Having your own massage room- one of the most profitable types business that allows minimum investment earn good money. To open it, it is enough to have a small specially equipped room, a couch and a specialist with a diploma in completing a course in massage therapists. In addition, to provide cosmetic and restorative massage services, permission from the Ministry of Health is absolutely not required.
Salon registration
An important step in starting a business is registering an enterprise. At the same time, it is important to decide on the direction of services, since the type of service depends on this. entrepreneurial activity and whether you need a medical degree.
If you are going to provide exclusively cosmetic or hygienic, restorative massage services, then you do not need a medical education. In this case you will need:
- Register with the tax office as an individual entrepreneur.
- Conclude agreements with special waste disposal services.
- Conclude agreements with services that carry out disinfection and disinfestation.
- Obtain permission from the Sanitary and Epidemiological Station.
- Obtain permission from Rospotrebnadzor.
- Pass a fire department inspection.
Some the situation is more complicated when you are going to provide chiropractic and medical massage services. In this case, it is necessary to obtain a license to provide services from the Ministry of Health . It can be obtained by a person with a medical education. Therefore, if you do not have a medical diploma, as well as a certificate of completion of massage therapist courses, you need to register the company as an LLC and invite a person with a higher medical education to serve as director. In this case, it will be he, not you, who will officially provide the services.
Premises requirements
Serious requirements are also put forward for the choice of premises for the provision of services. It must comply with the following standards:
- The room should not be in basement.
- There must be at least 8 square meters per massage therapist.
- If two specialists providing couples massage services work in one office, the room must have an area of 12 square meters.
- The room must have tiles or washable wallpaper.
- The room must be equipped with a bathroom.
- Availability of working ventilation and air conditioning.
- Availability of shower with cold and hot water for staff.
Also, for the convenience of visitors, it is desirable that the office be located on the first or second floor.
A big plus would be the presence of a bath for relaxation.
It is advisable that each massage therapist have a separate room and 1-2 rooms are equipped for couples massage.
Except massage room There should be an administrator's office combined with a waiting room. A break room for employees would also be nice. In general, 70-80 sq. m is enough to open a salon.
As practice shows, there should be up to 5 workplaces in the salon. If there are more of them - the right decision There will be another salon opening in another area of the city.
Concerning geographical location, it is advisable that there are no competing salons near the new salon. Very good option– placement of the salon in the building of the fitness center or not far from it. By the way, you can also open a fitness club yourself.
Sanitary requirements
As in any establishment providing cosmetic or medical services, people come to the massage parlor sanitary requirements. The main one is weekly disinfection.
It is important to record the date of cleaning and the products used during it. Once a month is required spring-cleaning in the offices.
Water must be supplied to the massage therapist's workplace. Hand sanitizers should also be available.
U modern man is increasingly occurring need for massage treatments. Sitting at the computer for a long time in a static position, stress, desire to give better shape your body is becoming more active require massage intervention. Therefore, when opening a massage parlor, you can have no doubt about the success of this necessary business. Although this project does not involve large financial investments, and its payback period usually does not exceed several months, in order for the results of the project to only please the businessman, it is necessary to carefully work out his business plan.
1. general description business plan.
1.1. Choosing a room.
The optimal location for a massage room may become elite and residential areas. If the client wants to relax and unwind, the massage room should not be far from his home. If you find yourself in the office medical massage services, That potential client will visit him regardless of his situation.
People always find it more pleasant to be in small, cozy offices. According to the standard, a massage room cannot be less than 8 m². If the office is designed for two people, then its area can be increased by another 4 m². At the same time, if the owner wants clients to come to him more often, better services For massage, perform on the first floor.
1.2. Organization of premises and purchase of equipment.
Ideally, a massage room should have a bathroom, including a bathroom. The massage room must be kept clean, so for ease of cleaning, it is better to cover the floor and walls with tiles.
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Clients will highly appreciate the massage establishment, if his reception room is beautifully placed comfortable sofa and a chic table. In the office itself, massage tables and couches are installed. For the convenience of the massage therapist’s work, a cabinet or rack is also needed. A medical equipment store can help you choose suitable furniture. We should not forget about purchasing such necessary things as a towel, washing machine, bottles of oil.
1.3. Personnel search.
To make the massage therapist popular among clients, he must have skills in all styles of massage. A person trusting his body to a massage therapist must be confident in his qualifications and knowledge of basic massage techniques. It is very difficult to find a good massage therapist, and even more difficult to get him a job. If a person is truly a powerful specialist in the field of massage, then you should not skimp when determining with him the amount of payment for his work.
The massage therapist, as a rule, has 30-50% of the price of the service. The profitability of the office may be higher if massage therapists work in two shifts and also provide on-site services.
