A logo is a graphic representation of a trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created in order to differentiate the products of manufacturers from the same industry.
The KOLORO company is engaged in the development of one-of-a-kind logos.
There are several types of logos:
- Logo "Letter" - one or more letters are used.
- Logo "Symbol" - depicted in the form of graphic or alphabetic symbols.
- Emblem Logo -— graphic element images and text.
- The Logoslovo logo consists of letters only.
- Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.
The first logo in the world
The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog likes to listen to the Edison-Bell phonograph and decided to capture this moment by drawing the picture "Dog listening to the phonograph".
In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.
The evolution of the logos of world brands
The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:
- change in direction of activity;
- following new trends.
Let's look at a few examples of the evolution of company logos.
- Apple Global Corporation
The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.
The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).
The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.
- Samsung
Samsung means "three stars" in Korean. The company was founded in South Korea. The first three logos used the stars and the Samsung name.
In 1993 the company decided to create a new logo for its 55th anniversary. It exists to this day. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.
- Twix bars
The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.
The name Twix is made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.
- Coca Cola
Coca-Cola has the most recognizable corporate identity of the logo, which is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.
In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing move, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.
- Pepsi
In 1903 it was created trademark Pepsi Cola. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make the logo perfect.
After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.
In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.
- McDonald's
McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.
Fashion industry logos (famous fashion brands)
Almost every one of us can recognize and name brand monograms. For fashion houses, the logo has a very importance because most of the fashion houses are named after the founding designers.
- Louis Vuitton
The fashion house was founded in 1854. The corporate logo of the company is the LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothes are made from very quality materials and therefore the products are expensive.
Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.
- Chanel
The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.
- Fendi
The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.
- Versace
The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."
- Givenchy
In 1952, the Givenchy brand begins to produce high quality clothing, as well as a line jewelry and perfumery. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.
Car brand logos
Winged cars:
Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.
Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.
Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.
Cars with animal logo
Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.
Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.
Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.
Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.
Best music industry logos
Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".
Created the logo of Virgin Records (the first company), the English illustrator Roger Dean.
A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.
Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.
Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.
The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.
AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.
Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.
Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.
The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.
Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.
Logo Design Trends 2017
Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo Trends 2017
Minimalism
Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very little color schemes. Everything should be simple and executed in the same style, without unnecessary additions.
For example, the well-known application Instagram used this style.
The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.
color gradient
Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers simplified the design and used fill geometric shapes logo.
black and white trend
Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.
The best example is the world famous Nike brand.
Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.
Geometric figures
To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.
Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.
Lettering
Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.
Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. The new Google logo style was designed by Ruth Kedar. It was she who came up with the logo design that we know now.
hand drawn
Hand-drawn logos look clear and “folk style”. A lot of world famous companies use this style.
Johnson & Johnson — good example new trend of 2017. The company logo is very simple - it is red text on a white background, handwritten.
Web animated logos
Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.
Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.
KOLORO will develop for you unique design your logo, because our experts are always on the topic of new trends in world design.
Every successful company has its own logo, which reflects its products and services in one graphic icon or inscription. Sometimes a whole story is hidden under the creation of a logo, I suggest you look at what lies in the graphic meanings of large well-known brands.
The global company presents its logo in the form of a 3-ray star, which means dominance. One version of the creation of the logo implies that Mercedes produced engines for aircraft and ships in addition to land transport. Thus, the star meant the superiority of the company in 3 elements in water, in air and on earth. Another version says that 3 beams are related to 3 people involved in the creation of the Mercedes car: Wilhelm Maybach - a German engineer, one of the creators of the classic Mercedes car, Emil Jellinek and his daughter Mercedes (businessman, racer who promised Daimler (to a German engineer who developed one of the first automobiles and several types gasoline engines internal combustion) that he would buy 36 cars from him if he created one named after his daughter Mercedes and won the upcoming race).
The winged letter "B" is the logo of the Bentley company, it means speed and the first letter of the creator, the English designer Walter Owen Bentley.
The colors of the symbol play an important role: black for power, green for racing type, red for refined models.
Vodafone is the largest mobile communications company. The name "Vodafone" comes from the words Voice Data Fone (the correct spelling is phone), which means voice transmission through mobile communication. A red quotation mark on a white background symbolizes benevolent communication.
The modern world of fashion is not represented without the participation of Giorgio Armani - the famous designer. Italian company "Giorgio Armani S.p.A." produces clothes, accessories and shoes that have been popular for decades. The company logo is headed by an eagle with the initials Giorgio Armani - GA. The eagle is a tribute to the US's largest trading partner.
