High-margin goods: rating. The most popular products. What goods are profitable to trade at retail? Smart watches and bracelets

I wrote this article in order to save your time - over the next few hours you will independently find a couple of dozen profitable products suitable for organizing mass sales.

Until recently, a lot of time and money were spent on analyzing potential products: marketing research was carried out, niches were studied, etc. Fortunately, you can now choose commercially attractive ones in one evening.

How to find the best products?

Thanks to the opportunity to profitably purchase goods, coupon services are incredibly popular.

To the territory former USSR The coupon business came from the West less than ten years ago and instantly adapted - millions of people began using coupon sites. Of course, with such a wave of popularity, many products through coupon services are selling like hot cakes. However, there are also those that are not sold at all.

It is coupon services that allow you to quickly determine which new products will sell well on the Internet, and which are worth passing by.

Information that can be found on these sites:

• which products sell better than others
• in which regions the sales level is higher
• what prices can be considered optimal?
• what are the sales volumes

A quick way to determine the profitability of the selected products: compare their purchase prices with the prices on the coupon site.

Let's take a closer look at the leaders of the coupon “industry”:

1. www.groupon.ru is a coupon site that is visited daily by millions of potential buyers. To analyze what and how is sold on this service, register in it and open the “Products” section.

2. www.kupikupon.ru – a good Russian coupon service

3. www.vigoda.ru is a large resource with high traffic. The algorithm for searching and analyzing products is similar to searching for products on previous services.

4. www.groupon.com – foreign coupon service. There are promotions on it, during which some products are sold in quantities of up to twenty-five thousand pieces daily. Don't miss these promotions - there are no such promotions on Russian coupons yet.

The above coupon sites have sections called “ Past promotions" They publish archives of already ended promotions - for the entire period of existence of the services.

Archives are a kind of database with information about thousands of products. They allow you to obtain detailed information about any product “from the past”: prices, sales volumes, statistics.

Flip through the pages of these archives and analyze what was trending a month, a week or a few years ago.

Why do this?

• you will find out which products are in constant demand (they sell well from year to year; there are more than a dozen such products)
• If you sell seasonal goods through landing pages, then with the help of promotion archives you can study product selections for specific seasons and decide on analogues and suppliers that suit you

How to keep track of new products?

1. Constantly monitor the emergence of new trends in the Western market. To do this, I recommend using the Amazon website.

Why exactly the foreign market and not the Russian market? Because all the trends that appeared in foreign countries quickly come to us, to Russia. This means that by working ahead of the curve, you can learn a lot of good (and profitable!) ideas from your Western colleagues.

The best-selling products are hidden on the Amazon website behind the link www.amazon.com/bestsellers, in the best seller section. You will be surprised: it turns out that the necessary information has long been freely available, but how few online traders use it!

All this data on Amazon is well structured into categories and subcategories - choose any one, and you will see the TOP 100 best-selling products in the section.

Agree, everything is simple - you no longer need to frantically search for products: take them from Amazon's TOP-100 list, and sell, sell, sell!..

2. The largest Chinese online store Aliexpress (www.aliexpress.com) is filled to capacity not only with information about the best-selling products, but also about the cheapest. This store offers great products at very low prices. free shipping to any country in the post-Soviet space.

The site’s tools allow you to view statistics on maximum sales, both by product and by region. The address of the “statistical” page is www.activities.aliexpress.com/bestselling.php.

If you want to see which products are most often ordered, for example, from Russia, then add RU at the end of the link. Study statistics, create landing pages with products that are already selling well - and success is guaranteed to you.

Do you doubt whether it’s worth selling products from Aliexpress at a premium if anyone can buy them on this site themselves? Do you think the market is already bursting with competitors?

Answer: if you see products on coupon sites, online stores, in subway passages and shopping centers, which means there is money in the markets for these goods. If everyone sells them, that means everyone makes money. Of course, by joining the sales of these goods, you will not capture the entire market, but even one thousandth of a percent of the market will allow you to earn good money. To get started, make a table of forty products you like, select one or two from them, and start selling through the landing page.

