Business plan ready. Samples for drawing up a business plan with detailed calculations

It is a document that highlights all the characteristics of the future organization, analyzes possible problems and risks, predicts them and methods by which they can be avoided.

Simply put, a business plan for an investor is the answer to the question “Should I finance the project or throw it in the trash?”

Important! A business plan is drawn up on paper, taking into account some procedures and rules. This presentation of the project to some extent materializes your idea and shows your desire and willingness to work. Also, putting it on paper makes it easier for investors to perceive the idea.

Drawing up a business plan yourself

Making a business plan yourself is not that difficult, you just need to think about the idea carefully. Before you grab a calculator and calculate your income, there are several steps you need to take.

Identify the “pros” and “cons” of the idea that has arisen. If the number of “minuses” is off the charts, don’t rush to give up. Some aspects can be turned in the opposite direction, think about ways to solve such “cons”.
Important characteristics are competitiveness and market sustainability.
The sales market needs to be thought through to the smallest detail.
The payback of the product (service) and the time of receiving the first profit will allow you to determine (approximately) the required amount for investment.

If after such a superficial analysis you don’t want to abandon your brainchild, then it’s time to take a clean slate and start creating a business plan.

It is important to know! Unified structure and step by step instructions there is no way to calculate a business plan. Therefore, the presence and order of items included in the plan are determined independently. However, experts have established the most optimal plan structure option. If you have no experience in drafting such documents, you need to use these recommendations to correctly compose your work.

Structure and procedure for drawing up a business plan

Structure good business plan, according to economists, should include 12 points. Each of them is described below.

Title page

The following parameters are specified here:

name of the project;
name of the organization where the project is planned to be implemented, indicating telephone numbers, addresses and other contact information;
head of the above organization;
developer (team or manager) of a business plan;
date of document preparation;
It is allowed to include the most significant indicators of financial calculations for the project on the first sheet.

This document is necessary to protect the copyright of the idea and business plan. This reflects the reader's awareness that he does not have the right to distribute the information contained in the document without the permission of the author. There may also be an instruction prohibiting copying, duplicating the document, or transferring it to another person, or a requirement to return the read business plan to the author if the investor does not accept the agreement.

An example of a confidentiality memorandum can be seen below.

The next 2 sections of the plan – “Brief Summary” and “Main Idea of the Project” – are introductory. They can be used as a preliminary proposal (for review) to partners and investors until negotiations are scheduled.

Brief summary

Although a brief summary of such a document appears at the beginning, it is written in final stage, as a result. A summary is a short description of the project idea and a list of the most significant characteristics financial component.

The following questions will help, answering which can lead to an excellent resume:

What product does the company plan to sell?
Who would want to buy this product?
What is the planned sales (production) volume for the first year of the company’s operation? What will be the revenue?
What is the total cost of the project?
How will the enterprise be formed according to its organizational and legal form?
How many workers are planned to be recruited?
What is the required amount of capital investment to implement the project?
What are the sources of funding for this project?
How much is the total profit (profitability) for a specific period, the payback period, the amount of cash at the end of the first year of operation of the enterprise, profitability. Net present value.

It is important to know! The summary is read by the investor first. Therefore, it depends on this section further fate project: the investor will either become interested or bored. This part should not exceed 1 page.

Main idea of the project

What is the main project goal?
What are the objectives of the enterprise to achieve the main goal?
Are there any obstacles to your goal and how to get around them?
What exact actions does the author propose to perform in order to achieve results and achieve the goal as soon as possible? What are these deadlines?

Important! It is necessary to provide clear, real and explicit arguments that will confirm confidence in the profitability and success of the project. The volume of this part is optimal within 1-2 pages.

In this section, it is customary to use the conducted SWOT analysis – assessment of the strengths and weaknesses of the enterprise, opportunities (prospects), as well as possible threats. It is unlikely that you will be able to make a business plan correctly and as completely as possible without such an analysis.

A SWOT analysis reflects 2 aspects that influence the life of an organization: internal, relating to the enterprise itself, and external (everything outside the company that it cannot change).

