Dishwasher- an excellent part of the technical equipment of the kitchen. She gets rid of the most unloved manual labor housewives. Wherein good model It works quietly, consumes little water and energy, and holds a large amount of dishes. Therefore, it will be useful to compare dishwashers and will help those who are thinking about buying such a functional and convenient device. Choosing a dishwasher is incredibly difficult. There are a huge variety of models on the shelves from different manufacturers, each of which can drive you crazy with various marketing ploys. There is an impressive range of functions, each of which can be played decisive role when buying a dishwasher. In order not to create a vinaigrette by listing the properties, advantages and disadvantages, it is worth paying attention to a small detail of the market. Several brands are confidently leading on the shelves, in ratings, and in systems for collecting consumer reviews. Others are ready to offer interesting benefits, being unable to shine and take the pinnacle of leadership. And the narrowest segment is the dishwasher, a kind of “gray cardinal”, which is more expensive than its closest competitors, but offers an expanded range of functions, some of which make it very, very attractive. The comparison of dishwashers (DM) will be carried out according to the following principle: The comparison will be carried out according to the following parameters: It is impossible to say that Bosch and Siemens are competitors. These are trademarks belonging to one concern. The machines differ in technical parameters, engineering solutions, cost and level of technological excellence only because they are developed by separate design bureaus. The list of countries where products are collected is also slightly different. In general, it is difficult to confidently say whose models are better. This depends on the user’s personal assessment, which is influenced by all factors and performance indicators of a particular product. But let’s move on to comparing product lines according to the previously generated list of ratings. Bosch and Siemens are very attractive to consumers. Comparisons of dishwashers are always in favor of these brands - with a large functional content, German quality and other advantages, the manufacturer offers an attractive price. Another advantage of the products of these brands is the presence of an extensive, equipped service network. Looks good and has a guarantee. It is complete, that is, during the entire declared period, car repairs are carried out free of charge. When deciding which dishwasher to choose, most people immediately plan where it will stand, how it will fit into the interior and decor of the kitchen unit. Bosch products are the clear favorite here. Among the entire variety of PMs, you can choose a model that is ideal for the fit size (if we're talking about about built-in equipment) or dimensions (if we talk about desktop or free-standing units). Unlike Bosch dishwashers, Siemens products have a fairly standard, generally accepted size range. The same can be said about Electrolux brand products. Ambitious contenders for leadership, companies from Europe and America (Ariston, Indesit, VEKO, Gorenie and others) offer even less. The size range is often meager, and the designs are standardized, expected, without interesting features. If you compare dishwashers by liquid consumption, you can display approximate statistics for the class of devices. The conclusion from such statistics is simple. If the issue of paying for water is acute and you have to wash a lot of dishes, Bosch confidently occupies the top of the ranking in the sector of full-size units. In terms of electricity costs in the PM market, there can be a huge variation. But the guideline for choice is about 1 kW of average consumption per hour. This parameter is successfully met by both the models of Bosch dishwashers and its closest competitor, as well as big number models from European brands. Electrolux is a little better: it is ready to offer a consumption of 0.7 kW, but most of the brand's products still show a consumption of about 0.91-0.95 kW. In a word, you can trust the logo of efficiency class A, A+, AAA printed on cars. The choice of control system and adjustment means can be decisive for people who prefer certain principles. Here the division is very striking. Among other manufacturers you can find a wide variety of technological solutions. It is difficult to speak unequivocally about their reliability. For example, LG, Ariston protect their electronic circuits from moisture. Other manufacturers use simple solutions- sealed touch panels and a minimum of microcircuits. But Bosch, Siemens and Electrolux are clearly leaders in technology and reliability. Machines of these brands are equipped with leakage protection different levels, but which one to choose is up to the buyer. Listing the functions that modern software offers is a thankless task. There are simply a huge number of them. Therefore, we will indicate the main market trend: One thing can be briefly noted. If you are looking for a car that is comfortable and