How to open a snack bar in your city? We give recommendations on where to start a business. How to open your own diner

How to open a snack bar with minimal investment - step by step plan actions with ready-made calculations.

♦ Capital investments – 900,000 rubles.
♦ Payback – 1 year

Even 10 years ago, we were surprised when we saw that the heroes of foreign films and TV series almost never eat at home, but always in restaurants, fast foods and other establishments Catering.

Years have passed and the rhythm modern life has become so fast that few people have time for proper cooking. Restaurants are an expensive pleasure for ordinary office workers, students, schoolchildren and youth groups, but the range and pricing policy of eateries is what is needed.

The popularity of this establishment has grown so much today that more and more businessmen are thinking about how to open a diner, not a restaurant or cafe.

What is special about running a diner?

Some businessmen mistakenly believe that there is not much difference between a snack bar and a restaurant. Like, both are catering establishments and enough knowledge general nuances to start earning money.

This is a dangerous misconception because you should be familiar with the dos and don'ts of owning a diner beforehand.

This type of business has its own characteristics:

1. Remember that the main clients of eateries are students, ordinary office workers, high school students, young families, that is, people whose income is below average.
   The pricing policy of the products you sell in a snack bar must be reasonable, because you simply cannot form client base.
2. Since prices at a snack bar cannot be high, many businessmen skimp on groceries in hopes of saving money.
   There is no need to do this, because even if you offer tasteless dishes in your diner for cheap, you will not get more customers.
3. You should make sure that your customers can take food away from you.
   Very often, employees of neighboring offices dine in eateries and do not have time to sit in a restaurant for an entire hour. Therefore, they place an order by phone, and then come to the establishment to pick it up so they can have lunch at their workplace.
4. Before you start launching a business, you should think through the concept of your establishment.
   There are several types of fast food establishments, a snack bar is not necessarily a snack bar for factory workers with stale beer, there are other options.
5. The main thing for your business is to choose right place, because low traffic in your eatery will reduce the number of customers, which cannot be allowed if you care about profit.

Advantages and disadvantages of opening a snack bar

If you are hesitant to start a business without weighing the pros and cons, then you will probably be interested in learning about all the advantages and disadvantages of a snack bar.

Benefits of the snack bar:

• large capital turnover due to high level attendance at a public catering establishment;
• small capital investments to launch a startup;
• a snack bar can be opened not only in a metropolis, but also in relatively small provincial towns, where such establishments are also popular;
• no need to rent or buy large areas to open a snack bar;
• an extremely simple menu that even a novice cook can handle, which means you can save on employee salaries;
• a snack bar is a business in which you can save money on many components: interior, furniture, dishes, etc.

Disadvantages of the snack bar:

• the snack bar can be called a mini-project in business, because it does not bring huge earnings to its owner;
• catering establishments, even eateries, have a rather complicated registration procedure;
• It doesn’t make sense to open a diner on the outskirts of the city; you need to look for premises closer to the center and business districts, which means you won’t be able to save on rent.

Types of eateries you can open in your city

What you can’t do when opening a diner is not understand what types of these catering establishments there are. You should focus on the amount of capital investments you have.

1. General snack bars.
   Remember American films and the eateries shown there: simple interiors, unpretentious dishes, arrogant waitresses, low prices, plastic tables and chairs. You can discover something similar too.
2. Specialty eateries.
   It could be dumplings, or varenichnaya, or cheburek, or any establishment whose star is one dish.
   To expand your customer base, you can ask visitors what else they would like to see on the menu, besides the same dumplings or dumplings: soups, salads, appetizers, etc.
3. .
   Such a catering establishment can also be classified as a snack bar due to the similarity of the menu, pricing policy and contingent.
   Fast food does not require waiters at all, since it operates a self-service system.
   Such eateries are in great demand today.
4. Food truck.
   This mini-business is suitable for people with small capital investments.
   You will mainly have to spend money on a van and cooking equipment.
   The menu of such eateries is extremely simple: salads, toasts, hot dogs, hamburgers, pies, shawarma, etc.