Choosing the perfect product forAliexpress: six tips

1. Choose products with a lot of sales

2. Buy products only from sellers with high ratings and positive reviews– this is the key to their reliability

3. Be sure to read what other buyers write and think about the product

4. Contact intermediaries - people involved in the wholesale supply of Chinese goods. They are usually well aware that they are ordering more often nowadays - thanks to the Canton Fair (China's largest exhibition). The Canton Fair can safely be called a door to trade with China. It sells all imaginable and inconceivable Chinese goods, which allows you to track trends and the emergence of interesting new products.

5. Use Google Adwords keyword planner tools. This service will help determine how many users are searching for a particular product on Google. Indirectly, using the planner, you can check in advance the demand for the product you are interested in and plan its purchase in China. Helps well when working with seasonal goods. For example, it is easy to track here that in the summer the demand for swimsuits (in particular, branded ones) increases significantly. The peak increase in demand is June. In winter, the demand for hats, down jackets, gloves, etc. “takes off.” There are products that sell well on certain dates - March 8, New Year, February 14, etc. With this information, you will step away from the constant search for new products and begin to plan in advance the purchases of goods for which there is already a demand (or will be in demand by a certain date/season).

6. Take time to watch product reviews on Youtube. This video hosting today features hundreds of thousands of video reviews on any topic: from cosmetics and clothing to food and clothing. Enter the phrase “review of new products from China” into the Youtube search bar and dive into the world of trending products.

Well, the listed options should be enough to find profitable products that will allow you to create your own online business. Good luck in its development!

The most popular business - factors that determine the demand for a business + 9 ideas.

Let's be honest - almost any person does not want to work “for his uncle” all his life, and then at one fine moment the understanding comes that it is time to start his own business.

But even during periods of economic prosperity, no one wants to discover an idea that will obviously fail.

What then can we say about times of crisis, when the slightest mistake can lead to losses.

Therefore any entrepreneurial activity must begin with the search and selection of an idea.

And if you are reading this article, you probably want to know which the most popular business.

Let's try to answer your question.

How is business demand determined?

It’s impossible to say which business is in demand and which is not.

Remember the expression: “For every product there is a buyer”?

So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.

In general, whether a business is in demand or not is influenced by the following factors:

• country and regions within it;
• purchasing power of the population;
• season and fashion.

What does this mean?

For example, in Ecuador no one needs fur coats or down jackets, and in winter in the north of Russia they will only buy a swimsuit on sale.

Therefore, the choice of business idea should be approached taking into account the above.

So that you can determine the demand for a business, study the following points:

• the presence and dynamics of demand for goods and services;
• availability of necessary raw materials and supplies;
• presence of competitors and their pricing policy;
• short payback periods.

Thus, you just need to study the market and understand what the population of a particular country and locality needs.

For example, in big city Selling business will always be in demand fresh vegetables and fruits, while almost everyone in the village has their own garden, and its residents buy only those products that they cannot grow in their own beds.

What is required from an entrepreneur for his business to become in demand?

When starting a business, you should not rely only on luck.

Success depends not only on the influence of external factors; the entrepreneur himself must make every effort to be noticed.

• First, to determine whether a business is in demand or not, you need to select several ideas and analyze the demand for them.

Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.

This is especially true for some new products on the market.

To do this, you need to conduct a competent and active advertising campaign.

• Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.

The most popular business in various fields

As has already become clear, there is no single “recipe” for business that can be called the most popular, if only because human needs are multifaceted.

Basically, three areas of business activity can be distinguished:

• trade;
• production;

Let us give examples of different types of business ideas that will be in demand among the population.

The most popular business in the trade sector

We will not give examples in the form of opening stores with food or clothing.

Regardless of the income of the population in a given period, these goods will still be in demand among the population, people will simply try to save.

Still, I would like to pay attention to more interesting ideas for in-demand business in modern times.

1. Thrift store.

“Business is the art of extracting money from someone else’s pocket without resorting to violence.”
Max Amsterdam

This popular business is especially relevant during times of crisis, both for entrepreneurs and for buyers.

