, and from 1960 to 1974 they quadrupled. The company's sales have quadrupled in the 15 years since the end of World War II. The development of new low-temperature drying technology led to the appearance in 1966 of a new brand of instant coffee - Taster's Choice.

Finally, Nestlé management decided to go beyond Food Industry. In 1974, the company became the largest shareholder of the world leader in the production of cosmetics - L’Oreal.

Changing positions.

In 1974, Nestlé's position began to change. For the first time since 1920, the company's economic situation worsened due to rising oil prices and slowing economic growth in industrialized countries. In addition, world currencies fell against the Swiss franc. As a result, between 1975 and 1977, coffee prices quadrupled and cocoa prices tripled. As in 1921, the company had to quickly respond to a radically changed market situation.

Increased sales in developing countries partially mitigated the impact of the decline in Nestlé's traditional markets, but at the same time carried risks associated with the unstable political and economic situation in these countries. To maintain balance, Nestlé acquired Alcon Laboratories, Inc., a non-food industry American manufacturer of pharmaceutical and ophthalmic products.

Nestlé today and tomorrow.

The first half of the nineties was a favorable period for Nestlé: trade barriers were eliminated, and integration processes continued in the world market. The opening up of Central and Eastern Europe, as well as China, provided Nestlé with new ways to market its products.

Nestlé began the 20th century by merging with the Anglo-Swiss Condensed Milk Company to increase its product range and expand its geographic reach. The company enters the new millennium as a strong leader in the food industry, with more than 500 factories in 70 countries and annual sales of more than CHF 71 billion.

Since 1996, consolidation processes have been reflected in the acquisition of the Italian mineral water concern San Pellegrino (in 1997), the purchase of the English company Spiller Petfoods (in 1998), as well as in the decision to sell the Findus trademark (in 1999) in order to concentrate efforts to produce more profitable frozen foods. The acquisition of Spiller Petfoods strengthens Nestlé's position in Europe in the pet food market, which the company entered back in 1985 with the acquisition of Carnation and its Friskies brand. Carnation was acquired at auction for US$3 billion. At that time, it had a lot of weight among American food manufacturing companies. The merger was one of the largest in the history of the food industry.

Nestlé's recent decision to close its ground coffee operations in the United States (Hill Bros, MJB, Chase & Sanborn) will allow the company to focus on its new luxury line, Nescafé, which began production in September 1999.

Maintaining a leading position in a changing market requires sufficient mobility from the company. The existing range of products is being supplemented, the geography of activity is expanding.

Brand: NESTLE

Tagline: Product quality. Quality of life Good food, good life)

Industry: food production

Products: Food

Owner company:Nestlé S.A.

Year of foundation: 1866

Headquarters: Switzerland

Performance indicators

Consolidated financial results of Nestle Group, CHF (Swiss francs)

		Operating profit	Net profit	Asset value	Equity	Number of employees
		Trading Operating profit	Profit for the Year





2016	89,469	13,693	8,531	131,901	65,981	328
2017	89,791	13,233	7,183	130,380	62,777

CHF	1 US$	1 €
2012	0,938	1,205
2013	0,927	1,231
2014	0,97	1,2027
2015	0,973	1,091
2016	0,958	1,094
2017	0,984	1,113
2018	0,969	1,126

Price Nestle brand according to company assessments

Interbrand, $ billion

Millward Brown Optimor, $ billion

Brand Finance, $ billion

According to the Vedomosti newspaper, sales of the Nestle concern for the three quarters of 2013 increased by 4.4% compared to January-September 2012 and amounted to 68.35 billion Swiss francs ($74.83 billion). The company's report said sales rose 1.1% in developed markets and 8.8% in emerging markets. “Sales are increasing in Europe and gaining momentum in Asia and Africa,” company CEO Paul Bühlke told Vedomosti. According to him, we can talk about restoring the company's growth.

The total share value (market capitalization) of Nestlé at the beginning of 2016 was 230 billion Swiss francs (about the same in US dollars). The largest shareholder is Food Products (Holdings) S.A., a subsidiary of Nestlé S.A., registered in Panama. The parent company Nestlé S.A. also has significant stakes. and Norges Bank (Norwegian Central Bank).

In the Forbes Global 2000 list of the world's largest public companies in 2015, Nestlé took 30th place, including 20th in terms of turnover and 14th in market capitalization. It took 43rd place in the list of the most expensive global brands.

Nestle's sales volume in the Russia-Eurasia region in 2016 amounted to 114.4 billion rubles, which is 12% higher than in 2015, the company said in a statement.

