Dear visitors, below is an example of a bathhouse business plan with economic calculations. The document was compiled by economists with experience and can be used as an example for drawing up your project plan for submission to government bodies to receive subsidies (if there are no other structural requirements), to a bank to obtain a loan or for an investor.

The document contains a calculation that can also be used to calculate your project by changing only the revenue and investment data. All calculations will change automatically.

Summary

The goal is to open a public bathhouse "Oasis" in the city of Perm from scratch. The establishment will be intended both for family holidays on certain days, and for separate pastimes. The bathhouse will be aimed at citizens who have average income. This class is the most actively using services of this type.

Depending on the days of the week, it will have its own program. The presence of two steam rooms: Russian and Turkish, will allow each client to choose the one they want, depending on their preferences. The presence of a small swimming pool will provide even more relaxation. The children's area on the street will provide an opportunity to have a great rest not only for adults, but also for children.

Initiator of the project

The work of opening a bathhouse will be carried out by a person who has previously worked in this field, but who has no previous experience in opening his own company. After studying the business from the inside, it becomes clear that this type recreation is in great demand, and the absence of such establishments in the area in which the activity is planned excludes the presence of strong competition.

Investment costs

Investment costs will amount to 4,233 rubles. Investment costs include:

• Registration of an LLC - 10 thousand rubles,
• Obtaining permits - 50 thousand rubles.
• Acquisition of a land plot and registration of its ownership - 750 thousand rubles,
• Construction of a bathhouse - 1,000 thousand rubles,
• Repair and preparation for activities, including the acquisition and commissioning of specialized fire fighting and other equipment, purchase, assembly and installation of furniture and interior items - 1,500 thousand rubles,
• Construction of a swimming pool - 1,000 thousand rubles.

The bathhouse is located on a separate plot of land with access roads and has a separate entrance.

In addition to investment expenses, before reaching break-even operation, you will need to invest an additional 901 thousand rubles,

Project financing

The project will be financed partly from its own funds, and partly from the funds of the project initiator. The project organizer plans to invest 2,033.7 thousand from his own funds, of which 1,132.7 thousand rubles. will go to capital investments, and 901 thousand rubles. will be used to maintain the operation of the business until it reaches profitability. The remaining 3,100 thousand is taken out on credit at 15% per annum, the collateral for the loan will initially be the entrepreneur’s apartment and dacha, after the bathhouse is put into operation, the premises and land plot of the bathhouse will serve as collateral, and the property of the project initiator will be removed from the collateral.

Payback period

The calculation was made for 10 years. Inflation is taken at 10%. After the calculation, the following performance indicators were obtained:

• The settlement period is 10 years.
• Inflation - 10%.
• The simple payback period is 4.33 years.
• The discounted payback period is 5.25 years.
• NPV - 4,018.35 thousand rubles.

Suppliers and contractors

Construction, repair work, finishing, communications will be carried out by a contractor who will provide a discount due to the amount of work. A work schedule will be drawn up taking into account production breaks. Thanks to the work being carried out by one contractor, all preparations for the opening will be completed in the shortest possible time.

Equipment and furniture for the bathhouse will be purchased from suppliers with whom the organizer previously worked. They not only sell equipment, but also service it, and the furniture offered by these suppliers is made specifically for baths, which allows it to remain like new for a long time under rather difficult operating conditions.

Services

The main purpose of the establishment is to relax in steam rooms: Russian and Turkish. Cabin will be installed infrared sauna. This diversity is due different tastes clients: some want it hot, some are interested in healing the body, some want to relax in a calm environment. After warming up your body, you have the opportunity to cheer up and dive into a small cool pool equipped with lighting.

The common seating area includes big table And Kitchen Area, which allows you to bring your own products, cook them and offer them to guests. There is also a plasma TV with satellite TV and karaoke equipment.

The presence of a children's area on the street will make interesting vacation for children.

For lovers fresh air You will like the barbecue, gazebos and swings in the local area.

The reception sells food and alcoholic beverages, but you can bring your own food into the establishment. And although healthy relaxation is encouraged in the bathhouse, drinking alcoholic beverages is permitted, and alcohol is also available for sale.

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Investment plan

Room

A plot of land was purchased for the construction of a bathhouse. A design for the bathhouse has been prepared, which you can see below:

The premises consists of the following rooms:

• vestibule - 3.36 sq.m.
• corridor - 12.40 sq.m.
• kitchen-living room - 38.73 sq.m.
• recreation area - 10.46 sq.m.
• Russian steam room - 6.25 sq.m.
• Turkish steam room - 5.25 sq.m.
• washing area - 5.25 sq.m.
• bathroom - 5.04 sq.m.
• furnace - 9.60 sq.m.
• bedroom - 20.76 sq.m.

