Before deciding to open a travel agency, an entrepreneur needs to know enough about high level competition in this industry, which requires owners to constantly and painstakingly work.
The main difficulties lie in conducting tedious negotiations with people and in diligently indulging their every whim. If you already have doubts that you will have enough patience, then you should not start.
Market and competitor analysis
Currently, the tourism services market is experiencing rapid growth. Moreover, despite this, the amount of income increases annually, which confirms the fact that the services offered are becoming better.
The main part of the services (almost 90%) is assistance to tourists who want to spend their holidays abroad, which indicates a large number of competitors who are ready to offer this particular service.
The Federal State Statistics Service has published information that the tourism market increases annually by approximately 100 billion rubles.
What is driving this growth rate? Firstly, the solvency of the population has increased significantly. Secondly, the tourism business infrastructure is constantly developing. In addition, the area is very attractive for investors.
Recently, a completely new service has become very popular - online booking through special sites and so-called booking systems. This significantly saves time for both the client and the tour operator, and automation has a positive effect on profitability and profitability. Result: with minimal costs, the entrepreneur receives a decent income.
Large tour operators (main competitors) are known not only in a particular city, but also in the country as a whole. It is almost impossible to fight them, so the only the right decision is a fruitful cooperation. IN modern world It is not uncommon for a well-known travel agency to help a small entity in this field, naturally, not on a gratuitous basis. In return, they expect a return of a certain percentage of the profits.
Format options
You can open a travel agency at home, the main thing is to have a telephone and a computer. However, if you plan to earn a good income, then broader thinking is necessary. To begin with, you can try to find an area not covered by the tourist business and open a business there.
This activity involves the implementation of the following areas:
- full organization of delivery, collection of documents and negotiations with the receiving party;
- reception of travelers arriving from another country (city).
In addition, an entrepreneur can become a tour operator or organize an agency. The latter sells ready-made tours, and the operator creates and organizes them himself.
Those who want to start a business and protect themselves from the risk of bankruptcy should pay attention to. After signing the contract, the businessman becomes a full user of a ready-made brand, a well-developed business model and many other advantages. For a beginner, a franchise is the most best option.
You can also open a travel company that will organize vacations only for corporate clients.
Production plan
The main point of this section is the selection of a suitable area for a travel agency, which should preferably be located on a busy and crowded street.
The next important step is to carry out a bright renovation, but at the same time in compliance with strict corporate symbols, inspiring confidence in customers.
The optimal office location is a business center, shopping complex or any other facility near which there is a transport interchange or a large number of people.
Equally important is the availability of a parking area and security system. If we talk about the number of storeys, then it is better to choose room located on the 1st floor and equipped with a separate entrance.
Detailed information on how to start such an activity is presented in the following video:
Financial plan
It is not for nothing that analysis of the financial prospects of a project is the most important section of any business plan, because without a preliminary calculation of the investment amounts and payback period, you cannot start a business.
Opening costs are:
- Capital:
- carrying out repair work and decorating the premises - 150,000 rubles;
- purchase of furniture – 50,000 rubles;
- purchase necessary equipment– 60,000 rub.;
- connection to the Internet and telephone – 18,000 rubles;
- starting marketing campaign – 50,000 rubles;
- covering unforeseen expenses - 2,000 rubles.
- Regular:
- rent – 50,000 rubles;
- payment of utility costs, internet, telephone – 10,000 rubles;
- salary – 120,000 rubles;
- tax payments – 15,000 rubles;
- conducting advertising campaigns – 25,000 rubles;
- consumables – 10,000 rub.
Total: approx. 330 thousand rubles. as capital investments and 230 thousand rubles. regular expenses.
Business planning for a travel agency involves the use of foreign currency (for example, dollars) when calculating income and expenses. So, at the current exchange rate, a person planning to go abroad should expect about 800-900 dollars. The normal number of clients for a functioning travel agency is 250 people. The payback period for a business is usually does not exceed 1 year.
Organizational plan
Suitable for registering a travel company: . You can also choose several options:
- comprehensive tourist services;
- excursion tickets, accommodation, provision of a vehicle;
- tourism information services;
- tourist excursion services.
In 2007 there was abolition of compulsory licensing, which greatly simplified the start of this type of activity.
The next step is opening a current account.
The Federal Law states that a travel agency can use only one of two simplified taxation system formats: “Income” 6% or “Income minus expenses” 15% (the rate depends on the region).
In addition, you need to carefully study the rules and procedures for providing tourism services. The choice of tour operator deserves special attention.
On the official website of the Federal Tourism Agency you can find the latest regulations, rules and requirements, including those for a travel agency.
Of great importance right choice reliable insurance company.
