Are natural handmade cosmetics subject to registration? How to open a cosmetics store: step by step

• Legal aspects
• Registration
• Premises and equipment
• Staff
• A little about advertising
• Costs and profits

Cosmetics and perfumes are products that are very popular among women of all ages and this is not surprising! We all want to be beautiful and sometimes we are ready to pay fabulous sums for it. This is why such a business is very profitable if done correctly. In this article we will find out the main nuances of how to open a cosmetics store from scratch.

Legal aspects

In the business of selling cosmetics, there are strict requirements for products. Today there is a technical regulation of the Customs Union “On the safety of perfumery and cosmetic products”, which clearly describes all the rules that must be strictly observed if you want to open a professional store. Be sure to study these regulations before starting your own business.

Before starting a business, please note that all goods must be certified, stored at a certain temperature, have an expiration date and special packaging with detailed composition, etc. useful information. All these and many other conditions are described in the legislation. You should also cooperate only with trusted suppliers who provide all Required documents for products. This is very important aspects, without which you cannot open a good cosmetics store. By the way, we also recommend reading useful article on this topic " How to choose a good name for your own company?».

Registration

To open own business, including a cosmetics store, you must register your activities. Here you will have to go through several mandatory steps:

• register your activity as an individual entrepreneur(Individual entrepreneur) or LLC (Limited Liability Company);
• select OKVED code 52.33 for your activity: “ Retail cosmetic or perfumery products” (in addition to this, it is advisable to select a few more thematic codes “in reserve”);
• decide on the taxation system - the most good options will be simplified tax system or UTII.

Premises and equipment

In order to open a profitable cosmetics store, you need to choose a suitable premises. You can rent a place in mall, on the first or ground floors residential building or even in a separate building. It's not that important. It is important that the building is located in central areas with high foot traffic. Of course, because of this factor, the rent will be significantly higher, but as a result, you will start earning money faster after opening the store and will only benefit. As for the area of ​​the rented premises, it is best if it starts from 40 sq.m.

Before starting a business, be sure to conduct a competition assessment so you know what to expect. This is especially true for those women who plan to open a business in a small town where entrepreneurship is thriving. You should not rent space next to a well-known branded cosmetics store. No matter how good your “shop” is, it is unlikely that you will be able to make a profitable business in the conditions of such fierce competition.

Before opening a cosmetics store, you will need to take care of purchasing the necessary equipment. This includes glass display cases, shelves, racks, workplace sellers and other furniture so that the goods are always visible. Also, before opening, you should purchase a cash register and register it with the tax authorities.

It is impossible to open a prestigious cosmetics store without the proper assortment. It may include the following product groups:

1. Hair products
2. Decorative and caring products
3. Perfumery
4. Nail products
5. Household chemicals

Cosmetics and perfumes are among the top ten popular products that are sold online. After household appliances, books, clothes and shoes, flower and pizza delivery. At the same time, breaking into this market is no longer as easy as it was initially. True success can be achieved if you love a particular brand or create your own production. Today, the procedure for creating creams and lotions has become much easier due to the availability of a wide variety of high-quality ingredients. That is why you can safely pay attention to the point of creating your own cosmetics. You can start with simple things like lip balms or eyebrow wax, and then expand the range. Fortunately, the country has no shortage of soap-making ingredients stores.

But, even if you don’t plan to create your own line of cosmetics, then you have every chance to conquer the market using our small tips. There are many advantages to selling cosmetics. Firstly, you can find a brand that you really like and sell only the products of one company, or even just one product. Secondly, you know the product so well that it allows you to provide professional advice. Thirdly, you don’t need to target the entire market and win a piece of the pie from companies that import mass-market products and have huge turnover. You find your niche where there is no competition at all. If you love a particular brand, you are unlikely to have difficulty finding customers and expanding your online store. And now the promised tips.

