The text will discuss the main components of organizing a business in the field of paid medical services using the example dental business plan. Despite the fact that most of the population, regardless of age, is afraid of dental procedures, their use is a necessity and the demand for the services of experienced doctors is great and constant. This is a very profitable business, considering the cost of simple fillings, not to mention prosthetics using modern materials.

For a successful start, you must have certain knowledge and experience, without which work in the medical field is impossible. A large amount of external financing will also be required for the purchase of expensive dental equipment, which is planned to be attracted through an investment project.

In a situation where your new business requires urgent financial investments, a ready-made business plan for opening a dentistry will help attract them and ensure the start and development of the company.

Key features of a business plan for opening a dentistry with calculations

Features of using a dental business plan

Commercial projects in the field of medical services are a very complex and specific topic. In addition to the traditional issues that are revealed in the process of designing the activities of commercial enterprises, it is necessary to take into account all the organizational, professional and legal nuances of the medical services sector. The best way to do this is to use dental business plan.

It is used in any area, has a structural and logically sound content, and, with the appropriate level of elaboration, is able to take into account the maximum nuances of a specific area of ​​business activity. And one of its main advantages is the presence of well-developed models of financial and economic calculations that will be of interest to potential investors in the first place.

Description

Files

Features of the medical business

Within business plan planned opening of dentistry, providing a wide range of services, from diagnostics to complex operations for tooth extraction and prosthetics.

The target audience is people with middle and high incomes who need professional services with guaranteed results, only high-quality materials and equipment.

Business stages:

• searching and equipping suitable premises;
• team building;
• opening and provision of medical services.

1 – Summary

1.1. The essence of the project

1.2. Investment volume for starting dentistry with calculations

1.3. Results of work

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Sales plan for the development of opening a dentistry with calculations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of opening a dentistry with calculations

7 – Conclusions

A business plan for opening a dentistry with calculations is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

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Feedback on the printing house business plan

An extremely correct business plan. He helped our printing house obtain a loan from Sberbank necessary to expand production (21 million rubles) for a period of 4 years.

Sergey V.V., Nizhny Novgorod region

Feedback on a business plan for home food delivery: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little earlier than the agreed upon date. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, Sarov city

Feedback on a business plan for opening a pawnshop

The business plan downloaded on the website contains a very clear and accessible description of both the business in general and its financial component in particular. The calculations show a fairly clear picture of the actions and are convenient to use: make edits, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, Pskov city

Feedback on the business plancleaning company

We express our gratitude for the work done to create a business plan for a cleaning company. Thanks to this business plan The bank approved a loan of 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a dental business plan

When my colleagues and I began the process of opening our own clinic, we needed to attract a large amount of investment. For this purpose, a ready-made dental business plan was purchased from the Plan Pro company. We appreciated its depth and structure, as well as the functional model of financial calculations, which made it possible to calculate the optimal economic option. As a result, we convinced one of the investment funds to invest 35 million rubles in our clinic.

Setekhov P., chief physician, Nizhny Novgorod region

About company

Dentistry of their XXX offices, providing filling services, prosthetics, surgery and tooth extraction.

Preparation for the implementation of the project to open a dentistry

Since the chosen industry is specific, great attention should be paid to preparatory activities in order to prevent delays in implementation business plan By opening of dentistry:

1. Register the activities of the clinic in the form of a legal entity.
2. Open a current account and register for tax purposes.
3. Choose a location and suitable areas for opening.
4. Negotiate with dental equipment suppliers.
5. Obtain appropriate licenses and certificates.
6. Determine the sources of formation of an experienced team of specialists.

Design Basics

In the process of creating a project, the content of all its sections is consistently presented, each of which ends with an analytical or digitized conclusion, with the necessary calculations.

Structure of a business plan for opening a dentistry

Approximate structure business plan, according to which it opens with tomatology, should contain the following sections:

• study of the market for paid medical services in the region, prospects for their further development;
• amount and composition of investment expenses;
• technologies and equipment used;
• calculation operating expenses ;
• revenue budget;
• wage fund and staff;
• marketing and promotion plan for services;
• calculation the period during which the project will reach payback.

The importance of analyzing the market for paid medical services

Since your dentistry will not be the only one in the city, it is important to understand what factors influence the commercial success of such companies and what strategic advantages need to be built into it business plan openable dentistry to provide it with the required number of patients:

• transport accessibility;
• the best doctors;
• modern equipment of offices;
• own surgery;
• the materials used are of European level;
• competent pricing and promotional policy.

Another possible option for business development is opening a public swimming pool. will help you evaluate all the advantages and disadvantages of this business, as well as the required amount of investment to start.

Investment component of a dental project

Equipment for a dental clinic is very expensive. And in the process of developing a project, it is important to form an economic model that will allow future investors to prove the possibility of payback within the specified time frame. To do this, download a ready-made full version from our website. dental business plan, With calculations main financial and economic parameters of the project. The project will convince capital owners of the profitability of the business and attract their finances to the project.

