Chinese goods, which allows you to select a product from different categories, arrange a purchase and delivery by mail. The main feature of the new platform will be the integration of user-generated content (UGC): bloggers will be able to publish video reviews of products, and group owners will be able to create their own catalogs. The authors of videos and catalogs will earn money from selling products.

Odnoklassniki became the first social network in Russia to launch a full-fledged marketplace on its platform. OK continues to develop online services for purchasing goods and receiving services: on the social network you can already buy movie and concert tickets and top up your account mobile phone and transport card. With the launch of the marketplace, OK is taking the next step in this direction, integrating the purchase of goods with the online services of the social network: groups, feed and video platform.

Buyers will be able to review and evaluate products using video reviews from famous bloggers, share information about products with friends on social networks and recommend them to their loved ones. In the near future, owners of groups in Odnoklassniki will also have the opportunity to create catalogs for their communities using the product database, receiving income from sales under the revenue share scheme. For example, the administrator of a group of children's goods will be able to create a separate showcase for his community with things suitable for the theme of the group and make money from their sale.

A special affiliate program will appear for bloggers on Odnoklassniki: for publishing video reviews of products presented in the marketplace, the authors will receive promotion on the social network, and in the future, income from sales also under the revenue share scheme. affiliate program will be open to all authors for a month.

The OK online store operates in the flash sales format, that is, quick sales are the most popular products, and is available on all platforms, including desktop and mobile version, mobile applications OK. The marketplace also has search and advanced navigation by product categories. In the near future, the store will offer personalized recommendations based on user preferences.

Anton Fedchin, head of the social network Odnoklassniki:

With the launch of our own online store, we are developing the direction of e-commerce and taking the next step in the “mixed reality” format: users receive services and real income using only online services. Available for the first time on social networks full cycle purchases: from choosing a product to placing an order and payment. The store will be fully integrated into our social platform. In addition to purchasing products, users will receive new types of content and reasons for communication: they will be able to watch reviews and create them themselves, share reviews of products, create their own showcases and receive income from sales.

All user purchases are fully protected. Payment is made linked to your account in OK by bank card, while the social network returns money if the product did not arrive or the buyer did not like its quality. Delivery is free throughout Russia and carried out by mail. Moreover, within three hours after the order, the buyer can cancel it. The online store is integrated with the 24-hour OK support service, which helps resolve issues related to purchase, return, delivery, and product quality.

By according to the Internet Commerce Association , Russia continues to see active growth in purchases from abroad: the volume of this segment increased by 34% compared to 2016, with the share of shipments from China accounting for 90% of all retail imports.

Remote business has long ceased to exist unusual phenomenon. Proof of this is the numerous online stores, where anyone can make a purchase without leaving their home. Saving time and money are definitely benefits of online shopping. From this article you will learn how to independently organize a business selling clothes online, find potential buyers and successfully develop your business.

How to start selling clothes online?

Anyone can start their own online. Often this does not even require big investment. Enough to have free time, constant access to the Internet and the desire to earn money.

For example, many housewives who are in maternity leave for child care, is attracted by the sale of children's clothing via the Internet. Potential buyers are fellow mothers who are looking for unusual and inexpensive things for their children. Having organized their business online, women are in no hurry to return to their usual routine work and continue to develop their profitable business even after maternity leave.

In order to start your online business, it is absolutely not necessary to make wholesale purchases and be afraid that the product will not be in demand. Selling clothes online allows you to act as an organizer of joint purchases. In other words, people will order the product they are interested in from you, make an advance payment, and you will buy it from the supplier and earn your percentage for the work done. Today, many individual entrepreneurs work according to this scheme, for whom it is much more comfortable to work at home on a computer than to trade on the market.

Deciding on the assortment

Let's say you decide to start selling clothes online. First of all, you need to decide on the assortment. The main criterion for successful online sales is the demand and relevance of things in the region where you live. Perhaps there are no beautiful evening and cocktail dresses in your city, or it is completely impossible to find high-quality children's shoes. It is important to carry out comparative analysis available retail clothing stores, read forums and find out the opinions of friends about what they would be most willing to buy from you.