1. Find a product or a dozen products that you sincerely want to sell. As practice shows, if you love the product you are selling, then it is as if it sells itself. If you don't feel strongly about the product, it can really hurt sales. Especially at the first stage, when the network of clients has not yet been expanded and there are no sales. Your enthusiasm and ability to talk about a cosmetic product with fire in your eyes is the first and most necessary sales tool in the absence of an advertising budget. Do you have at least 1 product that you would like to sell? Get down to business, and later you can expand the range to 10-20 products. Remember that niche stores have one thing important advantage– they may be completely independent of the assortment. You can learn to sell even one single product and make a business out of it.

2. Write at least 3 articles on products every week. It's simple necessary condition to promote the product. Content is declared king and even if you are going to use contextual advertising, then you can’t do without content. It is written not only for search engines, but also for people. Content increases people's trust in your project, so it is an extremely important component in promoting any product.

3. Use contextual advertising. Even a budget of several tens of dollars can bring success in sales, provided correct use contextual advertising. Learn to look for the most profitable words for promotion. Learn how to properly manage advertising budgets and get the best return on your investment - it will come in handy. Even with 10 dollars you can already start getting your first clients.

4. Conduct webinars and master classes. This great way attract an audience and build trust. Nothing helps increase confidence more than conducting live master classes or webinars via the Internet. You can also record a master class on video and use it to constantly attract new audiences. One video can always work for your name, provided, of course, that it gives users valuable information.

5. Invite a good cosmetologist to visit. It is so important to take expert advice! Interview cosmetologists and makeup artists, indicate their real names and phone numbers. In general, agree on cooperation! Advice from a good cosmetologist will help you sell a lot more cosmetics. Professionalism is judged by the kind of consultations and advice a specialist gives. So take the trouble to find good professional. If you manage to get a good interview and advice, your content will seriously increase your credibility.

6. Go to forums and niche blogs. There you can find the “hottest” and most prepared audience. People can buy from you immediately if you convey something unique to them. trade offer and it will suit them.

7. Show that people are already buying from you and orders are coming in constantly. For example, take a photo of the number of orders you have packaged and couriered today. Such photo reports clearly show what people buy and order from you, that they can trust you, and that it’s worth trying to buy from you.

8. Take photographs of cosmetics and conduct experiments with them. Do you sell cream or organic shampoo? Wonderful. Try experimenting with them. For example, add a little white or blue clay to your shampoo. Take a photo of the recipe. Apply the cream as a mask. All this advice is very rarely something outstanding. But they show that your cosmetics can not only be safely stored in jars, but that they are a working tool for beauty and youth.

9. Show your face and record some video messages. Record at least 1-2 videos with your participation. All for the same trust. Without it there will be no sales, no matter how you look at it.

10. Find your USP and don’t forget to remind your audience about it. Finally, remember your unique selling proposition. Without a developed USP, you will not be able to tell the buyer why he should try your product. And it doesn’t matter how wide your range is.

If you have information about modern cosmetics brands, you can open your own business. But in order for it to be profitable, you need to understand how to open a cosmetics store from scratch.

Relevance of the “cosmetic” business

Today, the development of the cosmetics industry can confidently be called rapid. The tendency to be beautiful and look younger than one’s actual age is also gaining momentum.

Of course, the business idea of ​​opening a cosmetics store is neither original nor new. However, it will always be relevant. Marketers believe that cosmetic products are the ideal product that any woman saves on last, but renews it often.

Appearance plays an important role for people (not only the fairer sex) - therefore, many are willing to spend a lot of money on taking care of their face, hair, arms, legs and body.

As for seasonality, it does not introduce any clear restrictions on the sale of cosmetics, which allows you not to store unsold goods in warehouses or urgently sell them at large discounts, to your detriment.

Another advantage of the cosmetics business is its small size. Such products will not take up much space, which means you will not have to rent premises with huge areas, spending additional money.

But the average markup for a similar category of product is often 100%, 200% or even 300% (the latter applies to sales of items from the luxury category). Such differences from cost (i.e., profitability indicators) allow a businessman to quickly make a good profit.