Do not forget: You are describing a company, not a product! A common mistake authors make is that they start writing product characteristics in the “strength” column.

Here are some parameters you can use to describe strengths or weaknesses:

high-tech production;
service and after sales service;
versatility of the product (without affecting its specific properties);
level of qualifications and professionalism of employees;
level of technical equipment of the enterprise.

External factors (“opportunities” and “threats”) include:

market growth rate;
level of competition;
political situation in the region, country;
features of legislation;
features of consumer solvency.

Example

Characteristics of the industry on the market

dynamics of sales of similar products in the industry in recent years;
market industry growth rate;
trends and features of pricing;
comprehensive assessment of competitors;
search and identification of new and young enterprises in the industry, as well as characteristics of their activities;
description of the consumer market, their desires, intentions, requirements, opportunities;
assessment of the possible impact of scientific, social, economic aspects;
prospects for development in the market.

Essence of the project

This section reveals the idea, the subject of the business plan. It also reflects the level of preparedness of the enterprise to go “into the world”, the availability of all the funds required for this.

The most important provisions in this section:

primary goals;
description of the target consumer segment;
key performance factors for market success;
a detailed presentation of the product, the characteristics of which must be within the market segment defined above;
stage of product development (if production has started), patent and copyright purity;
characteristics of the organization;
the total cost of the project, indicating the financing schedule by periods and investment amounts;
required expenses initial period for a marketing campaign and the formation of a coherent organizational structure.

Marketing plan

The objectives, goals of marketing policy and methods for solving and achieving them are indicated here. It is important to indicate which task is intended for which personnel, in what time frame it is required to be completed and with the help of which tools. The funds required for the latter also need to be indicated.

Marketing plan is a strategy, a set of sequential and/or simultaneous steps created to attract consumers and provide effective returns on their part.

The investor will be attentive to such points as:

a well-developed system of comprehensive market research and analysis;
the planned volume of sales of goods (services) and its assortment, scheduled by time periods until the enterprise reaches full capacity;
ways to improve products;
description of product packaging and pricing policy;
procurement and sales system;
advertising strategy – clearly formulated and understandable;
service planning;
control over the implementation of the marketing strategy.

Production plan

Everything that directly concerns the creation of products is reflected in this part. Therefore, it is advisable to compile this section only for those companies that plan not only distribution, but also production of products.

Points that must be specified:

required production capacity;
detailed interpretation technological process;
a detailed description of the operations entrusted to subcontractors;
necessary equipment, its characteristics, cost and method of purchase or rental;
subcontractors;
required area for production;
raw materials, resources.

It is important to indicate the cost of everything that requires expenses.

Organizational plan

At this stage, the principles of organizational strategic management of the company are developed. If the enterprise already exists, then this point is still mandatory: the compliance of the existing structure with the intended goals is determined here. The organizational part must certainly contain the following data:

name of organizational legal form(IP, JSC, partnership and others);
an organizational management system that reflects the structure in the form of a diagram, regulations and instructions, communication and dependence of departments;
founders, their description and data;
management team;
interaction with staff;
supplying the management system with the necessary material and technical resources;
location of the company.

Financial plan

This chapter of the business plan provides a comprehensive economic assessment of the written project, accompanied by calculations of the level of profitability, payback period, and financial stability of the enterprise.

A financial plan is very important for an investor; here it determines whether a given project is attractive to him.

Here you need to make some calculations and summarize them:

Risk analysis

In a risk analysis, the author must examine the project and identify potential threats that could lead to decreased revenue. It is necessary to take into account financial, industry, natural, social and other risks. In this case, it is necessary to develop detailed and effective plan preventing them or minimizing their impact on the company. Therefore, the business plan must indicate:

a list of all potential problems;
a set of techniques and tools that prevent, eliminate or minimize risks;
models of the company’s behavior when events occur that are not conducive to its development;
justification for the low probability of such problems occurring.

Applications

This is the last link in the structure of a business plan. It includes documents, quotes, sources, copies of contracts, agreements, certificates, letters from consumers, partners, statistical data, calculation tables used in the preparation of this document. It is required to insert links and footnotes to the appendices in the text of the business plan.