Investment structure:

• repair work - XXX rub.;
• supply and installation of medical equipment and materials – XXX rub.;
• promotion program for a new clinic - XXX rub.;
• hiring employees - XXX rub.;
• other expenses within the framework of the financing program - XXX rub.

In total, to start the project you will need from 20 to 70 million rubles.

Service delivery technology and equipment used

The service delivery scheme is typical for the chosen area: receiving a visitor, creating a medical record, initial examination and determining the list of medical services, agreement with the patient and payment, and dental procedures.

Equipment for the implementation of the technical side business plan discoveries dentistry:

• dental modules, including chairs, tool stands and burr machine;
• dental x-ray;
• other diagnostic equipment;
• radiovisiograph;
• tools;
• prosthetics laboratory equipment;
• air sterilization systems;
• air conditioner;
• furniture and office equipment;
• security and fire alarm systems.

Economics of Dentistry Investment Plan Business

Operating costs

The main items of operating costs that form the total amount of expenses for current activities of the investment project dentistry:

• building rental cost – XXX rub.;
• services of utility and energy supply companies – XXX rub.;
• supply of materials, tools – XXX rub.;
• maintenance of medical equipment - XXX rub.;
• depreciation – XXX rub.;
• advertising – XXX rub.;
• remuneration of specialists – XXX rub.;
• taxes and fees – XXX rub.

The total amount of operating costs within the project is equal to XXX rubles. per month.

Revenue from the provision of services under a dental financing business plan

The main factor that affects the income side of the investment project opening of dentistry, this is reputation, range and quality of services provided, price level and convenient location, professionalism of doctors, comfortable and modern technological equipment.

Revenue structure:

1. Filling – XXX rub.
2. Prosthetics – XXX rub.
3. Tooth extraction – XXX rub.;
4. Other paid operations for the provision of medical dental care – XXX rub.

The planned amount of revenue from the provision of services will be XXX rubles. monthly

Personnel and wages

In order to attract experienced dentists and support staff, it is necessary to provide a level of material remuneration that will allow you to quickly form a staff and begin providing services. business plan openable dentistry.

Example of staffing structure and salary level

• chief physician – XXX rub.;
• administrator - XXX rub.;
• accountant – XXX rub.;
• hiring manager – XXX rub.;
• dentists – XXX rub.;
• nurses – XXX rub.;
• promotion specialist – XXX rub.;
• purchasing manager – XXX rub.;
• cleaners – XXX rub.;
• drivers – XXX rub.

Calculation of the payback period of a dental investment project

If the target economic parameters of the project are observed, its payback will occur within 3 to 5 years.

There are no macros in the financial model. All formulas are transparent and accessible to

The cash flow statement is the most important document of any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Download ready dental business plan with financial calculations and Excel financial model

Professionalism is highly valued in all areas of human activity. It is difficult to entrust your health to a doctor if you are not confident in his experience and qualifications. The same applies to investments - a credit institution or a private investor will finance your project only if they are completely confident in the quality of its development and the achievability of its indicators.

This is exactly the kind of investment project you can download from our website, it is a ready-made structured dental business plan, including calculations key parameters of the project economics. As an alternative, you can order an individual turnkey business plan, in which we will take into account all the specifics of working in the medical industry and the features of your particular vision for the clinic. This decision will finance the project and ensure the achievement of strategic positions in the market.

Dental services will always be in demand among all groups and segments of the population. This is an objective necessity, since toothaches can cause a lot of discomfort and serious problems, not to mention the aesthetic side of the issue. To become a leader in your field, use professional business plans developed by our specialists.

Dentistry is perhaps one of those areas of medicine that will always be in demand, because every person has had dental problems in their life. A dentist exists to solve these problems, but he needs to work somewhere. An analogue of a public clinic is a private dental office.

To operate a dental office successfully, you need to know and have a well-thought-out business plan.

This article contains a comprehensive answer to the question that concerns many aspiring entrepreneurs: “How to open a dental office?”

Dentistry, for quite probable reasons, is one of the most, not inferior to other medical areas. As you know, demand creates supply.

Patients use dentists more often than physicians, although the cost of care for dentists is much higher. This is why developing a dental business can be a successful and promising endeavor, despite a fiercely competitive environment.

The activities of private dentistry can be divided into three branches:

• First direction– this is the work of a single dental office with two or three installations. This area accounts for about 60 percent of the dental services market. Most often, such offices are located on the first floors of residential buildings.

Despite the demand for this area, this format of operation of a dental office is extremely undesirable due to its instability. Typically, such dental offices face bankruptcy.

• Second direction activities of a dental office is a network of dental clinics. The level of financial stability of such offices is several times higher than single ones.
• Third direction– this is the work of large medical centers that provide a wide range of not only dental services, but a number of other medical ones.