At such a time, not every person can afford expensive new clothes, so they are looking for cheaper options to dress.

You can open regular, children's or elite.

And investments to implement such an idea will be minimal, since you will need to invest in paperwork and renting premises.

Although even the second costs can be eliminated if you create an online store in the form of a VK or Instagram page.

At first, you don’t even need to hire anyone, so the entrepreneur himself can take on the responsibilities of the seller.

The idea of ​​a consignment store is that people bring in their clothes and set their own price for them, and you are required to sell them and take your commission.

When you open an IM, you will simply post information about the goods you sell online and give buyers the seller’s contacts.

2. Selling organic and healthy food.

In the last few years, one can notice a trend of increasing popularity in the field of fitness and proper nutrition.

In addition, more and more people are beginning to take care of their health and are studying the composition of food products, which may even consist of half of various food additives and preservatives.

But to open an eco-store that is truly in demand among the population, you will have to invest quite large sums money, effectively advertise your business, and also find suppliers who specialize in the production of healthy food.

So you can sell:

• organic fruits and vegetables;
• cereals and grains;
• bakery;
• natural sugar substitutes;
• vegetable and butter;
• dairy products;
• fresh meat without stabilizers;
• natural sweets;
• tea and coffee;
• dried fruits and more.

You can also open your own online store and sell through it non-perishable products that can be sent by mail.

3. Opening a pharmacy.

Of course, it’s not as simple as a grocery kiosk, but if you want and have the funds, it’s great idea for a truly in-demand business.

The purchase of medicines and medicines is carried out every day, because people, unfortunately, do not stop getting sick.

To work in this area, an entrepreneur will need to collect a number of permits, obtain a license and hire workers with higher pharmaceutical education.

Investments in opening a pharmacy are really large, and we are not talking about expensive rent and paying decent salaries to employees, but about the purchase of goods - medicines of various types, medicinal cosmetics and other related products.

Popular business in manufacturing

The manufacturing industry is quite diverse and touches various areas of life, and anyone who wants to have their own business will be able to find an idea for a sought-after business.

1. Processing industries.

Our planet increasingly resembles a warehouse of used things, this problem is especially relevant in post-Soviet countries where the recycling industry is poorly developed.

This area includes the idea rubber tires, glass containers, plastic, paper.

The profitability of such a business lies in the low cost of raw materials and the presence of a small number of competitors, as well as the demand for processed products on the market.

To open such a truly relevant and in-demand business, you need to:

• decide on the direction of activity;
• study the production process;
• rent a production facility outside the city;
• purchase appropriate equipment;
• hire staff;
• find those who need recycled products.

2. Production of building materials.

Even during a crisis, cities continue to be built, and people make repairs in their homes.

And for this you need various building materials - wood, dry building mixtures, bricks, metal profiles, tiles and much more.

Therefore, if you open even a small production of building materials, you can be sure that you will have a sought-after business.

If you have a small start-up capital, then choose one direction and work on its development at first.

At first, you can sell finished goods to small hardware stores.

But as your business expands, don’t be afraid to enter the regional and then state markets.

But for you to succeed, only produce quality building materials, and then you will always have buyers.

3. Charcoal production.

The scope of application of charcoal is quite wide.

It is used in the construction industry - for the production of varnishes, construction powders, in production - as fuel, in everyday life - for starting fires in fireplaces and barbecues.

Thus, this production can be classified as a sought-after business, since it has diverse consumers.

To implement this idea, you do not need to rent a large room and buy expensive equipment.

To begin with, you can limit yourself to 20 sq.m. and a stove costing 350-450 thousand rubles.

In-demand service business

The service industry is especially attractive to those who like to communicate with people.

This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.

So, you will know the “kitchen” of the business from the inside, which will make your life much easier.

1. Delivery service.

The demand for business in this service sector is associated with the constant increase in the number of online stores and the number of orders.

You can provide large goods, small parcels, prepared food, correspondence.