Investment work plan

After the construction of the bathhouse itself, the following work will be carried out:

• installation of electrical work, heating of water supply and disposal,
• finishing work - the room was insulated, windows were installed, floors and walls were installed, doors were installed,
• installation of heating equipment from leading manufacturers,
• carrying out work on constructing a swimming pool,
• furniture arrangement and kitchen set.

The work schedule is shown in the diagram below:

So everything preparatory work Construction, finishing and commissioning of baths are carried out within 12 months.

Investment size

The monetary expression of expenses is presented in the table (thousand rubles):

Costs will be paid both from the funds of the project initiator and from loan funds.

Marketing plan

The bathhouse will be located in a residential area, so it was decided to take care of informing the population about it in advance. Before the bathhouse opens, an advertisement about the opening will be launched on the radio. For a constant reminder of yourself, VKontakte and Odnoklassniki groups will be created, a website will be created to describe the services with photos of the interior and exterior, descriptions of services, contacts and services provided. In addition, a sign will be hung when the work is completed.

In addition, in order to attract customers to initial stage it was decided to provide discounts to customers who visit the establishment more than once; discounts are valid from the second visit. For this purpose, plastic loyalty cards have been produced; the discount upon presentation is cumulative from 3 to 10 percent. There is no discount on the first visit; the card is only issued to the client. Then, with each visit, the discount increases by 1% for every thousand rubles. The discount card is personal; upon receipt, a form must be filled out.

Additionally, colored cardboard business cards with information about the establishment were produced. They are distributed to large offices and stores. They are also located at the reception of the bathhouse.

An analytical comparison was carried out with the main competitors in the segment:

	Alpine baths	Zharov and Parov	On Nagorny	Oasis
location	not the center	not the center	not the center	not the center
room	wooden	wooden	wooden	wooden
availability of steam rooms	Russian Turkish Finnish	Russian	Russian	Russian Turkish
availability of a swimming pool	available	absent	absent	available
adjacent territory	available	available	absent	available
maximum number of visitors	12	20	6	15
price of visit	1,000 rub./hour	1,400 rub./hour	550 rub./hour	1,200 rub./hour

Availability good repair, swimming pool and well-groomed surrounding area will allow our bathhouse to set high prices for visiting clients. Price policy at the initial stage, it will attract additional customers, and the availability of services that are not provided in other establishments will also contribute to the growth of attendance. Using these techniques, a location not in the very center of the city will be blocked.

The presence of a children's area will make the bathhouse more attractive for family vacations. Distribution by day makes it possible to relax in exactly the group you want.

There are a huge number of similar establishments in Perm. Basically, these are saunas that have several separate rooms and are intended for relaxation of groups, which does not allow one or more people to visit the establishment; such a vacation will be very expensive for them. The price level in saunas and baths starts from 100 rubles per person for an hour-long stay and rises to 400 rubles per person. Thus, our bathhouse has fairly affordable prices and is located closer to the lower limit of payment per person.

Production plan

The bathhouse will include the following premises:

1. 2 terraces - 11.18 and 6.68 sq.m.
2. vestibule - 3.36 sq.m.
3. corridor - 12.40 sq.m.
4. kitchen-living room - 38.73 sq.m.
5. recreation area - 10.46 sq.m.
6. Russian steam room - 6.25 sq.m.
7. Turkish steam room - 5.25 sq.m.
8. washing area - 5.25 sq.m.
9. pool room - 20.76 sq.m.
10. bathroom - 5.04 sq.m.
11. furnace - 9.60 sq.m.
12. bedroom - 20.76 sq.m.

The cost of visiting depends on the day of the week and time of visit:

day of the week	visiting time
	morning	day	evening	night
Monday	500,00	500,00	800,00	1 000,00
Tuesday	500,00	500,00	800,00	1 000,00
Wednesday	500,00	500,00	800,00	1 000,00
Thursday	500,00	800,00	1 000,00	1 200,00
Friday	500,00	800,00	1 200,00	1 500,00
Saturday	500,00	800,00	1 200,00	1 500,00
Sunday	500,00	1 000,00	1 000,00	1 200,00

Due to the fact that the main flow of visitors falls on the days from Thursday to Sunday, higher prices are set on these days. The rest of the time the prices are significantly lower. Planned average price visiting the establishment will be 1,200 rubles/hour. Based on this figure, revenue was planned. The table below shows the planned occupancy of the premises by day of the week:

Day	average % load
Monday	12,50%
Tuesday	16,67%
Wednesday	16,67%
Thursday	16,67%
Friday	41,67%
Saturday	41,67%
Sunday	33,33%
TOTAL	25,60%

Prices are indicated per hour in the sauna. In addition, there is a system of discounts, which was mentioned above.

In addition to the variability of business load by day of the week, there are quite serious seasonality coefficients in business, which are presented below:

Thus, we observe a surge in attendance in January and April-May, while a rather serious decline is observed in the summer months, when people go on vacation and to their dachas.

