How to open your own flower business from scratch. How to start a flower business: practical advice

If you decide to start your own business, then you should think about opening a flower shop.

Such a store does not require huge start-up capital, but the product has a significant markup, which can reach 200-300%. This business also has its drawbacks: seasonality of sales, perishable goods, damage during transportation.

The size of the premises is directly proportional to the profit that can be received from the sale.

The following formats can be considered:

• For small flower pavilion An area of ​​up to 10 square meters is quite suitable. m. The first investment will be about 500 thousand rubles. The main assortment will be freshly cut flowers.
• For average store an area of ​​at least 40 square meters will be required. m. In such a room you can significantly diversify the assortment, due to which its profitability will also increase.
• Opening florist boutique will cost tens of times more. A flower salon, as a rule, has corporate clients, from whom the main profit comes. The main costs will go to interior design, which should emphasize the elitism of the establishment. Stable cooperation with customers will allow the salon to develop with a good future. Over time, it will be possible to open a network of such boutiques throughout the city and in nearby regions.
• The opening will bring minimal costs online store. A turnkey website can cost 10-20 thousand rubles. You can create it yourself if you have programming skills. To fill it you will need:
  • photos of goods;
  • texts of their descriptions, prices;
  • information about delivery and payment methods;
  • advertising text on the main page;
  • promotions, bonuses, discounts to attract customers.

  Creating groups on social networks will help promote the site. An online store most often serves as an addition to a street point of sale.

You can learn several interesting nuances of this business from the following video:

What can you trade? We form an assortment

If the assortment of a small pavilion, due to its small area, can only include cut flowers and packaging as additional profit, then a full-fledged store can serve as a place for selling homemade flowers in pots, toys and various souvenirs, and humus for plants.

The more diverse the types of goods provided, the higher the profit. Additional items sold also help cover the establishment's costs.

Compositions made from dried flowers are in demand, so they should also be included in the assortment.

The most The main colors will be roses and carnations, since they are always in great demand. The remaining flowers are seasonal and should not be purchased in large quantities at once. The store should have at least 20 floristic names.

Selecting a location

Correctly selected location of the premises is the key to success in business development. The best place to open would be the city center, since that is where the flow of people prevails. The presence of public establishments nearby (cinema, park, shopping centers, cafes, metro) is also desirable when choosing a retail outlet. Renting premises in the center will cost much more than on the outskirts of the city, but will bring greater profit and the likelihood of good development.

Store located in mall, does not require advertising, since there is a good flow of buyers here. Another advantage is the ability to use the warehouse space of the shopping complex.

The purchased premises in a residential building will require a separate entrance. Advertising and the parallel opening of an online store will help increase profitability.

In large cities, it is best to open a flower shop near the metro, as this place is the most profitable for selling goods. Having parking can also increase business income.

Equipment

Purchasing equipment is one of the most important points at start:

• Refrigeration chambers are the main attribute of the flower room, since they prolong the presentation of cut flowers. The cost of special refrigerators can exceed 100 thousand rubles, so you can use an industrial or conventional refrigerator.
• Can be purchased cooling display cases, which are then installed in the store itself. An air conditioner can be an alternative to cooling chambers and display cases.
• Products also require availability phytolamp, which are installed above light-loving flowers.
• Furniture purchased from special companies that produce goods for such establishments. You will need shelving, podiums and racks for products, a table for the seller, chairs or a sofa for clients. For a boutique, furniture is made to order and must match the design of the room.

Required Personnel

• To trade, you will first need salesman with experience in this field. The employee must be able to sell, treat customers politely and kindly. The incentive for the seller is the percentage of wages from sales.
• A flower shop cannot do without the services of a professional florist. He arranges bouquets and provides consultations to clients.
• If a product delivery service is provided, you will need couriers.
• Services will also be required for delivery. driver.
• Can't do without manager retail point. He will organize the purchase and delivery of goods.
• Every store should have accountant. The best option would be to find a company that provides accounting services.

Search for a supplier

When choosing suppliers engaged in wholesale sales, you need to focus on their experience and reputation in this field. You can find them using the Internet and, based on reviews, choose a good partner for product delivery.

As a rule, wholesalers supply imported flowers.

It is recommended to cooperate with several importers at once to avoid unforeseen circumstances related to delivery. On initial stage You can opt for wholesalers from your or neighboring cities.

Delivery of goods should be discussed several weeks in advance. Before major holidays (September 1, March 8, etc.) the order is made 2-3 months in advance.