General requirements for the document

it is necessary to write a business plan in clear, precise language, without long and complex formulations;
desired volume – 20-25 pages;
the business plan must cover all the information required by the investor in full;
the document must necessarily be based on real facts, substantiated rational proposals;
the plan must have a strategic foundation: strict, delineated and complete, with clear targets;
interconnectedness, complexity and consistency are important features of drawing up a plan;
the investor must see the future, prospects for the development of the project idea;
The flexibility of the business plan is a significant plus. If adjustments can be made, amendments to the written project are a pleasant bonus for the investor;
conditions and modes of control over the functioning of the enterprise should become part of the business plan.

Making a business plan from scratch without the help of a specialist is not easy, but it is possible. It is important to adhere to the above rules, construction structure and avoid mistakes.

The most common mistakes

Illiterate syllable

The rules of language cannot be ignored. It often happens that the most incredible and promising idea goes into the trash bin along with a bunch of plans of mediocre IP specialists. And all because errors in spelling, vocabulary, punctuation and poor presentation of the text completely discourage any investor.

Careless design

The design should be the same throughout the document: bullets, headings, lists, font, size, numbering, spacing, etc. Contents, headings, numbering, names of figures and tables, designation of data in graphs are required!

Incomplete plan

To properly draw up a business plan, you need a comprehensive amount of information. The sections of the document listed above are the minimum that should be unconditionally included in the project.

Vague plan

The work should be “like in a pharmacy on a scale.” Clear, defined, specific statements of goals and (important!) ideas.

Too many details

An abundance of technical, financial, and marketing terms will only help in exams. For a business plan, you need to select only the most significant details. If there is a great need for a thorough description of a process, then you can add it to the appendix.

Unrealistic data

Business proposals like these are based on assumptions. Therefore, the author needs to approach the idea rationally and have a reasonable background, a real reason, supported by calculations.

Few facts

For each assumption there is its own justification - real, valid. Facts give work meaning and confidence. You shouldn’t create a fountain of facts either, but if you get carried away, then look at the rule about details.

“We have no risks!”

The main rule: there is no business without risk. There is no such business in which it is “quiet and calm.” The investor knows this, and the author should know this. Therefore, it’s time to come down from the clouds to the ground and study, explore, analyze.

“And we have no competitors either!”

There is always a competitor, as well as a risk. It can be direct or indirect. Study this topic carefully and meticulously, and a rival will definitely appear on the horizon, waving his hand at you.

Neglecting outside help

Creating a business plan yourself does not mean doing absolutely everything yourself. Moreover, obtaining a high-quality result is possible through the joint efforts of several specialists. Don't be afraid of helpers!

I am glad to welcome regular readers and new audiences! Today we will continue the conversation about starting your own business. To help you, I offer a ready-made business plan with calculations for small businesses. And those who are used to relying on themselves will learn how to correctly compose it from scratch and adapt it for a specific case. When you read the article to the end, there will be no questions left!

Key factors for the success of a business plan: 3 main rules

A business plan is a document that brings an idea to implementation in a form understandable for an entrepreneur and investors. It analyzes the situation and describes the mechanisms of the systems involved.

The basis for drawing up the plan will be the following rules:

Determine the current level with an open mind. Are you employed but want to open a business? You will need to take into account what you have: skills, connections, availability of start-up capital and premises - everything plays a role.
State a specific result. Starting a business with the wording “I want to become rich” is dooming it to failure. Determine the market niche, profit level, turnover.
Think through the steps that will lead to the designated outcome. Be logical and conduct additional analysis if you are not confident in your knowledge.

Follow these rules whether you want to impress investors or are putting together a project for yourself. Constantly ask the question: “Why should the business succeed?” The key to success can be a successful product, the qualifications of the team, the influence of partners, etc. Having found the answer, use the advantage to the maximum, and the result will meet your expectations.

Business plan structure: main sections

Are you wondering how to create business plans for a small business yourself? Adhere to a clear structure, which will allow both you and your partners to navigate the document.