Marketing features of opening eateries

“On average, the headline is read five times more often than the text. Most people are known to only read headlines. It follows that if you didn't claim the product in the title, you lost 80% of your money."
David Ogilvy

You need to take care of the marketing features of a business at the stage of thinking about how to open a diner. The profit of owners of cafes, restaurants and snack bars directly depends on the number of customers.

To increase the number of visitors, you need to create competitive advantages and conduct a competent advertising campaign.

Competitive advantages of business

1. Low prices so that even people with a small monthly income can visit your eatery.
2. Good quality of food.
   The disadvantage of most eateries is that their dishes are bland and tasteless.
   Don’t repeat such mistakes, remember that with the help of spices and herbs, even from potatoes and cabbage you can prepare a masterpiece.
3. Friendly service.
   Even if you serve not politicians and stars, but poor amoeba students and office plankton - this is not a reason to be rude to them all.
4. Discount program for those who dine with you every day.
5. Using only fresh ingredients and keeping the kitchen clean.
6. A large selection of dishes so that lovers of meat, fish, sweets, vegetarians, believers, clients of different genders and ages can find a dish to their liking.
7. Convenient location of the diner.
8. Decorating the hall of the establishment during the holidays.
9. Carrying out various promotions in your establishment.
   For example, from 21.00–22.00 there is a 30% discount on the menu.
10. It may be inexpensive, but it has a nice interior so that students and schoolchildren can bring girls to your establishment for a date.

Business advertising

The diner doesn't need an expensive advertising campaign.

If your business is of a very modest scale, then a few advertisements on local radio (cheaper there) and in newspapers are enough. You can play it safe by distributing leaflets in crowded places, informing city residents that you can eat deliciously and inexpensively.

But the Internet should be used to the maximum for advertising a snack bar. Register on the city forum, create a page for your establishment in in social networks. It won't cost you a penny, but a lot of people will know about your eatery. potential clients, because it is young people who are the main clients.

Schedule plan for opening a diner

Bureaucratic delays will take up a lot of time in the implementation of your business project: registration, obtaining permits, signing contracts. A lot of effort will have to be spent on finding a suitable premises, renovating it and purchasing equipment.

It will not be possible to open a snack bar in a few months, even with a strong desire; the launch of such a startup can last up to six months.

Stage	Jan	Feb	Mar	Apr	May
Registering a business and obtaining the necessary permits
Renting or purchasing premises, renovating them
Purchase of equipment and furniture
Recruitment of establishment staff
Business advertising
Opening a snack bar

How to open a small snack bar: main steps with calculations

New businessmen do not always know where to start when launching a startup.

The premises and its renovation

For our snack bar we rent 50 sq. meters in a shopping center. Since this center was built recently, it does not require renovation, and the owners do not allow tenants to significantly change the appearance of the retail space.

And yet you should take care of the interior of the establishment: hang color and black and white funny images on the walls, buy bright plastic furniture, original lamps. This is enough to make the interior of your diner unique, but all this will cost you pennies.

60–65% of the rental space for a snack bar should be allocated for the dining room, the rest for the kitchen and office space.

Because every floor shopping center equipped with bathrooms, then you can save money on arranging a separate bathroom for your diner, however, it’s not worth saving that much.

The restaurant’s kitchen can be made semi-open; this move will make customers more likely to like you.

Equipment for a snack bar

Purchasing furniture for the hall of an establishment will cost you little, because it is enough to purchase inexpensive plastic furniture (10 tables, 70 chairs) and 5 hangers.

All this will cost you 40,000–50,000 rubles.

Invest in air conditioning to prevent your customers from suffering from the heat. This is another 10,000 rubles.

Arranging a bathroom is also not a very expensive undertaking: it will cost you 20,000 rubles.