Advertising of the establishment

Well-designed advertising and marketing strategies will help promote a retail outlet:

• Proper design and experienced staff - best advertising points.
• The store should have a cozy, unique interior and a varied range of products.
• The display cases are filled with the best arranged flower arrangements that can attract customers.
• Creating a professional sign is also an integral part of marketing.
• If the room is small, you should visually enlarge it with the help of mirrors.
• It would be useful to illuminate the racks and podiums. This will allow customers to better view the product and attract their attention.
• For flower shops, wrought-iron furniture is preferable, as it is less bulky and will not distract the buyer’s attention from the product.
• In order for as many people as possible to know about your store, it is more advisable to advertise on radio and television. You can use street billboards.
• A website and a group on social networks can become good helpers in promotion.
• No business can do without business cards and booklets, which are the main tools of an entrepreneur. Find a specialist who can help you create and fill out a business card correctly.

Total costs and profitability

Let's consider the size of the approximate investment that will be needed to open a point.

Start-up capital

In order to start and open a store of 40 sq. m., will be needed approximately 1.1 million rubles. The main costs will be spent on the purchase of a pavilion, the cost of which will be about 500 thousand rubles.

The purchase and installation of refrigeration equipment will cost about 200 thousand. To purchase furniture and other small accessories you will need approximately 100 thousand rubles. The product will require an investment of another 100 thousand.

An approximate range of products for this amount would look like this:

• 20 types of fresh cut flowers (75%);
• gifts and souvenirs (15%);
• home flowers, pots, soil (10%).

Interior decoration and promotion of the establishment through advertising will cost 70,000 rubles. The cost of processing documents for a trade permit will be 30,000 rubles. Other expenses may cost up to 100,000 rubles.

Monthly expenses

General the amount of monthly expenses is 200,000 rubles:

• Payment of taxes and contributions from salary will be 50 thousand.
• The salary itself will cost employees 100,000 rubles.
• Utilities will cost 10,000 rubles.
• Costs associated with damage to goods will amount to approximately 20 thousand.
• Transportation and other expenses will cost 20,000 rubles.

Approximate annual profit

Taking into account the markup on goods of 200% and the average cost of a bouquet of 600 rubles (the estimated market capacity is 150 thousand people), the annual revenue will be 4 million rubles. If you subtract annual expenses, which will amount to 2.4 million, profit before tax - 1.6 million rubles. Net annual profit will be 1,360,000 rubles.

The payback period for an average-sized store will be less than a year, provided proper organization work and drawing up a competent business plan.

In this material:

If you walk around any city, you will see that the flower business is quite popular today. In each locality there are several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can selling flowers bring a decent profit in such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, it is necessary to correctly determine the type of product, find a good place to implement it and attract customers. In this case, business profitability can reach a decent level in a short time.

On the way to success

Flower trading can be very profitable if developed. A businessman who establishes a own production products, that is, he will grow flowers on his own. However, such a development of events is only possible for those who can calculate everything correctly and feel all the subtleties of this type of activity. Flower business has some nuances, namely the features of the product itself, which has a short sales period. For this reason, it is necessary to purchase all necessary equipment to extend this period.

To get a good result, there is no need for huge investments, but you will still have to spend money on certain equipment for the flower business and suitable premises, since this product is considered quite fancy. For a business to be successful, you need to offer customers only high-quality products, and for this, fresh fresh flowers must always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, he needs to find reliable suppliers. It is especially important that the supply system does not fail at times of high demand, that is, on holidays.

An important factor is the ability of a businessman to create a favorable environment for clients. The desire of customers to return here largely depends on the atmosphere that prevails in the retail outlet. A competent approach and clear calculations are a very important component of any business, but selling flowers is also a creative activity, so you need to love your business and do it with inspiration.

If a businessman has good taste, he will be able to choose the right range of products and decorate the premises. It is important to take care of advertising, as this point is one of the most important mandatory expenses.

How to organize a flower business?

If a person is going to do it for the first time own business, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as individual entrepreneur, since for retail trade in this case there will be the most Better conditions. If it is too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you set up and run your business.

If a novice entrepreneur decides to open a flower business, where to start is the first question he asks himself. You should start by defining your own niche. When we're talking about about flowers, you need to choose the right location point of sale to avoid unnecessary competition. Please note that this place must be crowded. It's best to look at areas near schools and vocational schools.