Dental business can be classified according to different approaches to customer service:

1. You can organize the work of a clinic, for which the main guideline will be servicing the flow of clients. A distinctive feature of the work of such a dental office is satisfactory quality and inexpensive prices. This type of office uses many dental chairs and is open 24 hours a day.
2. You can bet on corporate client service or create small dental clinics targeting VIP clients, with one to three installations.

Dental office business plan

To start a dental office, you need to calculate all the costs:

1. Premises: renting or purchasing premises affects financial costs. The choice of a locality or even a district of one city significantly affects the price of real estate per square meter. Therefore, it is very difficult to name any specific amount. For a rented premises, monthly rent of 100 sq. m. m will be about 300 thousand rubles.
2. Equipment: according to data for 2015, it will be spent on the purchase of equipment minimum 600 thousand rubles.
3. Repair it will cost at least 100 thousand rubles. and depends on the parameters of the room, as well as on your imagination.
4. For registration licenses will be needed 50 thousand rubles.
5. personnel usually includes the rate and interest. Naturally, at the start the salary will not be as high as we would like, but with growth it will gain momentum.
6. Current expenses for utilities, advertising, etc.

Calculating the final amount of expenses requires an individual approach. Typically, an amount of 1–2.5 million rubles is required, excluding expenses for the purchase of premises. Regarding profit, if the forecast is successful, it will be about 600 thousand rubles.

To start a dental office, you will need to complete a number of documents:

• or (depending on self-employment or hiring employees);
• document confirming your place of residence;
• license for the type of medical activity;
• permission from the fire department.

Obtaining a dental license

List of required documents for issuing a medical license:

• application to Rospotrebnadzor;
• sanitary and epidemiological conclusion (Rospotrebnadzor);
• documentation of premises rental or ownership;
• certificates for installed equipment, availability of personnel medical books, copies of diplomas of specialized education and qualifications, etc.

The period for reviewing documents for issuing a dental license usually ranges from 30 to 45 days.

The period for issuing a sanitary-epidemiological certificate is 30 days.

You can apply for a license yourself or pay a specialized company for services, adding 60-80 thousand rubles to the main expenses.

Choosing a room for a dental office

After analyzing the layout of the office and the possible location of the equipment, you can begin to select the premises. The arrangement in the office is carried out according to the BTI plan.

The area of ​​the office must correspond minimum 14 square meters for one installation, plus 7 meters for each additional one.

So, for an office with one workplace there is 30 square meters of area. This area includes a hall of 10 and a bathroom of 5 square meters.

In the future, if the question arises, it will be necessary to take into account the following data:

• sterilization room (with three or more units) – 6 sq. m;
• X-ray room – additional 11 sq.m. m. and 6 sq. m. for a darkroom;
• orthodontic office – 15 sq.m. m;
• children's office - 15 sq. m;
• implantology room – 15 sq.m;
• premises for administration, storage room, bathroom, etc. - 30 sq. m.

The height of the cabinet should be three meters or more, the depth should be a maximum of six meters. Each office must be equipped with one-way daylighting.

Dental offices are opening both in central and residential areas. It is desirable that the location of the office is adjacent to a bus stop or metro station.

If the selected premises do not meet the required standards, then it will not be possible to avoid redevelopment, which will affect costs.

It is necessary to take into account the fact that a license is issued for a specific premises, and if the tenant refuses to extend the lease, you risk starting all over again, but in a different place. And the cost of rented premises for 2 years is equal to the cost of the apartment.

The best option would be to purchase premises with subsequent redevelopment into a dental office. When purchasing an apartment, you will need to register it as non-residential premises.

Why will you need to order? architectural and technological project, replace communication systems, coordinate design documents with expert and fire services, Rospotrebnadzor and the architectural planning department.

Purchase of equipment and recruitment of personnel

The choice of dental equipment is carried out on the basis of SANPIN standards.

Mandatory dental office equipment:

• complete dental chair;
• hygiene products, medicines, filling materials;
• medical instruments with cabinets for them, furniture;
• gels reflecting lamps, apex locators, radiovisiograph;
• autoclave sterilizer.

Dental office specialists must have education in accordance with their work profile. The dentist must have a certificate and diploma of completion of the internship, and at least five years of professional experience.

The presence of one such employee on staff ensures that medical license.

According to the standards, the work of the dentist and nurses should not exceed six hours a day.

When planning staffing, it is necessary to take into account work in two shifts. Consequently, the staffing will consist of two dentists, two nurses, an orderly and an administrator.

Profitability of a dental office

One chair brings profit every month about 500 thousand rubles. If the work is carried out on your own area, the indicator will be higher.

Nuances of the dental business

Opening a dental office is fraught with some nuances:

• In case of a negligent approach - penalties.
• Attracting clientele and raising prestige is the cost of an advertising campaign.
• Few patients – unqualified staff and poor location of the office.
• The price does not correspond to the quality of work - strict control over the work of employees and communication only with trusted suppliers.
• Lack of initiative and rude staff – insufficient financial and other incentives for employees.