Launch schedule
Opening a travel agency involves sequentially performing the following actions:
| No. | Stage name | Implementation period |
|---|---|---|
| 1 | Business planning | April 2017 |
| 2 | Official registration | May 2017 |
| 3 | Renting suitable premises | June 2017 |
| 4 | Carrying out cosmetic repairs | July 2017 |
| 5 | Purchase of furniture and necessary equipment | August 2017 |
| 6 | Selection of necessary employees | September 2017 |
| 7 | Organization of a marketing campaign | September 2017 |
| 8 | Start of the workflow | October 2017 |
Marketing plan
For the tourism business, price is not decisive. The level of quality of the hotel and the organization of the trip in general matters much more. This business seasonality is inherent, so a flexible pricing policy must be built. In addition, you need to periodically delight customers with various promotions, discounts and sales of last-minute tours.
Work for modern market is simply impossible without advertising, which not only increases the level of awareness, but also significantly increases potential income.
- Advertising in printed edition, for example, in a weekly newspaper reaching a large number of readers.
- Radio advertising. Of course, it is better to choose a local radio station. The slogan must be memorable, catchy and catchy, so that both the name and contact details of the travel agency remain in the listener’s memory.
- Leaflets are the most universal look advertising. You can distribute them in the city center or near the office.
- Own website and groups on social networks. Modern man often does not want to go to the office, especially for issues that can be resolved via the Internet.
Risk analysis
The main internal risks that arise on the path of every entrepreneur who opens a travel agency include:
- Seasonality– the most unfavorable factor, since even an experienced businessman is not always able to assess the scale possible consequences. This can lead to large losses, so it is better to think in advance about options to mitigate the situation, such as maximizing the range of countries, discounts, special offers, etc.
- Incompetent staff who does not have the skills to sell a particular tourism product. Statistics show that the client's intention to buy a ticket depends half on the manager's work. A professional travel agent is distinguished by politeness, sociability, extensive knowledge about the product being sold and calmness. Risk can be reduced by hiring suitable personnel who will then regularly improve their skills.
- Unprofitable specialization. Before making a decision to open, you need to conduct a detailed analysis of the activities of competitors. If the niche is already crowded, then you should think about choosing a different specialization.
External risks:
- The occurrence of problems in the work of the tour operator. You can reduce risk by making responsible choices.
- War, natural disaster. Of course, this is unlikely, but recent events and unrest in the world make such a scenario very real. It is almost impossible to influence this risk, so the only correct way out of the situation is insurance.
Running a tourism business cannot be called simple, although it may seem so at first glance. This is confirmed by statistics showing that many agencies that have failed in the tourism field close during the year. Therefore, a preliminary study of existing risks and the implementation of policies that prevent their occurrence are very important point in this type of activity.
People have completely different ideas about vacation, some prefer to relax for free and stay within their own home walls, others cannot imagine their life without exciting trips to exotic countries.
The most important stage in opening a travel agency is a correctly drawn up long-term business plan for a travel agency, which in essence is the core of the future business, capable of determining not only the expenditure and revenue side, but also considering the long-term development prospects and risks of creating an enterprise in this segment of the service market.
Travel company resume
An example of a business plan is presented for a company in Moscow operating in the tourism segment. The main direction is domestic tourism, excursion and tourist services in Russia for foreign and domestic tourists.
Emphasis will be placed on providing opportunities for foreign tourists to experience real life Russia. A travel agency is defined as a limited liability company. Management activities will be implemented by the owner of the company.
Investing does not involve the use of borrowed funds.
- Authorized capital - 1,456,000 rubles.
- Profitability level -136%
- Break-even point - RUB 862,992.
- Profitability index - 1.4
- Financial strength margin - 98%
- Net present income - 365,781 rubles.
- Income from the project - 529,742 rubles.
- Payback period - 9 months.
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Prospects for the development of the tourism industry
Russia, despite having enormous tourism potential, has a modest place in this market segment, limited to 1.5% of the world flow. Research shows that 80% of the industry’s material base requires reconstruction. There are no conditions conducive to the influx of private investment, including foreign investment.
The formation of this situation was influenced by a number of factors, including changes in the geopolitical situation, the collapse of economic ties, a drop in production, inflation - a decrease in living standards and a sharp increase in income differentiation, which provoked a reduction in domestic tourism.
Due to the insufficient system of state regulation of the tourism sector, wide opportunities open up for unfair competition and significant violations of consumer rights.
Investing in domestic tourism is purely tactical in nature and is very difficult due to the insecurity of profit and even return of funds, the lack of planning and the ability to implement a long-term investment strategy.
Despite all the difficulties described above, tourist interest in Russia is growing, and the country is gradually losing the stigma of being “closed”. Experts from the World Tourism Organization have drawn conclusions about what is right organized work industry is capable of raising Russia to 5th place by 2020, behind only France, Spain, Great Britain and Italy.
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Characteristics of travel agency activities
Organization of business planning assumes that initial stage Development of the company will be focused on receiving foreign tourists and serving our citizens. The company will provide excursion and tourism services that reveal Russian reality and life in the outback.
Tourists spend their holidays in upscale hotels. Experienced guides organize excursions along tourist routes and historical and architectural monuments. The company offers various individual thematic tours and guarantees catering and high-quality transport services.