An important factor is average income per capita in the region where you are going to organize your online trading. Inflated prices can turn off potential buyers, and clothes that are too cheap can raise doubts about their quality. Try to focus on those products for which you will have as little competition as possible.

How to find a clothing supplier?

The wide variety of clothing suppliers can be confusing for a new online retailer. Today you can order clothes both in the CIS countries and far beyond the borders of the Commonwealth. The most profitable suppliers are, of course, Chinese clothing manufacturers. The leaders among resources offering online sales are AliExpress and TaoBao. However, if the latter site is aimed at native speakers Chinese language, then users from all over the world can make purchases on AliExpress.

The advantage of Chinese suppliers is high-quality, inexpensive clothing. Through the Internet you can order quite exclusive things from China that cannot be found in any retail store Russia.

The main rule for wholesale purchases on such a site is the rating of the selected seller. Make a transaction only after making sure of his integrity and the quality of the goods. You can check this by looking at reviews from customers who have already placed orders with this supplier.

The AliExpress resource protects the rights of both parties, as evidenced by a well-thought-out payment system. After selecting the desired product, the customer pays the full amount of its cost, after which the seller sends the product by mail. The money deposited into the system will be transferred to the seller’s account only after the customer receives his product and confirms its quality and safety during shipment. Otherwise, the buyer has the right to ask for a discount or a full refund. The system guarantees that any parcel will arrive safely, including clothes purchased through the store. Internet in in this case significantly simplifies the transaction process.

How to find potential buyers?

Once you have decided on a clothing supplier, you need to start searching for potential buyers who will be interested and profitable in your product. You can try to open your own online store, but this will require cash investments(website creation, design development, promotion in search engines, search for a hired administrator, etc.) Therefore, the most in a rational way searching for buyers for a beginner is a group or community on social networks.

You can create such a group absolutely free by advertising your services and posting an assortment of custom-made clothes. At first, friends and acquaintances can act as potential buyers. Gradually, people will start to learn about your online clothing selling community and will tell their friends about it. The principle of so-called “word of mouth marketing” works flawlessly to this day.

However, if financial resources allow, then you can entrust the promotion of the community to professionals who will invite potential buyers based on the principle of targeting. In other words, there will be people in your group who will actually start placing orders. Remember that buying clothes online should be as comfortable as possible for your potential buyers.

Payment methods for orders

For the convenience of transactions, you need to offer customers various ways payment for orders:

• Transfer to a bank card or money transfer to a bank account.
• Payment with electronic currency (WebMoney, Qiwi, YandexMoney).
• Postal order or cash on delivery.
• Payment in cash upon receipt of goods.

In addition, in order to insure yourself against the buyer’s refusal to order, you can introduce a prepayment system, which can range from 30 to 50% of the total cost of the goods. This item may even include making payment transactions much easier and more convenient, which significantly saves customers time and money.

Delivery of the order to the buyer

Proper organization of order delivery to the buyer will not only have a good impact on the reputation of the online store, but will also significantly reduce the time it takes to complete the transaction. You can arrange delivery in the following ways:

• Deliver the order to the buyer's home yourself.
• Deliver the goods at a pre-agreed location on neutral territory.
• Ask buyers to pick up goods directly from the seller's home.
• Hire a courier who, for a nominal fee, will deliver the goods to Right place and time.
• Send goods by mail with cash on delivery.

The advantage of online shopping is that you can buy this or that item without leaving your home. That is why it is better to give preference to delivery to the buyer’s home. It will be convenient if delivery is positioned as free, and you include its actual cost in the total cost of the purchase.

Agreement between seller and buyer

A well-drafted service agreement can protect the seller and buyer from possible misunderstandings during the transaction process. Moreover, it does not matter whether it is a legal document or a formal agreement in words. The main thing is that both parties fulfill their obligations.

For example, a mandatory clause of such an agreement may be an advance payment of 50% of the purchase price or a refund if the product turns out to be defective or does not fit in size. The buyer must be sure that he will not lose his money and will receive a quality order that will meet his expectations.