Determining the business format

When starting a business, it is very important to decide what to focus on: opening a physical or electronic store (online version). Of course, the second option will be easier for a beginner (you can exclude many organizational issues: searching for premises for trade, concluding a competent and profitable lease agreement, obtaining all kinds of permits from inspection authorities, etc.). The client, however, trusts purchases in a real store more, where he can take a closer look at the contents of the windows, touch the goods, see and evaluate the color and aroma, and most importantly, take his purchases home right away.

When choosing a specific niche, focus on worthy products that will distinguish you from your competitors. You can offer clients, for example, organic, pharmacy or mineral types of cosmetics, high-quality product care products, some kind of professional line, VIP products or, conversely, budget options.

When selling cosmetics or perfumes, you can use the following business format options:

• online store,
• offline store,
• direct sales (through personal meetings with acquaintances, colleagues or friends);

Comparison of different business formats

Before you finally decide how to build sales and where to start, decide for yourself what trading will look like. To do this, evaluate all the advantages and disadvantages of each format.

1. The required starting capital is from 250,000 rubles (this is lower than that of a physical store).
2. Payback is about 9-10 months.
3. Labor and time costs are high; combination with other (main) activities will not be possible. This format is not suitable for those looking for part-time work.
4. The risks are quite high: from purchasing goods of insufficient quality to purchasing products that are not in demand. The cosmetics market has a high level of smuggled and low-quality products - so you will have to choose suppliers very carefully and double-check all the goods that will be brought to you more than once. It will be possible to cooperate profitably only with trusted suppliers.
5. There are many competitors, including chain stores, which creates a serious risk of not maintaining the pricing policy.
6. Possible earnings - from 10 to 120 thousand rubles per month.

1. The starting capital, on average, will be half a million rubles - and this is the largest investment compared to other formats.
2. Payback will take at least 1.5 years.
3. There are a lot of labor and time costs, it will not be possible to combine it with the main activity. This is not a part-time job.
4. In addition to the standard risks of purchasing low-quality or unsaleable goods, you may choose the wrong location for your store, which will lead to a lack of the expected number of customers and significant losses in the business (including its closure).
5. The level of competitors (networkers) is high. The risk of not maintaining the pricing policy cannot be ruled out.
6. Earnings can range from 50 to 250 thousand rubles per month.

Network marketing

1. You can start without starting capital or with a minimum of a couple of thousand rubles.
2. Payback - from 1.5-2 months.
3. You will spend little time and labor - so this format can be combined with your main activity.
4. The risks are extremely minimal. The quality of the product will initially be high (world brands have a high reputation among customers), and the marketing has already been thought out for you.
5. The level of competitors is assessed as “low”.
6. Earnings will be at least 10 thousand rubles per month.

Plan for building a business in sales of cosmetic products

Successful entrepreneurs know that failing to plan is essentially planning to fail. Hence the relevance and urgent need to work out in advance detailed business plan With correct calculations all costs, determining the break-even point, as well as designating the source of financing, target audience, leading “players” in the cosmetics market, etc.

Opening an online store (business plan)

There is no single template for drawing up a successful business plan for an online store. This is always an individual, original and, in some way, creative work. For some, the strategy will take hundreds of pages, while others will decide to limit themselves to a superficial description with key businesses and general features. One of the options for an optimal business plan for an online cosmetics store, which you can use as a basis for yours, looks like this:

• description of the new online store,
• description and listing of goods,
• analysis modern market cosmetics,
• marketing plan,
• production plan,
• organizational plan,
• financial plan,
• real risk assessment,
• ways to register a business,
• technical creation of a store website,
• suppliers and purchase of goods,
• conclusion of additional contracts (transport and delivery services).

The first half of the sections is theoretical, the second is practical, with a calculated justification for what was discussed in the first part (specifically, with numbers).