Obtaining a license is not an easy process. Therefore, conscientious conduct of business will only strengthen your business, but careless conduct will possibly lead to its loss. You may lose your license if, for example, you are found to have filled out the autoclave sterilization log incorrectly.

And this will be fair, since dentistry is directly related to human health.

The main thing when opening a dental office is to analyze all possible difficulties and features of doing business, have a business plan, select highly qualified doctors and a professional manager.

How to open a dental office? and advice from a qualified lawyer in the following video:

It is no secret that the number of people served in public dental clinics is constantly decreasing. Private clinics providing high-level dental services are increasingly in demand.

That is why Private dental practice is now becoming one of the most popular areas of business.

One of the most important components of a successful start of a dental office is the careful preparation of a business plan that is thought out in every detail. Only with him you can take into account all the nuances of the enterprise, quickly open and then successfully run your own business.

Features of the organization

First of all, you need to know some of the features of running your own business in the field of providing dental services. This will help you navigate and choose the right business model with which all steps and the opening plan are coordinated.

One of the features is the almost constantly high demand for dental services. Research shows that wealthy people, including doctors of all specialties, most often turn to a dentist for help.

Moreover, about half of the patients prefer to be served in private, cozy rooms.

Even in conditions of fairly fierce competition, this allows us to consider this type of business as one of the most attractive in terms of successful work and making profits.

Office or clinic?

Most in demand among the general population are precisely small private offices, which provide the most popular dental services. They are usually located in residential buildings on the ground floor, occupying one or two apartments.

Of course, the premises must be prepared in full accordance with the requirements. The list of services here is much smaller than in large clinics. This is due to many factors:

• targeting a specific category of clients;
• the impossibility of installing a large number of complex equipment due to lack of space, personnel, and too high initial costs;
• complexity of work organization and much more.

Business model as previous research

To begin with, it is necessary to talk about some of the difficulties that may arise in connection with the opening of an office by a professional dentist and a non-professional entrepreneur.

• In the case when the owner of the future business is a specialist, he works out in detail all the details and elements of the treatment process itself. At the same time, leaving behind the scenes other pressing issues - marketing, maintaining accounting and other documentation, hiring staff, automation, etc.

  Here, the provision of dental services will be truly at a high level. However, most likely, there will not be the expected flow of customers, because to attract them you need competent advertising and much more. People won’t come to even the best clinic if they don’t know about it.

• In another option, if Entrepreneur opens dental office, who is not himself a specialist in the field of dentistry, quite often a completely different picture is observed. All issues directly related to the treatment process, including pricing and list of services, are usually decided by a hired doctor.

  However, this is completely wrong, because then there may be a discrepancy between the price level and the list of services themselves for the selected model.

From the above it follows that both sides of this business - directly medical and administrative - must necessarily be considered in close connection.

Price level discrepancy the niche in the market that was chosen for developing the business plan, will not allow you to make your business profitable and, moreover, profitable, even if there are a large number of clients.

Working day of the chair

You definitely need to talk about one more feature of private dentistry - duration and continuity of equipment operation. The chair may remain idle only during mandatory disinfection. The rest of the time it should work.

This is precisely the main difficulty and the main task.

The owner must ensure daily and continuous (over a 12-hour day) operation of the equipment and, accordingly, the workload of doctors.

What will it take to open?

Exists a few mandatory points things to consider when opening a dental office. It is with them, after developing a general model, that you will need to start.

Room

The first thing you need is a suitable room for a private office to provide dental services.

There are two options - renting or buying it. The first option, rent, is considered less expensive, especially at the first stage.

However, in this case, the business owner risks being dependent on the decisions and whims of the landlord. At any time, the owner of the premises may want to terminate the contract in order to sell his property at a profit.

Besides, In the long run, renting is more expensive. Indeed, in addition to all current expenses, it will also be necessary to pay rent, the cost of which is quite high.

Having owned the premises, the entrepreneur does not have to worry about losing it. Plus, there is no need to include additional monthly expenses in the estimate.

When searching for premises you need:

• focus on the range of possible clients. Most often, people turn to medical institutions that are located in close proximity to their place of residence. Large residential areas are ideal for a small dental office;
• also necessary take into account the requirements that the law imposes on such premises. For a private office with one work chair, this is at least 14 m2. Moreover, these meters are also complemented by a hall and a bathroom.

  That is, in the end it comes out to about 30 m2, taking into account about 5 for the bathroom and 10 for the hall. When equipping additional workplaces, another 7 m2 should be added to each subsequent one.

Registration and licensing

Dental services subject to mandatory licensing. A license can be issued to a legal entity if there are appropriate certificates for the installed equipment, as well as the materials used in the work.

If an entrepreneur is a specialist in this field and intends to carry out medical procedures himself, then he should register as an individual entrepreneur (individual entrepreneur) and his own license. Otherwise, registration of an LLC will be suitable, and licenses will be issued to specialist employees.