Title page design

On title page write the name of the project , indicate the volume of investment and the expected payback period. It is appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main thing

The resume is the first section of interest to potential investors. To ensure that your acquaintance with the project does not end there, outline the essence of the idea. Focus on goals and objectives, list the necessary resources and methods for implementing projects. Be sure to highlight why the offer is unique.

Finally, let's get down to the numbers:

investments necessary for opening;
project launch date;
planned and actual terms of refund.

Finally, state your expected profit. There is no need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Defining goals and objectives: be concise

The “Goals and Objectives” section defines the position you plan to occupy. Mention technological processes necessary to achieve the result, but do not go into detail - you will provide information in the appendices. The main task is to tell why the offer wins against the competition. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate ways for further development so that investors see the long-term benefits of cooperation.

Conducting market analysis, identifying the desired segment

By conducting a market analysis, you will determine the availability of niches. Need to consider internal state the chosen industry and the influence of external factors (for example, difficult economic situation, lack of personnel). Consider the risk of facing competition and tell us what advantages your product has.

To make your plan more effective, identify a market segment. You will need to create a buyer profile, taking into account the following:

age;
social status;
needs;
reasons why a client will contact you.

Having determined the portrait of a potential buyer and his needs, evaluate the capabilities of the enterprise. Special attention you should pay attention to this part if you are planning to open a new business.

The description of a product or service is presented with an emphasis on the benefits of the consumer. Simply put, don’t tell us what a great product you have, but describe why the client needs it.

The list of characteristics and properties should include the following:

the product's name;
appointment;
listing the main properties and short story about minor ones;
definition of competitiveness;
availability of copyrights or licenses (if you are yet to obtain them, mention this point);
information on supplies, guarantees, availability of service;
description appearance;
availability of certificates;
performance characteristics;
disposal methods.

Describing the items will make planning easier and help you understand which properties need improvement.

Marketing analysis and plan: promotion strategy

The task of marketing analysis is to develop a product image and determine a promotion strategy. Once you have outlined the circle of buyers and established the required volume of goods, think about ways to convey information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

Describe what they are purchasing now that your product is not on the market. List popular suppliers, volume of purchases, indicate the average price.
The most difficult thing is to understand why a consumer prefers a certain product. Buying kitchen utensils, the client can choose a set with the largest number of components, rely on convenience or evaluate an attractive design. You need to determine his motivation, which desk research, telephone surveys and expert interviews will help with.
Ask the main question: “How can I get people to buy my product?” It is possible to attract customers through advertising campaigns, participation in exhibitions, sending out flyers, and providing free samples.

The nuances of the work depend on whether the activity is aimed at a wholesale or retail consumer, whether you are going to involve legal or individuals etc.

Production and organization plan

In the next section, you will list the stages of production, mentioning the availability of facilities, equipment and personnel. Describe everything in detail; if a partner is involved in the business, he must understand the costs. It is also necessary to calculate the cost of production, adjusting for variable factors.

The organizational part provides an implementation schedule and deadlines. Legislative acts regulating activities in the selected area are also listed.

Financial plan: calculate funds

The reason startups close down in 70% of cases is lack of funds. To avoid this prospect, make financial plan. It includes the following:

income and expense plan;
project implementation period;
approximate balance for the 1st year of work;
break-even analysis.

To help investors evaluate the prospects, provide a debt repayment schedule. Focus on the rational use of funds by reducing costs. But save wisely: one of the mistakes that dooms a business to failure is underestimating upcoming expenses.

Risk Analysis: Avoid Surprises

Finally, consider the situations that threaten your business and suggest solutions to the problems. The right strategy will attract investors and make your job easier.

The structure of the business plan can be changed by adding paragraphs and annexes. If you have an idea of what you are going to do, you will cope with the task.

New tool in action: SWOT analysis

Once you learn how to write a business plan, you'll take on the strategic part. It is necessary to discover external and internal factors influencing the development of the organization and describe the current situation. A SWOT analysis will help you cope with the task, meaning that you highlight 4 aspects of the project:

The versatility of the method allows you to apply it in any area, whether you choose farming or car service. Use does not require special knowledge, just avoid common beginner mistakes:

revaluation strengths;
attempts to pass off a disadvantage as an advantage;
deliberate or accidental ignoring of disadvantages.