The next step is to find a good, reliable supplier. Difficulties most often arise at this stage. Entrepreneurs often have to go through a lot of trouble before they can find a good supplier. Flowers need to be purchased on time, but with a small supply. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the retail premises.

As for how to start a flower business, the first stage involves mandatory investments in advertising. This is the only way people can find out about the new store. Then everything depends on the quality of the products, prices and level of service. If all this is on high level, regular customers there will be a lot. It is quite possible that in the future you will even have to expand your business and hire assistants. Sellers in a flower salon must be creative, energetic and sociable people.

A store

If an entrepreneur already has experience in running a business, it will be much easier for him to decide on the amount of work he can afford. Another thing is novice businessmen. If you don’t have serious experience, you shouldn’t immediately invest large sums in a flower business. It is better to start with a small retail outlet, that is, become a representative of the smallest business.

With a minimum investment, you can even organize your own own store on the World Wide Web. This is quite convenient and has become quite popular lately. Enough to organize warehouse space, arrange timely delivery to constantly replenish the warehouse, and then accept orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.

Some large investments will require its own salon. Here you already need to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have become quite popular lately. Moreover, you can sell not only cut flowers, but also potted plants, as well as related products. During the period between holidays, such goods make up a significant percentage of revenue. Some entrepreneurs go even further and supplement the flower business with holiday products and gifts. You can allocate several shelves for toys and put a rack with postcards to receive additional income and attract even more clients.

One of the most common types of retail outlets for selling flowers lately is the department in the pavilion. As a rule, they are located in crowded places, but are rented for a reasonable rent. Thus, the pavilion will bring good income at low costs.

A classic option is a flower shop. It can be equipped on the ground floor of a residential building or built as a separate building. Investments in in this case will be significant, since everything will have to be equipped correctly. Typically, stores have enough space to offer customers a wide range of products. It is better that these are flowers from expensive to economical options to attract as many clients as possible.

Equipment costs

In order to organize your own retail outlet for selling flowers, you will not need huge investments. However, if a businessman plans to sell fashionable exotic plants, they will need to create the necessary microclimate for long-term storage. If the point’s task is only to sell flowers and bouquets of ordinary varieties, the costs will be significantly less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself must be equipped with air conditioning, a refrigerator, special shelving and a table for processing plants. Roses and carnations are in greatest demand. Depending on the seasonality, you can purchase other options, for example, tulips or asters. Orchids have become quite popular in recent years.

Location of the outlet

As for whether it is profitable to sell flowers, this largely depends on how well the outlet is located. If the area is passable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products, which already reduces the level of profitability several times.

Experts say that the most profitable places for selling flowers are areas near restaurants and concert halls, near schools and other educational institutions.

Flower shops can often be found at intersections of busy streets and bus stops. Such places are well suited for flower trading, as they are easily accessible by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that it will bring a certain profit. As for the sale of flowers, the prospects are very good, since such products will always be in demand, and on certain days of the year there is no end to customers. However, in order for a retail outlet to bring good profits, you must be able to properly store and sell flowers.

Considering that plants are very delicate products, they must be handled with extreme caution. Moreover, a considerable percentage will be written off, and this cannot be avoided. However, the purchase price of flowers is small, so you can make a markup that will cover the costs many times over. And here again the correct choice of supplier becomes very important.

If you organize a medium-sized retail outlet, you can spend 50-100 thousand rubles. This will be enough to purchase normal equipment and purchase products for the first time. With the right approach you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to delve into all the nuances of the flower business as much as possible, and after that, if necessary, you can hire assistants.

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Flower business - a good choice for those who want to start their own small business. It does not require millions of dollars in investments and is suitable for individual entrepreneurs - for this field of activity it is not necessary to register a legal entity. But there are nuances that you need to know before opening a flower pavilion or florist shop.

What you need to register a flower business

To open a business, you need to register as an individual entrepreneur or LLC. The type of registration depends on the scale of the business and its profitability. For an individual entrepreneur working with a small retail outlet, the simplified taxation system (STS) is most likely suitable.

For medium-sized shops and florist salons, the ideal option is to form an LLC. Appear more ways for promotion and cooperation with other enterprises. Possible variant taxation - single tax on imputed income (UTII).

In addition to registering an individual entrepreneur or LLC, to open a retail outlet you will also have to obtain the following documents:

• Conclusion of the sanitary-epidemiological station
• Trade permit
• Certificate of conformity for floral products
• Premises rental agreement
• Sanitary records of workers.