Trussardi is one of the most famous fashion houses, which produces not only clothes and accessories, but also specializes in the design of bicycles, airplanes, opera and ballet costumes, porcelain and fragrances. Trussardi celebrated its 100th anniversary in 2010. The logo of this company is the favorite breed of dogs of the Trussardi family - the greyhound hound dog, known for its energy and beauty.
"Hyundai" is a popular brand of the South Korean automobile manufacturer, which took not last place in a number of automotive brands. The logo is the letter "H", which stands for a friendly seller and buyer shaking hands.
Vaio
Vaio is the company under which the global Sony brand produces computer equipment. Since 2008, "Vaio" stands for "Visual Audio Intelligence Organizer". The first two letters of the Vaio logo represent a wave, symbolizing a research signal, while the last ones and zeros represent a digital signal.
The Japanese company called "Toyota" is known to everyone as a global automaker. The company's logo looks like a cowboy with a big hat, but it's actually all the letters of the word "Toyota" in one badge. There is also a version that two overlapping ovals mean the heart of the car and the driver, and the central oval that unites them implies the prospects and wide opportunities of the company.
LG
LG is one of the largest companies in the world in the production of household appliances. The "LG" logo implies that "life is good." The symbol consists of two letters that resemble a human face, the red color symbolizes love for its customers.
Baskin Robbins is the world's largest chain of ice cream parlors offering a wide range of its products. The logo with the pink number 31 in the letters "B" and "R" means an abundance of ice cream varieties, for every day.
Apple
The first logo was designed by the third co-founder of Apple, Ronald Wayne. The symbol represented the image of Issac Newton sitting under a tree with an apple hanging on a branch, which is about to fall on his head, which meant (enlightenment!). The new logo developer was designer Rob Yanov, who was supposed to make a simple and recognizable symbol of the Apple company. To cope with that task, Yanov bought a lot of apples and began to draw them, removing unnecessary details. For the exact association with an apple, a bite was made. Initially, the Apple logo was 6-color, since the company produced computers with color monitors, the poppy display could only depict six colors at that time. Since 1998, Apple has had new computers, on this occasion it was decided to make the logo monochrome.
Toblerone is a Swiss chocolate company based in Bern. The company's logo is a bear, which means the purity and freshness of the mountain air of those places where chocolate is produced. The name "Toblerone" is a combination of the confectioner's surname Tobler (Tobler) and the Italian word Torrone (a special kind of nougat).
Nike
The world-famous Nike company is famous for the production of sportswear and footwear. The name "Nike" was given to the company in honor of the Greek goddess of victory, Nike. The company's logo is used under the "swoosh" brand, which means "the sound of cut air".
bmw
"BMW" stands for Bavarian Motor Works, which manufactures German cars, motorcycles, engines and bicycles. Previously, the BMW plant until the end of the First World War, the plant produced aircraft. The company's logo is a bearing with the image of the blue and white colors of the Bavarian flag and the inscription "BMW".
Adidas is a global brand for the production of sportswear, shoes and equipment. The founder of the well-known "Adidas" was Adolf Dassler, the company received his abbreviated name "Adi" - "adidas". The famous logo of three stripes means moving up the steps, and the shamrock symbolizes the presence of the company on three continents of the world.
At present, everyone understands the importance of the logo in the normal functioning and development of the company. It is an identification mark, a kind of brand marking. Therefore, well-known companies do not spare money for the development of the logo. Knowing that in the future, all the money spent will more than pay off. As an example, all famous logo Apple. Before the release of each new model of an apple smartphone, customers queue up in front of the company's company store for several weeks in order to be the first to buy a gadget, at reverse side which flaunts the recognizable bitten apple. And it's not the most best performance smartphone, but only in the brand!
When creating a logo, designers use various graphic images, geometric shapes or a combination thereof, etc. It is very popular to use animal images as an identification mark. And this is not surprising, because man, after all, is a part of nature, no matter how far he has moved away from it over the past decades.
Animals have always played a big role in human life: they were the personifications of the Gods, they were the source of food and clothing, they faithfully served people ... It is precisely because the images of animals have a symbolic meaning that everyone understands on a subconscious level, many companies use them as their logos .
Let's look at some examples of logos of well-known brands that have chosen the image of an animal as their trademark. And, I must admit, they did not lose!
Puma
Of course, when it comes to animal logos, the image of a jumping cougar immediately comes to mind. The Puma logo is probably the most popular brand symbolized by a representative of the fauna. Initially, the company was called Ruda, from the initials of its founder - Rudolf Dassler. However, over time, another name was chosen for the company, more harmonious - Puma. In accordance with the name, the emblem was also chosen. The company logo (puma in a jump), is associated with agility and speed. Which is not surprising, given that the company is engaged in the production of sporting goods.