Opening an offline store or sales office (business plan)

Of course, your costs will directly depend on the area point of sale, product range and its price category, suppliers and other important factors. That's why proper organization Operating a physical store requires a number of actions:

1. Choose the right store location.
2. Think it over unique interior, which can distinguish your store from hundreds of others.
3. Develop your product range wisely.
4. Purchase premises for a store or enter into a long-term lease agreement for it.
5. Find reliable suppliers who are ready to supply you with products on an ongoing basis and enter into long-term contracts with them.
6. Buy everything necessary equipment(from furniture and display cases to small details “on topic”) and the first batch of goods.
7. Hire the staff you need for efficient work stores quantity.
8. Present (place) the product favorably on the sales floor, not forgetting about marketing tricks that encourage the buyer to purchase more than he wanted (you can invite a specially trained person for this purpose).
9. Conduct an advertising campaign to attract buyers and increase sales (print advertising booklets to inform ordinary passers-by, order billboards for placement in different points city ​​information about the opening of a store, place advertising blocks in newspapers and magazines, you can even connect radio and television).

Analysis of the market and your competitive advantages

To properly assess the competitive environment, pay attention to the following points:

• what opening hours do other cosmetics stores prefer,
• what price niche do they occupy,
• what brands do they sell?

The level of competition largely determines the possibility of your advancement in the market, attracting new clients, etc. The mistake of most beginners is to ignore this external factor. Because of this, you will not be able to correctly correlate the potential of the business and soberly evaluate it weak sides. Extraordinary high level competition in the cosmetics sector requires measures that can favorably distinguish your store from a number of others of the same kind.

What could become your competitive advantage?

• Promotions and sales before holidays or on certain days of the month.
• A system of discounts (possibly cumulative) for regular customers.
• Trade in a unique cosmetic or perfume brand.
• Pleasant, friendly and highly qualified sales consultants.
• Low prices.
• Free gift bags when purchasing gift sets or high-value items.
• Payment options (accepting not only cash, but also cards, etc.)

What to sell and where to buy products?

The success of a business largely depends on the range of goods, as well as the prices at which you will purchase them from suppliers. No matter how much you want to save money, work only with those suppliers who can offer you a guarantee of product quality. The risk of receiving a multi-digit fine should stop you from making rash transactions. But if one of your customers also suffers as a result of using cosmetics purchased in a store, then the punishment can be much more serious.

The variety of goods may consist of the following types of products:

• Cosmetics from the manufacturer. Sale famous brands(not only elite, but also economy class), which people already like, will be effective at reasonable prices. These can be both foreign and domestic manufacturers trade marks, the main thing in them is certificates. But the difficulty here is not to lose out to chain stores in pricing policy (after all, the range of prices for the same brand is sometimes very large, and it will not always be in your favor).
• Homemade cosmetics of our own production. The uniqueness of such products allows you to trade in something that others do not have. However, it is important to remember that these products must also be certified.
• Products from a cosmetic company. Most of the world's famous cosmetics brands adhere to direct sales. Their products are different high quality and a good assortment. The same Avon company has a lot of modern and varied cosmetic products (from skin care products to perfumes and decorative cosmetics).

How do advertising and discounts work?

There are many ways to attract customers: and modern marketers do not limit themselves to free samples, discounts or gifts. Today you can surprise and delight your customers with a wide variety of promotions:

• seasonal sales;
• discounts for a certain (of course, large) purchase volume;
• discounts in honor of a specific occasion (customer’s birthday, store opening date, 1st day of each month, etc.);
• discounts for purchasing goods of a particular category;
• discounts on “product of the day” or “product of the week”;
• “bring a friend” discounts;
• gifts for purchase;
• discount cards;
• savings cards;
• competitions, quizzes and sweepstakes.

Optimal types of advertising for different formats of cosmetics stores

• a large beautiful sign that will be visible from afar;
• a clamshell or stopper placed directly in front of the store;
• leaflets for distribution in the area where the store will open or has already opened;
• information in in social networks and at the city forum.