functional, products from the competitors in question will offer the perfect solution. If you need a twist, you can find a suitable model, but it will not be close to the market leaders. Concluding the consideration of the question of which is better - Bosch or Siemens, one cannot help but show with examples what can be bought on the market. It’s worth noting right away: the models of these brands are approximately equally noisy, so the choice should be made based on personal preferences. Examples will be given in pairs to compare the closest competitors from the market leaders in question. Bright representative trademark, a built-in model with a small width of 45 cm. There are 4 standard programs, a half load is available, a delay start of up to 9 hours, a maximum water consumption of 11 liters and 9 sets of dishes that can be washed at the same time. Power consumption is only 0.8 kW. The model is ideal for placement inside furniture - after closing the door, all controls and regulators are hidden from view. The closest competitor to the above model. Almost identical characteristics, with the exception of slightly lower water consumption of 9 liters at maximum. Feature of the model: it is intended only for installation in kitchen set, sold without front panel. You can choose it as an option or install it yourself, matching the furniture. Medium size model. There is a child lock, 4 temperature conditions, 5 standard programs, delayed start, you can simultaneously wash up to 10 sets of dishes and spend only 9 liters of water and 0.9 kW of electricity. The dishwasher allows the installation of a furniture front panel and is sold complete with a standard white one. The model has hidden systems control and regulation, equipped with a “beam on the floor” indication. Competitor of the above model. According to average statistics, it is 20% more expensive, but is ready to offer a half-load mode, more convenient embedding (the door works by snapping after pressing and may not have a handle on the front furniture panel). In addition, it offers 6 programs versus 5 from the competitor and slightly lower power consumption (0.8 versus 0.9 kW). In the segment of free-standing machines, a key feature of the range from the brands Bosch and Siemens can be noted. The latter has practically no full-size models. Therefore, we will consider two compact class products that are similar in price and basic characteristics. A comfortable machine with a good combination of price and functionality. It has 4 standard programs, 3 temperature settings, can process up to 9 sets of dishes and consume 9 liters of water and 0.78 kW of energy. A half-load mode is available, there is delayed start functionality, full protection against leaks, noise is at an acceptable level, only 48 dB. The closest competitor, positioned as a more advanced and technologically advanced solution. The set of functions, programs, number of dishes is the same. But the model has an inverter motor for the sprinkler blower, a double rotating rocker arm of the upper box. The disadvantages include some clear criteria and requirements that the manufacturer puts forward for engineering networks Houses. In particular, when connecting to a hot water supply, the water temperature cannot be more than 60 degrees, and the wiring must withstand a peak surge in consumption from the dishwasher of 2.5 kW. When deciding which dishwasher to buy, the first step is to go to the nearest service center for advice. Although the durability indicators of Bosch-Siemens products are at a high level and are sought after warranty repairs only 6% of consumers (versus 15-20 for other brands in Europe and America), it wouldn’t hurt to assess the complexity and cost of eliminating problems. In particular, in some Bosch models, the heating element system for heating water and the main control unit are a single set, so they can be changed completely. If one of the components fails after the warranty period, repairs will cost a pretty penny. The models of our closest competitor also have similar irrational decisions. Therefore, getting advice from service engineers will not be superfluous. Destroying myths and making comparisons
Comparison of consumer attractiveness
Variety of designs
Water consumption
Energy consumption level
Manufacturability
Functional content
What can you buy
As a conclusion
Name
Installation fully built-in fully built-in fully built-in free-standing free-standing
Capacity 9 sets 9 sets 10 sets 9 sets 9 sets
Water consumption 11 l 9 l 9 l 9 l 9 l
Washing programs intensive program for heavily soiled dishes, express program (fast cycle), economical program for lightly soiled dishes, pre-soak mode intensive program for heavily soiled dishes, express program (fast cycle), economical program for lightly soiled dishes, pre-soak mode, automatic programs express program (fast cycle), economical program for lightly soiled dishes, pre-soak mode, automatic programs express program (fast cycle), economical program for lightly soiled dishes, pre-soak mode, automatic programs
Price from 23550 rub. from 17,000 rub. from 57,000 rub. from 28500 rub. from 28500 rub.