In a retail space, it is better to place the trading permit, certificate and SES conclusion in a visible place - this is necessary for both inspectors and buyers.

Flower business from scratch: where to start?

Flowers are a sought-after product, especially during the holidays. However, the degree of its demand and assortment strongly depend on the social and financial status of the main consumer group that will visit the store.

Study the place where you intend to do business: determine the contingent of people who are most likely to become your customers - their habits, priorities, average income level. This analysis will help determine the most suitable pavilion format, its range and pricing policy.

Choosing a retail outlet for a flower shop

When choosing a location for a retail outlet, you should remember one mandatory condition - a flower business needs good customer traffic. However, you need to understand that it is in such places that the most expensive rent is.

All premises suitable for a flower shop or shop can be divided into three groups:

• Retail space small sizes, located near metro stations, near busy areas, on the central streets of the city. Here you can open a tent store, pavilion or toner.
• Retail space in supermarkets, including 24-hour supermarkets. The format suitable for this type of premises is a store or shop.
• Retail space in expensive shopping centers and separate large buildings. In such places you can open a florist salon or a flower boutique.

When choosing premises for a retail outlet, you need to find out in advance whether the rental price includes utilities, and whether rental holidays will be provided during repairs and/or installation of equipment. It is best to draw up a lease agreement in the presence of a lawyer.

Equipment

On small sites you can get by with the minimum. You will need: equipment (secateurs, scissors, wire cutters, etc.), a table for assembling and decorating bouquets, a rack, a refrigerator for storing fresh logs, vases, a chair.

In large and medium-sized retail premises, a wider range of floral services is possible, which will require the purchase of special equipment, for example a split system with a cooling function, etc. In addition, it will be necessary to purchase a cash register and register it with the tax office.

Advertising

A new retail outlet requires outdoor advertising: pillars, signs, posters, special design of the storefront (if there is one) and the entrance area. The correct choice of name (brand) and its adequate design solution are very important. If possible, you should also create your own website and maintain pages on social networks - this will contribute to the growth of a regular and loyal customer base.

Flower shop assortment

When choosing an assortment, consider your capabilities. If you open a toner or stall near a metro station, a large and varied selection is not necessary. The best sellers here are:

• carnations (bush and regular, 2 or 3 colors);
• chrysanthemums (bush and regular, 2 or 3 colors);
• roses (bush and regular, 2 or 3 colors);
• gerberas (several colors);
• tulips (several colors, from February to the end of spring).

The assortment for a pavilion or small store (with an area of ​​20 sq. m. or more) can be expanded by increasing the variety of colors and varieties, as well as adding new types of flowers, such as irises and orchids. “Related” products wouldn’t hurt either: souvenirs, postcards, etc.

The assortment for salons and large stores (over 30 sq. m.) may look like this:

1. a wide selection of fresh cuts (many types, varieties and colors);
2. potted types of flowers;
3. various additional products;
4. fertilizers, soils, preparations for flowers and plants;
5. information manuals.

When working with an assortment, the most important thing is established supplies. Wholesale suppliers offer products produced in the most different countries, including in Kenya, Colombia, Holland, Ecuador, as well as flowers from domestic producers. If possible, you should work with several suppliers at once in order to minimize the risks of a delivery failure or delivery of low-quality products by one of the suppliers.

It should be borne in mind that seasonality plays an important role in the flower business. Spring and autumn are the periods of maximum demand. In summer and winter, demand drops significantly. Seasonality also significantly affects the assortment: during periods of increased demand, the assortment should also increase.

The most significant period in the flower business is from February 14 to March 8. During this time, the flower shop usually makes about 20% of its annual turnover. You should prepare for this peak of sales in advance, not forgetting about the shelf life of flower logs (in the refrigerator - no more than 3 weeks).

Recruitment

To work in a street tent or small shop, it is enough to hire a person with minimal experience who can monitor the flowers and sell them. For other formats of retail outlets, it is necessary to hire a florist who knows how to create flower arrangements and correctly add elements to them (beads, dried flowers, ribbons, etc.) that make the bouquets festive and luxurious, which increases the added value of the product. The florist will also tell the buyer how to care for flowers and will be able to give advice on any of the plants offered for sale.

The salary of a florist with experience is from 30,000 rubles. The salary of an unqualified worker with minimal experience is from 20,000 rubles.

Medium and large format retail premises also require staff for cleaning and unloading goods.