To get results, be honest with yourself: you can remain silent about the shortcomings when running advertising campaigns, but when drawing up a business plan, a mistake will be disastrous. First of all, look at the product or service through the eyes of the consumer, evaluate the strengths and weak sides. Be thorough and use different sources: consult with your team, conduct testing, create several SWOT tables for relevant market segments. To give you an idea of how to conduct analytics step by step, look at the example:

Business plan for an atelier

The option of opening an atelier is suitable for beginning entrepreneurs who have skills in sewing and repairing clothes. After all, despite the abundance of stores, finished products remain standardized. Fashion trends put individuality at the forefront, so there will be no shortage of customers. You just need to think about how to attract them and convert them into regular customers.

First steps: define goals and think over the price

Even a small business will need a business plan that defines its goals. I recommend that you include the following:

creating a profitable organization;
generating income;
satisfying consumer needs for sewing and repairing clothes within a particular area.

Choose individual entrepreneur as a legal form, since accounting requirements are simpler and tax fees are lower. Then determine the range of services provided, which will include:

sewing new clothes;
minor repairs to the old one;
restoration.

Although tailoring remains the most expensive service, most of the profits will come from repairs. This is due to the fact that creating a new model takes an average of 14 days, and putting it in order old thing possible in 15-30 minutes. The cost of repairs starts from 200 rubles, which will ensure a quick payback if there are customers.

Selection of premises and equipment

Location remains key factor, so look for a room in a shopping center or on the 1st floor of a building. The option with a shopping center is more profitable due to cross-country traffic; in addition, store customers will want to have purchased clothes adjusted to their figure on the spot.

But equip the workshop by making repairs in ordinary apartment, it will be easier. Please note that placement on upper floors acceptable in cases where you already have an established customer base.

Ideally, the studio is located in the city center, close to sewing stores.

Choose a room with an area of 20 square meters. m. and more to arrange everything you need. On initial stage you will need:

3 professional machines (approximately 7,000 rubles per piece);
special iron or steam generator (RUB 11,000);
overlock (RUB 5,000).

You can’t do without furniture to equip the work area and a comfortable waiting area for clients. You will have to buy the following:

cutting table;
tables for typewriters;
chairs;
mirrors;
dummy;
hanger for outerwear employees and visitors;
sofas and coffee table for the waiting area.

Buy also consumables, because respectable clients will not want to bring threads, elastic bands, zippers along with the fabric. Along with the cost of furniture, you will need to allocate 24,000 rubles.

Recruitment and payment

Recruitment determines success, so look for people who love what they do. You will need 2-3 seamstresses and a cutter, who can be found using advertisements on the Internet or recruitment agencies. average salary for a seamstress is 15,000 rubles, for a cutter - 20,000. A percentage of completed orders (20-40%) is also added to the rate, which encourages them to work better.

When hiring employees, discuss the nuances of responsibility. Often, clients bring expensive materials, and if they are damaged, the seamstress or cutter must reimburse all costs.

Provided that marketing campaigns are carried out correctly, the studio pays for itself in 2 years. You just need to think through all the stages of business promotion, reducing the share of advertising in local media. If you spend money on a noticeable sign, develop branded packages, and send out a small mailing of discount coupons, you will soon acquire a regular clientele.

Business plan for a mobile car service

Since car sales do not stop even during a crisis, their maintenance will become a constant source of income. Mobile car service is in demand: you will provide services that do not require a lift and take a couple of hours. The price will include system adjustments, checking battery operation, the presence of oil and other liquids, and simple replacement of parts. At the right approach The profitability of the enterprise is at the level of a service station.