Where can I buy
Which dishwasher to choose - Bosch or Siemens? Both brands are widely popular on the Russian market, have a decent reputation and are in demand. But which models are better, how do they differ, what advantages do they have? Read more in our article.
If we talk about general advantages, then both brands are distinguished by German reliability and quality. Both Bosch and Siemens are constantly introducing new technologies and features into dishwashers. So that the consumer can use the equipment as conveniently as possible.
Bosch PMMs belong to different price segments; you can choose a budget or more expensive model. While Siemens machines belong to the premium segment.
Both brands offer built-in, freestanding and compact models. A variety of external designs allows you to choose equipment to suit any interior. About installation of dishwashers you can read in our article.
- The number of sets of dishes that can be washed at one time.
- Water and electricity consumption (classes).
- Noise characteristics.
- Presence of technologies, functions, programs.
- Levels of protection.
When choosing, pay attention to ease of use - how clear the control panel is.
Which is better: Bosch or Siemens
Let's compare the main criteria that influence the buyer's choice.
Capacity
Full-size models from both brands can hold from 6 to 15 place settings. Compact PMMs with a width of 45 cm will wash from 6 to 8 sets at a time. The characteristics are similar.
Resource consumption
Bosch and Siemens corporations are constantly working to improve the energy efficiency of their equipment. This is indicated by classes A, B, C and so on. The classes are indicated on stickers located on the body of the dishwasher.
The operating power and energy consumption are approximately the same. Full-size machines consume from 0.8 to 1 kW per hour. Narrow built-in models are somewhat smaller - from 0.7 to 0.83 kW per hour. The most economical are compact PMMs - 0.6-0.7 kW.
The water consumption of both brands is also similar, although there are differences:
- narrow Bosch dishwashers use from 6 to 13 liters, and Siemens from 7 to 13;
- full-size Siemens equipment is more economical - from 6 to 14 liters, while Bosch is from 9 to 14.
Noise characteristics
Here the indicators are also not too different: Bosch - 41-54 dB, Siemens - 41-52 dB. These are excellent characteristics, since equipment with a noise of 45 dB is already considered quiet, which is especially important for families with children.
Protection
All dishwashers received full or partial protection - it’s better to compare individual models. Some provide a child lock on the panel. The five-stage Aquastop system reliably protects against emergency situations.
Useful programs and functions
Both brands have 5-6 main programs, which include the following types of washing:
- Fast. Need to reduce your dishwashing time? Then set this mode for 30 minutes.
- Economical. Reduced consumption of energy and water resources.
- Intense. Cleans heavily soiled equipment.
- Delicate. Suitable for dishes made of fragile materials.
The amount of additional functionality also affects the ease of use of the equipment. However, it is worth considering that the more new technologies are used, the more expensive the dishwasher costs. The cars of the brands in question boast the following technologies:
- Shine And Dry. New generation drying. Under the PMM tray there is a mineral, which is heated by moisture and heats the air. The technology does not require electricity.
- HygienePlus. Disinfection of devices with hot steam.
- VarioSpeed Plus. By consuming more energy, the machine speeds up the wash cycle.
Having studied consumer opinions, we came to the conclusion that Bosch and Siemens dishwashers have both positive and negative reviews. Many factors influence the effectiveness of washing: correct location dishes in baskets, detergent, selected program.
The best PMM models
Now let’s compare individual Bosch and Siemens models to accurately determine the market leader.
Bosch SPV 53M00
A narrow, fully built-in model with dimensions of 82x45x55 cm. With its compact dimensions, the hopper holds 9 sets of dishes, and water consumption is 9 liters. SPV 53M00 has all efficiency classes A.