At the reception, related products are sold, as well as food and drinks, including alcohol. The structure of revenue from renting a bathhouse and selling goods is as follows:

SWOT analysis

In order to adequately assess opportunities in the field of activity, an analysis of the establishment was carried out.

Strengths:

• Variety of services provided.
• Variety of steam rooms.
• Acceptable prices.
• Focus on middle class(the most numerous).
• Special additional area for children.

Weak sides:

• Presence of competition.
• Large upfront costs.
• The presence of a credit load, which sharply reduces the possibilities for repurposing a business in case of failure.

Possibilities:

• Increase in the number of clients.
• Opening an additional business after full repayment of the loan.

Difficulties:

• It is possible that similar establishments will appear in the area.
• It is possible that the bank may not provide credit funds.
• Great demands from customers due to big amount offers in the segment.

Organizational plan

Organizational form

The activities will be carried out from a Limited Liability Company. In this case, the organizer will be the only founder and director. Taxes will be paid according to a simplified taxation system - 15% of the income-expenses base.

Employees

To carry out the activities you need: director, administrators, cleaners. The number of employees and their remuneration will be as follows:

The staff work schedule is every other day. There is one administrator and one cleaning lady on shift. The administrator answers calls, talks about the bathhouse, and negotiates with clients. When clients arrive, he gives them all the necessary information, towels, slippers, etc., and shows them the room. The cleaner cleans up after clients leave the bathhouse and takes care of the surrounding area.

The organization has strict vertical subordination, the reporting structure is presented below:

Financial plan

For the calculations, the following macroeconomic indicators are assumed:

• Inflation - 11%,
• Income tax - 15%,
• Personal income tax - 13%,
• Social contributions - 34.2%,
• VAT - 0%,
• discount rate (WACC) - 15%.

Project financing

Total investments in the project will amount to 5,133.7 thousand rubles. of which 2,033.7 thousand are planned to be invested by the project initiator himself. RUB 1,132.7 thousand from the initiator's investments will go to capital investments (organization legal entity, acquisition of land, furniture and equipment, advertising). The remaining part is 3,100 thousand rubles. will be spent as a bank loan, which will be received at 15% per annum, the collateral for it will be the property of the project initiator. After the construction and commissioning of the bathhouse, the mortgage will be transferred to the bathhouse and the land plot located under it.

Project costs

Expenses will be paid monthly: salaries of employees, tax payments, utility bills, purchase of products, marketing events, entertainment expenses, other expenses.

These indicators are interesting and stimulating for starting a business. The organizer has a great chance of receiving a loan, since the business will pay for itself quickly enough, and the collateral guarantees the bank the return of the loan amount.

In addition, the calculated payback indicators are of interest not only to the bank, but also to private investors, who will most likely be interested in participating in the project.

Risk analysis

The calculations made for the bathhouse business plan prove that this business is quite profitable. But it is also worth considering situations that may negatively affect the opening or development of activities:

1. Problems in obtaining a loan. The organizer has no experience in starting a business, so he will not be a very reliable client for banks. But there is a project with calculations, as well as property that is registered as collateral. In connection with this this option unlikely.
2. The appearance of such an establishment in the area. This will lead to a partial outflow of customers. Although our bathhouse offers competitive prices compared to most similar establishments. There is also a system of discounts, which makes the establishment attractive. At the same time, the bathhouse has numerous services for family holidays and for company holidays. Therefore, it will be difficult for a newly emerged competitor to retain lost customers.
3. Decrease in income of the population, which will lead to a decrease Money, which can be spent on rest and leisure. However, prices in the bathhouse are low, and relaxation can be quite varied. In this regard, a significant decrease in the flow of clients is not expected.

conclusions

Calculations of the bathhouse business plan show interesting indicators of business efficiency and timely repayment of loans. In this regard, this project will be of interest to both credit institutions and private investors.

Having a bathhouse has long been a common thing for many people. This is primarily due to the growing popularity healthy image life, and, as you know, bath procedures very well strengthen physical health person. In addition to the main services, you can sell additional services, such as massage or a fitness room. In fact bath business has broad prospects for development.

Let's look at the main pros and cons of opening a bathhouse.

Pros:

• high demand for this service. A lot of people regularly visit such health centers.
• it is possible to expand the scope of services. The prospects are huge; as you develop, you can offer cosmetic services and massage, a fitness room and more.
• With a competent approach to this business, you can get high profits.

Minuses:

• large initial capital;
• frequent repairs. Due to the increased humidity, you will have to regularly change the lining of the room.
• seasonality of the bathhouse rental business.

You will already decide whether it is profitable to start in this direction by reading this article to the end, but one thing is clear - that it is promising direction, which deserves the attention of entrepreneurs.