Lacoste
Another famous animal is the crocodile depicted on Lacoste products.
The firm was named after its founder, René Lacoste, who was a professional tennis player and was nicknamed "the crocodile". It is because of this that the image of this predatory beast was chosen as the company's logo.
Jaguar
Another bright brand that uses as a symbol wild cat- Jaguar automobile company. This is one of the most striking logos among all automotive companies.
A jumping jaguar symbolizes speed, strength, beauty and aggression. It is these qualities that cars of this brand have.
The logo of the well-known microblogging service Twitter looks like a chirping bird. Do you know that this bird has a name? Her name is Larry. This blue bird is named after the famous basketball player Larry Bird. One of the founders of the social network Biz Stone was his fan. Delighted by Byrd's success, Stone insisted that this bird be the emblem of Twitter.
Peugeot
Another famous car company that uses an animal as its symbol is Peugeot. The logo of the French company depicts a lion with an open mouth. The king of animals symbolizes royalty, strength, power and reliability. All these qualities are endowed with Peugeot cars.
Red Bull
The logo of the company Red Bull, which produces the well-known non-alcoholic energy drinks, is two red butting bulls against the backdrop of a yellow sun. Such an emblem evokes associations with strength, aggression and resilience. Just what you need for energy!
Ferrari
The Italian automobile company Ferrari uses a prancing horse as its logo. The history of this logo is very interesting. This emblem was invented by the French pilot Francesco Baracca. She flaunted on his plane during the First World War. Francesco was a very skilled pilot and won many air battles. However, he was still shot down by enemies.
Ferrari founder Enzo Ferrari, a former famous racing driver, received this emblem from the mother of an Italian pilot, who was delighted with Enzo's success on the track. Ferrari promised the woman that he would use this symbol as an emblem for his racing car. Which he did.
Later, Enzo Ferrari founded his own car manufacturing company, the logo of which was exactly the prancing horse that had previously flaunted on Francesco Baracca's plane. And she brought Ferrari good luck!
Bacardi
The emblem of everyone's favorite Bacardi rum is a bat. According to legend, the wife of the founder of the company, Facundo Bacardi, insisted on such a logo. The fact is that in Cuba the bat was considered a symbol of health, prosperity and good luck. Besides, her husband's distillery had a lot of them. Now Bacardi rum is popular all over the world. Maybe it was the bat that brought the company luck?
Firefox
The Firefox company logo causes a lot of controversy about who is depicted on it. The fact is that firefox is not a fiery fox at all, although it is this translation of this phrase that first comes to mind. And an animal from the panda family, which has a fiery color. It is called hunho in China, and firefox in America. The name of this animal formed the basis of the name Mozilla Firefox. However, the logo still shows a fox, not a fiery panda. The fact is that the designer who created it considered that in such a small image it would be impossible to depict a recognizable image of a small panda.
WWF
The logo of the World Wildlife Fund WWF depicts a giant panda, a rare animal listed in the Red Book. This good-natured animal symbolizes care, responsibility and trust. Panda perfectly reflects the mission of the WWF.
P.S.:
Would you like to add your logo to one of our collections?If yes, then write:
THERE ARE A LOT OF BRANDS IN THE WORLD THAT WE LOVE FROM AND TO. We are on the hunt for their items, ready to buy the whole rail on sale and look forward to showing new collections. It's time to figure out what the phenomenon of their attractiveness is. Today we are talking about a cult French brand, famous for its polo with a crocodile, but not limited to them: for example, the brand even has a runway line, which can now be bought in Russia.
Text: Natalya Kurazhitsa
The French brand Lacoste was founded by the legendary tennis player René Lacoste in 1933. Before creating his own clothing brand, he became the first racket of the world twice and the Grand Slam champion eight times. This man knew firsthand that the tennis uniform of the 20s: a white shirt with long sleeve, trousers and a knitted pullover - was simply uncomfortable. “One day I saw my friend enter the polo court. This seemed very practical to me, and I ordered several polo shirts in cotton and wool from a tailor in London. After a while, all tennis players began to walk in the same ones, ”Rene Lacoste told People magazine in 1979. Of course, playing tennis was much more comfortable in a short-sleeved shirt, the unbuttoned polo buttons allowed you to breathe deeply, and the turned-up collar did not allow your neck to burn out in the sun.