The equipment is conveniently integrated thanks to adjustable legs. 5 washing programs and 5 water supply levels allow you to effectively wash your cutlery. The panel is protected from children (key lock).
Cost from 29,000 rubles.
Bosch SMV53N20
The dishwasher, measuring 85x60x60 cm, can accommodate 13 sets of dishes and is equipped with a powerful inverter motor. The top box is height adjustable, allowing you to place large pots and pans. The machine uses 12 liters of water per cycle. The noise level is 46 dB.
Beam on the floor technology silently notifies the user when work is completed. The gentle wash function allows you to gently clean glass and porcelain items. Built-in leakage protection and key lock on the panel.
Price from 49,000 rubles.
Siemens SN 66MO94
Full size model for 14 sets. Water consumption per cycle is 10 liters, and energy consumption is 0.93 kW per hour. Users will be pleased with the reduced noise characteristics - 42 dB.
Siemens SN 66MO94 includes 6 main programs, there is the possibility of half loading, then the machine will use 30% less resources. There is full protection against leaks and a child lock. The door and keys on the panel are blocked from accidental pressing/opening.
Price from 58,000 rubles.
Siemens SR 66T090
The appliance holds 10 sets of dishes and uses 9 liters of water. In addition to the 5 main programs, the “Economic” function is included, which allows you to use resources sparingly. Energy consumption class A++ (0.78 kW/h).
DuoPower technology provides two upper rockers, so the washing quality is improved top level. There is also an Aquastop system, child protection, and a 3-level water purification system. The Servolock function allows you to “softly” close the hopper door (closer).
Cost from 59,000 rubles.
Which model is better? The choice is yours. It is clear that the functionality of Bosch and Siemens dishwashers is very similar. Difference in additional technologies and price category, so make a choice based on your budget.
Watch the video:
If you are wondering what the best one should be, this review is especially for you. We will consider popular offers of household appliances from the most popular European manufacturers and professionally evaluate all practical and technical characteristics.
I would like to note right away that there is no difference in functional content when compared with free-standing analogues. However, this class of household appliances is more reliable. You will receive a unit in which vibrations, foam formation are thought out to the smallest detail.. In addition, professional integration into the furniture profile stabilizes the machine and makes it work less noisily.
Advantages and disadvantages
Buying a built-in washing machine will bring you the following benefits:
- saving useful space in the bathroom or kitchen (installation can be carried out inside kitchen furniture or cabinets like “moydodyr” in the bathroom;
- high quality washing – the machines are not inferior to their free-standing counterparts;
- the ability to select economical models that provide basic washing/spin modes;
- thoughtful ergonomics and safety.
Selection factors
In order not to fall for the tricks of sellers and really get best device, I recommend turning to the specified selection factors. Focus on these parameters when purchasing a built-in washing machine for your own needs.
Load Type
Among the advantages, I would note the following properties:
- complete safety from leaks. I consider this the main advantage of the model - you don’t have to worry about the safety of operation;
- wide selection of programs. The model is really functional. All implemented programs will be useful for your family;
- no noise or vibration. The washing machine is stable and professionally balanced, which is rare in built-in appliances;
- clear, logical instructions in Russian. I will say this: not all premium models are equipped with an accessible manual for use;
- efficiency. Considering the cost of the machine itself, you can expect it to pay for itself;
- good warranty service.
However, it was not without its drawbacks:
- in case of frequent power failures and power surges, vaunted electronic filling can fly. You will receive an empty, expensive, ownerless box. It is recommended to provide for the installation of special protective devices (stabilizers);
- lack of protection from children. Without locking the buttons, it will be difficult for you to keep track of the operation of the machine if it has become the object of a child’s attention.
About the capabilities of the Bosch WIS 28440 washing machine in the video:
Bosch WIS 24140
I consider Bosch to be one of the best manufacturers of household appliances, despite the obvious mistakes that have been observed from the engineering and practical side in the last couple of years. What can we say about WIS 24140 ?