Do you want to beat your competitors? Run original business, namely a bathhouse on wheels. How to do it? Watch the video at this link. In fact, this is a very profitable thing. In fact, you can work in any corner of your city.

Place and premises

One of the main issues in this business is the selection of a location, or rather premises, for the business.

Depending on where the bathhouse is located, there are several main formats.

1. Recreation complex. Usually baths are located in the countryside, somewhere near a forest. This way you can provide maximum comfort and an atmosphere of relaxation in the fresh air.
2. City baths. But there are options for opening a bathhouse business in the city, these are rather public baths aimed at a large flow regular customers. Their range of services usually includes many additional wellness treatments.
3. Bathhouse business at home. This format is popular in provincial cities, where businessmen, as additional income build a bathhouse on their site, arrange everything Required documents, after which they rent it out.

If we talk about cost, then the first option is the most expensive, plus you will need to spend money on transport. The second is the cheapest, but the level of service there is minimal. And the third is the average price solution.

You have three options for building a bathhouse:

• build a bathhouse complex from scratch - the price will be approximately $850 per 1 sq.m.;
• to renovate an existing building and convert it into a bathhouse - the price will be about $300 per 1 sq. m.;
• purchase finished bath. The price tag is usually too high, since you are not just buying a building, but already ready business, and in this segments the prices differ significantly.

What do you need to open a bathhouse? The premises need to be segmented into sectors, you must have:

• steam room;
• room with a swimming pool;
• restroom;
• bathroom;
• wardrobe.

All these rooms must be renovated using moisture-resistant materials, such as ceramic tiles.

The steam room itself is equipped with a section with stones to which the firebox is connected, sun loungers and boards for sitting, as well as wooden headrests.

The walls of the steam room are lined with either alder ( a budget option), and best of all linden. It is these materials that provide the most beneficial effect from visiting a bathhouse and they are more resistant to moisture and high temperatures than, say, conifers.

Equipment you will need:

• stone wood stove. It is this type of firebox that needs to be included in the business plan for a Russian wood-burning bathhouse. In a Russian bath, humidity reaches 90%, and the temperature is maintained from 80 to 110 degrees.
• ladle for collecting water.
• essential oils for the steam room.
• buckets that are placed when leaving the bathhouse. This is an alternative to the pool; if a person does not want to jump into the pool, he can simply cool off with a bucket of cold water.
• shower cabin equipment: faucets, shelves, drains.
• pool equipment. Filters, cleaning products.
• arrangement of bathrooms: washbasin, toilet, towel dryer, soap dish.
• furniture for the rest room: large table and chairs, sofa and armchairs.
• TV.
• wardrobe furniture.
• Sheets, towels and slippers for visitors.

This shows that a bathhouse as a business requires large financial investments and many novice entrepreneurs may not be able to afford this format of activity.

The room must be equipped in accordance with the requirements of the SES and the fire service, and all communications must be present in it: heating, ventilation, electricity, water supply.

By the way, also look at the business idea for opening a solarium. Lower costs and good profits. We wrote about this in more detail here -. In fact, this is an excellent line of business that will be very useful for existing beauty salons.

Service list

Before opening a private bathhouse, you need to clearly consider the list of all services and, if possible, decide how to expand them in the future. So, in addition to the steam room itself and the relaxation room, many clients prefer to visit a wellness massage, or SPA. You can also add here: salt baths, vats on fire, cafe services, billiards, table football, hotel, gym.

As you can see, there is room for improvement, but at the same time, expanding the number of services provided in a small bathhouse business requires serious financial difficulties.

Advertising

To grow your business you will need to use various options advertising. The main types of marketing moves that work: announcements in the media and forums, word of mouth, distribution of leaflets.

It would be beneficial for a private bath to create your own website. This can significantly boost business. In this case, you will need to engage in search engine optimization of the site and connect contextual advertising, which will bring the first calls already in the first days of operation of your Internet site.

The entire strategy for developing a bath business consists of developing a base of regular customers. You can even say there is a database of companies that will regularly order the services of your health complex. People go to the bathhouse in groups of 4–7 people. Thus, in order to have consistently high profits, you will need to attract about 25 – 30 groups of regular customers.

Consider a program of discounts and promotions for regular customers to retain visitors, and offer new services.

Staff

To get started you will need:

• Administrator. Working with clients, accepting orders and payments.
• Technical worker. Chopping wood, preparing a bathhouse and other physical work.
• Cleaning woman. Cleaning baths and rooms.
• Security guard. Often in private bath They relax in the evening, plus they often drink, so security will not be superfluous.
• Masseur.

How much does it cost to open a sauna?

Now let's look at what investments will need to be included in the bathhouse business plan, so that in the future you do not find yourself in a situation of a large number of unforeseen expenses.

