The vegetable business, despite the crisis in the country, has been and remains a profitable way to make money. Fresh vegetables and fruits are in great demand among the population at any time of the year. It is especially profitable to trade produce from the garden in winter. The cost of fresh vegetables and fruits increases significantly in cold weather, and competition decreases, which is also a big plus for you as an entrepreneur.
In this article, we will discuss how to open a vegetable stall. Where to start and how to short time make a profit.
Start-up capital
First of all, you must find funds to start a vegetable business. Where can I get money? There are several options. Firstly, you can take out a loan from a bank, but you should think carefully about this. Secondly, you can borrow the required amount from acquaintances or friends; it is also quite possible to find companions and open a grocery store together. Thirdly, you can receive a certain amount of money from the state.
In order to receive money to develop your business, you must be registered with the employment service as unemployed, present salary certificates from previous places of work, and also provide commission detailed business plan.
Business plan for a vegetable store
The profitability of an idea is the ratio of investments and timing of profit. You must determine the competition in this area of entrepreneurship and draw conclusions about the profitability of the project.
Business payback period. Everything will depend on the implementation of the idea. Perhaps you will start growing vegetables and fruits for sale yourself, and thus reduce the cost of purchasing goods. Or you will find profitable suppliers. In any case, the payback period will depend on the intensity of sales and the profitability of purchasing goods.
Paperwork
Opening a business requires registration of all documents and legal registration of its activities. First of all, you need to get permission from the municipality to set up a kiosk. In a small locality this is not difficult to do, but in big city some problems may arise. In large cities, installation of kiosks is carried out on the basis of a tender, take this nuance into account.
You must also obtain the appropriate permit from the local building and architectural authority.
In addition to permits, you will need to complete other documents. First, you need to decide on the material and legal form of the activity. You can register as individual entrepreneur or limited liability company. After this, it is necessary to obtain permits for activities from the sanitary and fire services.
Having issued the package necessary documents, you can proceed to organizational issues.
Renting premises
In order to start selling vegetables and fruits, you need to rent a room for a future kiosk. The cost of monthly rent will depend on the location of the kiosk. It is advisable to choose places with high traffic volumes. As an option, you can rent a tent at the market or in the residential sector near high-rise buildings.
Stalls and tents have one important advantage– this is mobility. That is, you can move your point to another location at any time. With a store, it’s a little more complicated; you need to immediately assess the profitability of its location.
Purchase of commercial equipment
What do you need to open a stall? First of all, you need to equip your kiosk with everything necessary to sell vegetables.
Necessary equipment:
- Scales for weighing products;
- Cash machine;
- Refrigerators for food storage;
- Counters and display cases;
To save money, you can purchase used equipment. Finding it will not be difficult; look for advertisements in newspapers and on the Internet.
Assortment and supply of goods
Selling vegetables as a business is quite profitable, but requires wise implementation. Your task is to purchase goods at a low wholesale price and sell them at many times higher prices to consumers. But there are also some nuances here. As a rule, a cheap product is not of high quality, so you should set your priorities wisely. In order to adequately survive in the market, you must always sell fresh goods. Remember that reputation comes first, every client counts, because competition in this area of business is quite strong. Work only with trusted, regular suppliers. Do not purchase a lot of goods; it is better to agree on the supply of products several times a week, because vegetables are a perishable product that requires quick sale. Thus, you will always have fresh, undamaged goods, satisfied customers and good, stable profits.
Range
The main products at your kiosk will be fresh vegetables and fruits. In addition to seasonal products, you can also trade exotic fruits. also in vegetable tent You can also sell related products, for example, fresh herbs are in great demand among buyers: green onions, dill, parsley, lettuce.
Staff
To sell vegetables, you need to hire a staff of workers. For a small vegetable stall, it is enough to hire one seller and a loader. If possible, a cleaner is also required, but these functions can also be performed by a salesperson. On initial stage You can sell in your own grocery store, so you can save money and spend it on purchasing goods.
Don't forget to be polite. Sellers should be courteous to every buyer, not be rude or argue with them.
Selling vegetables and fruits as a business - the price of the issue
How much does it cost to open a vegetable stall? Let's calculate the costs together.
Selling vegetables and fruits is a business characterized by constant demand for goods and high profitability. Even during a crisis, people find money for food, trying not to skimp on vitamins. In addition, opening such a business is much easier than opening a whole one.
When opening even a small point selling vegetables and fruits, you will need documentation:
- conclusion of the state sanitary and epidemiological inspection service (up to 5,000 rubles) on the premises;
- contract for maintenance of store equipment.
Assortment and seasonality
First, decide whether you will open a fruit and vegetable store or just a small one, maybe even a tent. The range of goods will depend on this. The main thing is to offer customers the most popular products.