The activities of a travel agency can be classified into several categories, including youth, family and educational tourism. This approach allows us to reach a wide range of potential consumers of tourism services.
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Competitive advantages
Due to the fact that the company's office will be located in the center of Moscow, its services will be in stable demand. Potential clients can be: schoolchildren, families, students (including foreign ones), elderly people, individual tourists.
An analysis of competitors allows us to conclude that their main activities are focused on outbound tourism in different countries peace. None of them provide services to foreign tourists in the format of visiting the Russian outback.
Business planning in tourism has a certain seasonality. The most visited period is May-September. At this time, the advertising campaign will be intensified, which will attract a flow of tourists.
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Marketing plan and advertising
Existing tour operators and agencies organize their activities with the involvement of advertising companies. Table 1 below shows the number of measures taken and their frequency aimed at promoting services in the market.
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Production plan
Based on business planning, a production plan is drawn up to determine the expected sales volume various types tourist product. Table 2 shows the number of tours sold in a certain month in one of the directions.
| Month | Accommodation for foreign tourists | Educational tourism | Youth Tour | Family tour | Excursions | Individual tour | ||
| Russian tourist groups | Foreign tourist groups | For foreigners | Russian | |||||
| March | 15 | 10 | 30 | 20 | 9 | 8 | 6 | 5 |
| February | 15 | 15 | 40 | 40 | 8 | 5 | 8 | 5 |
| January | 20 | 20 | 80 | 60 | 10 | 10 | 5 | 5 |
| December | 20 | 20 | 80 | 50 | 10 | 15 | 20 | 5 |
| November | 15 | 70 | 30 | 40 | 20 | 10 | 20 | 5 |
| October | 17 | 60 | 30 | 40 | 40 | 10 | 20 | 10 |
| September | 20 | 50 | 40 | 80 | 30 | 20 | 40 | 10 |
| August | 20 | 50 | 100 | 80 | 20 | 28 | 30 | 40 |
| July | 20 | 50 | 100 | 80 | 20 | 30 | 40 | 25 |
| June | 15 | 30 | 60 | 80 | 40 | 40 | 40 | 20 |
| May | 10 | 40 | 50 | 70 | 40 | 40 | 40 | 10 |
| April | 5 | 30 | 40 | 30 | 10 | 5 | 10 | 5 |
| TOTAL: | 192 | 680 | 680 | 670 | 257 | 246 | 279 | 45 |
Accommodation of foreign tourists in hotel complexes of various categories is most intensively implemented from June to October, since weather conditions are fundamental factors for foreign tourists.
Youth tourism gains momentum in April, reaching its peak in May, when school and student organizations plan joint vacations. In addition, significant sales are planned in January, when Russia celebrates the New Year.
A special peak in sales of family holiday tours occurs from May to September, as well as in December and January. The survey showed that the majority organize their holidays in boarding houses and sanatoriums in June; in July and August, preference is given to holiday homes with ponds.
The business plan of the travel agency was formed taking into account such a direction as educational tourism, within the framework of which tours will be implemented: St. Petersburg, Moscow, Gold ring, Gus Khrustalny, Vladimir region, Pskov, Tver-Torzhok. Please note that peak sales will occur from July to November.
During the year of activity of the travel agency, it is planned to sell 2,914 tours, taking into account the average cost of a tour - 13,000 rubles, the profit volume will be 37,882,000 rubles.
Dear site visitors, below you can see an example of a travel agency business plan with economic calculations. This sample was prepared by specialists with extensive experience in drawing up similar projects, and the calculations were made in the Excel software product. Thanks to this, you can use this sample document and calculations to draw up your document to submit it both as a student work and to receive money from credit institutions or an investor.
Summary
Goal: opening a travel agency in the city of Orenburg.
Objectives: opening a travel agency aimed at people with average incomes and people with above-average incomes.
Initiator of the project
The initiator of the project is a person who previously worked as a manager in a travel agency and knowledgeable about the job in it, operators with whom you can work. The decision to open your own travel agency is connected with the desire to work for yourself and earn more income than when working as a manager in this field. To attract clients, in addition to marketing activities, tour operators will be selected that have been verified during the work by an employee and have high quality services provided and low prices.
Investment costs
The amount of investment expenses is 965,500 rubles: 557,500 thousand rubles of loan funds and 433 thousand of their own, which are invested during the period of unprofitable activities (to maintain activities until the enterprise reaches the break-even point). The loan will be taken from the bank at 17% per annum for five years and with the involvement of guarantors.
Investment costs include:
- Registration of a limited liability company with opening an account and creating a seal - 18 thousand rubles;
- Conclusion of a lease agreement and payment of a security deposit - 40 thousand rubles;
- Finishing the premises - 30 thousand rubles;
- Entrance decoration (sign, banner) - 55 thousand rubles;
- Purchase of equipment and office equipment, delivery, assembly and installation - 64 thousand rubles;
- Creation of an advertising website - 15 thousand rubles.