Firstly, you can count on excellent loading volume – 7 kg, which is important with a large family. I think good decision about abandoning the digital display. This element often fails. I've heard a lot of complaints about it being "buggy". With the WIS 24140 model you get rid of such risks.
Secondly, I was pleased optimal energy consumption and efficiency (everywhere class A). You don’t overpay for additional “+”, but you get an excellent unit in terms of resource consumption.
Against this background affordable price I would note complete safety from leaks, which is gratifying. I've seen more expensive models, equipped only partial protection. You don't have to worry about accidental flooding of your neighbors.
In conclusion, I want to give a number of advantages:
- high quality washing. Special programs will help complement the effect;
- good build. Lately I have noticed poor quality of plastic and bearings. Having tested this model, I found no complaints;
- absence of noise and vibration;
- ease of assembly and operation;
- affordable price.
The disadvantages include the following properties:
- it will be difficult for you to choose a mode for washing delicate clothes or wool;
- The lack of a display may seem inappropriate to you, but I described the advantages of this solution above;
- There could be more additional options (delayed start, ).
About the capabilities of the Bosch WIS 24140 washing machine in the video:
Electrolux EWG 147540 W
Buying a model ElectroluxE.W.G.147410 W,you get a built-in front-loading washing machine with a maximum capacity of 7 kg. Intelligent electronic control, successfully supplemented, will help you to facilitate operation.
I would especially like to note high class of energy consumption and efficiency, – you don’t have to spend an excessive amount of resources on one wash, which is gratifying if you have a large family. You can safely choose a model if children live in the house. The device is absolutely safe: the child will not be able to change the settings thanks to special protection, protection against leaks and imbalance is provided. You will also be pleased with the overall build quality.
In general, I can characterize a number of advantages as follows:
- the ability to adjust the spin cycle is a useful option that will help you wash as gently as possible delicate fabrics, including wool and silk;
- multi-level safety (from leaks, children, imbalance, excess foam);
- you get a practical set of programs (washing wool, delicate fabrics, express, economy, pre-wash, stain removal program);
- The presence of a delay start timer will allow you to further save on electricity by leaving the start at night.
However, it was not without its drawbacks:
- presence of noise. When washing heavy laundry (for example, blankets, bedspreads, bed linen), you will feel this disadvantage especially clearly;
- I discovered the poor quality of the bearings. Compared to a non-dismountable tank, this makes repairs expensive;
- After washing, it will be inconvenient for you to clean the filter. It is placed very low, when opened, water will pour directly onto the floor.
Presentation of the washing machine in the video:
Siemens WI 14S440
The best model in terms of price/quality ratio
You can choose from models BoschWIS24140, BoschWIS 28440. I note that buying the last car will be more profitable and efficient. However, both samples performed well in practice, which is gratifying. Please note that there is no child protection here. Among the products presented in the review, I cannot find best analogues, so I recommend turning to competing models - built-in washing machines Bosch machines or .
Outsiders review
Model ElectroluxE.W.G.147410 W It is rather weak in electronics, design and is noisy. Such shortcomings are inappropriate at this price. I cannot recommend her as a choice. Siemens will not provide gentle washing of clothes (I’m not talking about delicate modes) - even a set of bed linen will wear out twice as fast if you wash in this device. This is important and I also cannot recommend this choice enough.
Review of the capabilities of Siemens washing machines in the video:
Bosch household appliances are well known in our country. Siemens products are produced by the same company, but sales volumes of this brand in Russia are much smaller. Siemens products are positioned as more expensive. However, her the lineup often repeated by Bosch. According to marketers, the manufacturer pays too little attention to Siemens, preferring to work with the well-promoted Bosch. Hans-Kersten Hrubesch spoke about the strategy of the BSH Bosch und Siemens Hausgerate concern on the Russian market, CEO"BSH Household Appliances".