Prices for flowers

It is better to order flowers from trusted wholesale companies that have been present on the market for a long time. A flower shop can break even in one year, provided that the goods are sold at an average markup of 150%. A markup of 200% or more is possible on holidays and pre-holidays. On normal days, the markup is unlikely to exceed 120%. It is necessary to take into account that flowers are not a long-lasting product, so prices for products not sold within 1.5–2 weeks will have to be significantly reduced.

To increase profitability, additional services should also be provided: delivery of bouquets, catering for celebrations, corporate services, etc.

Features of the flower business

With the exception of peak sales seasons, the demand for flowers remains at approximately the same, constant level, and this level largely depends on customer traffic, which is primarily determined by the location of the outlet.

It is very important to properly organize the process of storing fresh flower cuts. The usual storage temperature is from +4 to +10 degrees. However, some flowers, such as phalaenopsis, vanda orchids and anthuriums, are stored at room temperature.

How much does it cost to open a flower business from scratch?

Using the example of a flower pavilion, let’s look at the costs of starting a business in an average city with a million people. Let's assume that a person registers an individual entrepreneur and chooses the simplified tax system.

Three months of accounting, HR and legal support FREE. Hurry up, offer is limited.

The flower business is an area of ​​retail trade in which, more than in other types of activity, risk and prospect are intertwined, since the demand for flower products can serve as some barometer of people’s well-being.

According to experts, the volume of bouquets and arrangements sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business has its own specifics, which are dangerous to underestimate. The country, for example, has not yet established standards for discarded flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try their hand at this business. In addition to good profits (the average markup on flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attractive for its relatively small amount of start-up capital, which depends on the type of outlet and its location.

Where to start a flower business

Registration

The registration procedure is probably the easiest stage in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED “Retail trade in flowers”. You also need to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax authorities. Self-effort takes two weeks. With the service offered by cash register sellers, the entire process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: suppliers do not always agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade permit (it can be obtained from municipal authorities in accordance with Federal Law No. 381-F3).
• Conclusion of the SES.
• Review book.
• Price (optional).
• Bill of lading (not important for buyers).

Other papers ─ cash register, lease agreement, KKM registration certificate ─ are also better to keep in the store at all times. Personnel are hired only with health certificates (Order No. 302 N); badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the business owner the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

Small flower tents

Most often they are located near the metro or transport interchanges. The competition here is high, but there are also buyers making the right choice there is enough space.

In order for a small pavilion to generate good and regular income, we must take into account that flowers are a fragile and short-lived product, so first of all you need to worry about good turnover.

In this format, the basis of sales is cutting. The approximate range of mini-pavilions is 20 types of colors. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, compared to a tent, there is a larger trading area, which means there is the possibility of expanding the assortment.

In addition to traditional cutting, they also offer ready-made compositions florists, potted flowers, ceramics and souvenirs (serial and original), gifts, flower soil, plant care products and related products.

With an increase in the range of goods with a long shelf life, there is good chance balance all costs. In such a situation, it no longer so clearly depends on the volume of turnover, which will allow selling fewer flowers during periods of decline in demand, receiving a stable profit from related products.

This format and investments require appropriate investments - at least $20,000. The payback time for such a store also depends on the opening season, but in any case it will have an obvious advantage - stable business with a wide range and constant client base.

Floristic online store

It is best to create with real experience working in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving home.

Of all flower business formats, the last option is Requires minimum start-up investment. Without experience in selling specific perishable goods, established partnerships with suppliers and a client base, the likelihood of a successful start in this type of flower business is low.

Flower specialty boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Everything here must be beautiful - from the room design developed by stylists to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon to be at least $80,000. With the right investments, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $5,000 per month. And if it is located next to business center and has regular corporate clients, by designing all their events, his profit will be even greater.

Selecting a location

Find perfect place for a flower shop, the question is paramount and not the easiest, because there is high competition in this business, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for retail space with a high flow of customers is $1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this point, inviting, if necessary, specialists with a city trade map for consultation.

A retail outlet can be set up:

• In a tonar - a small “house” - a caravan.
• The pavilion consists of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in a shopping center; pavilions are a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

A metro station wouldn't necessarily be another plus. The direction of flow is important: people are going home or vice versa.

Good flow near the highway. If the place is closer to the center, then powerful traffic occurs where the direction of movement is towards the region; when located in residential areas, the center is chosen as a reference point.

Among the nuances - for a quick start, you need to keep an eye on duplicate competitors, as well as the possibility of parking in the store area.