In general, investment investments will amount to 222 thousand rubles. The remaining funds will be used to support the business in the initial period.
The office will be rented near the center, it has a renovation and a separate entrance, which reduces the cost of renovation and decoration of the work space.
Project financing
Basic quantity Money will be spent on decorating the premises and purchasing equipment necessary for work, as well as to maintain the business at first, when the activity has not yet reached 100%, and the costs must be paid. In total, you will need 557.5 thousand rubles of credit funds, which are taken from the bank at 17% per annum for five years. You will have to invest 408 thousand of your own funds.
After carrying out all the calculations of the business plan for opening a travel agency, the following performance indicators were obtained:
- NPV - 3,699 thousand rubles;
- simple payback period - 1.25 years;
- discounted payback period - 1.33 years;
Suppliers and contractors
No renovation of the premises is required, you just need to arrange it in accordance with the implementation of tourism activities. Equipment is purchased: two used computers, two multifunctional devices for printing contracts, scanning and photocopying client documents.
Equipment, furniture, appliances, their delivery and assembly will be carried out using employees, found on the Internet.
Equipment and furniture were found on the Internet, which significantly reduced investment costs; their quality and appearance did not differ from those purchased in a store.
Services
The travel agency will offer its clients the following services:
- International tours to Turkey, Egypt, Thailand, Europe and other countries. Visas are processed for clients, if necessary.
- Internal tours to Crimea, Sochi, Altai and other places of interest to clients.
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Investment plan
Investment size
In order to open a travel agency, you will need 965.5 thousand rubles. Of these, 222 thousand will go to pay for investment costs, which look like this:
| Name of works/products/services | Quantity | Price | Price |
| LLC registration | 18 000 | ||
| Security deposit under the lease agreement | 40 000 | ||
| Room decoration | 30 000 | ||
| Making a sign above the entrance | 25 000 | ||
| Making a banner and decorating the façade at the entrance | 30 000 | ||
| Purchase of equipment and machinery: | 62 000 | ||
| Chairs | 4 | 2 500 | 10 000 |
| Org. technique | 1 | 25 000 | 25 000 |
| Sofa | 1 | 18 000 | 18 000 |
| Table | 2 | 3 500 | 7 000 |
| Coffee table | 1 | 2 000 | 2 000 |
| Delivery and assembly of furniture and equipment | 2 000 | ||
| Starting advertising costs: | 15 000 | ||
| Website creation | 1 | 15 000 | 15 000 |
Investment work plan
Obtaining a License to open a travel agency is not required, nor are any special repairs required. Therefore, activities are planned to begin from the third month in order to begin to recoup the investment. The work schedule will look like this:
Room
The travel agency does not require special repairs or long preparations; the premises will be rented from cosmetic repairs. It is located on the first floor of a residential building located near the city center. A large number of offices and companies give their employees the opportunity to contact a travel agency, for example, during a lunch break, which will increase the number of clients.
In room 25 square meters, the offices of other organizations are also located here.
Equipment and furniture
Equipment will require two computers on which managers will work, as well as two multifunctional devices. All equipment was previously used, which significantly reduced its cost, while functionality was not affected. The equipment was found on the Internet, delivery was carried out on our own.
As for the furniture in the room, there are two desks for managers to select a tour and draw up a contract. In addition, there is a sofa and coffee table, clients can sit comfortably on it and get acquainted with the offers of the travel agency.
Working hours
The travel agency office will be open from 9.00 to 20.00 on weekdays, from 12.00 to 17.00 on weekends. This work schedule is convenient for working clients who do not have time to visit a travel agency during a standard work time, as well as for other people who have a flexible or shift work schedule.
Service delivery process
You can learn about the activities of a travel agency from the Internet, where advertising information is located, magazines, as well as directly on the agency’s website. You can make an appointment for a specific time or come to the office at a convenient time, but then there is a chance that you will have to wait. How the service provision process works:
- You explain to the manager if you have certain preferences. For example, you want to visit a certain country, or you are interested in a certain type of vacation (beach, shopping, etc.), you are counting on a specific amount.
- You are offered an option (or several options), and all significant points are discussed (what is included in the tour, what hotel, what food, availability of entertainment). Perhaps, in the process of discussing proposals, you will come to the conclusion that you want something different, then there will be further discussion and search for a suitable option.
- After you decide on the tour, a Service Agreement is drawn up, its terms are discussed, and it is signed.
- You pay the amount specified in the Agreement and wait for the tour date to arrive.
- Throughout the entire period from the moment of signing the Agreement until the end of the tour, you can contact the manager and ask questions or report a problem. Throughout, you will be advised in detail or problems related to the tourist trip will be solved.
Cost of services
The cost of services directly depends on the amount per tour stated by the tour operator. The agency's remuneration is 10% of the price for the tour. That's why important have amounts that the operator indicates in the cost of the tour. In addition, the cost includes staff salaries, operating expenses, and loan servicing.