The company BSH Bosch und Siemens Hausgerate GmbH (BSH) is seriously engaged in creating a production base in Russia. In 2007, a plant producing Bosch refrigerators began operating in the city of Strelna, Leningrad Region. Next to it, a stone was laid for an enterprise that will make washing-
new machines, it should open by 2010. It is worth noting that BSH Household Appliances has lagged behind its competitors. For example, Indesit Company bought the Stinol refrigerator plant back in 2000, acquired a washing machine factory in 2004, and in 2007 announced the construction of a plant kitchen stoves. In 2006, LG Electronics, BEKO and Vestel (outsourcing the Electrolux, Zanussi, Whirlpool, Candy, Brand brands) opened their factories in our country.
The organization of a production site in Russia allows the BSH concern to reduce prices and compete not only with the owners of premium brands, but also with companies represented in the middle price segment.
“You can now buy a Bosch refrigerator in Novosibirsk for 17,000 rubles, and, say, a Belarusian Atlant - for 15,000 rubles. BSH technology has become more democratic, which has led to an increase in sales. All Bosch products sell very well, the company does not have enough equipment under this brand for Russia,” said a representative of one of the distribution companies. - Meanwhile, wanting to increase sales, BSH began to produce some equipment in China and began to simplify the model range in order to offer more low price. Her Samsung competitors and LG, on the contrary, are striving to present their brands in a higher price segment. Such a policy may further create
for BSH Household Appliances there is a positioning problem. Over time, consumers will stop perceiving the brand as expensive and of high quality.” According to experts, the company needs to take more care of the innovative range and better promote the product in Russia.
- When and for what purpose were the Bosch and Siemens brands united under “one wing”?
- The BSH concern was founded 41 years ago on a parity basis by Robert Bosch GmbH and Siemens AG. As far as I know, this is the only large joint venture that operates worldwide. Forty years ago, Robert Bosch was involved in the production of refrigeration equipment, and Siemens AG - washing machines. Such a narrow range of household appliances did not suit either company, and it was decided to combine these areas of Bosch and Siemens. Over time, BSH has grown from a German concern into a global manufacturer of household appliances. Today we occupy third place in the global household appliances market after Whirlpool and Electrolux, offering the entire range of so-called “white” household appliances. The range has also expanded.
- What is the importance of the Russian market for BSH?
- Russia is the fourth largest market for household appliances in Europe after Germany, England and France. I think that by 2010 your country will become the second largest market in the world. Therefore, Russia is a priority for BSH.
Today Russia accounts for 4% to 5% of our company’s sales in in monetary terms. However, last year our sales increased by more than
than 20%. In particular, this is due to the fact that we launched an enterprise for the production of refrigerators. We plan to produce 200,000 refrigerators per year at the plant. We are building a washing machine plant. We invested 50 million euros in both objects. In the coming years, we plan to invest another 50 - 60 million euros in the development of production and the construction of a new logistics center. Over the past two years, we have also been creating a sales organization that covers the whole of Russia.
- There is an opinion that the growth of the household appliances market in our country is slowing down. What do you think about it?
- Yes. Several years ago, sales growth was in the double digits. Last year, the market for non-embedded equipment in quantitative terms increased by only 4.5%, driven by regions. The main growth segment is built-in appliances. Built-in accounts for
10% of the Russian market of large-sized equipment in monetary terms. However, sales of such products last year increased by 10% in physical terms, and this year we predict a 30% increase. In Europe, the demand for embedded technology began about 10 years ago, in Russia it is happening today. After all, Russia is a young market. Typically, the more saturated the market is with individual household appliances, the more the built-in appliances segment grows. In general, we estimate the Russian market for large household appliances at 6.5 million units or 2.7 billion euros.
The segment of small household appliances is completely saturated, in almost every Russian family I already have two hair dryers. Last year sales small equipment decreased, the decline was not compensated even by the introduction to the market of such new products as Espresso coffee machines and new models of automatic coffee machines. The most promising segments today are built-in appliances and coffee machines, sales of which are growing annually by 40% in quantitative terms and 60% in monetary terms. In the current market situation, manufacturers need to offer some unexpected technical innovations that will attract attention and, accordingly, be sold.