What you need to get started

To get started, you can't do without the following:

Take care of vehicle containing the necessary equipment. A Gazelle minibus, which you rent, will do.
Equipment you will need are jacks (without them you cannot replace pads or filters) and a bed on casters. Also buy a vacuum cleaner and a couple of compressors, including a suction one. The importance of having keys and other tools need not be mentioned.
The profit will be the sale Supplies. You will purchase oil, candles, liquids at wholesale prices, and sell at retail.

To begin with, you will perform the work yourself, expanding the staff as necessary. As your customer base increases, it’s worth hiring a dispatcher who will explain the nuances so you don’t have to take time off from your work.

How to determine your clientele

Who constitutes the clientele of such organizations? These are mainly people who drive budget cars of older models. Their cars need regular maintenance (changing oil, brake pads, checking tire pressure), but due to busy work, the owners put off visits to the service station. The result is unplanned breakdowns, making your services in demand.

To find clients, you should not post advertisements in garages. Such niches turn out to be occupied, so it is better to hire a pretty girl promoter as part of an advertising campaign. She will distribute booklets to car owners in the parking lot, and later you will attach the remaining advertisements under the windshield wipers.

How to write text for a booklet? Offer your clients to save time, not money. Bet that they won't have to go to the service station after work, but the car will still be in perfect order. By accompanying your offer with a transparent pricing policy, you will attract consumers.

“Distress services” are also popular: they are resorted to when the owner has lost the keys or cannot start the engine for no apparent reason.

How to increase profitability

For your business to pay off, purchase quality equipment and take care of the selection of employees. After all, it’s difficult to find a craftsman: people are guided by the principle “If I don’t find a job in construction, I’ll go to a car service center.” If you or your employee are not qualified, then taking out a loan to start a business or purchase equipment is useless.

Hello, dear readers of the online magazine about money “RichPro.ru”! This article will talk about how to write a business plan. This publication is a direct instruction to action, which will allow you to turn a crude business idea into a confident one. step by step plan to implement a clear task.

We'll consider:

What is a business plan and why is it needed?
How to write a business plan correctly;
How to structure it and write it yourself;
Ready-made business plans for small businesses - examples and samples with calculations.

To conclude the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring your idea to fruition and success things in the future.

Also, this article will provide examples of finished works that you can simply use or take as a basis for developing your project. Ready-made examples submitted business plans can be download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of the business plan and the content of its main sections - step by step guide on its compilation

7. Conclusion + video on the topic 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do differently.

With its help, you can secure financial support and open and develop your business much earlier than you can raise a significant amount for the business.

Investors react mostly positively to a good, thoughtful, error-free business plan, because they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also a necessary plan if you get into trouble yourself. In the end, if the risk calculation turns out to be too daunting, you can slightly redo, transform general idea to shorten them.

Creating a Good Business Plan - This perfect solution to search for investment and develop your own action algorithms even in the most difficult situations, of which there are more than enough in business.

That is why, in addition to our own efforts It’s worth using “other people’s brains”. A business plan involves many sections and calculations, research and knowledge, only with successful operation, which can achieve success.

The ideal option would be to study all aspects yourself. To do this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, turning to courses and trainings, finding specialists for consultation on certain issues. This is the only way really figure it out in the situation and dispel all your doubts and misconceptions.

A business plan is worth writing for many reasons, but home- this is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business stably and regularly generating income). This is the first step towards achieving your dreams and secure middle class status.

If you have any questions, you may find answers to them in the video: “How to draw up a business plan (for yourself and investors).”

That's all for us. We wish everyone good luck in their business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

1. Sample business plan
- 1.1. Sections of a business plan
- 1.2. Project Description
- 1.3. Production plan
- 1.4. Marketing plan
- 1.5. Financial plan

Each company, in the course of its activities, must clearly understand the needs for all types of resources, and also be able to accurately calculate the volume necessary funds to realize your business ideas. IN market economy it is necessary to be able to plan, regularly analyze internal and external environment, assess your own prospects and capabilities. For clarity, consider a sample business plan with calculations. Also at the very end of the article you can download detailed business-plan grocery store.

Business plan for a web studio - sample with calculations

1. Sample business plan

The article presents a sample business plan with calculations for opening a website development company. Today, many companies decide to open their representative office on the Internet. As a result, there is a need to create an official website.