Don’t forget to purchase racks and cabinets for storing food, and also furnish at least a minimum set of furniture (lockers for changing clothes, table, chairs) in the room for the establishment’s staff. Budget – 40,000 rubles.

But you will have to spend a lot on purchasing special equipment for the kitchen and hall:

Expense item	Amount (rub.)
Total:	550,000 rub.
Kitchen stoves	40 000
deep fryer	20 000
Coffee grinder and coffee maker	20 000
Refrigeration units	100 000
Grill	10 000
Food processor	30 000
Oven	30 000
Hoods	50 000
Cutting, serving tables and other kitchen work surfaces	30 000
Pots, pans, cutting boards, bowls and more	70 000
Tableware for clients (various plates, knives, forks, spoons)	40 000
Showcase	40 000
Cash machine	10 000
Other equipment	60 000

As you can see, in order to fully equip your establishment you need to have about 700,000 rubles.

The amount is not that big compared to the same restaurant, but it still takes time to collect money.

Diner menu

When creating an establishment’s menu, be guided not only by your tastes, but also by the tastes of your potential clients.

Visit several large fast food restaurants in your city, look at the range of their products, what is most in demand among customers.

Also, when creating a menu, you should take into account the concept of your establishment.
If you opened a business in a residential area, then you won’t be able to stay afloat without selling alcohol, but in this case the menu can be made as simple as possible: a couple of salads, sandwiches, semi-finished dumplings, etc.

Since our diner will operate without selling alcohol, we need to focus on delicious dishes.

Daily on the fast food menu:

• 2–3 types of first courses;
• 5–6 types of salads;
• 7–10 types of meat, fish and vegetable main courses;
• 2–3 types of side dishes;
• 3–5 types of desserts;
• drinks: coffee, tea, compote, juices.

All food in the establishment will be prepared in advance and kept cold or hot.

Cold appetizers will be displayed on display so that customers can take them themselves, and hot dishes will have to be ordered by the client by approaching the counter.

The client takes his own cutlery, spices and bread.

When the set of dishes is completed, the client with the tray goes to the cash register and pays.

Once you've recovered the capital investment you've made into your business, you can consider expanding your menu to include items that customers have to wait for, such as pizza or pancakes.

We suggest you look at creative design, menu and offers

small French diner

and take note:

Diner staff

Our diner will be open seven days a week from 10.00–22.00.

With this work schedule, we will need two shifts of employees who will work 3/3 days.

1st shift – 3 cooks, 2 sales assistants, 1 cashier, 1 cleaner.

The functions of accountant and manager will initially be performed by the owner of the diner himself.

	Qty.	Salary (rub.)	Total (RUB)
		Total:	198,000 rub.
Cooks	6	17 000	102 000
Sellers-waiters	4	13 000	52 000
Cashier	2	13 000	26 000
Cleaning woman	2	9 000	18 000

Costs of opening and maintaining a diner:

Now let’s calculate how much money we will have to spend to open our diner and what amount will be spent on the monthly maintenance of the establishment.

Cost table for opening a diner

Table of monthly expenses for running a diner

Payback and income of the diner

Experts estimate the profitability of this business at 65%, which means it is quite possible to make your eatery profitable.

Good monthly income can be obtained if at least 100 customers visit your establishment every day.

It will be much easier to achieve this figure on weekdays than on weekends, since on Saturday and Sunday students do not study and offices do not work.

Let's say that on weekends, fast food traffic drops by half. Since prices in a diner should be low, the average check will be 150–250 rubles.

We calculate the average monthly profit of a catering establishment:

	Number of days in a month	Number of visitors (per month)	Average bill amount (RUB)	Total amount (in rub.)
			Total:	520,000 rub.
Weekdays	22	2 200	200	440 000
Weekend	8	400	200	80 000

We have already calculated that our monthly expenses are about 300,000 rubles, that is, the net profit of our fast food will be at least 200,000 rubles.

Naturally, you can achieve an attendance of 100 people per day after 4–6 months of operation of the establishment, because the first quarter of activity for catering establishments is not profitable.