The green crocodile-shaped logo came from a bet between Lacoste and French tennis team captain Alan Moore. On the eve of the Davis Cup in Boston, Rene bet him that he would win the match against an Australian opponent. At stake was a suitcase made of crocodile skin, which the tennis player had liked in the window of one of the stores the day before. Unfortunately, he lost the tournament, but for his impudent character, courage and perseverance on the court, Lacoste received the nickname "alligator". The logo itself, which as a result adorned all the things from Rene's wardrobe, was drawn by his friend, the artist Robert Georges. Thus, Lacoste had a personal brand even before the very concept of "brand" was born.
In 1933, Rene ended his career in big-time sports and, together with the owner of the largest knitting factory in France, Andre Gillier, founded the La Société Chemise Lacoste brand. Then the first polo L.12.12. appeared, where L denoted the name of the brand, 1 - pique cotton, 2 - short sleeve, and 12 - the model number of a shirt with short sleeves and a turn-down collar. They were the first to sew the logo on the front side of the shirts and the first to release a collection of multi-colored polos. In the early 1950s, the brand entered the American market by merging with the American brand Izod. Initially, they provided free tennis, golf, and sailing polo shirts to John F. Kennedy, Dwight Eisenhower, and Bing Crosby. As soon as ordinary customers noticed that Izod Lacoste polo shirts were worn by the rich and famous, business took off. Other brands began to modify the logo (think Ralph Lauren pony, American Eagle and Tommy Bahama fish). Some did not even hesitate to completely copy the crocodile: litigation with the Chinese company Crocodile Garments lasted for ten years, until in 2003 the court ordered the plagiarists to change the logo.
In 1963, the company was headed by the son of Rene Lacoste Bernard, who immediately began to expand production. Clothing, shoes, leather accessories, watches and glasses appeared in the Lacoste collections. In 1984, the first men's perfume Lacoste Pour Homme was released. The brand reached its peak of popularity just in the 80s, when the preppy style came into fashion. Future students of prestigious US colleges emphasized their status by dressing “excellently”: they wore plaid trousers, woolen vests with diamonds, loafers and, of course, the legendary Lacoste polo.
In the 90s, preppy was replaced by grunge, and Izod Lacoste polo shirts became mainstream - they even began to be sold in the Wal-Mart chain of cheap department stores. The paths of Lacoste and Izod diverged in 1993, when the Americans remained with their democratic pricing policy, and the French wanted to return the brand to its former prestige and at the same time win a young audience. In the early 2000s, Lacoste mono-brand stores began to open on the most luxurious streets of New York, from Madison Avenue to Rodeo Drive, and crocodile polo moved from low-budget Wal-Mart to expensive Macy's and Bloomingdale's.
A logo is essentially a visual representation of a company. Think of the golden arches of Macdonald's or the swoosh of Nike - these impressive logos have embodied two of the largest empires under their banners. However, many companies still skimp on developing this key part of building the corporate ideal. A good memorable logo significantly increases the growth and loyalty of customers, forms the right impression with business partners,
There are 3 types of logos:
- Repeating infinity elements. For example, the fundamental power of the logos of IBM, Microsoft and Sony is created by intersecting elements, which makes the symbols of firms distinctive.
- There are logos that literally illustrate what a company produces or provides, for example, painting houses often use an illustration of a brush or paints in a logo.
- Use of abstract graphic symbols. Examples include Nike. Over time, the image of the brand name has become for consumers a reminder of the company in any situation.
Consider the most popular logos of famous clothing and footwear brands.
Nike
The logo of a well-known company is represented by the popular signature Swoosh, which identifies the wing of the Greek goddess Victoria ( Greek name Victoria means "victory"). The logo project was started in 1971 by Caroline Davidson, graphic designer, a student at the University of Oregon. This project was suggested to Caroline by Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's suggestion, but he was confident that the logo would work for him in the future. And, as we see, he was not mistaken in the calculations. Later, as the Nike brand rose to international heights, Phillip gave Davidson a thank you gift of a Swoosh diamond ring and a huge amount of sportswear and shoes from the company's warehouse.
Adidas
The Adidas brand was created after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - an abbreviation of the initial letters of the name of the founder of the company. However, a few months later, Addas was changed to Adidas (the founder was called Adi among friends).
The branded three stripes depicted on the logo were purchased from the Finnish sports company Karhu in 1950, and today it is the style of the company, which is included in the most popular logos of famous brands. By the way, the stripes symbolized the popularity of the company on three continents.
Puma
Rudolf Dassler, brother of Adolf Dassler, in turn, founded the Puma brand. The first version of the company's logo differs from the one we know now - the original name of the company sounded like "Ruda" (from the name of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was designed by Rudolf himself, and in the 60s of the 20th century. the symbol acquired the familiar outlines of Puma.