1.4. Search for clients.
If a massage therapist works skillfully, then positive reviews about him will spread very quickly. An outstanding name of the establishment, as well as laconic advertising in crowded places, can attract the desired client. The project will benefit if about fifteen people come to two jobs per day.
2. Financial calculations.
At favorable conditions This project will pay off in 3-4 months. The profitability of a massage room is at the level of 20-30%. It is more profitable to open an office on the eve of the warm season, since at this time self-care becomes especially important.
According to average estimates, to organize a massage room with two tables, an amount equal to 300 thousand rubles is required. If the conceived business plan is implemented optimally, then monthly revenue can also reach about 300 thousand rubles. An example of detailed financial calculations for opening a massage parlor can be found and downloaded on websites dealing with this topic.
The owner will work in the establishment, therefore. In codes OKVED indicate: 85.14.1 - “Activities of the average medical personnel», 93.04 – “Physical and recreational activities”, 93.02 – “Provision of services by hairdressing and beauty salons.”
It is necessary to register with the Federal Tax Service, optimal system taxation – patent.
List of documents and permits for starting a business:
- Conclusion from the Sanitary and Epidemiological Station (to get permission quickly, read in advance the requirements of SanPiN 2.1.2.2631-10);
- Permits from Rospotrebnadzor and Rospozharnadzor (required system fire alarm, evacuation plan);
- Agreements with municipal and special services: on disinfestation and disinfection, recycling of fluorescent lamps, garbage removal, maintenance ventilation system and air conditioning systems.
License
Most types of massage require a special license. For example, it is impossible to do medical treatment without medical education. The license is issued by Roszdravnadzor.
To obtain it you will need:
- Documents confirming medical education and experience: diploma higher education specialty, certificate of advanced training, certificates from previous places of work;
- Sanitary record;
- Premises rental agreement, BTI plan;
- Conclusions of the SES and Rospozhnadzor;
- Certificates confirming the availability of the salon’s material and technical base (on the purchase of certified equipment, Supplies);
- Documents about state registration and registration with the tax service.
When contacting a specialized center that helps you prepare documents correctly, a license will cost approximately $450-500 and will require a month and a half of time.
Types of services provided
A small treatment room may offer the following types of massage:
- Cosmetic (face, neck);
- Therapeutic (each disease has its own program, usually carried out as prescribed by a doctor, the most popular is for the correction of scoliosis and stoop);
- General restorative;
- Anti-cellulite;
- Hygienic (the main task is to increase blood and lymph circulation, improve the psycho-emotional state). This includes the popular lymphatic drainage, which is used in anti-cellulite programs;
- Swedish (relaxing);
- Massage of limbs and head.
You should focus on visitors aged 25-45 years, with permanent place work (office workers have problems with the spine and need a relaxing massage), patients of local clinics. There are many clients among schoolchildren.
Room
20-25 is enough square meters area. Advantageous options for locating an institution: in fitness centers, near hospitals and beauty salons. It is worth choosing residential areas, rent is cheaper here and there is a chance to gain a regular clientele among those living nearby. Monthly rent will cost around $200.
Mandatory requirements for a massage room:
- Heating and ventilation. It is necessary to maintain an average temperature of 20-23 degrees Celsius and regularly ventilate the room;
- Good sound insulation so that the visitor can relax;
- To decorate the walls, in order to maintain hygiene, you need to use tiles or washable wallpaper, for the floor - linoleum, tiles or other covering for easy and quick wet cleaning;
- Washbasin, bathroom;
- Availability of a first aid kit.
Repairs and finishing will cost approximately $1000.
Equipment
To provide one workplace you will need the following equipment and furniture (prices are in dollars):
- Massage table (couch)– 170-250 $. Inexpensive and quality options offered by manufacturers Galaxy, Heliox, DFC;
- Massage chair – 500-1000 $. Inexpensive chair without exorbitant special functions can be purchased from IREST, Casada, US Medica;
- Cosmetology table– 100-120 $. Artecno, IONTO COMED;
- 2 rollers 150x500 mm for adjusting the position of the limbs – $30-45. Cosmetics;
- Linen closet– 70-80 $. "TechService", "Diakoms", ATM LLC;
- Rack or a shelf for cosmetic products, oils – $80-100. Artecno, IONTO COMED;
- Sofa for the waiting area– 90 $. An ordinary sofa from the category will do office furniture from brands like “Felix”, “Unitex”, “Furniture Style”;
- A few chairs-180-250 $. Specialized comfortable furniture for salons they sell US Medica, YAMAGUCHI;
- Two-section screen– 60-80 $. "Diakoms", LLC ATM.