If after just six months of operation the profit of your business will be 200,000 rubles per month, then you will be able to recoup your capital investments within a year at most after launching your startup. Agree, such indicators are enough to open a snack bar.

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How to open a snack bar? Let's consider step by step guide to open this business.

Step-by-step plan for opening a diner

The first thing you need to do is decide on the general concept of the future establishment. What will your establishment be like, what product range will it have, where will it be located, who will be the main consumer, and so on.

It should also be understood that a snack bar differs from the same cafe in that it sells dishes that are not complicated in preparation, and which can be consumed literally “on the go.” At the same time, the size of the room does not play an important role, the main thing is that it has several tables and chairs, maybe even plastic ones, at which you can quickly have a “snack.”

In general, snack bars are divided into two types: specialized and general. Specialized ones imply the sale of a certain range of products, so they are briefly called: dumplings, pirozhkovaya, cheburek, donut, kebab, etc. The general type, understandably, sells a wide range of different products.

Which type of establishment is better? This depends on many factors, such as the location of the facility, the amount of funds available to start a business, the potential circle of visitors, the presence of competitors and much more.

Search for investments

And so, we have decided on the concept and style of the establishment - then we need to take care of finding sources of financing for the project.

Possible sources of funding could be:

1. Bank loan;
2. Participation in programs state support business;
3. Searching for a private investor based on a well-written business plan for your business;
4. Personal savings.

How much money do you need to open a diner?

In general, opening a small eatery in a rented premises will require an investment of 450 thousand rubles:

1. Repair of the premises - 100 thousand rubles (if necessary);
2. Trade equipment, mic. oven, grill, etc. - 90 thousand rubles;
3. Tables, chairs - 30 thousand rubles;
4. Permitting documentation and organizational expenses - 30 thousand rubles;
5. Creation of the initial assortment - 150 thousand rubles;
6. Other expenses, incl. design creation, advertising, transportation costs - 50 thousand rubles.

Search for premises

The next step is to find a suitable premises. The best places for placing such objects are:

• bus and railway stations;
• college campuses;
• a highway with a lot of truck traffic (roadside service);
• central streets where many are located office buildings.

To open a small establishment, it is enough to find a room with an area of ​​30 m2. It is advisable, of course, that the rent corresponds to the location of the eatery. That is, if the rent is high, then the traffic of visitors to your establishment should also be high, otherwise you will work at a loss. Therefore, before renting a premises, you should conduct at least a little marketing research, determine the range of potential customers and the expected market capacity.

It is important to take into account that the premises must comply with all SES standards and be equipped with a fire protection system. fire safety.

Registration of activities

Once investments and premises have been found, you can begin to register your activities.

The organizational and legal form can be either individual entrepreneurship or limited liability company(entity).

In general, for a small eatery it is enough to open an individual entrepreneur, since the registration costs are much less than for an LLC, and the opening procedure will take a maximum of 7 days. You can read the instructions for opening an individual entrepreneur and LLC on our website in the section articles about business.

Which tax system to choose

After registering an individual entrepreneur, within 5 days you must submit an application for transition to a special tax regime, simplified tax system, UTII or buy a patent. If this is not done on time, then you will remain on the classical taxation system and will pay all taxes, including VAT, income tax, etc. Which mode is better to choose? Read in the article: choice of taxation system.

Product range, conclusion of contracts

An important point is the conclusion of contracts for the supply of products to the establishment. Since the room in most cases will not be large and not suitable for preparing dishes and baking pies, it is necessary to supply these products from local manufacturers. Some products can be supplied in the form of semi-finished products, for example dumplings, pasties, puff pastries. The rest of the related products (chocolate, drinks, etc.) can be supplied from local wholesale suppliers in your city. The markup on goods in a snack bar is on average 30%.

You should also consider the issue of security for your establishment and enter into an agreement with a security company, as well as install “ panic button» and alarm system in the premises.