The following areas of advertising are relevant for an online store:

• video advertising on YouTube,
• advertisements on Internet boards,
• information in catalogs of different sites,
• posting information about the store on forums,
• advertising on popular social networks,
• email newsletters to attract specific clients,
• contextual advertising with ordering articles from copywriters,
• banners on other third-party sites.

As for network marketing, cooperation with large companies beneficially solves the issue of advertising and ways to attract customers. You don’t have to spend a lot of time and money thinking through and implementing all kinds of promotions and discounts.

Take advantage of the fact that everything has already been thought up for you and, in addition, is accompanied necessary tools that will facilitate the process of selling goods (flyers, booklets, etc.)

We count money to open a business selling cosmetics

Online store expenses

Every month you will have to spend at least 50,000 rubles on contextual advertising and content content. Freelancers or web studio specialists may be suitable candidates for promotion.

Opening an online cosmetics store and the first three months of its operation will cost you no less than 300 thousand rubles.

Offline store

A starting budget for a physical cosmetics store would look something like this:

Monthly you will have to spend:

• for salaries of sellers (60,000 rubles minimum);
• for business expenses (20,000 rubles).

In total, opening an offline cosmetics store and its life in the first 3 months will require at least 500 thousand rubles.

Network marketing

Comparing with the two budget calculations described above, it becomes clear that starting a “cosmetic” business in the field of network marketing will cost a minimum of costs. In order for a novice businessman to become a representative of a network company, it is enough to be a consumer of a product that he buys for himself personally. Registration itself does not require any money at all, nor does the use of branded marketing materials (catalogs, samples, etc.) that help make sales.

The main thing

So, investments in online or offline stores can pay off, but with serious risks and time costs. But for successful business, built in network marketing, does not require any special knowledge and skills, and with proper business planning, you can easily get a good profit in a minimum period of time.

Often, when purchasing cosmetics, the consumer focuses only on the brand and expiration date. However, the sale of cosmetics in Russian legislation is strictly regulated by a list of laws, and the seller must strictly comply with these rules of law. What documents are needed to trade cosmetics, is a license and certificate required for the products sold, and what does the buyer have the right to demand in order to ensure the quality of the purchased products?

What is meant by the term “cosmetics”?

Technical regulations Customs Union"On the safety of perfumery and cosmetic products" (TR TS 009/2011) gives a completely clear definition; the same document describes all the requirements in the Russian Federation for selling cosmetics. In short, according to the Technical Regulations, a perfumery and cosmetic product refers to a preparation or product intended for application to various parts of the human body for the purpose of cleansing and/or changing them. appearance, giving them a pleasant smell and maintaining them in good condition without compromising their integrity.

Attention! Something intended to be ingested, inhaled, injected, or implanted into the human body, tattoo products applied in violation of skin, as well as products used for the diagnosis and treatment of diseases are not included in this list!

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“Passport” for lipstick So, what documents should a cosmetics seller in our country protect his trade and the health of his customers? There is no need to obtain a special license for trade: it is enough to register as an entrepreneur with the appropriate type of activity, comply with the requirements of SanPiN, notify the local Rospotrebnadzor Office about the start of activity and carefully study the regulatory documentation regulating the sale of cosmetics in the Russian Federation. This:

1. Technical Regulations of the Customs Union "On the safety of perfumery and cosmetic products" (TR CU 009/2011), which we have already mentioned.
2. In addition to it, trade in perfumery and cosmetic products is regulated by the Law Russian Federation from 02/07/1992 No. 2300-I “On the protection of consumer rights,” which should be a reference book for any entrepreneur engaged in trading activities.
3. There is also a list of requirements in the “Rules for the sale of certain types of goods”, approved by the Decree of the Government of the Russian Federation of January 19, 1998. No. 55.

The main question that sellers have is: do they need a certificate?

