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Kraft Foods in the world
Kraft Foods in Russia
Today "Kraft Foods" in Russia is a confectionery factory in Pokrov, Vladimir region, a plant full cycle for the production of instant freeze-dried coffee and a coffee packaging plant in the Leningrad region, central office...
More detailsKraft Foods in the world
Kraft Foods Russia is part of Kraft Foods Inc., the world's second-largest manufacturer of packaged foods with annual sales of more than $34 billion. Kraft Foods produces and sells its products in 155 countries around the world.
Kraft Foods in Russia
The company appeared in Russia relatively recently. The first representative office was opened in Moscow in 1994.
In 2000, a plant for packaging instant coffee and producing coffee blends was opened in the Leningrad region.
In January 2002, Kraft Foods acquired the Russian and Polish divisions of Stollwerck, one of the largest and oldest confectionery manufacturing enterprises in Europe, becoming the owner of a confectionery factory in the city of Pokrov, Vladimir region.
In 2006, in the Leningrad region, Kraft Foods began construction of a new full-cycle plant for the production of instant freeze-dried coffee.
In Russia, Kraft Foods is represented in three categories: chocolate, coffee and salty snacks. Most famous brands in our country there are chocolate and chocolate candies Milka, Alpen Gold, Toblerone, Air, Jacobs coffee, Carte Noire, Maxwell House, Estrella chips.
Today, Kraft Foods in Russia is a confectionery factory in Pokrov, Vladimir region, a full-cycle plant for the production of instant freeze-dried coffee and a coffee packaging plant in the Leningrad region, a central office in Moscow and 20 regional sales offices.
From other countries former USSR and Eastern Europe, Kraft Foods is actively present in Ukraine, Lithuania, Bulgaria, Poland, Romania, the Czech Republic, Slovakia, and Hungary.
Brand: Kraft Foods
Industry: food industry
Products: chocolate, snacks, pasta, cheese, drinks, etc.
Year of birth of the brand: 1903
Owner: Mondelez International
Kraft Foods Inc. is the world's second largest packaged food group (after Nestlé). The company's headquarters are located in Northfield, Illinois, USA.
In August 2011, preparations for the separation were announced Kraft Foods into two independent companies. As expected, one of them (Mondelēz International), with an estimated turnover of $32 billion, will allocate the production of snacks (Milka chocolate, Cadbury, chewing gum, cookies, etc.), the other, with an estimated turnover of $16 billion, will allocate the production of basic products food (pasta, cheese, meat, desserts, sauces, drinks) in North America. Shareholders are expected to receive shares of both companies.
The company was founded in 1903 by James Kraft (original name - J.L. Kraft & Bros), who was the son of emigrants from Germany. In 1903, James comes from Canada to the USA, to the city of Chicago, where the history of the company begins Kraft Foods. James had about 65 dollars in his pocket and a horse and wagon, and he began to engage in the wholesale sale of cheese. It is worth noting that then, 65 dollars was quite an impressive amount.
In 1909, James and his four brothers founded J.L. Kraft and Bros. Company. The name can be roughly translated as “Kraft and brothers company.”
The sale of cheese went well and in 1914, James built a factory to produce cheese. Already in 1924, a representative office of the company was opened in London. In 1927, a second office outside the United States opened in Hamburg, England.
In 1928, Kraft Cheese Ltd. acquires Phoenix Cheese Corporation, producer of soft cheeses under the Philadelphia brand (this brand has been on the US market since 1880)
In 1929, the Postum company, manufacturer of Post porridges, cereals and cereals (on the market since 1897), Baker's chocolate (acquired by the company in 1927), Maxwell House coffee (acquired in 1928), and others well-known food brands in the US market, changes its name to "General Foods Corporation"
The James Lewis company has a number of innovations and inventions that have helped it become the best. So in 1937, ready-made meals from Kraft appeared (the famous “Kraft” macaroni and cheese instant cooking). In 1955, part of the production capacity was moved outside the United States to Mexico City. Many companies then followed this cost-cutting scheme, but due to the fact that Kraft was the first, this gave it a good head start.