On initial stage You can do this kind of business at the city level, that is, work with local online stores, catering establishments, offices and the general public.

To begin with, you will need an office space and a car - a light one for the delivery of small parcels and correspondence, and a cargo vehicle for large parcels.

Also, franchising is highly developed in this business, so if you don’t want to start from scratch, you can buy a franchise.

2. Consulting: accounting, auditing and legal services.

This is truly the most popular business, as various individual entrepreneurs and companies are constantly opening.

But not everyone understands accounting and jurisprudence issues.

Firstly, many do not want to risk their money and are ready to entrust these matters to specialists; secondly, there is no need to hire individual workers, it is enough to conclude contracts with such companies.

Business to provide consulting services are carried out by those who have appropriate education and experience in this field.

Here you can act alone, or you can find the same specialists who will also be interested in their independence.

3. Website development.

Any self-respecting company or firm should have its own website.

But not everyone understands how to create it, so they resort to the services of webmasters.

Therefore, website development services are a truly in-demand business, especially in modern times.

But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.

In addition, most companies that have been operating for a long time have their own websites, but they need to be improved and constantly developed.

This once again confirms the fact that having knowledge in this area, you can safely start your own business.

You can act alone, but it’s still better to team up with other webmasters and open a company.

Firstly, you will reduce costs significantly, and secondly, you will work in a team.

Current business ideas for 2017 are collected in the video:

The proposed ideas are just a part of what can be discovered the most popular business.

This also includes sewing/repairing clothes and shoes, construction and repair work, PR, maintenance electronic technology and much more that the population needs.

Think about what you would like to do, choose a field, analyze your idea, and start acting.

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What to offer the consumer, and make a profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in great demand and is easy to find a buyer for. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in supply. cash. Therefore, before choosing products for sale, you always need to take into account not only the level of sales at the moment, but also in the future, and also calculate the profit per unit of goods sold at the checkout.

Good selling product– this is a product that will be equally taken both in times of crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to earn a little less income by selling reliable products (always necessary) than expensive risky products that are purchased situationally. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will only eat caviar or shrimp on a holiday.

The simplest examples of in-demand products

If you sit down for a minute and think about the most frequently purchased in Russia goods, then bread, cigarettes and alcohol come to mind. This is true, but this does not mean that opening a business selling any of these products is guaranteed to bring high and stable income or any advantages over other products.

Take, for example, cigarettes - one of the most popular goods in the Russian Federation. The cigarette business is far from the most profitable. It’s all because of the system, which is aimed at creating maximum prices in this particular niche.

Or take alcohol for consideration.

Not every drink from the huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases can be brought stable income business owner in the same way that cheaper and more accessible drinks do. Beer is considered the most popular drink. For the past 5 years, its sales have confidently maintained their position at one high level. But the success of sales of low-alcohol products is influenced by many additional factors: location, assortment, competition, brand.

But no matter how high and massive sales of alcohol and tobacco products may be, there is another profitable product for a business that every person purchases every time they go shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles from this insignificant product.

Popular popular products in Russia (in examples)

Now in the Russian Federation the population is mainly interested in simple baked goods, vodka and cigarettes. But here, an entrepreneur needs to be careful at the start: all of the indicated positions during pricing are subject to certain restrictions provided for by law. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Those currently in demand in the Russian Federation include:

• small Appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a popular product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold for good profit. Usually the assortment of this retail " cheap» is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small items useful in the household (clothespins, hangers, hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, food products do not give up the leading position in sales. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small items, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a popular product for your business niche

Everyone chooses a certain strategy for themselves:

• sale of risk-free goods with smaller but stable profits;
• trade goods from a high-risk group and obtaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. When looking for goods for commerce, you should start not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simpler;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing fixtures and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools for daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other household essentials;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase on a regular basis;
• items of clothing and shoes are goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, accessories for everyday life, etc.;
• other daily goods.

There are also leaders among food products. According to statistics, the most purchased items in the country over the past year were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals – rice, buckwheat, oats;
• Black tea;
• fruits – bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, while others are in less demand. How to make the right choice and settle on a certain type?