Marketing plan
Competition and location
In Orenburg, like in any other city, there are a lot of travel agencies. There is very strong competition in this area due to the fact that the business has a very low barrier to entry. The most important thing is the agency's reputation and credibility. Therefore, in order to acquire a circle of clients, the office was chosen in the city center, the location is convenient both for residents of nearby houses and for people working nearby.
To inform about the opening of a travel agency, a website is developed in advance, containing all the information about its offers. In addition, the site allows you to select and book a tour online by paying for it by card, filling out an application and attaching scanned documents. You will only need to come to the office to provide the originals and sign the Agreement. Thus, customers' time is significantly saved.
Range of services and prices
Prices in the field of recreation and tourism services were analyzed by the most popular travel agencies that can directly compete with our company:
Our travel agency has every chance to quickly acquire its clientele. At the initial stage after opening, the most important thing is public awareness. Further, word of mouth will earn additional money; at this stage it is important that the reviews are positive and that trust in the agency is high.
Average travel prices will look like this:
| Direction | cost, thousand rubles |
| International tours | |
| Türkiye | 58 000 |
| Egypt | 47 000 |
| Thailand | 45 000 |
| Europe | 65 000 |
| Other MT | 58 000 |
| Domestic tours | |
| Crimea | 50 000 |
| Sochi | 55 000 |
| Altai | 45 000 |
| Other VT | 55 000 |
The cost of a tourist trip will depend on the conditions and type of vacation that interests the client. In addition, the agency provides additional services for obtaining visas and foreign passports.
The sales structure is expected to be as follows:
Volume of sales
On average, it is planned to sell tourist packages to 37 clients per month, the amount of revenue will be 1,947 thousand rubles, 10% of which will be the agency’s share. Sales are highly dependent on the season in which the activity takes place. The percentage dependence of sales on a month is as follows:
In 12 months, after the start of activity, it is planned to reach 100%. The 100% release schedule will look like this:
SWOT analysis
An assessment of the strengths and weaknesses from a travel agency, which will allow you to correctly assess prospects and opportunities.
Strengths:
- Location in the city center;
- Availability large number offices and high-rise buildings around;
- Experience of the director in this field (familiar potential tour operators);
- Comfortable stay in the office, conclusion of the Agreement;
- Availability client base, acquired by the director from his previous place of work.
Weak sides:
- Lack of fame in the market;
- The need to lure clients.
Difficulties:
- There are many similar organizations operating in this area; it is necessary to stand out, correctly demonstrate your advantages, and gain trust.
Possibilities:
- Expanding contacts with tourism operators;
- Expansion of staff as the number of clients increases;
- Opening of holiday destinations to new countries.
Advertising strategy
In order to quickly disseminate information about the opening of a travel agency, the following activities are planned:
- A website with a convenient and understandable interface will be created in advance. In addition to searching for the desired tour based on key indicators (country, number of days, hotel star rating, type of food, number of vacationers, etc.), you can book it and draw up a Service Agreement; you will only need to come to the office to sign it at a convenient time.
- The entrance will be decorated with a large sign and a banner on the side.
- Once opened, business cards will be printed monthly containing contact information. They will be distributed to nearby offices and organizations.
- The initiator will contact an advertising agency that has contacts in magazines and newspapers, where the advertisement will be submitted.
- Separately, information will be promoted via the Internet: websites of various directions, social networks.
Organizational plan
Form of doing business
The travel agency will be organized in the form of a Limited Liability Company, which will increase trust compared to an individual entrepreneur. Taxation will be carried out according to UTII (15% of the difference between income and expenses) - this is the best option if there are large expenses.
Personnel and staffing structure
The travel agency will have only three people on staff. The structure will look like this:
| Job title | Quantity | Salary, (rub.) | Prize | Total |
| Director | 1 | 20 000 | 1% of revenue | 20 000 |
| Manager | 2 | 15 000 | 0.5% of sales | 30 000 |
| Total | 3 | 50 000 |
Decided to tie wages directors and managers to sales, which will motivate them to increase them.
The organizational structure will look like this:
To eliminate overtime, the work schedule will be rotating, and there will always be two people in the office. The director will also be involved in sales during the vacation of one of the managers.
In addition to entertainment expenses, the director will be responsible for ordering office supplies and their delivery. Cleaning of the premises will be carried out by employees according to a schedule.
Financial plan
The calculation for the travel agency was made ten years in advance. The following indicators are used:
- Annual inflation - 10%;
- Personal income tax - 13%;
- Social contributions - 34.2%;
- Tax rate - 15% (UTII).
Project financing
The project will be financed using loan funds. An amount of 2,200 thousand rubles will be required, which can only be taken on the security of existing property. The main expenses will be related to the purchase of cars.