The establishment must be provided with clean towels (20 to start with) and consumables - oils and creams for massage.
Promotion
What does it take for people to know about you? It is worth talking about the services of the institution in in social networks, take care of an attractive sign at the entrance.
Costs and profits
Capital investments in the business are about $5 thousand, including payment for the premises for six months in advance and the purchase of “consumables” for the first month or two. Monthly expenses – $300-400. With an attendance of 6-7 people per day, the net profit of the institution will be approximately $800-1000.
The demand for massage therapist services is stable, so after six months of active work and promotion, the office pays for itself and begins to bring in good income. And satisfied regular customers themselves bring new visitors.
One of best methods Massage is a form of relaxation, which is why it is popular in many countries at all times. Spectacular Thai massage, calm Indian and many others - they have all become part of our lives and are offered at professional level in leading massage parlors. There are people who like to go to massage treatments, but there are also those who like to do it. If you consider yourself to be the latter, then there is nothing better than opening a massage parlor from scratch without a license. How to do it? Let's look at it in the article.
Where to start a massage business
Many enterprising men and women, possessing some kind of talent or art, do not have experience in running a business, so in the process of starting a business they are faced with questions: where to start, whether a business plan is needed, how much money is required, and so on. In fact, everything is quite simple if you sort out a huge pile of tasks “on the shelves”.
Licensing
If you specialize in providing amateur massage for general body therapy and disease prevention, you can avoid the need to obtain a license.
You should find out about licensing for this type of activity at your place of residence, since requirements may vary in different regions.
Room
The main thing you will definitely need to provide services is premises. According to the legislation and based on the personal convenience of the massage therapist, it will be necessary to allocate an area of at least 20 m2 - for one massage table, or 50-60 m2 – for two or three. In addition, you will need to rent a room of 20-30 square meters. m. under the hall for waiting. The cost of renting such premises depends on several factors:
- city or region;
- crowded location;
- current condition and need for repairs;
- footage
On average, based on the distance from the center of a large city, the price of such premises will be from 200,000 rubles per month. To the premises special requirements no - the main thing is the availability of access to communications - water, electricity, sewerage, as well as neat repairs.
Another option is to purchase premises for a massage parlor in your own possession. It is relevant for those entrepreneurs who have good start-up capital and also have sufficient experience in doing business.
Massage - a whole science, the basics of which can be grasped by almost every person, but few become true masters. The situation is the same with massage parlors - in large cities they spring up like mushrooms after rain, and the quality of services in not all of them is at a decent level. As for small Russian cities, their residents do not have much choice - the level of competition among massage parlors in the provinces is relatively low, which does not at all contribute to improving the quality of massage services. The business plan for a massage parlor presented in this material with calculations implies the organization of this establishment in the territory of a small city in the Russian Federation with a population of no more than 300 thousand people.
To open a massage parlor of a decent level, an entrepreneur will need to initially invest at least 600,000 rubles - the amount is quite reasonable and it is easy to get a loan for it from many banks. But it’s better, of course, to do without lending and take the required amount from personal savings.
Concept Summary
The business of opening a massage parlor, an example of which is given here, is registered in the form of an individual entrepreneur using the simplified taxation system (STS). The tax rate in this system is 15% of the difference between income and expenses for the reporting period, and the procedure for filling out tax returns does not require presence in the state professional accountant. To provide therapeutic massage services, an entrepreneur must have appropriate education and certificates confirming his right to obtain a license for this type of activity. The procedure for obtaining a license is regulated Federal law"On licensing of certain types of activities". When registering a massage parlor at the Federal Tax Service department, you need to select the following OKVED codes:
- 86.90.3 “Activities of massage parlors.”
- 80.90.9 “Other activities in the field of medicine, not included in other groups.”
The list of a standard set of services that can be provided by a relatively small massage parlor is as follows:
- Restorative body massage.
- Acupressure of individual parts of the body, possibly combined with acupuncture.
- Relaxing massage.
- Massotherapy.
- SPA massage.
- Anti-cellulite massage and wrap.
As the business develops and new employees with a specific specialization are hired, the range of services can be significantly expanded. For example, organize a Thai massage room or negotiate with sports organizations in the city and provide athletes with restorative massage services. In fact, there are a great many types and subtypes of massage, as well as the actual ways of developing a massage parlor.
How much to invest in opening
Material costs at the first stage of organizing a massage parlor are divided into the following items:
The main expense item at the first stage of organizing a massage salon will be the purchase of furniture, equipment and consumables, the cost of which depends on their quality. Also, a lot of money will have to be invested in renovating the premises and creating corporate identity. There are no trifles in this business - it is very important to create a feeling of comfort and friendliness among clients visiting the salon for the first time. Visitors should want to return to the massage parlor more than once and become regular customers. In addition to the professionalism of the massage therapists, the furnishings of the room also play a significant role in creating the image of the salon.