In addition, it is necessary to register with a pension fund, tax office, and create a book of income and expenses.

You will need to open a new business account and order a seal. Additionally, provision should be made for the purchase, registration and maintenance of a cash register, as well as an agreement with a service specialist.

What are the most common mistakes encountered when opening a dental clinic, watch the video:

Equipment

One of the most significant items of future expenses– purchase, installation and configuration of the necessary equipment. For an office with one workstation you will need:

• the dental chair itself;
• autoclave for sterilizing instruments;
• set of tools;
• equipment necessary for prosthetics.

This list can also include additional items that will correspond to the list of services that the company will provide.

Staff

When selecting personnel and agreeing on their number it is necessary to proceed from the existing standards of work for doctors. The working day of each doctor cannot be more than 6 hours.

Accordingly, for the office to work seven days a week for twelve hours, at least three specialists are needed.

Additionally, you will need to hire qualified assistants - nurses for each of the doctors, orderlies for cleaning, as well as administrative staff.

Appliances and furniture

There's not much work here. You will only need the bare essentials - chairs, a computer desk, a sofa and a few armchairs, as well as a large closet and several smaller ones.

The equipment is also not very diverse - the already mentioned cash register, computer, refrigerator for storing medicines and materials.

Example of financial planning

We have already considered most of what is included in the business plan itself. Now you just need to count everything you need point by point.

The cost will be indicated in dollars, since most prices are negotiated in this currency.

Premises:

The calculations should include, first of all, payment for the premises itself. If this rent, then from 150 - 200 dollars per square meter in remote areas or about 500 dollars in the center.

At purchase– about 3000–4000 dollars also per square meter.

The specificity of dental services also requires appropriate repair and refurbishment for connecting the chair to the water supply and sewerage, as well as the electrical network. This will require about $150 per meter.

Equipment:

• Dental unit depending on the level and manufacturer - from 10 to 15 thousand dollars.
• A set of tools – about 1.5–2 thousand.
• Equipment for prosthetics – from 17 to 25 thousand.
• Consumables – about 2–2.5 thousand dollars monthly.
• The budget option for an X-ray unit is about $15,000.

License: d For each type of activity in this case, the approximate cost of a license will average $1,300.

Staff:

The salary of an orderly is from 3,000 rubles, and a nurse’s salary is from 6–7 thousand.

A separate issue is the issue of remuneration for highly qualified specialists. Typically, in the case of a small dental office, the doctor receives monthly about 2–2.5 times the minimum salary, and an additional 15 to 25–30% commission, which is calculated taking into account the work performed.

Current expenses: In addition to employee salaries, monthly expenses will include the purchase of consumables, in particular, fillings, as well as payment of rent and utilities. We should also not forget about taxes.

Price list: e that, in fact, is an income item. It is necessary to calculate the cost of each type of service provided, taking into account the pricing policies of competitors. Your prices should be about the same as theirs or slightly lower.

As a result, it turns out that opening a dental office will require quite large expenses - initially at least 300-400 thousand rubles. As you scale up, this amount will increase.

One of the most profitable business sectors in our country is paid medicine. Many citizens prefer to contact commercial organizations because they are confident that in this way they will receive the highest quality of services provided. In addition, the level of service, the absence of queues, wider opportunities, and respectful attitude towards each client set such organizations apart from state-owned ones.

Thus, setting up a dental clinic can be a profitable investment. To open a dental office, there is no need to be a doctor with specialized education. To do this, it will be enough to hire qualified specialists who will be able to solve current problems and take into account the nuances and specifics of this type of business.

Bureaucratic issues regarding opening an office: registering activities and obtaining a license

One of the first points included in a dentistry business plan is the solution to various bureaucratic issues that will in any case accompany a novice businessman. Medical services in the field of dentistry differ from ordinary business, for example, food production, repair services, or opening a store. The difference is that they require a larger number of necessary documents so that the activity is carried out exclusively within the framework established by current legislation.

Even before opening a dentistry, you will need to register as a business entity. If we are talking about opening a dental office, then in such a situation, registering as an individual entrepreneur may be a suitable option. In such a situation, the person opening the business must have the appropriate education. It is equally important to comply with the legal requirement: all doctors employed in a dental office or clinic, providing prosthetics and treatment services, must obtain a license. Without such a license, even a registered business entity is not allowed to work.

If a decision is made to organize a legal entity, for example, an LLC, in such a situation the founder does not necessarily have to have a specialized education. Similar requirements will already be imposed on those employees who are employed as dentists. One of the advantages of registering a legal entity is the ability to organize a business by attracting several investors, who subsequently become co-founders. Since at the time of organization the contribution of each individual person is clearly recorded, later it will be much easier to determine the amount of profit that is due. It will also be possible to resolve the issue of leaving the membership with the need to withdraw invested capital (or a similar amount in cash equivalent if the contribution was made in the form of property, equipment, etc.).