Taxes - to pay or not to pay?

Any entrepreneurial activity in the territory Russian Federation must be legally formalized and registered with the tax authority. Contributions to the state treasury will not only save you from possible problems, but will also help create a confident future. After all, having registered as individual entrepreneur, you will make monthly social and pension payments, from which your pension will be formed in the future.

However, if you are not yet confident in the success of your online business, you can try making a few trial orders for friends or relatives. If you see that selling clothes online is bringing positive results, then it makes sense to continue to develop your business by registering it legally. In the last few years, it has become possible to register online businesses in accordance with the tax code of the Russian Federation.

What else can you sell online?

Selling clothes online is not the only way to organize online trading. You can sell anything. The main thing is that the product is in demand and relevant among the residents of your city or region. Thus, unusual women's jewelry and accessories, various devices for the kitchen and home, car accessories and replica watches are very popular. famous brands. People will always be looking for unusual things that can be easily purchased without traveling abroad.

Online business is responsible and hard work. Selling clothes online or any accessories requires a certain amount of time in the early stages. However, with a properly planned business project, the result is stable income won't keep you waiting long.

Today I am pleased to introduce you to a young mother who lives in a village near the city of Balashov, Saratov region. Her name is Vera, her daughter is now 1 year and 1 month old.

Is our virtual dating took place when a page with the name “knocked” as a friend on the Odnoklassniki website for me "Children's things in Balashov"(Balashov is my hometown).

Friendly page selling children's items

Not without curiosity, I began to observe her activities. I was pleasantly surprised as a mother low prices and the friendliness of this page. Its owner always promptly answered questions, apologized if something did not “grow together” with the order, listened to the wishes of clients, and collected reviews. The assortment was constantly updated. All photographs had a description, and in the comments there were lively conversations about the size, color, and quality of the products.

From the comments, I realized that the owner of the page is the mother of a little girl, who was only a few months old at that time. My curiosity increased even more. Moreover, at that time I was preparing to conduct master classes for mothers on maternity leave on finding a job they loved.

Overcoming all fears and stereotypes

I know from myself and from the experience of communicating with many mothers from a small town how doubts, fears and stereotypes kill even desire earn extra money Here are typical phrases about what I'm into: different options I heard more than once: “in our city we don’t have normal operation", "where to find a part-time job when you have Small child...”, “and when you work, it’s a lot of hassle with a child”, “and if you start something new, you have to study again or you need a lot of start-up capital.” And here is a man who made a successful project on the Internet. A mother with a baby in her arms, who practically created an online store, apparently, almost from scratch.

The story of an ordinary mother who earned money while on maternity leave on the Odnoklassniki website

- Where did you work before maternity leave?

Before maternity leave, I worked at a “regular” job and didn’t even think about selling anything online.

- How did you come up with the idea of ​​selling children's clothes online?

Idea to create your own page "Children's things in Balashov" on Odnoklassniki, arose when I realized that buying things for my daughter at retail was quite expensive. And I thought, why not organize collective purchases via the Internet for mothers like me in Balashov. I created a page, started collecting contacts, “adding as friends” and making my first purchases.

-What were you most afraid of when you started?

At first, of course, there was: “Will it work?”, the fear that people would refuse orders. But my fears were not justified; today I had only 1 refusal (and that was because the item arrived in a different color).

- How are things developing now?

Now, as they say, “things have started”, and my hopes for this activity have come true 10 points out of 10. In addition to things, we now also buy educational toys. We recently opened our own store in Khopersky.

I’m planning something else in the future, but for now it’s a secret :).

- Do you do everything alone or does someone help you?

Of course, it would be difficult for me to cope alone, without other relatives. Thanks to them for this.

- What would you like to say to those mothers who want to find a part-time job while on maternity leave?

Now there are a lot of opportunities, including via the Internet. Read, do, try! Even if you don’t succeed the first time, it’s okay, everyone makes mistakes, start again. You need to be confident in yourself and then everything will work out!

- Vera, thank you for the interview! I wish you success!