Marketing plan
Marketing planning focused on promoting a massage parlor in a provincial town can be divided into the following components:
- Advertising in various printed publications region.
- Outdoor advertising in the form of banners encouraging people to visit the massage parlor.
- Development of a website with appropriate information content and its SEO promotion for medium and low-frequency queries.
- Creation thematic groups on popular social networks with information about prices, services and promotions posted there.
- Development of a system of bonuses and discounts for regular customers.
The average attendance of a massage parlor in a small Russian city will be about 20 clients per day. The average amount they will spend on massage and related services is 700 rubles. Accordingly, with a 6-day working week, the salon’s monthly income, excluding current expenses, will be 350 thousand rubles. Annual revenue of this business will be around 4.2 million rubles.
Production plan
The premises rented for a massage parlor must have an area of at least 70 square meters. meters, be well insulated and have reliable system ventilation. It should be divided into the following “compartments”:
- Reception area (hall) – 15 sq.m. meters.
- Two rooms for massage treatments - 10 square meters each.
- Room for SPA massage – 10 sq.m. meters.
- Administrator's office – 10 sq.m. meters.
- The staff rest area is 6 square meters.
- Bathroom – 4 sq. meters.
- Utility room – 5 sq.m. meters.
Need I say that all the rules fire safety and SanPiN standards in the massage parlor premises must be strictly observed (installation fire alarm required).
The optimal work schedule for a massage parlor is as follows:
- Tuesday-Friday from 10:00 to 20:00.
- Saturday-Sunday from 09:00 to 18:00.
- Monday is a day off.
The selection of qualified massage salon personnel should be given Special attention. Massage therapists must have specialized education, and it is highly desirable that they have additional certificates. The owner of this business should not forget that a good massage can put a person on his feet, and a bad one, on the contrary, can leave him bedridden for an indefinite period of time.
This table lists the employees who need to be hired to work in a massage parlor:
| № | Job title | Number of people | Salary + approximate %, rub. | Monthly payment fund, rub. | Payment per year, rub. |
| 1 | Administrator | 1 | 30 000 | 30 000 | 360 000 |
| 2 | Secretary at the reception | 1 | 15 000 | 15 000 | 180 000 |
| 3 | Masseur | 3 | 25 000 | 75 000 | 900 000 |
| 4 | SPA master | 1 | 20 000 | 20 000 | 240 000 |
| 5 | Cleaning woman | 1 | 8000 | 8000 | 96 000 |
| TOTAL | 148 000 | 1 776 000 | |||
Note: massage therapists and spa masters should not be paid a high salary - the bulk of their earnings will be a percentage of customer service.
Listed below is the equipment that needs to be purchased for a massage parlor, as well as a sample list of furniture and supplies.
- TV in the reception area.
- Music Center.
- Cash register and computer.
- Two professional massage tables.
- Chairs and benches.
- Equipment and consumables for spa treatments.
- Towels, massage oils, etc.
Calculations of income and expenses
This section of the business plan is devoted to calculating material costs and profits from operating a massage parlor. The first table lists all the items of current expenses that an entrepreneur will face.
The profitability of a massage parlor in a provincial town is calculated in the following table:
The above calculations show that the net annual profit from the operation of a massage parlor after paying 15% of the simplified tax system to the state treasury will amount to more than one million rubles. A massage parlor will bring the entrepreneur about 90 thousand rubles of net income per month - quite a significant amount for a business operating in a provincial Russian city. Accordingly, the profitability of a massage parlor will be about 26%, and the investment in opening it will pay off in just over six months.
Possible risks
If we talk about possible risk factors that can affect the development of a massage parlor, then for the most part they are not critical and are easily predicted. The main risks are indicated in the following list:
- Increased competition in this segment of the service market, that is, the opening of massage parlors with more attractive prices target audience pricing policy and the variety of services provided.
- There is a shortage of qualified massage therapists, which can lead to a narrowing of the range of massage parlor services.
- Increased attention from inspection authorities to the activities of the massage parlor, as well as fines that may be imposed for violating certain requirements of the SES and Rospotrebnadzor.
- Decline general level solvency of the region's population and, as a result, a drop in demand for massage services.
Your own massage parlor, opened in a provincial town, can become both a very profitable endeavor and a source of numerous problems. It all depends on the entrepreneur’s approach to organizing this business. A qualitative analysis of the market for such services and work aimed at maximizing the satisfaction of the current needs of the target audience will certainly bear fruit.