Gucci
Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children and became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in terms of recognition.
A feature of the symbol was the overlapping letters G. However, these are not only letters, this is a symbol of two stirrups - the legacy of the Guccio Gucci brand, which sold accessories for horses.
Givenchy
Givenchy is a fashion brand founded in 1952 by Hubert James Marcel Tuffin de Givenchy. Today, the company also produces perfumes, clothing and jewelry. The logos of famous brands have been replenished with another popular symbol of the fashion house.
The logo design is quite simple, but attractive and mesmerizing at the same time. It is a four "G", occupying the entire area. The Givenchy logo is reminiscent of ornate Celtic jewelry.
Levi Strauss & Co
Levi Strauss & Co. (LS & CO) was founded in 1853 when Levi Strauss moved from Franconia to San Francisco to promote the West Coast branch of his brothers' haberdashery business. Already in the 1870s, the company launched mass sales of denim overalls, which were successfully dispersed among buyers.
It is worth noting that jeans in the form that is known to the modern man in the street began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and was a two horses tearing jeans into different parts. Logos of well-known history of their creation, as a rule, are overgrown with legends. Thus, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver tied two separate cars with jeans and drove in this way to the destination station.
Reebok
The company was founded in England in 1895 by Foster and his sons thanks to the founder's desire to provide his sons' sneakers with spikes. After climbing the Olympus of global manufacturers already in 1958, the founder's grandsons, Joe and Jeff, renamed the company Reebok. The name refers us to the African continent, where "rhebok" is a type of antelope. The logos of world-famous brands Reebok and Adidas now belong to a single fashion house - Reebok is a subsidiary Adidas since 2005.
Louis Vuitton
The Louis Vuitton fashion house was opened in 1854, after which the whole world learned about the highest quality and chic products. The company's logo is represented by the brand's initials and is designed as a stylization inspired by Japanese floral motifs.
hello kitty
The character itself was invented and brought to the public in 1974 by Shintaro Tsuji, the owner of Sanrio. As a trade logo for the company, the image of Cute Kitty was registered in 1976.
Initially, there were two names between which there was a choice: Hello Kitty and Kitty White. Nevertheless, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. The logos of well-known companies and brands of children's clothing and toys, previously separate, made a single powerful breakthrough in the field of business.
Converse
The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, the founder of Mills Converse began making tennis shoes, but a fateful event for the company happened in 1917: basketball player Charles H. Taylor entered Mills' office with an injured leg. To facilitate the movement of the athlete, Mills developed high-top sneakers, which today have already become classics in the global fashion shoe industry.
Converse is not just a brand, it is whole era, for example, it was in this shoe that Wilt Chamberlain scored 100 points in an NBA game in 1962, and also wore Converse when he scored the game-tying goal in 1982. It was the official shoe of the NBA for a long time, worn by sports legends such as Larry Bird and Julius Irving.
Since 2012, the owner of this brand has become no less popular Nike.
Lacoste
One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the fashion world. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed from consonance with the founder's sports pseudonym, which sounded like "crocodile skin".
The symbol of the company Rene Lacoste was born, as well as many other logos of famous brands. The game was worth the candle and this case. The history of the creation of the symbol is as follows: one of Rene's friends drew a small crocodile just for fun, but soon it became the logo of the brand, which is now known to everyone.
Fendi
The company's logo is often compared to a puzzle: these thoughts are prompted by two letters F inverted relative to each other. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Eduard and Adele Fendi. The recognizable symbol of the fashion house is now emblazoned on every document signed by Fendi representatives as a fashion seal of Fendi collections.
Chanel
The famous back-to-back double "C" logo was first seen in the fashion world in 1925 on a bottle of Chanel No. 5 perfume.
The logos of the most famous brands often have several stories of their creation, and this happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 depicted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in creating the symbol, but simply used two crossed horseshoes as a symbol of success and luck. Yet most designers are sure that the logo represents the initials of Coco Chanel - the founder french house fashion.
Calvin Klein
On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The light and memorable SK logo easily evoked associations about the brand, so it was made on the pocket of each pair of trousers. Soon, the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible stamp.
Versace
The symbol of the famous brand is symbolically associated with Greek mythology and depicts the intertwined snake heads that often adorn bag logos. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.
The logo was designed in 1978 by Gianni Versachi, who was obsessed with the classics in art, so the option with turning viewers to stone became a symbol that embodied the designer's fatal attraction to the fashion world.