1. Focus on your own knowledge, interest and dictates of the heart. Not every product will bring equal satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for a quick profit. First of all, you need to love your own business.
2. Comparison of product groups that are most suitable for you. If you are torn between several types of products and do not know which one to give preference to, a detailed analysis will help you decide.

The first steps towards a big deal

Once you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• to whom to sell.

The solution to the first question can be found in two ways:

1. Open a retail outlet, go to the market , rent premises for a store, rent a stall or retail space, and so on.
2. Trade via the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves can attract the same interest as on the Internet.

Now let's return to the second question - who will we sell the goods to?. If products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in the following aspects:

• availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is advisable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• care must be taken to ensure maximum demand in the chosen location, as well as sustainability of demand for the product even with changes in the economic situation.

Upon detailed study of the listed aspects and correct answers to the proposed questions, opening a business It won't seem so complicated and scary.

Online trading

Offering products online is beneficial for several reasons. First, coverage global network in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if previously online shopping was popular among young people, now these people are getting older, and the “army” of young visitors to sites is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life forces us to look for more quick ways purchasing the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users are from tablets and smartphones). In addition, shopping in them becomes more profitable and saves your budget.

Hot products on the Internet

What to build an online business on, what is most required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods with compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various kettles, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is an expensive business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfume, cologne, face and body skin care products, cleansing serums and gommages, and decorative cosmetics. The range can also be supplemented with accessories for applying and removing products.

Gift items and toys

Even in the absence of money, people strive to pamper a loved one with a gift. Unusual items are purchased for adults, and toys (plush, plastic, radio-controlled) are purchased for children. Quadcopters and their accessories are becoming popular.

Clothing and shoes, accessories

People are forced to turn to online stores for such a seemingly simple product due to the high price in regular retail outlets. Often on the Internet you can find a similar product much cheaper, plus free shipping - double benefit, and a person does not need to leave home anywhere.

Green tea, coffee

Trade in these products is promoted by customers seeking to lead a healthy lifestyle, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Prices for online purchases

Any person organizing a business is interested in what price premium can be made on the assortment, how much revenue he will ultimately receive by selling all the purchased goods.

For the most everyday goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high markup from 100% (umbrellas, bags, gifts) to 300% (cases for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only then sell them on the territory of the Russian Federation at several times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to start trading wow goods (purchases of impulse demand). This includes various items that will help a person do something without special effort(weight loss belt, exercise equipment for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products are not considered perishable (since the percentage of disposal of expired raw materials is high) and do not require special conditions storage (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we present information collected using the well-known Avito portal, where both individuals and companies sell. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods – 6.5 billion;
• products for home and garden – 5.5 billion;
• products for recreation and activities – 3.5;
• household appliances – 15.2;
• everything for pets – 4.7.

The leaders according to statistics were seasonal goods (for example, fans and tents were well purchased in the summer), gadgets and components, and clothing.

general Statistics for 2016 allowed us to create the following list of the 10 most frequently purchased products on the Internet:

1. Small household appliances became the top sellers on the Internet.
2. In second place are cosmetics and perfumes.
3. They took an honorable third place Cell phones. Moreover, approximately 10% of citizens RF They regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people purchase models that cost up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothing, accessories.
8. Books. It is quite interesting that, despite the free, easily accessible and convenient nature of the electronic version of books, paper-bound literature is sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for starting online trading from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to purchase it only in bulk and in large quantities. The costs of breakdowns cannot be excluded. A market is already crowded with large entrepreneurs with whom it will be difficult to compete.

Difference by region

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site you need to enter the query you are interested in and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “query history” and look at the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, assumptions can be made based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a person should need a rain umbrella in the fall or spring, but in reality this product is most purchased from May to September.

Another direction for local trade is regional branding. This means the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothing for Siberians.

As you can see, determining the most profitable product is not so difficult, because in fact all these products are everything that we need almost every day. Those things that a person cannot refuse even in a crisis will always be in the shopping cart when leaving the store.