• construction or renovation of a bathhouse – from $300 to $1000 per 1 sq.m. On average, the bath area is about 70 – 100 sq.m.
• purchase of equipment and furniture – $7000 – $9000. We reviewed the list of necessary equipment above.
• taxes - $150/month.
• Payment of utility services.
• purchase Supplies(firewood, essential oils, etc.).
• advertising – $100/month
• salaries to employees.

As the bathhouse is used, there will be costs for plumbing, steam room lining, etc. Also, if you are considering this business idea not only in the format of opening a bathhouse, but also providing additional services, then you need to include the costs of launching them.

How much can you earn?

On average, the price for one hour of renting a bathhouse for the whole company ranges from $9 to $30. One company usually books a visit for 3 hours, which costs $27 - $90. There are from 3 to 5 companies a day. So, a small private bathhouse earns about $175–$290 per day. For a month this amount is $5250 - $8700. These are prices for a large city; in provincial cities these amounts will be lower, but the costs of opening a bathhouse will also be lower.

Also include income from additional services, sales of brooms, slippers, hats and other things.

After deducting monthly expenses, the bathhouse owner has about $3,000–$3,500 left on hand.

The payback period for this business is 1.5 – 2 years.

Conclusions. We have given you a business plan for a bathhouse with basic calculations that will help a novice entrepreneur form a complete picture of opening this business. This niche requires hard work and large investments, but the profitability is also encouraging, plus the demand for this service is constantly growing.

Do you rent out a bathhouse? We look forward to your feedback on this area of ​​activity.

Nowadays, a sauna is not only a place where people go to steam and improve their health. Today it is a whole complex that combines a bathhouse, spa treatments and cosmetology, Entertainment Center for meetings with friends, personal celebrations and corporate events. If you decide to start a sauna business, you will definitely need information on how to open a sauna.

Business registration

Before you start organizing a business, you need to take care of its state registration. You can choose the form of organization or. If an alcohol bar is planned in the sauna, then your choice is narrowed to a limited liability company, which is associated with the need to obtain a license for the retail sale of alcohol.

It is necessary to submit an application to the tax office for registration of a legal entity or individual entrepreneur, and also notify it of the transition to a special taxation regime: or “”.

Before opening the bathhouse to visitors, you need to prepare documents and obtain all the necessary permits:

• approval of the premises by the SES and the fire service;
• PPK sauna (program of sanitary and industrial control);
• contracts for disinfestation, disinfection, deratization;
• systematic service agreement ventilation system saunas, including its disinfection;
• contracts for the removal of garbage and fluorescent lamps;
• agreement for washing bath accessories with a laundry service.

Choosing a room for a sauna

The premises should be selected based on the planned level of services and target audience for which they are designed. If this is not a luxury complex, which it is advisable to locate in business center city ​​or in an elite residential area.

The choice of location is not significant. A bathhouse is an establishment where people go purposefully, and do not stop by on the way home or while walking past.

When drawing up a business plan for a sauna, you need to start by defining a range of services, so as not to find yourself in a situation where you cannot organize any in-demand service due to the lack of space necessary for this. It is much easier to deal with “extra” space than to suffer from a lack of it: unnecessary space can always be rented out (subleased) for a small cafe or beauty salon, which can also serve your guests.

The premises can be purchased as property or taken on a long-term lease with subsequent purchase. Refurbishment former bathhouse or converting suitable premises for another purpose will be equally costly. If there is such an opportunity, it is easier to build a bath complex from scratch from “light” materials using modern “fast” construction technologies.

Arrangement of the premises

A bathhouse is an object of increased fire hazard, so you will have to spend money on its redevelopment and interior decoration with special materials. The minimum area of ​​a mid-price sauna is from 100 square meters. m. This is enough to accommodate a standard set: steam room, shower room, relaxation room, locker room, small swimming pool, utility rooms. Accordingly, each additional service will require an increase in room area if it cannot be provided in the existing rooms.

To equip a steam room, you need to purchase a wood-burning or electric stove or a fashionable infrared sauna.

For the remaining rooms you need furniture (tables, chairs, benches, sofas for relaxation) and Appliances(TV panel, stereo system, kettles, coffee makers).

A separate expense item is the swimming pool, which is equipped with special equipment: filters and pumps.

Attention should be paid to consumables: brooms, disposable slippers, bath caps can be provided for an additional fee or included in the price.

To work in a sauna, daily or in shifts, you will need administrators, cleaners, a bathhouse attendant (usually a stoker), and a security guard. A massage therapist, cosmetologist and other workers can work part-time at first.