Savvy consumers are also interested in whether the cosmetics they intend to purchase are certified. Mandatory certification of cosmetics was abolished in 2010. If we talk about cosmetics produced in Russia and countries that are members of the EAEU Customs Union (Russia, Kazakhstan, Kyrgyzstan, Armenia and Belarus), then they are automatically carried out in accordance with the technical regulations of the Customs Union “On the safety of perfumery and cosmetic products”. With regard to cosmetics for import and further sale in our country, a mandatory declaration of conformity is provided, and not certification, as was previously the case. We emphasize: mandatory certification is not needed! The declaration of conformity in this case is the main document confirming the quality of the product and allowing its sale in Russia. If a seller wants to show that he values ​​his reputation, he can order a voluntary certificate of conformity by providing the necessary documents and samples of cosmetics to the certification center.

What documents does the seller need?

When selling cosmetics, copies of documents from the supplier (manufacturer) of the goods must be in the hands of the seller in in full. Moreover, it is not just a photocopied document, but certified by the holder of the original, or a notary, or the body that issued the certificates (declarations). The shipping documents from the manufacturer (supplier) must contain information on each product name, including registration numbers of declarations of conformity, deadline their actions and the name of the body that registered these documents. These documents must have the supplier's (manufacturer's) signature, seal, address and telephone number. In addition, each product must have information about the purpose of cosmetic products, composition, methods and conditions of use, the mass (volume) or number of units in the package, expiration date and storage conditions must be indicated. The seller is obliged to provide all these documents to the buyer upon his first request, not to mention the regulatory authorities.

No documents: actions from scratch Do you have cosmetics, but no documents for them?

This happens if an entrepreneur sells soap self made, produced at home, does not have any certificates or declarations of safety compliance. In this case, the seller through whose store the sale is carried out risks running into a large fine. There are two ways out: either sell soap as souvenir products with the indication “not cosmetics”, or undergo testing of your cosmetics in specialized centers, all laboratory tests, safety checks, receive documents in your hands and trade legally. The same is true for cosmetics brought from abroad outside of customs.

To do this, the certification center must be provided with product samples, a contract between the importer and the manufacturer or supplier, constituent documents, packaging layout and information support for the consumer describing the raw material composition of the product and method of application. By the way: all documentation from a foreign manufacturer must be translated into the language of the CU member countries with the obligatory attachment of a notarized copy of the translator’s diploma. After laboratory, clinical, physicochemical and microbiological tests, the laboratory issues a protocol, the number of which will be in the declaration document.
Attention! The validity period of the declaration of conformity is from one to five years. Once the validity period expires, it must be renewed.

Nuances and features of selling cosmetic products

Each product has its own nuances and each has its own requirements. For example, state registration is required for some types of cosmetics. We are talking about children's cosmetics and some types of creams: tanning, depilatory, etc. State registration for goods manufactured in member countries of the Customs Union, is issued automatically when they are put into production. Imported cosmetics must undergo state registration before entering customs. We advise sellers to be very careful and scrupulous in approaching each type of cosmetic product they sell, so as not to have problems with regulatory authorities. In some cases (for example, when selling certain types of children's or medicinal cosmetics), it is better to contact legal specialists to receive detailed advice and take into account all the nuances.

On a note:

If cosmetic products that hit the shelves of Russian stores do not comply with the requirements of the Technical Regulations for chemical composition, is toxic and poses a threat to the health of customers, such goods are subject to immediate withdrawal. IN Technical regulations of the Customs Union "On the safety of perfumery and cosmetic products" contains full list substances prohibited for use in perfumery and cosmetic products sold in the Russian Federation. All of the above requirements also apply to online stores. This case has its own nuances and pitfalls, and buyers need to be especially vigilant when purchasing cosmetics online, since the safety of cosmetic products in this case is much more difficult to track. Therefore, when conflict situations, when a consumer suffers serious harm to health as a result of purchasing low-quality cosmetics, even a legally savvy specialist will not always be able to help obtain compensation for the moral and material harm caused.