Source: RBC

history of the company

One day, Swiss pharmacist Henry Nestlé decided to conduct research to create a breast milk substitute for breastfeeding. infants. These studies formed the basis for the creation of the company's products, which later grew into the large Nestle corporation.

From the present ingredients of sugar, milk and wheat flour, Henry Nestle developed a product that was later called Farine Lactee Henry Nestle, which translated into “Henry Nestle's milk flour”. And already in 1867, Henry Nestlé created a company to produce and sell formula for feeding infants.

Henry Nestlé's main goal was to create a quality product for infants that would replace mother's milk. One of the first to use New Product, there was a baby who was premature in his mother's womb.

The baby's body could not accept either mother's milk or the substitutes that existed at that time. And the doctors were unable to help this child. Thanks to this revolutionary product, this baby's life was actually saved. A few years later, Nestlé Dairy Flour was recognized throughout most of Europe, and the mixture began to be sold successfully.

Henry Nestlé is the founder of the famous corporation of the same name.

Meanwhile, in 1886, the Anglo-Swiss Company for the Production and Sale of Condensed Milk, created by two Americans - Charles and George Page, expanded its range and by the mid-70s of the 19th century began to produce a breast milk substitute.

When the Nestle company, owned by Jules Monner, found out about this since 1874. The company took a retaliatory step by launching its own brand of condensed milk. And until the merger of these two companies took place, in 1905, they were the main competitors in the dairy products market.

In 1905, when two companies vying for leadership in the production of dairy products merged, one was formed, and it was named Nestle and Anglo-Swiss Milk Company. And by the beginning of the 20th century, the company owned factories in the United States, Spain, Britain and Germany. And in 1907, the company began to conquer the Australian market, which allowed it to double its production volume.

To meet the demand for products in the fast-growing Asian market, the company opened warehouses in Bombay, Singapore and Hong Kong. When the First World War began, which dealt a serious blow to the company’s activities, the main production facilities were still located on the territory of the “old world”. And the accomplished fact of the First World War did not have the best impact on the receipt of raw materials and the distribution of finished products.

To meet the population's needs, factories had to sell almost all of their fresh milk reserves. But there was also positive point for the company, the fact that the war began - there was an unprecedented demand for condensed and powdered milk, mainly due to the government ordering more and more of it.

To cope with government orders, Nestle had to acquire several factories in the United States. By the end of the war, compared to 1914, production volume had almost doubled; the Company at that time already owned 40 factories.

As it happens, the post-war crisis also affected Nestle. The government no longer made such huge orders as in earlier times. And people who got used to dry and condensed milk during the war, with the advent of fresh milk, preferred to use dry milk.

1921 was the year in which the company suffered losses for the first time in its existence. The post-war lull in the global economy, the sharp decline in exchange rates and rising prices for raw materials further aggravated the situation. The management of Nestle had to immediately respond to the current situation - Swiss banking expert Louis Duples was invited to reorganize the company. By bringing the level of production and sales into line, as well as reducing debt, he managed to take the current situation into his own hands and improve normal work companies.

In the twenties, Nestle decided to go beyond its traditional range and began producing chocolate, which became the company's second most important activity. The company's assortment included such products as instant drink "Milo", milk with malt, powdered pasta for children, and in 1938 a new product appeared - Nescafe. This instant powder created a worldwide sensation, rapidly gaining unprecedented popularity among coffee lovers.

When the Second World War began, this could not but have a negative impact on the activities of the Nestle company. In 1938, Nestle's profits fell sharply from twenty million dollars to six million dollars in 1939. Switzerland, which was a neutral country, became increasingly isolated from Europe, and Nestle had to transfer a significant part of its employees to the state of Connecticut, to the city of Stamford.

When the soldiers and officers of the United States Army, who fought in Asia and Europe, entered the war, Nescafe became their main drink. And by 1943, sales volume had reached more than a million packages.

In wartime conditions, as in the first world war, sales jumped significantly, and in 1938 the company's revenue was one hundred million, and by the end of 1945, Nestle's profits had risen to two hundred twenty-five million dollars. By the end of the Second World War, the company's management discovered that they were heading a concern that was a leader in the production of instant coffee, as well as a leader in other areas of production for the company.

In the history of the development of Nestle, the most dynamic phase was the post-war years. It was during this period that Nestlé's growth was based on the production and expansion of the products it produced. When Nestlé announced its merger with Alimentana S.A. and the manufacturer of seasonings and soups, the Maggi company, a new holding was formed with the new name Nestle Alimentana Company.