Sanitary, hygienic and fire safety requirements for a sauna

Sanitary and fire safety requirements to the bathhouse and equipment are as follows:

• The sauna must be located in a separate building or a public building with its own entrance. When opening a sauna in a residential building, it is necessary to ensure thermal, sound and vapor barrier of the floors.
• The sauna cannot be placed in basements or adjacent to rooms containing 100 or more people.
• Windows in the bathhouse must have opening transoms.
• Sauna rooms are equipped with smoke detectors.
• Sauna furniture is made from materials that are resistant to chemicals detergents. Installation upholstered furniture not allowed. In rooms with high humidity rubber mats are used.
• The permitted volume of the steam room is from 8 to 24 cubic meters with a ceiling height of at least 1.9 m.
• It is prohibited to use resinous material in the lining of the steam room.
• The electric furnace in the steam room should be installed at a distance of more than 20 cm from the walls and have a power based on the volume of the room, a maximum of 15 kW. The heater should automatically turn off after 8 hours of continuous operation. The protection of electrical cables must be designed for the maximum temperature.
• A fireproof shield with thermal insulation properties is installed above the stove at a distance of about 5 cm or a little more from the ceiling of the steam room.
• The steam room provides ventilation and gaps for air circulation under the door of at least 3 cm.
• The air temperature in the steam room should be no more than 110 degrees C automatic control exceeding A thermometer is installed in the steam room.
• A fire extinguishing device with open sprinkler heads connected to the water supply is installed in the steam room. The device control is located outside the steam room.
• Washing equipment is made from materials resistant to temperature and disinfection.

Promotion and payback of the sauna

How much to spend on opening a sauna depends only on your “scope”. According to the most conservative estimates, only the initial costs for equipment, personnel and other expenses, excluding the cost of renting or building premises, amount to more than 1 million. rub.

Estimated income at the cost of an hourly rental of a sauna is 1.5 thousand rubles. will amount to 300 thousand rubles. monthly or up to 3.6 million rubles. per year, which will allow you to recoup the initial costs within 2-3 years. You can shorten the payback period if you provide customers with wide range related services.

Sauna as a business can and should bring additional income: how more services you can offer to your visitors, the more profitable your business will be. Services such as a cafe or a cosmetologist’s office are, in fact, an independent business and require separate calculations.

Be sure to include renovation costs in your budget interior decoration steam room and shower room. Due to exposure high temperatures and humidity, you may need it before your sauna pays for itself.

To promote the sauna, carry out promotional activities: radio commercials, advertising in printed publications, business cards, navigation. For today's client, having your own website with the possibility of online booking will be a big plus. As a rule, bath lovers prefer to visit the same establishment. It is possible that if they like it, they will become your frequent guests and form the basis of a regular customer base.

There has always been a Russian bathhouse popular place recreation. After the large-scale closure of public baths built during Soviet times, private baths and saunas became widespread among city residents. With the growing popularity of baths, competition in this area is only increasing. Profitability of this business estimated at 30-50%. Return on investment from 1-3 years (see also bathhouse business plan)

In contrast to common recommendations for placing a commercial bathhouse in buildings over 100 m2, we suggest considering the idea of ​​​​building a small complex consisting of several detached houses. Clients will be offered hourly rentals of sauna houses for up to 10 people.

How much money do you need to open a commercial bathhouse?

The construction of swimming pools, salt rooms and other complexes is not expected, since this costs additional investments, and the price of the project can rise to 3 million rubles and higher.

In our case, a mini-complex of three bathhouses will cost just over 1 million rubles. new investments

• Bathhouse made of turnkey timber, 3 pcs. — from 700,000 rub.
• Administrative building - from 150,000 rubles.
• LLC registration, alcohol license. — from 60,000 rub.
• Connection to engineering networks— from 150,000 rub.
• Other expenses - from 50,000 rubles.

Total - from RUB 1,110,000

Which taxation system to choose for a commercial bathhouse. OKVED code

If you are planning to trade alcoholic products, then you must purchase a license “for the sale of alcohol and alcohol-containing products” in accordance with Law No. 171 Federal Law. In this case, you will have to register an LLC, since the license for selling alcohol individual entrepreneurs cannot be obtained.

The taxation system in our case will be the simplified tax system of 6% of revenue (or 15% of profit). OKVED 93.04 “Physical education and recreational activities.” Description of services

Service list

• Hourly rental of a sauna house. Payment can be either per person or general, for example 800 rubles per hour for up to 10 people;
• Services of a massage therapist and steamer;
• Sale of bath accessories: brooms, soap, shampoos, sponges, etc.;
• Sale of soft drinks and alcoholic drinks, fast food, beer snacks.

Reservations can be made by phone or by prepayment.

Don’t forget to think through the issue of security, since sometimes the facility will be visited by rowdy groups who, after five glasses of beer, simply won’t want to leave the premises in time.

Cleanliness is the key to health

Cleanliness and hygiene are very important when providing such services. Once you get stuck on this, the client will never return. Therefore, after each visitor, the premises should be thoroughly sanitized.

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sewing and fitting

Bathhouse location

To locate the bathhouse complex, a land area of ​​10 acres is required. It is good if such an area is owned and there will be no costs for purchasing the site. If a business is located on a plot of land that was used for housing needs, then it should be transferred to the appropriate type of permitted use.