What equipment to choose for a snack bar

Once the activity has been registered and all contracts have been concluded, you can begin purchasing equipment and recruiting personnel. Main equipment includes:

• Shelving;
• Showcases;
• Refrigeration equipment;
• Furnaces;
• Toasters, juicers;
• Mixers, deep fryers, coffee makers;
• Trade furniture;
• KKM (optional);
• Kitchen utensils, special. clothing for staff, etc.

Recruitment

Next, you need to select future employees for your establishment. The main staff of the diner includes a cook, sales assistants, waiters and an administrator. On initial stage When starting a business, the administrator function is usually performed by the entrepreneur himself or a trusted representative. Other personnel include an accountant and a cleaner, who can be hired at 0.5 times the rate under a civil contract or even outsourced these services.

In order to motivate your employees, you should set them a salary + bonus for good revenue and profit indicators of the establishment.

Advertising

The equipment has been purchased, the goods have been delivered, the staff has been selected - we make a beautiful sign: “We are open.” Let's start working...

Do not forget that after starting a business, you must notify the local branch of Rospotrebnadzor about the start of your activity.

How much can you earn

Let's try to calculate how much you can earn at a snack bar. Income will depend on attendance. With a well-organized business, you can earn 250-270 thousand rubles a month. Net profit will be 20-25% of income. The business should pay off within a year.

Which OKVED code to indicate when registering a business?

When registering a business, you must indicate the OKVED code. For a snack bar you need the OKVED code - 55.30 - “Activities of restaurants and cafes”. This code is suitable for almost any establishment that operates in a cafe format, including a snack bar.

What documents are needed to open a diner?

It will be necessary to prepare a package of documents for business registration. Permits from the State Property Inspectorate and SES are required. You can't open a diner without them. A premises rental agreement, an agreement with utility services and an agreement with product suppliers will be required.

Do you need permission to open a diner?

A license is only required if it will be sold alcoholic products. If their sale is not planned, no special permits are needed. Permits from Rospotrebnadzor are sufficient.

Business technologies: menu features

Despite the fact that the eatery is a fast food outlet, the menu should be carefully thought out. It should include first and second courses, snacks, desserts, and various drinks. To increase revenue, you can include trade in alcoholic beverages, at least beer. But this will require a license, which requires an additional package of documents.

The goal of the project is to open a catering enterprise “Russian Snack”. In the first year it is necessary to invest 2 million rubles. Income for 1 year will be 4 million rubles. The payback period is about a year.

Company information

The “Russian Snack” snack bar will operate on the territory of the shopping center from 10 a.m. to 10 p.m. in Voronezh. Its clients will be: shopping center workers who prefer their first hot course to sandwiches, visitors to the center, as well as office workers located nearby.

Business environment

Before answering the question of how to open a snack bar, you need to do market research. And based on its results, make a decision. Perhaps the question will be irrelevant. According to statistics, every 10th catering enterprise goes bankrupt. And if competition is high, then the risk increases many times over. However, even on competitive market a lot depends on the novelty of the dishes and the skill of the cook. And the new is, as we know, the well-forgotten old.

After interviewing townspeople, as well as studying the results of public economic research on the regional public catering market, we came to the conclusion that we need to open a full-fledged snack bar with first, second courses and snacks. In addition, surveys have shown that Voronezh residents lack traditional Russian cuisine amid the abundance of Big Macs and cheburechkas.

Marketing and sales plan

Based on the fact that 1 visitor places an average order for 200 rubles, and there are 15 seats in the hall, you can expect at least 3.5-4 million rubles in annual income. But in order for people to go, you need to organize a good advertising campaign and not forget about promotions, information about which should be present in the most prominent places in the shopping center. It is also advisable to distribute information to visitors about ongoing promotions and discounts in the form of leaflets. And in order to “keep your finger on the pulse,” it is advisable to invite departing customers to fill out small questionnaires where they can assign points to each dish and service.