Then, in 1950, Nestlé announced the purchase of the British canned food company Crosse & Blackwell. Next, in 1963, it announced the acquisition of frozen food retailer Findus.

Eight years later, in 1971, the fruit juice company Libby was acquired. Two years later, in 1973, a controlling interest in the frozen food manufacturing and distribution company Stouffer was purchased.

Meanwhile, the popularity of Nescafe instant coffee continued to grow at a rate never seen before. In 1966, when Nestle developed low-temperature drying technology, a new brand of instant coffee appeared - Taster's Choice.

By 1974, Nestle's sales volumes had quadrupled (!). In the same year, 1974, the company announced that it was expanding beyond the food industry and bought a large stake in the world leader in cosmetics production, L’Oreal.

In 1974, Nestle's position began to change. Since 1920, due to the slowdown in the growth rates of the economies of industrialized countries and the increase in prices for “black gold”, the fall in exchange rates against Swiss money (francs), the economic situation of Nestle began to deteriorate. As a result, from 75 to 77 of the twentieth century, prices for cocoa beans tripled, and prices for coffee quadrupled.

Just as before, when there was a crisis and in 1921, Nestle had to quickly respond to a radically changing market situation. Partially mitigating the impact of the decline in markets where Nestlé had a monopoly was sales in developing countries, but this was fraught with risk, since these countries were in an unstable political and economic situation.

The company also has its own branded cafe chain.

To maintain balance, Nestle had to buy a controlling stake in a company that had nothing to do with the food industry - Alcon Laboratories Inc., which was engaged in the production and sale of ophthalmic and pharmaceutical products.

In the first half of the nineties, when integration processes continued in the world market and trade barriers were eliminated, it was at this moment that a favorable period began for Nestle. With the opening of new markets in Central and Eastern Europe and China, the company has new opportunities to sell its products in these markets.

To expand and increase the range of its products, Nestle, at the beginning of the twentieth century, merged with the Anglo-Swiss Condensed Milk Company. And already in the new millennium, Nestle entered the new millennium as a world leader in the food industry, with more than five hundred factories located in seventy countries and an annual profit of more than seventy-one billion Swiss francs.

In 1997, at a meeting of the board of directors of Nestle, it was decided to purchase a company that produced mineral water - San Pellegrino (Italy). A year later, in 1998, it was also decided to purchase the English company Spiller Petfoods, but in 1999 the company decided to get rid of and sell the Findus brand in order to concentrate on the production of more profitable frozen foods.

When Nestle acquired Carnation and its Friskies brand at auction in 1985 for three billion US dollars, Nestle was already firmly established in the pet food market. In the entire history of the food industry, the merger of these companies was one of the largest.

Nestle recently decided to close its ground coffee operations in the United States (MJB, Chase & Sanborn and Hill Bros) to focus on its new luxury line, Nescafe, which began production in September 1999. By this time, Nestle had become a multinational corporation.

And today it is difficult to imagine a product in the production of which Nestle would not participate - these are baby food, culinary products, coffee, chocolate and many other consumer products. More than 60 countries around the world are consumers of Nestle products.

The world's first infant formula was created by Henry Nestlé in 1967, and since then, based on fundamental and applied research in Nestlé's own research centers, a huge range of infant formula has been developed.

All products that will subsequently be presented on the market are made only from natural raw materials, without any additives such as dyes, stabilizers, flavors and without the use of preservatives. Milk replacers for infants are produced in factories in Germany, Holland and, of course, Switzerland; porridge - in Spain and Belgium; and juices and purees - in Finland and Germany.

Nestlé's relations with Russia have a long history. The company supplied its products to Russia already at the end of the 19th century, when St. Petersburg merchant Alexander Wenzel signed an exclusive contract with Henry Nestlé for the supply of dairy products in the territory of the Russian Empire.

A new stage began in the early 90s of the 20th century, when Nestlé created a network of importers and distributors who began to actively develop sales of the main Nestlé brands, including NESCAFE® and NESQUIK®.

In April 1995, Societe pour l’Exportation des Produits Nestle S.A. opened its representative office in Moscow. A year later, Nestlé Food LLC became a full-fledged Russian company, organizing a network of its own warehouses and establishing a sales and marketing system to promote products on the Russian market. In 2006, regional offices located in the Eurasia region began to report to the Russian head office of Nestlé, thus the company expanded the geography of its activities and began to conduct business in the Russia-Eurasia region. In 2007, the company received a new name - Nestlé Russia. On January 1, 2007, a plan began to be implemented to merge numerous legal entities of the Nestlé group of companies into a single company under the new name Nestlé Russia.