In 1946, Maxwell House instant coffee, supplied entirely to the U.S. Army during World War II, was offered to consumers across America for the first time. He immediately gains popularity.
In 1964, General Foods Corporation introduced the first freeze-dried coffee in the United States under the Maxim brand.
In 1970, Suchard and Tobler merged.
In 1982, Jacobs Kaffee merged with Suchard-Tobler (Interfood). As a result of the merger, Jacobs Suchard appeared in Europe.
In 1985, Philip Morris Companies Inc. acquires General Foods Corporation, and 3 years later - Kraft, Inc., and becomes the world's largest manufacturer of consumer goods.
In 1989, a merger took place Kraft Inc. and General Foods.
In 1990, Kraft General Foods International acquired Jacobs Suchard and became a leader in the European coffee and confectionery markets. Purchased trade marks include Carte Noire, Grand Mere, Jacobs coffee and Suchard, Milka, Toblerone and Cote d'Or chocolate.
In 1992-1993, to quickly expand into the market of Central and Eastern Europe, Kraft General Foods International acquired five confectionery companies in Hungary, Slovakia, Lithuania, Poland and Bulgaria.
In 1993, Kraft General Foods International acquired the Scandinavian company Freia Marabou, manufacturer of confectionery and Estrella chips.
In 1994 "Kraft" acquires the Ukraina confectionery factory in Ukraine and opens a representative office in Moscow.
In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.
In 1997 the German private company"Stollwerck" opens a confectionery factory in the town of Pokrov, Vladimir region.
In 1999 Kraft Foods acquires the company "Mova", a manufacturer of chips in Ukraine.
In 2000, a plant for packaging instant coffee and producing coffee blends was opened in Russia in the Leningrad region.
In the same year, Nabisco Holdings, a world leader in the production of cookies, crackers and snacks, becomes part of Kraft Foods.
In 2001, Kraft Foods Inc. had its initial public offering on the New York Stock Exchange. The majority stake remains with Philip Morris Companies Inc.
The strengthening of Kraft Foods International's position in 2001 in the coffee business in the markets of Central and Eastern Europe and North Africa is associated with the acquisition of popular brands in Bulgaria, Romania and Morocco.
Since January 1, 2002 the company Kraft Foods became the owner of the Russian and Polish divisions of Stollwerck, one of the largest and oldest confectionery manufacturing enterprises in Europe, existing since 1939. With this acquisition, Kraft Foods gained modern production chocolate in Pokrov, Vladimir region. and the popular brands in Russia Alpen Gold, Vozdushny, Pokrov, which allowed it to reach 2nd place in the country's chocolate market.
In 2003, the parent company Kraft Foods- Philip Morris Companies Inc. - renamed Altria Group Inc.
In 2006, construction of a new full-cycle plant for the production of instant freeze-dried coffee began in the Leningrad region.
In September, new chocolates Côte d'Or were launched on the Russian market.
December 3 company Kraft Foods announced the completion of the acquisition of the global biscuit business of the Danone group of companies.
On March 13, 2008, Kraft Foods Rus opens a full-cycle plant for the production of instant freeze-dried coffee near St. Petersburg.
In 2009, the Alpine holiday Milka, already organized in more than 20 countries around the world, was held for the first time in Russia! The purple Milka truck visited Rostov-on-Don, Nizhny Novgorod and Yekaterinburg.
The Kraft Foods Rus company opened the world's first Chocolate Monument. The chocolate fairy “lives” in the city of Pokrov and meets tourists in the park in the city center. According to legend, if you make a wish and rub the chocolate Milka that the Fairy is holding in your hands, your wish will definitely come true!
Company Kraft Foods initiated worldwide social project"Let's make the world brighter together!" (Make a delicious difference week!). As part of the campaign, 10,000 company employees in 30 countries around the world actively participated in volunteer charity events. In Russia, the project took place in the city of Pokrov, Vladimir region, and the village of Gorelovo, Leningrad region. The Kraft Foods Rus company opened a new biscuit production plant in Sobinka.
In 2010 the company Kraft Foods announced the acquisition of Cadbury.