Operational plan

When opening a diner, you need to start by researching sanitary standards and requirements. There are many of them. It is not possible to list everything in this article. You also need to study fire requirements in advance. Otherwise, the money invested may cause losses even before the enterprise starts operating. For example, there must be an emergency exit in the room. If it is not foreseen in advance, then it cannot always be corrected later. There are cases when freshly completed repairs in a rented premises had to be abandoned because the inspection services did not find the notorious emergency exit in the premises being inspected. The habit of disdain for laws played a cruel joke on the investor. Therefore, you need to carefully study all the requirements and standards.

We have selected small room in a shopping center building. 60 m2 is enough to accommodate a kitchen, utility room and living room. There is already a toilet in the building. It does not need to be arranged separately.

Next, you need to make repairs and purchase equipment. The finishing requirements are the simplest. The room should be cozy and tidy - that's all. Thus, repairs and furniture will not require significant expenses, but equipment will become an expensive item. We will need:

• refrigerators;
• electric stoves;
• ovens;
• other small kitchen appliances, as well as dishes.

Workforce plan

Those who already know own experience How to open a snack bar, it is recommended for a hall designed for 15 people to hire 2 servers and 2 cashiers-bartenders who will work in shifts, i.e. In the 1st shift there will be 2 workers in the hall. In addition, we will need 2 cooks and 2 assistants. It was decided to outsource accounting.

Financial plan

Costs in the first year will be (thousand rubles):

• rent and public utilities - 200;
• repair - 200;
• furniture - 80;
• wages and outsourcing - 600;
• equipment - 120;
• products and other materials - 700;
• other expenses, including advertising and expenses for registering an enterprise - 100.

A person needs food every day. But he doesn’t always have time to cook something on his own. Not everyone will choose an expensive restaurant for a snack; most will prefer something more budget-friendly. Therefore, a cafe, snack bar or coffee shop will definitely be in demand. What is needed to start a business in this area?

Official registration

Before opening the diner, you will need to obtain all necessary documents. First of all, you need to register a legal entity.

As a legal form, you can choose individual entrepreneurship, but then you will have to exclude it from the menu alcoholic drinks.

If you plan to implement them, open an LLC. This form will allow, for example, to enter into cooperation agreements with nearby companies where you can deliver hot meals. Among other things, you must have documents for the premises of the eatery, certifying the rental or purchase of space. If you're thinking about opening a food truck, you'll need a separate permit that specifies where you can stay and conduct business.

Visit to Rospotrebnadzor

The package of documents that will need to be collected before the opening of the establishment for government agency supervision. You will need papers such as a production control program, an agreement for disinfestation, deratization, removal of solid waste, disposal of fluorescent lamps and the use of dry cleaning and laundry, a sanitary and epidemiological conclusion, as well as a book of reviews and suggestions.

Only after submitting all these documents to the appropriate institution and receiving official permission will you be able to begin serving visitors. Don't be afraid of such an impressive list. Rospotrebnadzor often conducts practical consultations on how to open an establishment, and generally tries to accommodate small businesses, so almost any difficulty can be eliminated.

Placement of establishment

For optimal choice A preliminary study of the site needs to be carried out. Try to choose a busy street with high traffic. It is advisable that there are clothing or grocery stores, office centers or educational establishments, it’s also a good idea to locate a snack bar near a train station or bus stop. Of course, it’s worth paying attention to your competitors.

Ideally, there should be no food establishments nearby at all, but this is not necessary. Competitors may not be able to cope with the flow of customers; the quality of their products may be inferior to yours. High-quality service and delicious food will definitely attract visitors to your establishment. Just study your competitor's menu and talk to customers to find out what they like and don't like. Only after this can you choose the optimal location.

Equipment and furniture

You should definitely include the costs of interior decoration in your business plan for a diner. You will need chairs and tables for visitors, as well as equipment. Buy counters refrigeration units, display cases and cabinets are the basic equipment of any establishment. If finances do not allow purchasing a new one, rent or buy a used one.