I hope this story will serve you as an excellent example of how you can make money on Odnoklassniki with a baby in your arms. And these are not all the ways to make money from home. And you can do it too if you want. The main thing is to want and start acting!

Psychologist helping mom find a job she loves

Attention! Transactions are carried out exclusively on the website; to conduct a transaction, you need to contact the guarantor to issue access to the general transaction chat. Be careful, remember that we do not conduct transactions outside the site. The site is not responsible for your carelessness.

But not only on the forum you can post an ad. On our website there is a free bulletin board that will help you sell, buy or exchange an Odnoklassniki account in a matter of seconds. If you place an ad on the guarantee market, it will immediately automatically go to eight social media platforms and it’s all free.

There are a lot of scammers on the Internet and each of them wants to take over your account, community or in cash during the transaction. To protect yourself from intruders, we suggest you purchase a guarantor service from our website. The guarantormarket resource carefully checks accounts, as well as money transfers. During the transaction, the seller and the buyer are subject to verification so that no one breaks the rules and the transaction is safe.

What difficulties will you encounter if you buy an Odnoklassniki account without the Garatmarket service? Fraudsters often send data from blocked and stolen accounts. They also link various third-party contacts to email so that the account can be returned via technical support. Fraudsters come up with something new every day and therefore it is difficult to keep track of all their tricks, but not for us, since we take our work seriously and try for all our clients.
Sell ​​your Odnoklassniki account through a guarantor - it will the right decision. Scammers often send black money and it cannot be withdrawn in any way; it is either blocked or disappears from the e-wallet after a while. The Garantmarket team carefully checks all transfers from buyers and, in case of a successful transaction, offers you a choice of any details convenient for you to transfer funds.

Work only with the guarantormarket service, because we are for fair transactions and by selling, buying or exchanging Odnoklassniki accounts through the guarantor, you will protect yourself from all the tricks of attackers. You can also discuss or create various topics that interest you on our forum.

Recently there was a presentation of an excellent and very useful service - shopping on Odnoklassniki. We propose to take a closer look at how this system works and in general it was created together with the goods service from mail.ru.

A little about the project

In fact, it’s not a new thing at all, and was developed this system for implementation in the Odnoklassniki network for more than two years. Why is this good for us as buyers:

– transaction guarantee and in case of any failures – refund;

– availability of documents confirming the quality of the goods;

– quick access to reviews about working with a particular seller.

Purchases directly

But for experienced classmates, it’s actually much more common to buy things in groups. How does the search work? Everything is similar to others social networks, most often such stores establish special groups, which you either join by invitation, or simply find them on your own. A little less often, purchases are made by adding an account as a friend.

Of course, there are absolutely no guarantees here, which is why shopping on Odnoklassniki It’s much more convenient to do it through online stores. But there are also some disadvantages, for example, the system is still being tested, and therefore malfunctions are possible, in addition, the seller will also have to pay 3% of the order amount as tax.

A little about the process

How to pay for the Network? Do not be alarmed if you are asked to make a full advance payment, the seller is also a person and he needs to pay for the goods (if, say, it comes from abroad), or in this way the seller guarantees that you will pick up your purchase. Therefore, before ordering from Odnoklassniki, carefully check the seller, make sure that you want to buy exactly this product at this price.

- Yandex money;

– webmoney;

– card of any bank in the world;

– cash (if the seller lives in the same city as you).

Next, discuss the timing of delivery. A common occurrence now is that the seller pays for delivery, for example, if the parcel is traveling from China or England. Also, consider your own time, because if you fail to pick up the parcel on time, it will be returned to the sender, and you will earn yourself unnecessary fame as an irresponsible buyer.

How to insure yourself?

What rules must be followed? To begin with, save the payment receipt, do not delete (or better yet, screen) the correspondence; if the outcome is negative, this can become serious evidence in your favor. Many people believe that fraud on the Internet is not punishable, but this is by no means true, the main thing is to have evidence.

Check the sender's name, in which case almost any bank can help you return the money sent. It is very important, try to buy from sellers whose name on the network and the card matches, this is a guarantee of transaction security.