In 2011, the merger of KraftFoods and Cadbury was completed. On August 4, Kraft Foods announced plans to separate and create two independent public companies: a high-growth global snack company and a high-margin North American grocery business. The transaction to separate the companies is expected to be completed by the end of 2012.
On October 1, 2012, the North American food business was divested. More than 100,000 employees of the former Kraft Foods Inc. people around the world celebrate the birth of a new company - Mondelez International
1.1 Company history
Kraft Foods has a long history and rich heritage, and many of their popular brands have been well known around the world for decades. In this section you can learn about some key dates in the history of the company.
1767: Messrs. Baildon and Berry begin selling candied fruits and candied fruits in York, UK. Later, when Joseph Terry joined them, their business grew and became Terry's of York, which later became the largest confectionery company. Terry's would be purchased by Kraft Foods in 1993.
1825: Philippe Suchard opens his first chocolate shop in Neuchatel, Switzerland.
1867: Johan Jakob Tobler opens a small confectionery business in Bern, Switzerland. Almost 50 years later, this family-owned company would produce the first chocolate bar under the Toblerone brand.
1892: Especially for the Maxwell House Hotel in Nashville, Tennessee, Joel Chick came up with a new coffee recipe that is quickly becoming popular among hotel guests and city residents. This coffee gets its name Maxwell House.
1895: The German Johan Jacobs founded the Jacobs Kaffee company in Bremen, which eventually became one of the leading coffee producers in Europe.
1898: In the USA, as a result of the merger of several regional confectionery manufacturing companies, the National Biscuit Company ("The National Biscuit Company" - "NaBisCo") was formed.
1901: Suchard introduces its first brand of milk chocolate to the Swiss market - Milka
1903: James L. Kraft begins a wholesale cheese business in Chicago. And by 1914, his company would open its first factory and begin producing its own varieties of cheese
1906: The inventor of the caffeine extraction process, Dr. Ludwig Roselius, begins producing decaffeinated coffee in Germany under the brand Kaffee Hag
1908: Swiss chocolate master Theodor Tobler comes up with his famous triangular shape for chocolates made according to his own original recipe, and gives them the name - Toblerone
1923: Fred Walker & Co. (Melbourne, Australia) begins production of yeast mass under the brand Vegemite. In 1926, Kraft Cheese acquired a controlling interest in this Australian company.
1924: James Craft opens its first European office in London.
1928: "Kraft Cheese Ltd." acquires Phoenix Cheese Corporation, a manufacturer of soft cheeses under the brand Philadelphia(this brand has been on the US market since 1880)
1929: Postum company, manufacturer of porridges, cereals and flakes Post(on the market since 1897), chocolate Baker's(acquired by the company in 1927), coffee Maxwell House(acquired in 1928), and other well-known food brands in the US market, changes its name to "General Foods Corporation"
1937: Kraft Macaroni and Cheese(famous Kraft instant mac and cheese) hits the market in the US
1946: Instant coffee Maxwell House, which was supplied entirely to the US Army during World War II, is being offered to consumers across America for the first time. He immediately gains popularity
1964: General Foods Corporation introduces the first freeze-dried coffee in the United States under the brand Maxim.
1970: Suchard and Tobler merge
1982: Jacobs Kaffee merges with Suchard-Tobler (Interfood). As a result of the merger, the company "Jacobs Suchard" appears in Europe
1985: Philip Morris Companies Inc. acquires General Foods Corporation, and 3 years later - Kraft, Inc., and becomes the world's largest manufacturer of consumer goods
1989: Merger of Kraft and General Foods
1990: Kraft General Foods International acquires Jacobs Suchard and becomes a leader in the European coffee and confectionery markets. Brands purchased include coffee Carte Noire, Grand Mere, Jacobs and chocolate Suchard, Milka, Toblerone And Cote d'Or
1992-1993: To quickly move into the Central and Eastern European market, Kraft General Foods International acquires five confectionery companies in Hungary, Slovakia, Lithuania, Poland and Bulgaria
1993: Kraft General Foods International acquires Scandinavian confectionery and chips manufacturer Freia Marabou Estrella
1994: Kraft acquires the Ukraina confectionery factory in Ukraine and opens a representative office in Moscow
1995: "Kraft General Foods" was reorganized and renamed "Kraft Foods"
1997: The German private company "Stollwerck" opens a confectionery factory in the city of Pokrov, Vladimir region
1999: Kraft Foods acquires Mova, a chip manufacturer in Ukraine
2000: In Russia, in the Leningrad region, a plant has been opened for packaging instant coffee and producing coffee blends
2000: Nabisco Holdings, a global leader in cookies, crackers and snacks, becomes part of Kraft Foods
2001: Kraft Foods Inc. is making its initial public offering on the New York Stock Exchange. The majority stake remains with Philip Morris Companies Inc.