Step-by-step plan for opening a commercial bathhouse

Bathhouses can be built by yourself hired brigade, and buy the material separately or purchase a turnkey bathhouse, which will be ready for use in a few days. You can choose a variety of materials, from which they are not currently building: timber, logs, frame technology, sandwich panels, brick, brick + timber, etc. However, the most economical and practical material considered timber.

A bathhouse made of turnkey timber measuring 4x6 meters will cost about 230 thousand rubles. The complex of three buildings will cost 690 thousand rubles. The capacity of one house is about 10 people. In this case, the room will include everything necessary: ​​steam room and washing department, rest room.

How to choose equipment for a bath

Since such objects are fire hazardous and inspection authorities place increased demands on them, the bathhouse design is developed according to the recommendations of the fire inspection and SES. The set of rules is contained in SNIP II - L 13-62. During the construction of the premises, ventilation hatches must be provided. Walls must be sheathed with hard wood that has not been treated with flammable substances.

It is better to make the interior lining of the room from linden. The rest room must be equipped with benches, a table and a TV. It is also necessary to have an administrative room where the bar, cash desk and staff will be located.

Building a complex is one thing. An equally complex procedure is connecting communications. IN in this case You will need “full stuffing”: gas, water, electricity, sewerage. It’s good if the site is already prepared and all communications are connected. And if not? With water and sewerage everything is more or less clear, but with gas and electricity it’s not so simple. The cost of connection in this case is difficult to determine, and the connection time is frightening - from 6 months or more. It all depends on the remoteness of pipelines and power lines, as well as on the “appetite” of network companies. Ultimately, the cost of this stage can be from 100 thousand rubles. and higher.

Recruitment

Problems may also arise at the stage of searching for a workforce. As a rule, wages in such a business are not high, so people are not willing to follow advertisements. Be that as it may, the bath complex needs: an administrator, maintenance personnel and security guards. If we want to provide additional services, then we need to find more massage therapists, steamers, and even hairdressers. By the way, it is better to hire a massage therapist on a permanent basis and combine his work with the duties of a steamer.

For small bath complex The following staffing schedule would also work:

The total payment fund will be about 70 thousand rubles per month.Marketing

Advertising and promotion

Promoted baths with good service are ordered several weeks in advance. Achieving high traffic is the main “bread” of this business. Increasing competition in the bath business every year requires the entrepreneur to regularly search for tools to promote his business.

The most common methods include:

• Advertising in the media;
• Creation of a website and social pages. networks;
• Carrying out regular promotions. For example, when ordering a bathhouse for 8 people or more, you get 1 hour free;
• Planning a flexible system of discounts, including for regular customers;

How much can you earn from bath services?

The most important thing is not to “overdo” the price of the service, but also not to make it too low. The hourly price for renting a sauna house depends on many factors:

• Presence of competitors;
• Solvency of the population;
• Availability of additional services.

As a rule, the price in many regions of Russia ranges from 100 to 600 rubles per hour per person. Or the entire complex is rented, then the price ranges from 700 to 1500 rubles, regardless of the number of people.

The main revenue of the bathhouse, as a rule, comes on weekends. One bath house is open for 10 hours these days. Peak attendance is Saturday. On average, companies consisting of 4 people will rent a bathhouse. This means that about 40 people will visit the bathhouse in one day off. With an average bill of 200 rubles per visitor, the revenue from one bathhouse will be: 200 * 40 = 8,000 rubles. From three bathhouses: 24,000 rubles for one day off. There are 8 days off per month (Saturday and Sunday). Total 24,000 rub. * 8 days = 192,000 rubles per weekend per month.

Weekdays cannot boast such traffic. Therefore, all 5 weekdays will bring only 50% of the revenue for 2 weekends. Total: 96,000 rubles.

Today, the most popular are private and cheap baths, which are designed for a large number of clients. Experts report that such enterprises bring their owners approximately $5,000-10,000 monthly.

Some entrepreneurs who are talking about how to open a bathhouse business prefer to open a network of small bathhouses rather than one large one. They argue that to open one bathhouse from scratch it will take approximately $100,000-500,000.

The amount will depend on where the bathhouse is planned to be located, what size the room will be, what condition it will be in and how many services will be provided. Payback period similar project can be from 1 year to 4 years.

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What is needed for the idea of ​​opening a public bath to be realized?

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Plan for selecting premises for a private bath

Such a business plan contains information that the commercial bathhouse to be opened will require approximately 8-15 separate premises:

• wardrobe space;
• Russian steam room premises;
• sauna room;
• sometimes a room for a Turkish bath;
• massage room;
• allocated area for a bar;
• a room where billiards can be placed;
• in some cases, you can allocate space for a hairdresser.