If you find an error, please highlight a piece of text and click Ctrl+Enter, and we will definitely fix it! Thank you very much for your help, it is very important for us and our readers!

Fitness is an area that is simply buzzing with the number of business ideas and innovations. New formats and startups, apps and exercise equipment, sportswear and gadgets - in this collection we’ll talk about it all.

Business idea No. 6047

Canadian startup DoseBiome has created a drink that improves oral health and reduces the risk of tooth decay. “1000 Ideas” tried to find products whose usefulness could be increased.

Investments from RUB 1,500,000.

Sovetskaya Pharmacy is a “next door” format pharmacies in the low price segment with an area of ​​40 sq.m., attracting convenient location and a wide range of medicines from 30,000 items.

Business idea No. 6045

CANVAS has released a collection of New Year's decor for hipsters with a beaver-lumberjack and a “coffee raccoon”. “1000 Ideas” decided to dream up gifts for other movements and subcultures.

Dutch designer Rommie Kuperus creates outrageous accessories in the form of food. In her collection you can find very appetizing handbags, clutches, wallets, bow ties and jewelry.

A group of designers from China have introduced a fan that can rotate 360 ​​degrees. One of the problems conventional fans

consists in the limitation of its angles... SmartDuvet Breeze invites all couples to stop conflicts over dividing the blanket and eliminate arguments about who will make the bed this time. New project

will allow everyone the mood...

Investments from 800,000 rub.

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A franchise from a large chain of ice cream stores made according to Italian recipes. Support at all stages of development from opening an individual entrepreneur to staff training. Distribution throughout Russia and the CIS. According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their websites a wide variety of products, which naturally leads to active competition between them. That's why entrepreneurs today are looking for

current ideas

2018 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

1. Product evaluation criteria
2. Finding what to sell in an online store in 2018 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires: Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and still go broke if they are not in demand by customers; there is simply nothing for operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. Presence of competition. You need to understand that virtual trading giants are already operating in some categories, and a newcomer is unlikely to be able to compete with them. On the other hand, new niches are created every day: a businessman who has managed to occupy one of them has the right to count on his share of the profit;
4. Entrepreneur qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly study the features of the product in order to professionally advise clients;
5. Investment sizes. In some categories, significant capital investment is required to create an acceptable range of inventory. When choosing a niche, a businessman should adequately assess his financial capabilities;
6. Profitability. In online advertising there is the concept of the cost of attracting a client. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining a warehouse and shipping goods;
7. Average check amount. The overhead costs for fulfilling each order are usually independent of the cost of the product. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and ship - no need to rent a large one warehouse space, hire loaders and transport for transportation;
9. Availability of suppliers. Reliable suppliers of the most popular products of 2018 should work in the chosen niche. It is advisable to have several of them - this way you can choose the most profitable terms cooperation;
10. Duration of the transaction cycle. The maximum interval between completing an order and receiving payment for it is no more than two weeks. Otherwise, you can sell off all warehouse stocks and be left without working capital;
11. Frequency of purchases. Earnings from repeat sales regular customers easier and more cost-effective than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6–12 months;
12. No obsolescence. You should be wary of new products on the 2018 market, which are often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer felt boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market for services and goods in 2018? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in the chosen niche:

• Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2018 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
• Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2018;
• Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of queries, based on keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
• Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2018: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build profitable business, you should know what people buy most often on the Internet: statistics from 2018 allow you to make a rating of the most popular product categories and highlight niches with high markups among them.

Small household appliances

Small household appliances top the top sold goods on the Internet in 2018. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

• Household appliances - vacuum cleaners, irons, steamers;
• Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

1. Set a price lower than competitors;
2. Look for affordable analogues of products famous brands;
3. Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

In second place in the ranking of the best-selling products on the Internet in 2018 are clothing and shoes. This looks somewhat unusual, since any client tries to study and try on the product before purchasing. Therefore, the demand is mainly for items of popular brands with a quality known in advance to the customer and an understandable sizing chart.