If space or equipment allows, a vegetable business should have the widest possible range. In addition, the assortment depends on whether you will sell imported vegetables and fruits, as well as on seasonality:
- Winter. The demand for imported products is not too great, but fruits, especially tangerines, will generate revenue;
- Spring. These are mostly greenhouse products or imported ones: fruits - banana, kiwi, mango, coconuts; vegetables - cabbage, beets, onions, potatoes, carrots. In spring, the cost increases by an average of 60%;
- Summer. A time of a very large assortment of goods (especially the second half of summer). You can sell almost all vegetables, a lot of fruits (strawberries, apples, pears, melons, watermelons, plums, etc.);
- Autumn. This is the time of ripening for all vegetables, some fruits such as grapes and oranges.
Learn a little information about different products and varieties so that you can advise customers, as well as know storage rules, harvest times, during which you can purchase goods at a low cost.
Retail premises and equipment
Necessary premises
Experts report that selling fruit as a business is more profitable if you have several small retail outlets (up to 5 pieces). You can supplement them with a wholesale warehouse. Although there will still be less hassle with opening a store.
Choose a location in places where there is a constant flow of people, but it does not have to be a bazaar. Room area – up to 60 sq.m., of which about 20 sq.m. m. allocate for storage (temperature in summer - up to 8 ° C, in winter - not lower than 0 ° C), utility room. At first, you can use a regular, cool garage. If you are not yet sure whether you will be able to conduct this business, opt for a tent (20 sq.m. is enough)
To open a stall with vegetables and fruits, you will need a vehicle to deliver the products.
Equipment
One of the advantages of this business is an inexpensive or commercial tent.
Perhaps the most expensive purchase will be a car, without which it is impossible to run a fruit and vegetables business. At the initial stage, the same gazelle can be a point of sale at the bazaar, and after saving money, buy a tent, and then a store. Perhaps you will even open a subsidiary, for example.
Staff
Implementing a business plan for vegetables, Special attention pay attention to personnel selection:
- 2 sellers ( wage+ percentage of sales);
- food sorting worker;
- loader;
- driver for transportation;
- visiting accountant.
Suppliers
We recommend purchasing from 2-3 suppliers. At good sales you will have to purchase goods for at least 10,000 rubles. in a day. Select the product carefully, it should always be fresh. Look for suppliers in the nearest villages: the goods will be fresh at a much lower cost than in wholesalers (markets, bases), but be sure to ask for documents to check the products.
Still, you will have to deal with wholesalers - buy from them Exotic fruits and vegetables. Don't forget to draw up a sales contract.
Long-term cooperation with suppliers is the key to a successful business. This indicates acceptable quality and prices, and also eliminates the delay of goods.
Risks and benefits
The risks include:
- rotting of goods can reach 15%, but do not rush to throw everything away, you can still try to sell some products at a discount;
- drying of goods;
- dishonest sellers who can cheat not only you, but also buyers;
- inconsistency with everyone sanitary standards, both goods and premises, sellers, cars, the slightest violation will entail a fine.
Fruit business is an excellent direction in the field healthy eating, which has more and more adherents every year.
Finance
Include financial calculations in your business plan.
Small retail outlet:
- revenue per day – 6,500 – 20,500 rubles;
- monthly revenue – about 52,000 rubles;
- salesperson's salary – 7% of revenue;
- markup on goods – 50%;
- write-off of damaged goods – 15%;
- rent trading place– 1,500 rub.;
- taxes – 2,500 rub.
The starting investment is about 100,000 rubles.
Costs for a small store:
- rent – 13,000 rubles;
- repairs - about 700,000 rubles;
- purchase of equipment – 250,000 rubles;
- purchase of goods – 160,000 rubles;
- markup – 40 – 250% depending on the type of product.
Business payback is 6 months.
Video: How to properly store fruits and vegetables
Business ideas for profitable stores
The fresh meat business is always on top. Meat is an essential product; besides, there are a lot of people who like to savor fresh meat. Profitability – 30%.
In our country there are many lovers of gardening and vegetable gardens. Every year they become more and more picky, so provide them with wide choose seeds
is a retail outlet with minimal investment and great potential. A small range of products can provide a stable income.
One of profitable options creation own business– opening a point for selling vegetables and fruits. In order to ensure the success of the endeavor, a business plan for a vegetable store is created, which includes basic data about the stages of opening and development of the project.
Where to begin
The first step when developing a business plan for a fruit and vegetable store is to find a supplier: it is important that the purchased products are of high quality. It is better to create a small store that sells only natural vegetables. This is due to the fact that people are trying to acquire tasty and healthy foods, which are grown without special additives. This explains the popularity of small shops selling fresh vegetables and fruits.
A small range of goods is compensated by a markup. The advantage of business is that you can set the price by increasing your own remuneration from 30 to 250%. If a product is damaged or a certain type is poorly sold, you can change the price and compensate for losses.