A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, certain principles should be adhered to.

1.1. Sections of a business plan

introduction,
(a brief description of project and main financial indicators),
project description,
analysis of enterprise capabilities,
production plan,
marketing plan,
financial plan,
risk analysis,
conclusion,
links to sources.

1.2. Project Description

The company being designed is created for the purpose of developing websites and subsequently posting them on the Internet. The product of the enterprise is the website, made in accordance with the client’s requests, selected concept and functionality. The average price of a website (at the arithmetic mean) will be 64 thousand rubles.

At the moment, the development stage of the project is assessed as a business idea. The goal of the project is to position itself on the market as a professional company for creating websites of varying complexity, with a modern concept and user-friendly interface.

When recruiting personnel, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (resume).

1.3. Production plan

It is planned to spend 200 thousand rubles of own funds and 800,000 rubles of borrowed funds in the form of a bank loan, i.e. All in all 1 million rubles.

All information is given as an example - this business plan is a sample with approximate calculations

Currently, the IT technology segment is in a stage of dynamic growth. As a result of the penetration of broadband access into Russian regions and the development of mobile and wireless data networks, there is an increase in Internet users.

The preparatory period for the opening of the project is planned to be completed in full within six months.

The company's staff will consist of 6 people: CEO, accountant, employees and four programmers, each of whom is responsible for a specific project and is a highly specialized specialist.

Web studio company staff

Proposed fund wages will be 1659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.

Planned revenue for the first year will be 3793.93 thousand rubles, for the second year - 6140.19 thousand rubles, and for the third year - 6278.12 thousand rubles.

Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will operate under a simplified taxation system.

Cost of services provided will amount to 3918.55 thousand rubles in 2015, 3491.906 thousand rubles in 2016 and 3527.547 thousand rubles in 2017, respectively. The decrease in cost in 2016 compared to 2015 is due to the write-off of the cost of fixed assets, and the increase in cost in 2017 compared to 2016 is due to an increase in the cost of paying staff and purchasing consumables for the subsequent creation of services. It should be noted that business plan calculation samples depend on the specific economic situation in the country.

1.4. Marketing plan

Marketing expenses are estimated at 13% of revenue in 2015, 4.2% in 2016 and 4.15% in 2017.

1.5. Financial plan

The financial results of the project are assessed as follows. In the first year of activity, the financial result will be negative and the loss in 2015 will be 124.62 thousand rubles.

In 2016, the profit will be 2,648,284 rubles, and maximum profit 2,750,573 rubles will be reached in 2017.

Net profit on an accrual basis at the end of 2015 will be -230.807 thousand rubles, at the end of 2016 – +1813.725 thousand rubles, and at the end of 2017 – +4215.028 thousand rubles.

We will calculate the efficiency of investments for the project

Net present value:
NPV = 2947.435 rub.
Internal rate of return (IRR):
2947.435 / (1 + x) 3 = 100 * 0.579;
2947.435 = 57.9 * (1 + x) 3;
(1 + x) 3 = 50.91;
x = 2.71, IRR = 271%.
Profitability Index (PI):
PI = A / KV = 2947.435 / 1000.0 = 2.647
Investment return index > 1. This indicates that this project is effective.
Payback period (PP):
PP = 2 + = 2 + 0.7 = 2.7 quarters
Discounted payback period (DPP):
DPP = 3 + = 3 + 0.74 = 3.74 quarters

Thus, the payback period of the business project is 3.74 quarters; also, a year after the start of the project, there will be a guaranteed repayment of the loan and receipt of income if the specified conditions for the project are met.

2. How to write a business plan - video + ready-made sample

This sample includes all the main points and necessary calculations and can be used as an example of a business plan for your own developments. It should also be noted that a detailed business plan sample with calculations can be purchased from specialized companies.

You can also view a detailed grocery store business plan

3. Create and implement a business plan

Now that you know the basic principles of writing a concrete business plan, try to implement your long-held business idea. Carefully consider each step; the business plan should be drawn up taking into account the characteristics of the market you are going to enter.

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