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Despite the high competition among cosmetics and perfume stores, the number of players in this market continues to grow. This is primarily due to the general increase in demand for natural cosmetics. According to statistics, the natural cosmetics market shows annual growth of at least 7-10%. The main clients of such a store are women aged 22 to 45 years old who love to take care of themselves and want to spend money on caring for their face and body. Investments in opening a new point of sale start from 700 thousand rubles. According to some sources, the payback period for investments ranges from 8 to 24 months...

Step-by-step plan for opening a natural cosmetics store

The first thing you need to do is decide on the format of the future outlet. Not only the amount of investment in the business, but also the equipment of the store as a whole, its assortment, design, etc. largely depends on this. Thus, in a luxury natural cosmetics store they use display cases made of wood and glass to display goods, while for mass-market stores they use mainly exhibition stands made of metal and plastic, as they can withstand heavy loads.

Again, based on the availability of capital to open a business, it is important to decide what kind of outlet there will be - self-service or counter-type? The first option requires much more investment, since the area chosen for such objects is obviously quite large (from 40 sq. m.) and a very wide range of goods is purchased. The advantage of self-service stores is their profitability. Having come to such a store for a specific product, the buyer can make several more spontaneous purchases.

A counter-type retail outlet can be opened with much smaller financial investments (from 700 thousand rubles), but its profitability will be significantly lower than a self-service store.

How much can you earn from a natural cosmetics store?

The profit margin of a retail outlet specializing in the sale of cosmetics depends on various factors, ranging from the location of the store to the marketing policy of the business organizers. The average natural cosmetics store's expenses include:

• rent;
• advertising;
• staff salaries;
• purchase of goods;
• communal payments;
• security;
• taxes;
• administrative costs.

The total amount of these expenses is 6-8 thousand dollars/month, and gross income(revenue) - 7-10 thousand dollars. This means that the net profit of a natural cosmetics store will be 1-4 thousand dollars per month.

How much money do you need to open a retail outlet selling natural cosmetics?

To answer the question of how much money is needed to open a cosmetics store, let’s take the average economic indicators of this area entrepreneurial activity. Among the mandatory costs associated with the implementation of the business project under consideration, it is necessary to highlight the following:

• registration and paperwork;
• indoor renovation;
• purchase of furniture and equipment;
• creation of an Internet resource.

A separate expense item is the firm's monthly expenses, which must be financed until the firm reaches the "break-even point." As a rule, this takes 1-3 months. If you calculate all of these expenses, you will get an amount in the range from 25 to 80 thousand dollars.

What equipment to choose for a natural cosmetics store

The choice of equipment for your store largely depends on its size, as well as the style and design of the room. When buying display cases, shelving, furniture, etc., you need to ensure that they fit together and create a unique, holistic picture that will attract representatives of the target audience.

What documents are needed to open a natural cosmetics store?

To legally operate a natural cosmetics store, you must prepare the following documents:

• IP documents;
• certificates and invoices for all products sold;
• agreements with suppliers;
• permits from Rospotrebnadzor and fire inspection;
• premises rental agreement;
• permits from local authorities;
• contracts for waste removal;
• labor contracts with staff.

Don’t forget to set up a buyer’s corner where your customers can find information about the outlet and leave their opinion on its activities. No other permits or licenses for the organizer of this business no need to register.

Which OKVED code to indicate when registering a business?

In the process of preparing documents for company registration, you will need a code for this direction commercial activities. For a natural cosmetics store, this is OKVED 52.33.

Which taxation system to choose for business registration

If the area of ​​your store does not exceed 150 sq. m., you can write an application to the Federal Tax Service about working for UTII. Owners of large retail outlets can recommend the simplified tax system, which allows them to pay 6% of revenue or 15% of the difference between income and costs.

Location of the natural cosmetics store

The most favorable location for a natural cosmetics store is large shopping centers. It is advantageous to locate self-service stores here on a retail area of ​​40 sq. m. m., and small departments in the form of trading islands of 6 - 10 sq. m. Despite the high cost of rent in the shopping center, cosmetics stores here still remain profitable due to the high traffic of the outlet. Another thing is that getting a place in a shopping center is not simple task. In addition, the most profitable retail spaces are almost always occupied. Therefore, searching for retail space and talking with the administration of shopping complexes can take a lot of time.