Project payback indicators
The performance indicators for a private security company, after all the calculations, were as follows:
- NPV - 3,699 thousand rubles;
- IRR -222%;
- Increase in prices for tourist operators due to the fall in the ruble exchange rate. This situation will lead to an increase in the cost of tours. But, as in the previous point, there will be people who will go on vacation. There will be increased competition between travel agencies as the total number of potential clients will decrease. Therefore it is important for everyone possible ways inform about your activities and cooperate only with trusted operators in order to earn yourself the status of a reliable company.
conclusions
The considered example of a business plan for opening a travel agency with calculations gives good indicators that will be of interest to both banks and private investors.
Business plan
Reviews (99)
Who will be interested in a travel agency business plan? Of course, those people who themselves love to travel, who would like to open a business for the soul and income, for pleasure and prosperity. And there is definitely no doubt that such an undertaking will be profitable! The last decade has shown that our people are happy to relax “in style”, and not just toil in the country.
That is why a business plan for opening a travel agency is simply created for those who want to make their dreams of comfortable rest for different segments of the population. What could it be? Elite and rural tourism, excursions and children's trips, sea cruises and fun at the most famous resorts. Or maybe all at once!
When purchasing a business plan for organizing a travel agency, keep in mind that it will require not only initial capital, but also your own desire and enthusiasm. Only in this way will it be possible to captivate customers, offer them the best and organize unforgettable trips. Examples of the work of well-known travel agencies confirm that this is a profitable and creative business designed for a good future.
It is quite simple to study the information in a business plan for opening a travel company, although starting your own company will require a lot of effort and time. Yes it ready-made solution, a scheme that has been carefully calculated and verified. What will you get in the end? In addition to profit and satisfied customers, there is also the joy that your business brings benefits, bright emotions and satisfaction.
Tourism in Russia is becoming widespread, the number of travelers is constantly growing, due to which the tourism infrastructure is developing very actively. But how can a novice entrepreneur find his niche, how to open a tour operator activity, a tourism business - a company, a travel organization enterprise, without encountering serious problems and withstanding high competition?
Where to start a tour operator business if the entrepreneur does not have the necessary experience in opening a travel agency, creating a travel agency, what are the initial costs of opening a travel agency? Hundreds of aspiring businessmen search for answers to these questions every year. For some unknown reason, many are confident that a travel agency is an easy way to start a business.
Of course, opening a tourism business is much easier than creating your own car dealership or a new bank. However, opening and developing a travel company is fraught with many pitfalls, and common mistakes of novice travel agents ultimately lead to the company closing down as soon as it starts operating. According to statistics, about a third of new travel companies do not survive to the end of the first season.
Opened a travel agency, a travel agency without experience, how to work - one of the most common start-up scenarios entrepreneurial activity for those who have decided that the information about creating a travel agency obtained from business forums for beginners is quite enough for them. It is logical to assume that the lack of an organizational plan for a travel agency, a lack of knowledge about how the organization of a travel agency’s work should be structured, will sooner or later lead a businessman to a dead end.
In order to for a long time to stay afloat, a novice businessman will have to resolve many issues for himself, and the first of them is the direction of the travel agency’s activities. The peculiarities of marketing a travel company are such that it is necessary to clearly explain to a potential client what your company does and in what areas it operates. The monthly sales volume of the travel agency and the number of tour packages sold even in small travel agencies will depend on this. Definition target audience clients will help you make the right choice - sell tours abroad or focus on the Russian direction.
The name of the travel agency is of no small importance - remember: whatever you call the boat, that’s how it will float. Take a look at the sample signboards of competing travel agencies - not every office can boast of an attractive name. Registration of a travel agency and its financial support is a stumbling block for many entrepreneurs. Having an accountant at least part-time in a travel agency will solve a lot of problems. Accounting statements for a travel agency are of great importance, and if your accountant has experience in maintaining records of tourism activities, this will be an additional plus.
An experienced accountant will definitely tell you how important a professional example of a business plan for opening a travel agency with ready-made calculations is. From this sample you will learn what time is best to open a travel agency, what are the features of processing documents for tours, and also how important reviews are in the tourism business. You will understand what opening and profitability of a travel agency can be like.
Are you interested in how difficult it is to open a travel agency in a small town, and what are the criteria for choosing to rent a travel agency office? You will find answers to all these questions in a competent business plan, and very soon you will be able to think about opening a second additional office for your travel agency.
Opening a travel business - travel agencies, travel agencies, travel agencies - from scratch, from A to Z, what is needed for this, where to start... These days, hundreds of aspiring entrepreneurs who have decided to start their own business by organizing travel are puzzled by this problem. When opening your own travel agency, you need to know that only businessmen who have received the appropriate license can engage in this activity. And to do this, certain requirements must be met.
Before applying for a license, you should already have some basis for opening and creating a travel agency. Thus, the basic rules for running a tourism business require preliminary selection of agency personnel, and at least 20% of employees must have the appropriate education or have work experience in the tourism sector of 3 years or more. The business model of an enterprise in the tourism sector provides mandatory presence special education and the head of a travel agency, plus experience in this field. When drawing up a budget for a travel company and starting to build a business, you should rent a room for the tour in advance. services. This is due to the fact that information about the premises and facilities that are used for tourism activities must be included in the package of documents that are submitted to obtain a license.