First you need:
- obtain permission from the fire department;
- draw up documents that are submitted to the sanitary and epidemiological station.
Obtaining documents and permits usually takes 2-3 months. When a business plan for a vegetable store is drawn up, the costs that will go towards equipment are also taken into account. approximate cost a set of equipment is about 5 thousand dollars:
- scales;
- showcases;
- lari;
- slides;
- refrigerators, freezers.
What to consider when planning
To competently draw up a business plan for a vegetable store, you should carefully consider important details. First of all, think about where the store will be located. The best option is to buy (rent) premises in a residential area: this way your store will be close to the majority of customers, because few people are comfortable buying vegetables far from home.
The area should also be taken into account. Minimum size premises should be 50 square meters. The rental cost is 1-2.5 thousand dollars per month.
The store must have the following premises:
- utility room;
- bathroom;
- shopping room;
- stock.
The formation of the assortment is carried out gradually so as not to spend too much money on products that do not sell. If you sell exotic vegetables in a residential area, then most likely they will not be popular.
To find out what is bought most often and what the standard assortment should be, it is worth visiting other vegetable stores that are already operating for a long time. The number of species sold should not be less than 70.
An entrepreneur needs to think about how to get ahead of competitors. You shouldn’t open a store next to other similar shops, but it’s profitable to open a store next to a grocery outlet that specializes in selling all food products except vegetables.
Personnel selection
When choosing, special attention should be paid to their communication skills. This is due to the fact that regular customers Usually they are older people who like to talk while choosing a product. But attention to each client should not distract from responsibilities and reduce the speed of work.
The seller must create a pleasant and cozy atmosphere for all visitors. If employees meet the described requirements, then almost all customers can become permanent.
It is also necessary to hire a loader and an accountant. From one to three people are hired for the sales position. The monthly wage fund will be about 1 thousand dollars.
Purchase of goods
First you need to consider several options and choose more than one supplier. This will allow you to determine the quality of the product and find out where the cost of vegetables is the most favorable. Only after several purchases will you understand who is better to work with on a regular basis.
The daily cost of purchasing vegetables will be approximately 10-15 thousand rubles, which should also be written down in the business plan of the vegetable store. The goods must always be fresh, because many fruits and even vegetables do not last long.
Summing up, you can get the total investment volume - about 22 thousand dollars. But it can differ significantly depending on the planned assortment and the cost of renting retail space.
Business from scratch - how to write a business plan: Video
At proper organization, a business based on the sale of vegetables and fruits will be stable. The demand for food is always constant because people need to replenish their vitality through nutrition. Even in times of crisis, everyone finds money for food and strives not to skimp on vitamins, since it is on these factors that a person’s health and the availability of energy, so necessary to ensure a normal level of life, depend. The advantage of this type of business is that opening a small store does not involve the complexity of obtaining permits, obtaining expensive leases and large-scale financial investments.
Vegetable and fruit business
Planning entrepreneurial activity in the vegetable and fruit direction, it is recommended to familiarize yourself with its nuances, which may have an impact on the effectiveness of functioning point of sale. When opening it, you need to strive to earn a positive reputation in the eyes of potential clients. To attract them, you should first think through and correctly formulate assortment range. You won’t be able to earn much by offering several items of domestic products. Its range needs to be expanded to include greens, mushrooms, dried fruits and exotic imported fruits.
The productivity of a business directly depends on the location of the retail outlet and the design of the storefront. It is best to locate a store or stall close to residential areas, in areas with high traffic, but at a distance from competitors.
Seasonal demand and formation of assortment range
The business of selling fruits and vegetables is seasonal.
During the holidays, people buy imported fruits such as bananas, tangerines, oranges and kiwis. IN winter time Apples and the entire pre-holiday assortment are popular. In the summer, seasonal fruits and berries should be placed on the display case, not forgetting to arrange them appetizingly, using trays and plastic molds. Strawberries, grapes, currants, raspberries, watermelons and melons will be popular. Vegetables such as potatoes, carrots, beets, onions and garlic are in demand at any time of the year, so the entrepreneur needs to make sure that they are constantly present in the product range.
Business planning
IN spring period the cost of goods always increases by 60 percent. At this time, consumers prefer to buy fruits, juices, dried fruits, herbs and the first vegetables necessary to provide the body with vitamins. In the fall, you can count on wholesale purchases from customers for storage in the cellar, so you should include an option such as wholesale in your trading style.
What knowledge will be needed
An entrepreneur must have information about the harvest time of each vegetable and fruit in order to purchase them at a low cost.
When dealing with the question of how to open a vegetable store from scratch, you should study the characteristics of the products, their varieties and storage rules. Such knowledge will allow you to give recommendations to buyers who doubt their choice. Additional information to consumers will help increase the rating of the outlet, since it is always pleasant to communicate with a sociable and competent person who is ready to help with advice.