When discussing terms and executing contracts, check whether utility bills are included in the total rental amount - another significant expense item. It is necessary to check whether there is a contract for waste removal, otherwise getting rid of packaging containers will be problematic.

For repairs, furnishings, and window displays, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether it provides architectural plan placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. This is not so expensive, and only a specialist can see all the pitfalls, right up to the end of the land allotment period from the lessor. After all, if in six months the building is demolished, such savings will come to nothing.

Depending on the size of the premises, the type of store, layout and equipment of the sales area, warehouse, and other office premises are chosen.

Arranging a florist's workplace in an area accessible for viewing his work will be an additional advantage.

You shouldn’t skimp on designer renovations of the premises so that the atmosphere and interior create a wonderful backdrop and conditions for sales.

Video - practical advice on the flower business:

Choice of equipment ─ according to clothes

Advertising

Point of sale equipment

To set up a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for different retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

Purchasing furniture and equipment from famous brand, you can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial packaging.

In addition to standard models of display cases, shelving, counters and refrigeration equipment of different prices and from different manufacturers, you can make a custom-made set that is ideal for the selected area and the general concept of the establishment, because not every universal-purpose industrial refrigerator will look good in trading floor flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the salon is VIP-level, you can immediately send out the specifications of your equipment to all available supplier companies, waiting for their commercial proposals. Careful selection of a potential partner allows him to understand that it is made on the terms of the tender.

It is dangerous to open without a refrigerator, even in a favorable season. Ready refrigerator inconvenient to purchase. If you make it for yourself, there is no need to rush to suppliers. It is advantageous to first build a chamber, the back side of which will be “blind”, and the others will be plastic “display windows” made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator ─ 120 - 200 thousand rubles..

In mini-shops you can install (for the price of installing an air conditioner) a split system with a winter option.

Flowerpots and flower stands are required. Large refrigerators have racks with shelves on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM ranges from 9,000 to 15,000 rubles.

Related costs. There is no flower shop without packaging; first of all, this is transparent cellophane No. 1 ─ the most current packaging. To begin with, you can choose universal shades of the color scheme of mesh, matting, felt, ribbon, sisal.

To design the compositions you will need tools and materials: gerbera wire, tape, tape, hot glue gun, pruning shears, scissors, special knives, wire cutters. This minimum set costs about 5,000 rubles.

Purchasing a cut for a small point costs about 40 thousand rubles. Fully filling a large store with goods ─ from 300 to 400 thousand.

Personnel selection – what kind of personnel and what do they decide?

The personnel issue in the flower business is as acute as in any other. The success of any type of flower shop business is created by talented specialists who are able to come up with designer bouquets and compositions of dried flowers, decorate any special event with flowers and plants, and advise the most fastidious customer.

Florist designers with experience and a solid portfolio can count on high salary. If it is difficult for an entrepreneur to pay for the work of four such professionals at once (working in turns and in two shifts), some can be replaced with student assistants with corresponding responsibilities, part-time work and an adequate salary.

In general, employee salaries should be made directly proportional to profits: the minimum rate, and the rest ─% of revenue. Sellers must also undergo professional training, on which the mood of buyers and the final result will depend.

To ensure that the seller’s salary does not exceed the owner’s income, it is necessary to establish strict control over their work - for example, organize video surveillance.

And yet, a creative, favorable environment for staff is very important, because this type of activity is simply filled with emotions from constant contact with beauty.

The functions of the manager can be taken over by the business owner; accounting can be transferred to a company specializing in such services. For a complete set you will need a driver and a courier to deliver flowers.

Assortment of flowers and related products

In which store, what flowers are best sold? If you have no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, variegated). This is especially true for small retail spaces. Potted plants They are rarely searched here, and they take up precious space to increase the assortment.

For toner

The assortment is minimal, as is the area:

• Carnations (regular and bush) in basic colors.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and bush) - white and burgundy color ─ a must.
• Gerbera - different.
• Tulip (spring season).

For the pavilion

If the pavilion’s dimensions are not very different from the tent (up to 10 sq.m.), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, and other varieties of roses.

For the store

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut is in a spacious refrigerator.
• Dried and artificial flowers. Potted crops, large-sized plants.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, designer.
• Postcards.
• Popular decor for indoor plants.

A large store must have a gift wrapping service. Designer cards made from dried flowers, beads, beads, ribbons, floral paper and the imagination of the master are welcome.