Everything can be gradually replaced over the coming months. Among other things, you may need a microwave, pancake maker, deep fryer, grill, hot dog maker, coffee machine, kettles, vertical grill and donut maker. Decide what exactly you want to include in your menu and purchase the appropriate device before opening the eatery. If funds do not allow, new items can be added after opening, when some income appears.

Interior

It is important that visitors enjoy being in the diner. Perhaps you can come up with some original idea, which can be embodied in the design of the hall, menu and associated with a list of dishes. Or maybe just decorate everything in neutral colors.

The main thing is that the room is cozy and comfortable. Chairs and tables should be comfortable, the display window should allow you to clearly see the goods displayed in it.

If you are not sure that you can take into account all the subtleties yourself, seek help from professional designer, who will be able to think through the interior for you according to the budget that you are willing to invest in it.

Menu planning

Researching the preferences of potential customers will help you decide on dishes. You can find out about them when choosing a place to stay by interviewing visitors to neighboring establishments. In order for a mini-snack or cafe to be in stable demand, it is important to ensure quick cooking offered food. That is why semi-finished products are most often used for dishes.

But they must also be of the highest quality; be sure to take this into account during the procurement process. Delicious and quickly prepared food will guarantee that visitors will return to you again and again, and will also tell friends and acquaintances about your establishment, providing the effect of the so-called word of mouth. The optimal solution will offer, for example, several soups and main courses, vegetable and meat salad, sandwiches, some snacks and drinks.

Alcoholic drinks and cigarettes can bring additional income, but their sale requires special licenses, so try to immediately estimate how serious the benefit will be. If the profit from such a group of goods is unlikely to be large, it is better not to start selling.

Recruitment

Before opening a diner, you should recruit workers. If you plan to sell burgers from a counter and provide only high tables for customers, no chairs, you will only need one employee.

A snack bar is one of the types of catering establishments, which is designed to quickly serve a large number of visitors, and the menu mainly has a limited number of dishes of simple preparation. In fact, these are varieties of canteens in its classic style. This format of establishments came to us from the times of the USSR, when they were especially popular. Nowadays, this type of establishment has evolved a little, due to technical solutions, modern renovation and an interesting menu, but the philosophy remains the same.

In this article we will look at a business plan for a snack bar, with the help of which you can open such an establishment in your city.

Competition in this segment is high, but at the same time, narrow specialization in one area of ​​​​dishes can allow you to stand out among competitors. Unlike modern cafes, in a diner the menu is dominated by homemade dishes that everyone is used to eating, and the price tag for lunch is quite low, these are the factors that make them so popular among both young people and the older generation. Some craftsmen even organize such establishments on wheels, in mobile kiosks, segmenting, for example, dumplings or dumplings.

Institution format

Snack bars are divided into two main types: general and specialized. The first type implies the presence of a wide range of menus, and the second, profile, presents in its assortment certain types of dishes, for example, dumplings, dumplings and others.

The choice of establishment format depends on many reasons, such as competition, initial capital, target audience.

We will focus on universal type diner, with full meals, which will include first, second and drinks.

We prepare documents

In order to comply with everything legal requirements and work according to the law, you need to fill out a package of documents.

Here's what you'll need:

• register as an individual entrepreneur.
• indicate OKVED for the activity. For Russia it is 55.30. For Ukraine – 56.10.
• Permits from SES and fire supervision are required.
• lease or purchase and sale agreement for premises.
• to register personnel for work, employees must have medical records.
• visitor's corner with a book of complaints.
• waste removal agreement.
• certificates for products and equipment.

This is a basic set of documentation. The best thing to do when starting a business in the format of a fast food restaurant is to contact an experienced lawyer who will help you obtain all the permits and certificates, and you will be sure that you did everything correctly.

We are looking for premises

Finding premises for a snack bar is a very important step. After all, it depends on him whether your establishment will be successful.

The first and most important thing is the location of your establishment.