2001: Strengthening Kraft Foods International's position in the coffee business in the markets of Central and Eastern Europe and North Africa is associated with the acquisition of popular brands in Bulgaria, Romania and Morocco
2002: On January 1, 2002, Kraft Foods became the owner of the Russian and Polish divisions of Stollwerck, one of the largest and oldest confectionery companies in Europe, existing since 1939. With this acquisition, Kraft Foods received modern chocolate production in the city of Pokrov, Vladimir region. and popular brands in Russia Alpen Gold, "Air", "Pokrov" which allowed her to reach 2nd place in the country's chocolate market
2003: Kraft Foods' parent company is Philip Morris Companies Inc. renamed Altria Group Inc.
2003: Kraft Foods Inc. celebrates the centenary of its name
Kraft Foods celebrates 10 years of activity in Russia
Construction of a new full-cycle plant for the production of instant freeze-dried coffee has begun in the Leningrad region
In September, new chocolates Côte d'Or were launched on the Russian market.
On December 3, Kraft Foods announced the completion of the acquisition of the global biscuit business of the Danone group of companies.
On March 13, 2008, Kraft Foods Rus opens a full-cycle plant for the production of instant freeze-dried coffee in the village of Gorelovo, Leningrad region
1.2 Mission, goals and values of the company
The main mission of the Kraft Foods company is the motto "Make every day delicious!" Following this slogan, the company promotes existing brands and offers new ones, builds relationships with surrounding people and its employees. The mission of Kraft Foods Rus is closely related to their values and statements, which reflect the character of the company, a model of behavior that helps them make every day brighter and tastier.
The company's values include a sense of responsibility to society, reflected in numerous sponsorship and charity programs, mainly focused on two main areas - improving nutrition and promoting healthy lifestyles.
The ability to create the future is within each of us. At Kraft Foods, the project to build this future is articulated in its core purpose and values, positioning ideas and operating principles. Their purpose expresses the joint hopes and aspirations of the company. Values tell the world about Kraft Foods' beliefs in the world and Russia and the positive role they want to play in people's lives. Their positioning explains on what basis they base their behavior and how they evaluate their success.
The main mission of Kraft Foods and its motto sound like this: “Make every day delicious!”. This is their ultimate task, which is the essence of what they work for. Their main ideas for positioning Kraft Foods come from their mission:
"Kraft Foods" is a taste for the best!
Our customer comes first for us. We listen, we observe, we learn. We know what makes him happy and what worries him, because we ourselves are buyers.
We produce delicious products that you can be confident in. We work with our souls. Therefore, our products for the daily diet, holiday table and family dinner, as well as light snacks, are healthy and tasty.
We believe in having the best taste in everything. We are constantly looking for new ideas, improving our work, developing relationships with partners so that the world around us becomes better.
Our beliefs and the standards of behavior we adhere to shape our values. We understand that actions are valued above words. Therefore, we are guided by the following values:
We appreciate your trust.
We are responsible for success.
We work easily.
We are open to everything new.
We are telling the truth.
We are driven by our heart and mind.
We discuss. We're deciding. We do.
The measure of all Kraft Foods achievements is their highest goal - to become the undisputed leader in the food industry. They will be able to say that they have achieved undisputed leadership in the eyes of others when they become the best choice for consumers; an indispensable partner for clients; the most desirable partner for mergers and alliances; best place work - for employees; a socially responsible organization - for society and an organization, an investment object that ensures sustainable growth - for investors.