Very popular today design compositions from cut flowers with the addition of fruits, dried flowers, sweets, souvenirs. The combined option looks expensive, with cut flowers and potted flowers in one set.

Purchase of goods

The main rule is not to limit yourself to one supplier, even if he has the perfect product. In case of force majeure, you can lose profit plus expenses for staff salaries and rent.

The ideal option is to select three main suppliers. The flower market is widely represented in: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the situation.

Colombian products are very accessible in Russia. This product is suitable for pavilions, since it must be sold quickly and cheaply. Russian flowers are always more expensive. Potted crops - Holland and Russia.

You will have to choose the remaining suppliers at your own discretion, focusing on the prices and quality of the goods supplied.

Have a good start and prosperity with the world of beauty!

Video - flower business, owner reviews:

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a premises for a store and decorate it correctly, what expenses should you prepare for?

Hello, dear readers of Startupoff!

A business selling flowers not only brings a stable income, but also provides aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a gold mine or a waste of time

Among my friends there are two families engaged in greenhouse flower growing and selling. They started growing flowers more than 10 years ago. They sell roses, carnations, gladioli, tulips, lilies, oak trees. They purchase some of the products in their stores for resale.

Analyzing their experience, I concluded that selling flowers is not easy, time-consuming, but very profitable business with a properly established sales system and proven cultivation technology.

Confirms my assumptions about the profitability of this type of business forecast for rising prices for flower products from RBC:

Advantages of a flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average costs 330,000 rubles. These expenses pay off on average within 5-6 months of the store’s operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Let's consider the main advantages of this type of activity.

Small starting capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market conditions.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place for trading, fill out the necessary documents, purchase the first batch of goods, advertise for yourself and start working.

It will take you several months to “promote”. Make a beautiful showcase, advertising signs, offer affordable prices to attract buyers and gradually increase your turnover.

If necessary, the business can be easily closed, or rather, implemented. Just offer it to those who are looking for a ready-made flower business.

Large trade margin

Experts say that the average markup on flower products reaches 150%. On holidays (before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

The opinion of experts is confirmed by the price level for bouquets in different Russian cities, relevant for 2017:

Possible difficulties

Every aspiring businessman faces problems and difficulties along the way.

In the “flower business” they are as follows:

1. Plants are demanding when it comes to storage conditions, so you will have to make sure that the room has optimal humidity and comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch that will quickly deteriorate.
3. Cyclicality of demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitors’ assortment), plan purchases in advance, look for reliable suppliers, expand the range of products to stabilize sales throughout the year.

How much do Russians spend on flowers per year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Well-established sales are the key to the success of any business.

Let's look at the pros and cons of 4 ways to implement colors.

Flower pavilion

Such pavilions are located in crowded places: near metro stations, in underground pedestrian crossings, near markets.

Plus- high customer traffic, guaranteeing good turnover.

Minus This method means a lot of competition and a small retail space. Besides you, there are other entrepreneurs working in the pavilion. To compete with them, select an assortment and come up with original packaging for bouquets.

Pavilion - great idea, if you grow your own plants and have the opportunity to offer freshly cut samples to your customers every day. Customers will not ignore the freshness and quality of your products.

Flower boutique

It is distinguished from the pavilion by a larger retail area and a more diverse assortment. Here you can display not only freshly cut flowers, but also ready-made bouquets, interesting flowerpots, potted plants, arrange a florist’s workplace, and also offer customers small souvenirs or gift wrapping services.

pros is a promising, stable business that brings good income.

Minuses method - high financial costs for opening. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for big city, in which the service of flower delivery to the office, home, or restaurant is especially valuable and convenient.

pros method - having a real retail outlet is not necessary; you can work on the principle of dropshipping.

Minuses— you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is an excellent method of promoting a real florist boutique. It is also suitable for professional gardeners involved in greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish Internet marketing. Use Instagram, accounts on other social networks, personal acquaintances, as well as advertisements on online trading platforms.

City markets

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros— high turnover, quick payback. Rental costs trading place and the purchase of equipment and products will pay for themselves within 3-4 months.

Minuses— small retail space, limiting the assortment. Selling flowers at the market is almost the same as selling on the street.

The method is convenient for greenhouse owners, as well as for those who do not have large start-up capital to open a store.

Step-by-step opening of a flower business - where to start?