1.) Passable crowded place. Good options There will be premises near universities, office buildings, and train stations.

2.) Study the level of competition. If there is already one in your area general type a snack bar, then perhaps you should think about a specialized establishment like a dumpling shop.

3.) Your windows and entrance should face a thoroughfare, and there should be a bright sign above the entrance, and a stand with the menu for today near the entrance.

The second is the requirements directly for the premises. Before opening a diner, it is important to make sure that the premises meet the requirements of inspection services, namely the SES and firefighters. And only then begin the final repairs. Otherwise, you will have to redo it, and this will be additional expenses not included in the business plan.

Here are the main parameters of the room:

1.) The area of ​​the premises must be at least 100 sq.m.

2.) Availability of space for a kitchen, restroom, staff room and, of course, a hall for guests.

3.) Availability of communications (water supply, electricity, ventilation, heating and sewerage).

4.) Convenient access and parking for cars, or the presence of transport interchanges nearby.

Also take care of fire safety by installing an alarm.

Working on a menu for a diner

The first thing you should pay attention to is the most popular types of dishes. Potato pancakes, dumplings, dumplings, pancakes, various salads. All this should be present in your assortment.

An excellent solution would be set lunches or breakfasts. If there are office centers or universities nearby, then the demand for such solutions will be constant.

After final approval of food and drinks, order a design for your menu. Try to arrange everything according to a certain structure, for example, hot dishes - side dishes - desserts, etc.

If you do not plan to have your own bakery shop, you can order delivery bakery products, as well as semi-finished products from suppliers in your region.

Remember, your food must be delicious and home-cooked, then a stable flow of visitors is guaranteed.

Equipment

After drawing up the menu, you will see a clear picture of the equipment that will be needed to prepare them. Let's look at what you will need to open a small diner.

• hobs – from $250
• gas oven – from $500
• mixer – $70
• toaster – $25
• coffee maker – $200
• juicer – $150
• deep fryer – $300
• refrigeration equipment – ​​$1500
• display cases and racks – $2000
• furniture – $3500
• dishes - $400
• tureen - $200
• kitchen equipment and workwear - $600.

The list of equipment is far from complete, and it should be supplemented to suit your own needs. In total, at the start you need to have at least $10,000 – $15,000.

In addition to equipment, you will need furniture for the living room and kitchen. The hotel's cost item will be dishes.

You also need to buy fixtures for bathrooms and audio equipment.

Staff

For the stable operation of the diner, you will need to hire qualified staff. It is advisable that people be responsible and already have experience in catering. Pay special attention to finding a chef, since the reputation of the establishment will directly depend on his work, and do not spare money on his salary.

The staff may be as follows:

• cook.
• waiters.
• cleaning woman.
• accountant.

You can handle the supply of products to the café and snack bar yourself, and you can also perform the duties of an accountant yourself. Your main task at the start is not to inflate the budget with extra employees and work as much as possible yourself. In the future you will be able to delegate these tasks.

How much does all this cost?

Now let’s touch on the issue of start-up capital for opening a diner. You will calculate all these points in your business plan; we will indicate the main expense items.

Starting investments:

• redecoration of the premises – $110 per 1 sq.m.
• purchase of furniture, dishes and equipment – ​​$14,000
• documentation – $300
• corporate identity (signboard, flyers) – $200
• starting purchase of products – $1900

Monthly investments:

• rent for the premises – $10 – $15 per 1 sq.m.
• utility bills – from $300
• taxes – $200
• staff salaries – from $200 per employee.
• Product replenishment – ​​$1100

You also need to take into account transportation costs if you independently deliver the products to your establishment.

Profitability

The profitability of this business is estimated at 35% - 50%.

With a well-constructed marketing plan and high quality food, you can recoup your investment in 1 - 1.5 years.

Conclusions. Opening a diner from scratch is difficult, but quite profitable business. The success of a business depends on the location of the establishment and delicious food. Promotion occurs through recommendations to friends and an adequate pricing policy.