There are other services that will depend on the imagination and desire of the entrepreneur. This could be, for example, wrapping in grape leaves, cosmetic masks made of chocolate and other exotic services.

When wondering where to start to open such a business, you should know that choice plays an important role here the right room. There may be several options here. You can rent the selected premises, or you can purchase it as your own. In this case, this can be either a separate building or an area within a part of the building. In order to open a private bathhouse, you will need at least 80 square meters. m area.

It is still recommended to think about purchasing premises, because after spending a certain amount of money on employment, the entrepreneur thereby becomes dependent on his landlord for a long time.

The idea is to purchase a bathhouse, which is built from modern lungs designs are much better. This is due to the fact that the construction of such a premises will cost much less than purchasing and carrying out all the necessary repairs in the basement. In addition, outwardly such a structure will not differ in any way from those built from wood or stone. It is important to note that, according to experts, such materials have proven themselves very well.

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Technical conditions for creating such a business

Baths are fire-hazardous objects, therefore, the project plan must begin to be developed based on the recommendations of firefighters and doctors of the Sanitary and Epidemiological Inspectorate.

All bath rooms must be equipped with ventilation hatches. The steam chamber (a perforated hollow pipe through which water is released in the event of a fire) should run along the perimeter of the ceiling of the sauna and steam room. The walls must be covered with hard wood. In this case, wood cannot be treated with flammable substances and by various means, which release toxic substances when heated. It is important to take into account the fact that this issue must be resolved by the entrepreneur in advance.

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The aesthetic side of opening a bath business

Aesthetics are quite important to the commercial success of a public bath, and this is something your business plan should take into account. Therefore, it must be taken care of during the renovation work. It is recommended to decorate the walls of the rest room and wardrobe. In order to sheathe the walls in the steam room, it is best to use linden. Despite the fact that it is more expensive than aspen, it is much more convenient to use. Besides, she's prettier. Today, the idea of ​​using fashionable African oak abasha is quite original. It is necessary to ensure that the recreation room has a TV, stereo system and player.

The main element of equipment for a public bath is the stove. In a Russian steam room, it can be either electric, gas or wood.

Gas stoves are the cheapest to operate, but such stoves often cause complaints from firefighters.

Electric ovens are the most convenient and safe.

Wood burning is considered the most beneficial for human health. Not many entrepreneurs install them, because they are the most difficult to operate. However, if the sauna is wood-burning, the owners always try to note this.

A public bath should have broom steamers, brooms, long-handled scoops, towels, sheets, mittens and bath caps. It is worth noting that they can be sold locally and rented out. This can bring additional income to the owner.

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General list of equipment costs

To implement the plan to open a bathhouse, you will need the following expenses:

• purchase of infrared cabins - from 80,000 to 220,000 rubles;
• purchase and installation of a small pool - about 800,000 rubles;
• purchase of a stove for a Russian bath - approximately 100,000 rubles;
• purchase of all necessary equipment for a sauna - from 77,000 to 400,000 rubles.

In addition, accessories and furniture will be needed.

For the washroom:

• purchase of benches - 3000 rubles;
• purchase of a shower stall - approximately 20,000 rubles;
• costs for the font - 50,000 rubles;
• purchase of wooden gangs - 1000 rubles for each;
• dousing bucket - about 10,000 rubles.

For the rest room:

• benches, wardrobe and table - approximately 11,000 rubles;
• sofa upholstered in leather - 20,000 rubles;
• karaoke, TV and DVD - 25,000 rubles;
• tennis or billiard table - about another 10,000 rubles.

The steam room also requires linden shelves, which cost 7,000 rubles.

All necessary equipment for the hallway it will cost approximately 10,000 rubles, and for the toilet - 5,000 rubles.

In addition, you will need to purchase about 70 sheets, which will need to be washed in the laundry twice a week. Their cost will be 3000 rubles. It is worth noting that, just in case, you need to purchase disposable sheets.

Each bathhouse requires about 6-7 cubic meters of firewood per month, which will cost another 6,000-7,000 rubles.

The purchase of all possible consumables and cleaning products will cost 10,000 rubles.

Don’t forget to include in the plan payments for water and electricity, which will take 10,000 rubles per month.

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Updating the premises and equipment for the bath business

It is important to note the fact that bath facilities and equipment need regular updating. The casing of the steam room needs to be changed every 3-5 years, depending on the quality of wood used and how often the sauna is used. Finnish stoves require some minor repair work from time to time. On average, approximately once a year it is necessary to lay new stones in the stoves of Russian steam rooms and saunas. Both the establishment’s employees and special hired companies that provide such services can maintain the bathhouse in working order. It will cost approximately $300-$500 annually for maintenance.

It will be necessary to produce and major renovation, which is held every 3-5 years. Otherwise, the bathhouse will begin to collapse. Repair work will be approximately 30% of the initial cost of the bath.