An entrepreneur can open either a large clinic or a separate office - everything will depend on desire and financial capabilities

Next, you will need to decide on the taxation system that will accompany the activities of the entrepreneur. A dental business, as an option, can be conducted under a general taxation system, but it is quite complex and requires the provision of more reports. In this case, it would not be entirely advisable to use it. The best option would be a simplified taxation system, which uses the fairly common “income minus expenses” scheme. This technique makes it possible to easily determine the amount of profit on which the subsequently established company will pay the established percentage of taxes.

Having decided what will be carried out - registration of an LLC or individual entrepreneur, it is also worth paying special attention to what type of activity code will be indicated. He further determines the list of services that will be provided to patients, and if the procedure established by the rules is violated, the entrepreneur may be held accountable. Thus, activities in the field of dentistry must be accompanied by an indication of the OKVED code 85.13 “Dental practice”.

When obtaining a license, you should first of all familiarize yourself with the basic provisions reflected in the following documents:

• Federal Law of May 4, 2011 “On licensing of certain types of activities”;
• RF PP dated April 16, 2012 “On licensing of medical activities”;
• Letter from the Ministry of Health and Social Services Development of the Russian Federation No. 537-12, which defines some standards relating to the organization and further functioning of a dental clinic;
• SanPiN No. 2.1.3.2630-10.

The organization of the work of an office or clinic should be established taking into account the fact that a license will need to be issued for each individual type of activity. Thus, these will be completely different documents for the provision of therapeutic, surgical services, pediatric dentistry, prosthetics, orthodontics, orthopedics, etc. It is also worth considering that in order to establish the work of an office or clinic, you will additionally need to obtain permission from Rospotrebnadzor, the fire inspectorate and the sanitary and epidemiological station. It is necessary to understand that since this type of activity is very closely related to the treatment of people, the requirements are more stringent. So, in particular, they pay attention to the sanitary condition of the premises, the availability of cold and hot water, heating, staff work clothes, the presence of each employee with a health book indicating their state of health, allowing them to perform work duties in such an institution.

The dental services market is associated with the incurrence of expenses even at the stage of registration of a business entity. So, in general, registration can cost a businessman from 30 to 60 thousand rubles. In this case, the license alone will cost 7.5 thousand rubles. It is worth noting that the issuance of a license must be treated carefully - not every specialist providing services can even apply for one. The main requirements for applicants are the presence of a diploma of education (it must be specialized), as well as the minimum acceptable work experience in a similar specialty - 5 years. Additionally, the doctor must have certificates of completion of specialized courses for doctors of this specialty. In accordance with the provisions of current legislation, he can provide services in tandem with a nurse. In this case, the mandatory point is that the nurse must be employed under a contract.

What services to provide - decide for yourself. But do not forget that some of them may remain unclaimed

Nuances of arranging a dental office

Many businessmen or entrepreneurs who are planning to organize their own business in the field of dentistry are not always familiar with the subtleties of such activities, especially if they themselves are not dentists by profession. In this regard, they often make annoying mistakes, which as a result leads to losses and the closure of a business that has not yet really developed.

First of all, an entrepreneur faces the question of where to start his business. How to correctly determine all the main parameters of entrepreneurial activity and generally decide whether it is advisable to organize a dental clinic. We can say with confidence that this type of business can generate high income. This fact is proven by the existence of a large number of open dental offices and clinics that successfully operate throughout the Russian Federation. With the proper level of service provision and the presence of highly qualified specialists, the number of satisfied clients and, as a result, those who wish to use the services of the office will grow steadily.

In order to take into account in more detail all the aspects of organizing a business, you will need a dental office with calculations. As an example, consider the following:

1. Analysis of the dental services market in the region where the activity is planned. For this, the best option would be to involve third-party specialists who are able to accurately determine the need for another unit of this type of medical services. At the same time, in parallel, the principles of functioning of existing competitors can be studied and their weaknesses can be identified. It is determined how many clients are served at these points, which specialists work in other clinics and what reviews there are about them;
2. Organize a business yourself or purchase a ready-made, so to speak, turnkey dental office. As a rule, a business is rarely sold if it is sufficiently profitable. In most cases, this, on the contrary, indicates the lack of financial strength of the clinic being sold. If a dental office was opened and, after operating for a short time, closed even without receiving a sufficient amount of profit, then more investments may have to be attracted to its promotion. Possible difficulties may arise if, during its existence, the clinic has received negative reviews and earned itself a bad reputation. In such a situation, it would still be more advisable to organize a business on your own, so that you do not have to waste time and money on attracting clients who were scared away by poor quality services;
3. Regardless of whether the decision was made to buy an existing business or to organize it from scratch, an individual entrepreneur or LLC is registered and the necessary documentation and licenses are obtained. When applying for a license, you must take into account that the duration of their registration is 1.5 months. Therefore, documents will need to be submitted in advance to avoid a situation where the dentistry itself is already ready to open, and the employees do not yet have the right to provide any services;
4. Determining what the size of the clinic or office will be. In this case, we do not mean the area, but how many specialists will be involved. Alternatively, the most common are clinics that open with three chairs. At the same time, the doctors themselves can either work in shifts, when each is separately assigned to a specialist, or change in such a way that they are constantly busy. The second option will ensure a faster payback of the project and, as a result, the profitability of the business will be higher;
5. Finding a suitable premises. When performing this step, it is worth taking into account all the basic requirements that apply to clinics, otherwise the costs of renting a building or purchasing it will be unnecessary;
6. Definition of services provided in an open clinic. To do this, first of all, data on the services provided by competitors is used. The list of such services can be quite extensive and include whitening, caries treatment, prosthetics, therapy, implantation, computer physiography, aesthetic dentistry, etc.;
7. Purchase of necessary equipment and other materials, furniture, etc.;
8. Carrying out repairs, which can be either cosmetic or major;
9. Search for personnel and conclusion of employment contracts. Alternatively, leasing a chair for individual dentists may be used, but in such a situation compliance with corporate standards cannot be guaranteed, since the specialists will work for themselves and will not obey the management of the clinic. If any problems arise with an individual doctor, the shadow of a negative reputation can affect the entire clinic;
10. Conducting advertising and marketing efforts aimed at attracting customers at the pre-opening stage. Such expenses will not constitute the bulk of investment costs, and many businessmen unjustifiably skip this very important step. In its absence, the promotion of the clinic may take much longer and at a certain stage there will no longer be funds to keep the business afloat;
11. Opening of the clinic and the beginning of providing the declared range of services.

Finding a suitable location for organizing a premises for a dental clinic

When looking for premises where dentists’ workplaces will be located, it is worth taking into account the requirements that regulatory organizations impose on such clinics. It is also necessary to take into account that the location of the premises plays an important role in the final number of people wishing to use the services. Despite an extensive advertising campaign and marketing efforts, an unfavorable location can become a factor that scares away potential customers. In this regard, the location of the future clinic should be in an area where a large number of people are concentrated. Moreover, these can be both residential areas and those located among other offices. It is considered a good neighborhood to locate an office next to centers that also provide medical services, but they (the services) should not overlap.

The selected premises must be equipped with proper communications. Separate requirements are also imposed on the size of the area that will be used to organize the clinic. The minimum area in this case will be 30 square meters, and the ceiling height will be from 3 meters.

When arranging the chairs, it is necessary to take into account that at least one of them must have at least 14 square meters. If the number of seats is more than three, then the layout should be developed taking into account separate sterilization, the area of ​​which should be at least 6 square meters. Additionally, it will be necessary to equip a sanitary facility, as well as a hall where patients can familiarize themselves with the range of services provided and wait for their appointed time for an appointment.

You should not exclude from the business plan the point about the need for repairs, even cosmetic ones. Such savings, according to some entrepreneurs, help to significantly reduce the payback period. However, in fact, the unsightly appearance of the clinic, both outside and inside, can scare away potential clients who will not feel comfortable.

Purchase of equipment and other equipment for the clinic

The next stage of step-by-step planning will be the purchase of the necessary equipment. This item of expenditure is the most expensive, but to provide better services it is necessary to install equipment that will allow high-quality treatment. You can purchase either new or used equipment, but you should pay attention to its performance - it would be a good idea to seek advice from a specialist in such devices so that he can evaluate them. In addition, even for such equipment it will be necessary to have documents, since regulatory authorities have the right to check them and, in the absence of papers, may not give permission to work.

High quality equipment is a guarantee of providing high-level services, unless, of course, your specialists are true professionals

Among those devices that may be required to start a dental clinic, it is worth noting the following:

• Dental chairs;
• Autoclave;
• X-ray;
• Sterilizer;
• Special lamps according to the number of seats;
• A set of tools separately required for each dentist.

When selecting equipment, you can get advice from those employees who will be employed in the dental clinic. Their extensive experience will help determine what equipment is needed, which brands should be preferred, etc.

Staff selection

When selecting personnel for your clinic, you should first of all pay attention to those employees who have specialized education and work experience. The number of employees and the list of positions will be determined individually, based on the range of services provided and how many chairs the clinic plans to open. You can take the following list of employees as a sample:

• Dentists. Alternatively, you can employ twice as many workers as you plan to install chairs;
• Nurses. It is more appropriate to equate the number of persons hired for such a position with the number of doctors. For example, for 10 doctors you will need 10 nurses;
• Administrators. To fully operate the clinic, it is necessary to hire two people. Thus, if necessary, they will be able to replace each other;
• Accountant.

Carefully approach the selection of personnel - this is the “face” of the clinic

As experts note, personnel and equipment are the two main components on which the success of the entire business largely depends. The remaining articles also have an impact, but the quality of the services provided will not suffer as much.