When planning to open his own travel agency, create his own business from scratch, a businessman is waiting for advice on how to do this in detail in order to avoid annoying mistakes. How realistic is it to open a travel agency for individual entrepreneurs with minimal costs, is it profitable, what documents are needed for this? Answers to these questions will help a businessman act more confidently. But not every entrepreneur understands what difficulties await him at the very first stage - in the process of obtaining a license.
Whether a license for your travel agency will be an insurmountable obstacle or everything will work out well depends on various nuances. In particular, it is necessary to take into account the fact that office space should be rented in advance, despite the fact that you do not have the right to use it until you receive a license. It is clear that the obvious losses that are inevitable when the office is idle must be taken into account when drawing up the budget. After all, one of the main reasons for the premature closure of an agency is errors in financial calculations, when a businessman simply does not have enough money to further promote the business.
The decision to issue a license to a travel agency by law is made within up to 2 months, so the financial damage can be quite impressive, given that it is more advisable to rent an office in places with good traffic, and accordingly, the cost of rent will result in a significant amount.
In addition to the license, a sample of which the owner of a travel agency can find on the Internet, you will also need to obtain a certificate confirming that the quality of the services provided meets the required standards, as well as a hygiene certificate. What else you will need for a full-fledged tourism activity can be found in the example of a business plan for opening a travel agency with ready-made calculations, compiled by professionals.
How to open a travel company, tour operator, what you need - this document contains the most important information, lists the features of accounting in the tourism business and document flow in enterprises providing tourism services. This important financial document contains, among other things, a description of the green tourism business project. And if you dream of organizing rural tourism, as well as learning about the main centers of tourism development, you cannot do without a business plan.
Update: At the moment, a license is not required to open a travel agency. Only tour operators are licensed.
An analysis of the activities of tourism and hotel business enterprises clearly demonstrates how important the role of a competent manager is in this area. The peculiarities of marketing a travel agency are such that the monthly sales volume of the travel agency almost directly depends on the talent of this specialist to persuade a potential client to purchase a tour. In this regard, the search for a manager should be approached very thoroughly.
The characteristics of the personnel in a travel company are such that they need to know a lot about the product that they have to sell. Most tourists come to the company without really deciding where they want to go. And the main job of a travel company manager is to clearly tell the client about the benefits of purchasing a tour from them. The more competent the algorithm for working with tourists is, the higher the chances of increasing the sales of a travel agency. It is no coincidence that the main operators of business tourism and other types of travel rely on the professionalism of managers. After all, it is this person who determines how many trips will be sold, how many people will go on exciting trips and, perhaps, next time, decide to return to the same travel agency again.
Is it possible to open a travel agency for 60,000 rubles? Probably, it is possible, it is important to know that it is permissible to save on the design and equipment of a travel agency office, premises for the staff of a travel agency and visitors, but one thing you should never save on is the professionalism of the manager. The range of responsibilities of this specialist is quite wide: negotiations with the company’s partners and with its potential clients, registration and booking of tours, control of orders. They monitor how prices for organizing tours increase or decrease, in which direction the requirements for paperwork change, and carry out analysis specific examples advertising for enterprises in the field of tourism and service, build relationships between travel agencies and tour operators. These people are familiar with all the main tourist destinations by season and they know how to help the client make the right choice.
In the struggle for a great manager, businessmen resort to in different ways. Some travel agency owners draw up special questionnaires for managers of travel companies, relying on their instincts, others try to lure experienced specialists from other agencies by offering these travel company employees a higher salary.
But there are still others - those who rely on a professional example of a business plan for opening a travel agency with ready-made calculations, in which personnel selection is paid Special attention. This document describes in detail the features of the implementation of a tourism product by travel agencies, explains how to correctly draw up agency contract and a contract in the tourism business and how the operator structure of tourism differs from the agency structure. What should be the responsibilities of an accountant and manager of a travel company? You just have to look at a professional business plan and all questions will disappear by themselves.
Have you decided to start your own business, but don’t know how to open a travel agency (firm)? Then the information below is just for you. Here you can download ready-made example business plan for a travel agency (company), find out why
If you can't compete with the big players, then you just need to work hard to make sure your services are worth the money they ask for. It is important to remember that the important services are those that significantly distinguish you from everyone else. This is the most important key to success.
Business plan - ready-made example
Before you open any travel agency, you need to know that tourism is quite a competitive industry. That is why, at the very beginning, you are dooming yourself to hard and hard work. All this must be foreseen in advance.
You should always be prepared for the fact that you will need to conduct tedious negotiations with people for days and try to indulge all their whims. If you are not sure that you can handle it, then it is better to think again about whether it is worth opening such a business.