Today, Nestlé is a leader in the coffee, baby food, culinary, packaged chocolate and breakfast cereal markets, and is also expanding its presence in the ice cream, pet food and bottled water markets. Nestlé's long-term success in the Russian market was achieved due to a number of factors. First of all, Nestlé has strengthened its position and expanded its presence in the country through investments in local production and industrial infrastructure, active promotion of brands, as well as the constant expansion and development of the national sales network.

In June 2017, it became known that Nestlé Purina Petker (a division of the Swiss Nestlé) would invest 10 billion rubles. to expand the factory in the Kaluga region (in Vorsino). The agreement on these investments was signed by the Deputy Governor of the Kaluga Region, Vladimir Popov, and the head of Nestlé in the Russia and Eurasia regions, Marcial Rolland.

Regional Director of Nestlé Purina Petker in Russia, CIS, Turkey and Israel Alessandro Zanelli said that the factory will have two new lines and additional warehouse capacity. For 2017-2019 The enterprise's capacity will double. Nestlé does not disclose the capacity of its operating lines. Since its opening in 2007, the company has invested 12 billion rubles in this factory. According to Alessandro Zanelli, the company's share in the Russian animal feed market is about 30%.

In March 2017, Nestle and the world's leading soft drink manufacturer, American Coca-Cola, decided to terminate the joint venture Beverage Partners Worldwide (BPW) in 2018.

BPW was created by Nestle and Coca-Cola in 2001 on a parity basis. Products under the Nestea brand compete mainly with Lipton Iced Tea and Brisk teas, which are produced by the joint venture Pepsi Lipton Tea Partnership, created in 1991 by two other food giants - Unilever and PepsiCo.

In January 2018, Nestlé agreed to sell its US confectionery business to Ferrero for a deal valued at $2.8 billion.

In July 2018, Nestlé finally lost its monopoly on the KitKat bar shape.

In March 2018, former head of Nestle Helmut Maucher died in Germany.

Maucher was born in 1927 in southern Germany. At the age of 19, he began working at the Nestle plant in his hometown of Allgäu with his father. While working for the company, he completed corporate training and graduated from university. From 1964 to 1980, he held various management positions at Nestlé's regional division in Frankfurt. In 1975, Maucher became head of the entire company's operations in Germany. In 1980 he moved to Switzerland and joined the board of directors of the entire company. As Nestle said in a statement, this comes amid the peak of a campaign to boycott its infant formula over the use of artificial milk substitutes. From 1990 to 1997, Maucher served as Chairman of the Board of Directors and general director, and after his retirement remained an honorary member of the council. During his leadership, he turned the corporation into the largest food manufacturer in the world

The Swiss company Nestlé is the largest and most influential food manufacturer in the world. In addition to goods for people, it also produces food for animals, and for some time now Nestlé has included the production of cosmetics and pharmaceuticals. The company's headquarters is located in Switzerland, but its products are sold in all corners of the planet. The company was founded in 1866, initially producing condensed milk. A year after the launch of production, pharmacist Henri Nestlé developed a mixture for feeding infants who were left without breastfeeding. The product gained deafening popularity, and this gave rise to the famous trademark. Official website of the company http://www.nestle.ru/.

It was in the city of Vevey, where the company's head office is located, that milk chocolate was first created - this first production became part of the concern. The Swiss company entered the world market at the beginning of the 20th century. Today it produces not only chocolate and baby food, but also instant coffee, ice cream and many other products. Production facilities are located in different countries, including in Russia.

What do Nestle job seekers promise?

To get a job in a large corporation, you need to have work experience. Some positions require a driver's license. The company provides official employment. And although salary information is not published, this company offers pay above the market average. Transportation expenses within the scope of official duties are compensated, and one of the advantages of working at Nestlé is opportunities for career growth.

What are the current vacancies at Nestlé?

merchandiser;
HR specialist;
medical representative;
medical representative for baby nutrition;
Sales Representative;
delivery driver;
business analyst, etc.

Where to look for Nestle vacancies?

The Trud.com website contains all current advertisements from large corporations and small enterprises. Do you know exactly what kind of job you are looking for? Then customize your search using filters - sort ads by parameters that are important to you. The service allows you to specify your desired salary, form of employment and other parameters. With Trud.com you will be the first to know about new career prospects!

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