Suppliers
When drawing up a business plan for a vegetable store, you should include a section on finding a supplier. You should not plan to cooperate with farms, since they offer a limited range of products, the price of which, most likely, will not be loyal, due to the purchase of an insufficient batch of goods, in their opinion. It is recommended to purchase products at wholesale stores, because there you can purchase a wide range at a favorable price, since Wholesale prices begin to act after acquiring several tens of kilograms.
Probably among professionals retail There is not a single person who would consider the “Vegetables - Fruits” category to be simple and easy in every sense. Difficulties are associated not only with the quality of the product, which tends to deteriorate quickly and the seasonality of demand, but also with how the buyer perceives this product. What seems so special about ordinary tomatoes and potatoes? But you need to sell them, and, preferably, sell more and more. Of course, it’s unlikely that you’ll be able to turn a simple potato into a gold one, although it’s possible (I personally have seen edible gold and silver), but to put secret secrets into practice visual merchandising techniques and it’s very possible to make the “Vegetables and Fruits” department more attractive to customers!
What are the objectives of visual merchandising?
1) Arrange and design the product in such a way that visitors have a desire to buy it.
3) Select equipment that will optimize the work of staff, while ensuring high-quality presentation and retention consumer properties goods.
Visual merchandising techniques can be applied to absolutely any product category, be it shoe buckles or pineapples with champagne. How does it work in the “Vegetables and Fruits” category?
In general, due to the visual attractiveness of most vegetables and fruits, the work of a visual merchandiser in this category is much simpler than, for example, in “frozen”. Buyers themselves are drawn to bright display cases and boxes. Marketers have noticed that people prefer to shop in those stores where they find the most attractive and high-quality fruits and vegetables. Thus it turns out that vegetable department– the face of the grocery store.
Most people make a choice in favor of more expensive vegetables and fruits, guided by their ideas about the benefits of these products. Based on these facts, our task is to provide an attractive appearance fruit and vegetable display. There are several fundamental principles that will help solve this problem:
1) Product quality. It is necessary to remove low-quality goods from the shelves on time, because even among a whole mountain of bright and juicy tomatoes, one rotten one, but in plain sight, can ruin the entire favorable impression.
2) Massive display. Yes, the department of vegetables and fruits should look like a market, or better yet, like an oriental bazaar. The brighter, more massive and diverse your assortment is presented, the greater the desire to study it and delve into the depths of this abundance. However, you shouldn’t go to extremes: piling up mountains of tomatoes and bananas is not the best the best option, firstly, they are subject to mechanical damage, and secondly, the presence of a heap always makes you want to rummage through it. The sad consequences of an influx of buyers are clear to everyone. Therefore, simply full boxes with a top (or containers from a supplier, not the worst option, by the way), installed at an angle, are quite capable of solving the problem of massive display.
3) High-quality commercial equipment. Here's what you shouldn't skimp on. Cooling, humidity, ventilation, strong, clean and well-lit shelves and boxes - what you need! Don’t forget about convenience for staff and maintaining the quality of products: mobile modules on wheels and modular containers, in which goods are stored in a warehouse and displayed in them - these simple devices will allow you to avoid unnecessary movements from one container to another, and therefore mechanical damage with all the ensuing problems.
5) There are “hot spots” in the hall. These are not conflict zones, this is your way of selling everything that is there at the speed of grandma’s pancakes at the height of Maslenitsa. The ends, shelves at eye level, and those places where the eye first falls when looking at the department from afar - these are the treasured places where everything goes. Reason and, in rare cases, a competent letter from the marketing department will tell you how to manage them.
6) The buyer goes for the “candy”. Not in the sense of confectionery, of course, but in the sense of going after what he came for, and our task is to expand the range of his interests. Well, for example, a person goes to the store to buy potatoes, and often buys bananas too. Russia in general is a country of potatoes and bananas... So, if we display these potatoes and bananas at the entrance to the department, then 90% of buyers will buy what they usually do without going deep into the hall. Do we need it? We need to lure customers inside the department where we have passion fruit and pineapple on display. Therefore, we will place all popular products of almost everyday demand deep into the hall, away from “hot spots”, and indicate them with navigation. But on the way to the treasured potatoes there will be shii-take mushrooms, or oyster mushrooms, depending on your preference, greens, pickles and other joys, without which a modest meal with fried potatoes would be unthinkable.
These principles, simple at first glance, are the fruit of many years of practical experience of specialists in the field of visual merchandising, marketers and even psychologists (yes, there are such people in retail too). I hope they will help you in effectively organizing your retail space, and for inspiration, I offer several examples of high-quality presentation of fruits and vegetables from global retailers. C1000 - the Netherlands, Whole Foods Market - USA, Mercator - Slovenia.