- IN last years Asian manufacturers have become more active on the Russian market and offer inexpensive equipment. Have your positions been shaken?
- Last year we occupied 12% of the Russian household appliances market in value terms. In terms of sales volumes, BSH is in second place after Indesit Company. According to GFK, we have become the local market leader in the washing machine segment, here we hold 60%, and the leader in built-in appliances. Our goal is to take second place in the production and sales of refrigerators (we are currently in fifth or sixth position). Overall, on a large scale household appliances accounts for 70% of our company's turnover in Russia, small businesses - 30%.
- In April you closed the production plant in Chernogolovka gas stoves. Why?
- This enterprise was launched 10 years ago and was initially conceived as an assembly plant. The slabs were assembled from components that were supplied first from Spain, then from Brazil. Over ten years, 250,000 slabs were collected in Chernogolovka. However, the concern had to move the production of components from the city of Sao Paulo to the Hortland technology park. For this reason, the production platform of the plant also changed; they stopped making those parts from which slabs were assembled in Russia. By the way, this problem also affected our assembly plants in Mexico. Unfortunately, we had no alternatives. Meanwhile, sales of 50-centimeter non-built-in gas stoves in Russia are declining. After all, new houses in your country are equipped with electric stoves. In addition, today it is more promising to produce embedded equipment.
- Last year, Indesit Company announced the start of construction of a plate production plant in Russia. Are you planning to set up similar production?
- Our current refrigerator plant and future washing machine plant in Strelna occupy 250,000 sq. m. There is enough space on this site for the construction of another facility. But I can’t say yet what exactly this enterprise will do.
- Can you name the pros and cons of setting up production in Russia?
- The only downside is that we were somewhat late with the construction of factories in your country. However, the upside is that BSH doesn't have to rush ahead of its competitors. We can afford to choose those component suppliers who produce truly high-quality materials.
- Is the Russian buyer very different from the European one in terms of consumer preferences? Do we have to take into account our specifics?
- Narrow ones are popular in your country, small sizes washing machines. After all, Russian bathrooms are small. We conducted surveys of European and Russian consumers of washing machines. It turned out that you really need a special program for washing jeans, and we took this request into account. As for built-in kitchens, Russia does not yet have such a sales organization as in other European markets. This segment is just beginning to develop, and we provide support and training to specialists in the field of built-in kitchens at points of sale.
Refrigerators produced in Strelna were designed taking into account local needs. Because the Russian buyer needs a larger freezer, egg cups are not 6 pieces, as in other countries, but 12. I can mention one more important feature. In Russia, brand loyalty is much higher than in Europe, where buyers are more accepting of unfamiliar brands.
- By the way, about stamps. Why is Bosch more popular in Russia than Siemens?
- This is how it happened historically. Bosch has a very good reputation in your country, and the degree of recognition is higher than in Germany. It would be strange if we did not benefit from this. In Russia, 80% of our sales come from Bosch, 20% from Siemens. But this does not mean that we will not continue to develop Siemens, which is very important for us as representatives of the concern. We will make every effort to ensure that the Siemens brand becomes well known, primarily in the embedded technology segment.
- What is the problem with the Siemens brand?
- I don't know. After all, Karl Siemens was the first to open a foreign representative office in Russia. This happened at the end of the 19th century. He built the first telephone line and supplied the first railroad with electricity.
- Consumers notice that the same models are often sold under the Bosch and Siemens brands. Siemens just costs more. Does this situation create problems with promotion?
- This is one of the problems that has led to the fact that brand sales are in the ratio of 80% and 20%. Two years ago, we began to significantly expand the range of models sold in Russia. For example, Advantik washing machines are sold under the Siemens brand, but not under the Bosch brand. We give a four-year guarantee for this machine, this is one of the Siemens promotions. In the fall, we will introduce a new range of automatic coffee machines to the Russian market, and they will be sold only under the Siemens brand.