Have you decided on the format of your flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through every stage of starting your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in a park, at a restaurant or in a park from hand, you will not need to register a business. To open a boutique, rent a retail space in a market or in a pavilion near the metro without official registration you can't get by. To sell flowers, choose an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail trade in plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts and souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activities.
5. 82.92 — packaging of goods.

If you are planning to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• industrial sanitary control program;
• contracts for disinfestation, deratization, disinfection;
• contract for maintenance of air conditioning and ventilation systems;
• contract for recycling and removal of solid household waste;
• internal store documentation;
• permission from the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Selecting premises for the store

The success of trade depends on the location in which the store is located. Consider crowded, walk-through places: in shopping centers, in pavilions near the metro, at public transport stops, in the central area of ​​the city, in an office center, in the basement of a residential building (on the first line by the road).

The best option to promote your business is a small detached building, but renting such a premises is more expensive than renting a “point” in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three trusted suppliers so that in the event of force majeure you are not left without goods.

When choosing suppliers, focus on prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

Minimum set of equipment: tables, display cases, shelves, racks, refrigerators. You will also need equipment: scissors, pruning shears, tape, packaging materials, materials for floral design. Don't forget the cash register. It is not mandatory for individual entrepreneurs, but its presence increases customer confidence.

Climatic conditions are extremely important for flower products: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, create optimal conditions impossible.

Step 5. Decoration of the point of sale

Your product gives aesthetic pleasure, so the display case and shelves with it should be designed accordingly. Never leave fading flowers in sight. They spoil the display and the impression of the store.

Choose the interior in light colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should not only be bright, but also stylish.

Advice from professional florists: Preparing and decorating the bouquet takes a few minutes. To prevent customers from toiling around waiting for an order and from leaving the store while you are collecting a bouquet, print out several crossword puzzles, problems or logic games.

Lay them out on the counter or table. Place a couple of chairs. The wait for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising

Make a catchy sign with the name. Make the most of your storefront. In addition to the floral arrangements on display, post information about prices or promotions. A stopper sign works well, on which every day you will write advertising text with chalk with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations on floristry. This will increase your credibility as an expert in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, stall, or tonara, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, and tulips.

It makes sense to expand the range of potted products if the area of ​​the room is more than 30 square meters. In small shops, indoor potted plants, according to experts, sell poorly, only occupying usable area.

If the area is more than 30 square meters, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your assortment with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main expense items

Opening your own business involves start-up costs: paying rent for premises, purchasing goods, wages of staff, purchasing the necessary equipment.

How much will it cost and what can you save on?

Rental and renovation of premises

The rental cost depends on the size of the kiosk or store, as well as the location where it is located. The closer the point is to passing places, visited places, the more money will have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, display lighting, and wall decor.

Equipment purchase

Equipment costs also depend on the area of ​​the store and the format of the business. For example, a pavilion near the metro does not need a cash register, but a large salon does. On average, it will cost you up to 160 thousand rubles to purchase commercial and climate control equipment.

Salary to employees

For work we need 1-2 florists and 2 sellers.

If you have chosen this line of work, you probably like to create compositions with your own hands, you know a lot about combining colors and choosing packaging. Work as a salesperson or florist yourself. This good savings at the start, plus a way to feel all the nuances and subtleties of the market.

Purchasing flowers

On average, your initial purchase will cost you up to 50,000 rubles. Don't buy large quantities from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

The costs of opening a store are shown in detail in the table:

Name	Quantity,	Price 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated display case for a store	1	50 000, 00	50 000, 00
Work table for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire protection system	1	35 000, 00	35 000, 00
Laptop (computer)	1	25 000, 00	25 000, 00
Plastic vases	40	100, 00	4 000, 00
Tools and means for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
Fee for registration of individual entrepreneurs	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the website, groups in social networks	1	30 000, 00	30 000, 00
Working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salaries, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews from flower businessmen

Flower business owners agree that this is a labor-intensive but profitable business. Main secret profitability - careful planning of every action. To develop and achieve success, you need not only to analyze every step, but also to be creative, try to surprise and interest the client.

Profitable kiosks and pavilions do not focus on one type of product. Expanding the assortment, offering various services, for example, flower delivery, selling plants from the greenhouse, and gift sets increase the consumer audience.

According to reviews from the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base and already prepared premises. Further improvement of the outlet, new items in the assortment, and an increase in the level of service are the key to stable profits.

Example current business idea in this industry: vending sales automation or installation of bouquet machines.

For more information about floromats, watch the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.