Another advantageous location may be a residential area of ​​the city. Recently, more and more chain stores are paying attention to opening a business near large residential complexes. These are a kind of cosmetics stores within walking distance. The main advantage of residential areas is lower rent. But here you need to be careful. Sleeping areas can differ sharply in the composition of its inhabitants. In one area, a store may bring in large profits, while in another - complete losses, even though large quantity residents. When opening a cosmetics store within walking distance, it is important to consider the potential client base. First of all, these should be young women aged 25 to 40, with an income not lower than average. Therefore, areas of elite new buildings are considered one of the most attractive for opening such a business.

Estimated assortment of the store

Next, you should resolve the issue of the assortment of the outlet and find suppliers of these goods. You will need to purchase: hair care products (shampoos, balms, masks, oils), facial care products (creams, gels), body care products (scrubs, creams, lotions, salt, mud, deodorants), hygiene products , household chemicals, floral waters, herbal powders, natural oils, handmade soap, natural additives, hypoallergenic cosmetics.

Creating an assortment of goods can take about 300 - 600 thousand rubles, if we are talking about a small counter-type retail outlet. When opening a self-service store, the cost of creating an assortment can amount to more than 2 million rubles.

Recruitment

First of all, a cosmetics store will need sales consultants. The responsibilities of a sales consultant include: advising customers, working at the cash register, arranging price tags, displaying goods, monitoring the expiration dates of goods. The ideal portrait of a seller is a girl over 25 years old with at least 2 years of sales experience in a similar field. The average salary of such an employee is about 20 - 25 thousand rubles. Even a small counter-type retail outlet will require at least 2 sales assistants with a 2/2 shift work schedule.

In addition to sales assistants, a self-service store will also need to hire an administrator trading floor, store director, supply manager and accountant.

Product display is a whole science

Demonstration of cosmetics is a separate topic for conversation. If we're talking about about a self-service store, here all small cosmetics are displayed for free sampling - come and look at as many as you want. More expensive product items (perfumes, Eau de Toilette) are located on shelves, next to which a tester or sample is installed to familiarize the client with the smell.

An important rule of display is that the cost of goods on shelves and display cases increases from bottom to top. That is, we place the cheapest cosmetics at the bottom, and the most expensive ones at the top. Other « Golden Rule“Cosmetics displays literally mean that the most advantageous places on shelves are allocated to the most popular and profitable brands. Those that bring maximum income to the store. Products that are in low demand are placed on less profitable shelves to maintain the overall assortment.

Promotions, discounts - increasing sales volume

After opening a store, it is important to do everything to attract customers to the outlet. In the first few months, you may have to work at zero or even minus until the store has its own audience of regular customers.

To stimulate sales, you can introduce a gift system. For example, for purchasing goods for a certain amount, the buyer receives a gift, souvenir or discount coupon for future purchases. It is also recommended to acquire packaging (bags, T-shirts) indicating the name of the outlet. It is imperative to carry out an extensive advertising campaign and hold promotions before major holidays - New Year, March 8th. By the way, it is also better to time the opening of a store to coincide with one of these days.

Online cosmetics store

In addition to a real store, you can also open an online store of natural cosmetics. You can combine both real and online trading. This is convenient because there is only one warehouse for goods; sellers in a real location can also be consultants for the online store. Another thing is that online trading is a completely different market, with its own rules and features.

The main thing in any online store is high positions in search results. The higher the position in the search engine, the more visitors the store receives. And in order to achieve high positions, large expenses are required for website promotion, filling it with information, etc. It is also important overall design website, a clear catalog of products, many payment methods and the availability of different delivery options

How much money do you need to open an online cosmetics store?

The costs of creating and promoting your own online store will be at least 70 - 100 thousand rubles.

The number of requests for the phrase “Buy cosmetics on the Internet,” according to the Yandex search engine, is more than 7,000 per month.