- Is your company represented in all price segments?
- If we talk about non-built-in appliances, then Bosch and Siemens appliances are represented in the middle, high and premium segments. But Siemens, as a high-tech innovative brand, is positioned higher than Bosch. Gaggenau belongs to the luxury category, and Neff is located between Siemens and Gaggenau. For example: in refrigeration equipment, the lower limit of the middle segment is approximately 14,000 rubles, premium - 20,000 rubles, and luxury - 35,000 rubles.
- Due to the fact that there is a premiumization trend in Russia, are sales of the Gaggenau and Neff brands growing?
- We expect growth. After all, 1,800 Porsche Cayenne cars are sold annually in Russia. Gaggenau's target group is people who have everything. They spend a lot on entertainment, have expensive cars, but perhaps they really need good technique in the kitchen, and it could very well be Gaggenau.
- It seems that Bosch has changed its pricing policy, the lineup has become simpler, and average prices are lower. Is there a change in brand positioning?
- Our models can be called high-tech. This feeling probably arises because various technological solutions are hidden behind one button. There is no simplification. In other words, these are chemical compounds similar in composition to natural compounds in raw materials of plant or animal origin, but obtained by chemical synthesis methods, or isolated from raw materials using chemical methods. Flavors identical to natural ones may contain natural ingredients.
- Eight years ago I bought a Bosch vacuum cleaner for 3,400 rubles. This year, when it broke, I went to buy a new one, and more new model, similar to the old one, cost me the same amount. All these years there has been serious inflation in Russia. How is this possible?
- I don't know how this could happen. Prices for our products have been rising all these years. However, we do not sell ourselves, we can only recommend, but the retail prices of the networks are set themselves. This year we will definitely increase prices by 5%. Synthetic components have risen in price significantly, stainless steel, and we are unable to keep prices down.
- Consumers complain about BSH service. You need to wait 2-3 months for parts for broken equipment, despite the fact that the price for them is very high.
- In Russia we have two of our own centers service: in Moscow and St. Petersburg. There are a total of 180 authorized service centers in Russia. Over the past year, we have completely redesigned our after-sales service strategy, our goal is to provide authorized service in every city with a population of more than 100,000 people, as well as ensure that requests for any part are fulfilled within 30 days. I heard, I didn’t see)) I decided to try it, left a registration request on the website, the manager called back, the conversation went something like this: “buy! I won’t buy. Well, buy!! I won’t buy” + memorized template texts for sales. We intend to relocate the warehouse of our spare parts for service to a logistics center, which will speed up the process of obtaining customs documents and transporting parts to where they are expected. IN next year parts will be delivered faster.
RESUME BY HANS-KERSTEN HRUBESH
YEAR OF BIRTH: 1955, Goppingen (Germany)
EDUCATION: graduated from the University of Stuttgart-Hohenheim (Germany) with a degree in economics
EXPERIENCE:
2006 - PRESENT: General Director of BSH Household Equipment LLC in Russia
1995 - 2006: Marketing Director of the Refrigeration Department at BSH Bosch und Siemens Hausgerate GmbH
1990 - 1995: Director of the Department for refrigeration equipment Bauknecht of the European division of Whirlpool
1984 - 1995: assistant sales manager, subsequently manager for large household appliances Electrolux Group (Germany)
1983 -1984: University of Hohenheim (Germany), assistant professor of marketing
MARITAL STATUS: married, has two daughters
HOBBIES: travel, sports, model railways
WHAT IS BSH BOSCH UND SIEMENS HAUSGERATE GMBH
YEAR OF FOUNDATION: 1967
FIELDS OF ACTIVITY: production
household appliances
TURNOVER 2007: 8.818 billion euros
GEOGRAPHY OF OPERATION: working
in 14 countries
BRANDS: Bosch, Siemens, Neff and Gaggenau
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