In such a business, you need the ability to find a personal approach to everyone, to interest the client so that he purchases a tour from you and returns to you more than once. The important thing here is not to sell travel packages, but to sell your consultations. The most important thing in this matter is the ability to mobilize yourself and get used to the situation as quickly as possible.
Where to begin?
The possibility of opening a travel agency at home cannot be ruled out. The most important thing is to have a phone and a computer. However, if you want the business to not only survive, but also generate good income in the future, then you need to think more broadly.
Look through those areas that are not yet covered by the tourism business and try to start your business there. You can also try to provide services that do not require an office.
How much does it cost to open a travel agency?
Before opening your own travel agency, you need to allocate a budget.
- Office. In order to save a little on this, you can rent an office in an area where it costs less. But you should definitely take into account its transport accessibility for future clients.
- Staff. However, this can be a disadvantage when hiring staff. You need to try to find such people who have at least some experience in this field and thereby avoid the learning process.
- Advertising. Before opening an agency, think about how to make sure that as many people as possible know about you as quickly as possible. Advertising in newspapers is not very cheap and effective; radio and television are also not an option, since the return on them is very short-term. Most effective method advertising in tourism is the promotion of a company’s website, which must be approached with all responsibility. In addition, it is not enough just to successfully promote the monetary pages of the site, you also need to very effectively place information about your services on them. Since website promotion takes a lot of time, at the initial stage it is recommended to use contextual advertising, the impact of which you will feel in the very near future.
Opening process
Steps to implement the plan:
- Developing a plan. It is necessary to develop a realistic and most effective plan. Remember that you will need to compete with all available agencies that have been on the market for several years. If you have no experience at all, then you can work a little in tourism to get the hang of it. Then you will have at least the slightest idea about tourism and how it can be made successful.
- Defining a Niche. Focus on those distinctive features that only you have. It is best to do the work that will be most interesting to you and where you will be most competent. If you like organizing tours to Europe, for example, and you have work experience, then it is best for you to pursue this direction.
- Create connections. You need to convey to the maximum number of people that you are a good and reliable travel agency that has experience in carrying out such activities. Based on your knowledge, you can significantly save not only your time, but also the time of your clients.
Profit
IN in this case Your fame and popularity are very important. Since the profit of the company is nothing more than the commission received by the company for the sale of a tour operator's voucher. Naturally, tour operators are unlikely to provide a good commission to an unknown company.
The minimum commission starts at 8%. For well-known operators it reaches 18%. This is another important point, since the difference between your commission and the commission of other travel companies operating for more than one year will, unfortunately, not be in your favor. Think about it.
How to open a franchise
If you want to open a travel agency and not go bankrupt in the first year, then a franchise is an excellent option. You will be provided with a ready-made brand, a business model, and much more. You will have to pay for this, but the fee is not too high.
What is needed for this? Contact any travel company that is engaged in franchising and you will be provided with all the conditions for cooperation with them.
If you are still a beginner, then a franchise will be the best option for you.
Popular destinations
- clients who are vacationing in another place, and your travel company fully organizes delivery, collection of documents and negotiates with the receiving party;
- also receive travelers from other cities and countries. Businesses in countries such as Egypt, Turkey and others operate according to this scheme.
As for the first direction, it is fashionable to divide business into 2 areas: travel operators and agencies. Travel agencies sell ready-made tours, and tour operators are directly involved in the organization and formation of tours.
How to become a travel agent
Let's assume that you decide to sell tours from several or one tour operator. You do not bear any significant risks. However, there is a marketing problem. In addition, you need to decide on the direction of activity.
When you find the answers to all the questions, then think about how you will attract tourists.
How to become a tour operator
In this case, quite a significant initial investment is required. In most cases, tour operators are formed from successful travel agencies.
Opening without starting capital
This is quite possible, but do not forget that you will have to give up all the benefits that are associated with large expenses. While you have few clients, you can work independently, and only then you will have to take care of hired staff.
How to open a company working with corporate clients
This is, as a rule, a separate niche of the tourism business. New companies are constantly appearing that have not yet established relationships with agencies. In this case, you have many advantages in luring them to you. You can also be an independent travel agent who works from home. If you want, you can earn good money.
Your responsibilities
You must be aware of your responsibilities and the responsibilities for not fulfilling them. In addition to all the available functions, firms can also provide services such as:
- search for “last minute tours”;
- organizing high-quality delivery of tourists to the airport;
- assistance in obtaining various foreign passports and visas;
- fulfillment of special requirements of managers, etc.
Your potential clients
You must remember that almost any travel agency is your future potential client. Most likely, your clients will include:
- companies are too small to support their staff;
- departments involved in organizing travel packages in larger companies;
- athletes and musicians;
- high-ranking executives who travel quite frequently. After all, they need that person who will deal only with their plans.
In any case, the decision to open a travel company or agency must be approached comprehensively and be sure to weigh all the nuances in advance.
useful links
http://forum.turizm.ru/common/forum34/ - Forum for tourism industry specialists