Marketing plan and advertising for a dental clinic

One of the cost items in the process of organizing a dental clinic will be drawing up a marketing plan and step-by-step implementation of all points, as well as carrying out promotions. A certain part of the start-up capital may be spent on such actions, since the cost of providing services will vary widely depending on the chosen strategy, the size of the clinic itself and the initial budget that determines the possible costs and their allowable amount. These actions can be varied, but the most effective, according to experts involved in the field of advertising, are the following:

• Placing various types of advertisements. They can be located in the media, social networks, and other platforms that are most popular;
• Carrying out various promotions aimed at attracting customers. These may include discounts on services provided, some of which are completely free. At the same time, it is worth finding the so-called middle ground between attracting consumers and not contributing to an increase in costs beyond the calculated norm, when performing therapeutic or preventive actions without payment from the client already becomes unprofitable;
• Colorful sign equipment. It should attract attention and preferably be illuminated in the dark - this way the advertising will work even in the dark;
• Distribution of salon business cards and advertising information during the opening period and the first days of work. As the calculations show, such actions are most effective only during the first month of operation. This achieves the provision of information that the office or clinic is already open and what list of services the client can receive by visiting it;
• Concluding agreements with organizations that can carry out certain advertising activities. A striking example is a situation in which a beauty salon distributes dental clinic business cards to all its clients. Such services can either be provided for a fee or for reverse advertising, when in dentistry they will similarly present information about a beauty salon;
• Placement of banners on the streets, illuminated advertising, etc. This type of advertising requires more costs than others, but at the same time its effectiveness is also quite high.

Dental services are in demand by all people, regardless of gender, age and social status. We will describe in detail the ready-made business plan for the dental office of the clinic.

According to preliminary calculations, you need to have a little more than 2 million rubles.

What will be included in this amount:

• Repair of the rented premises will cost 150 thousand rubles.
• Purchase of equipment necessary to provide dental services – 900 thousand rubles.
• Accessories for disinfection of working tools – 300 thousand rubles.
• Purchase of office furniture for 250 thousand rubles.
• Medicines cost 50 thousand rubles.
• Placing outdoor advertising will require an investment of 50 thousand rubles.
• The amount for unforeseen expenses is 200 thousand rubles.

Dental office

Opening prospects

The relevance of dental services will never cease to be popular. In this regard, a sample business plan for a dental office for a clinic has been developed. Almost everyone faces the problem of caries. This is the most common type of dental disease. The demand for this type of service is very high.

First of all this. And what makes it attractive is the high price. Even despite high competition and the presence of free government institutions, everyone is able to find their loyal audience

Our dental office will provide clients with the following types of services:

• Superficial caries. His treatment costs 1 thousand 300 rubles.
• Average caries. Cost – 1 thousand 500 rubles.
• Deep caries. Cost 1 thousand 700 rubles.
• Pulpitis. The cost of treatment is 4 thousand 200 rubles.
• The price for installing a crown will vary from 1.5 thousand rubles to 4 thousand rubles.
• The prosthesis will cost from 10 thousand rubles and more.
• Impression of teeth – 600 rubles.
• Prosthesis repair – 800 rubles.

The dental office will be open from Monday to Saturday. From 9-00 am to 18-00 pm.

According to preliminary calculations, 8 people will be received per day. On average, each client will leave a check of 2 thousand 500 rubles. Thus, if we adhere to the data from the example of a dental office, then the monthly revenue will be 500 thousand rubles, and per year – about 6 million 100 thousand rubles.

Production plan

To locate our business, we plan to rent a premises with an area of ​​35 square meters. It will be located in a residential area. The monthly payment will be about 30 thousand rubles. The contract will be concluded for a year with further extension.

• The premises do not need to be redesigned, and it complies with all sanitary standards.
• For one dental chair, according to the standards, 15 square meters are required.
• Lighting of at least 5 thousand lux.
• The room is painted in neutral colors.
• The office has sewerage, water supply, heating, ventilation, electricity.

This room is planned to be divided into several zones:

• Bathroom.
• Wardrobe
• Utility room
• Patient reception area.
• Waiting room.

The most necessary equipment for a dental office:

• dental anesthetics;
• quartz and UV lamp;
• polymerization lamp;
• ultrasonic cleaning;
• sandblasting tip;
• electronic sealing device;
• distiller;
• armchairs;
• Consumables.

You will also need to purchase a cabinet and table for storing tools and, most importantly, a safe for potent substances.

In total, you will have to spend 1 million 600 thousand rubles.

Staff

For full work you will need:

• Two dentists.
• One orthopedic dentist.
• Two assistants.

The schedule is variable - two days every other.

For assistants, the salary will consist only of a fixed salary - 15 thousand rubles. For dentists, it will consist only of a percentage of revenue. Accounting services will be outsourced.