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such a product, you must carefully monitor fashion trends and update the assortment on time - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide assortment, the ability to choose a model with the desired technical characteristics and a price that is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to the reasonable pricing strategy and quality control policies of manufacturers from China, the popularity of brands such as Xiaomi or Meizu has been growing, which allows many novice entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, charging device, safety glasses and holders are successfully sold at a premium of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand recognition and personal experience use of certain means. The most popular products in Russia in 2018 are:

• Hair dyes and strengthening balms;
• Everyday cosmetics - mascara, nail polishes, lipstick;
• Depilatory compositions;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular trade marks and products they use or have previously used. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual retail outlet should consist of products that are widely represented on the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, falling into regular stores only after some time. The list of current products for sale in 2018 includes:

• Processors;
• RAM, motherboards and video cards;
• Hard drives and SSD drives, flash drives;
• Power supplies and housings;
• Printers, scanners, MFPs;
• Monitors;
• Mining equipment;
• Laptops and netbooks;
• Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household products

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - starting with cutting boards and ending with fireplaces for the dacha. Among the best-selling products of 2018:

• Dishes and kitchen utensils. Chinese goods this category is in demand due to its low price, and European ones due to its high quality;
• Home textiles. The top seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Goods for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

• High quality and safety of goods;
• Availability of hygiene certificates;
• Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, in the list of popular products for sale on the Internet in 2018 there are other products worthy of attention:

1. Diapers, rompers and other knitwear for newborns;
2. Diapers, sanitary napkins, powders;
3. Baby food, milk formulas;
4. Pacifiers, feeding bottles;
5. Strollers, cribs, children's bedding;
6. Walkers, children's bicycles;
7. Coloring pages, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and receive advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. Low price An online store combined with costly long-distance delivery may in fact turn out to be more expensive than the high cost of goods in a regular hardware supermarket plus a budget transportation service.

Therefore, large household appliances remain among the top products for sale mainly thanks to large retail chains that have the necessary resources for their purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city dwellers suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types fitness: each of them can become a client of an online store selling sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include the following: popular goods for sale 2018 like:

• Sports equipment and exercise equipment;
• Sports nutrition;
• Tracksuits, training clothes;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2018 in an online store:

• Car tires;
• Navigators;
• DVRs;
• Radio and speaker systems;
• Child seats;
• Alloy wheels;
• Alarm systems;
• Motor and transmission oils;
• Batteries;
• Seat covers and floor mats.

Handmade goods

Businessman going to sell goods self made, can be put up for sale as souvenirs self-made, as well as products of other masters. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in the organization of trade. The top 10 most popular products for sale online in 2018 include:

• Paintings;
• Knitted products;
• Handmade toys;
• Leather bags, wallets, belts, purses;
• Figurines, vases, decorative items;
• Flower pots;
• Wooden cutlery;
• Jewelry and decorations;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, the following are definitely interested in ordering food products online:

• Vegetarians, supporters healthy image life, consumers of organic and environmentally friendly products;
• Working people who do not have time to go shopping;
• Customers buying pizza, sushi and National dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are the high price, clearly defined the target audience, huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

• Food for birds, fish, cats and dogs;
• Hygienic fillers;
• Flea and tick products;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cages, carriers, houses;
• Clothes for animals.

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to book in advance required quantity seats in the right row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2018 are:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sporting events;
• Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited website.

Chinese products

Due to minimal requirements for start-up capital and high profitability, China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting own business in the Internet. and other Chinese trading platforms are:

• Shoes, clothing;
• Bags, belts and other accessories;
• Automotive Products;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

Video on the topic

Trends in virtual trading

While studying, an aspiring entrepreneur should pay attention to modern tendencies virtual trading market:

• The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
• The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from their smartphone, and therefore trading platforms began to actively acquire mobile applications;
• The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2018, but also learn how to sell his goods correctly:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothing and footwear of famous brands;
2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
4. The site should at least be displayed correctly on screens mobile devices, although having your own application seems more desirable;
5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct of trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
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