How to calculate equipment for beauty salons. Description of the beauty salon project. Financial plan: how much does it cost to open a beauty salon

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A typical business plan for opening a beauty salon using the example of Ulyanovsk.

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face.

A typical business plan for opening a beauty salon using the example of Ulyanovsk

Description of the beauty salon project

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face. At home, this effect is difficult to achieve, and quite a lot important factor is saving time, effort and receiving positive emotions. Analysis of the real and potential market for services shows the presence of unsatisfied demand for such services in Ulyanovsk.

The amount of investment required to implement the project is 410,000 rubles.

Which OKVED code to indicate when registering a business at a beauty salon

To carry out the activities it is planned register as an individual entrepreneur(IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressing and beauty salons.” The taxation system is a single tax on imputed income (UTII).

The beauty salon will be located in a rented premises with an area of ​​40 m2: Client reception area (hall) - 12 m2, hairdressing salon with two chairs - 20 m2, combined manicure and pedicure room - 8 m2. No renovations to the premises are required.

The beauty salon will operate in two shifts from 9:00 to 19:00 without a break for lunch, on weekends from 9:00 to 16:00.

How to select personnel for work

It is planned to create 5 jobs in the beauty salon:

• Master - universal, 2 people;
• Manicurist, 1 person;
• Cleaning lady, 1 person;
• Administrator (accountant), 1 person.

The cleaning lady’s working day is not standardized, therefore, by agreement, she has the right to come and spend wet cleaning salon during a shift, i.e. at 14-00 and by the end of the working day, i.e. at 18-00. Once a week her duties include spring-cleaning. The administrator works from 9-00 to 19-00 five days a week.

To provide high-quality services and gain the trust of clients, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step-by-step instructions"). Since it is known that the client goes not so much to the salon as to a specific specialist. Therefore, to improve their level, future employees will undergo regular advanced training courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.

Staffing schedule for the beauty salon according to the business plan:

No.	Job title	Quantity	Salary per month	Payroll fund, months.
1	Master - all-rounder	2	15 000	30 000
2	Manicurist	1	15 000	15 000
3	Cleaning woman	1	6 000	6 000
4	Administrator	1	12 000	12 000
Total		5	X	63 000

Every year it is planned to increase the size wages on average by 10%.

Description of products and services offered

The organization will provide the following services:

• Haircut for men, women and children;
• Coloring and perm;
• Highlighting, toning;
• Treatment, hair care;
• Wedding and evening hairstyles;
• Manicure, pedicure, SPA - pedicure and manicure;
• Nail extension;
• Paraffin therapy, massage;
• Treatment, nail care.

Price list for men's haircuts, rubles:

• Tennis – 160
• School age tennis – 150
• Canadian – 140
• Sports — 130
• Model - 180
• Creative – 200
• For nozzle No. 1 - 90
• Naked - 70
• Hedgehog playground – 220
• Drawing – From 50

The average cost of one service is 150 rubles Price list for women's haircuts, rubles:

• Creative – 290
• Bangs – 60
• Length trimming – 120
• Children's haircut up to 5 years old - 120
• Model - 190-250
• Styling (depending on hair length) – 250-400
• Hairstyles – From 500
• Children's hairstyles - From 300
• Highlighting through a cap – 300
• Highlighting (depending on hair length) 500-700
• Coloring - From 500
• Coloring in 1 tone (depending on hair length) - Up to 500
• Root painting – 190
• Perm (depending on hair length) - From 280 to 420
• Long-term styling (depending on hair length) - From 500 to 600

The average cost of one service is 350 rubles Price list in a manicure salon, rubles:

• Classic manicure – 180
• Hardware manicure – 300
• European manicure – 280
• Nail polish – 40-860
• Design with varnish (1 nail) 20-35
• Wedding design – 450
• Nail extension – 600-850
• Correction of nar. nails - 350-400
• Repair of bunk beds nails (1 nail) – 60-80
• Eyebrow and eyelash tinting – 70
• Eyebrow correction – 70
• Pedicure – 300-400

The average cost of one service is 300

Download beauty salon business plan

Marketing plan for a beauty salon

The salon will be located V mall , where there is a high level of traffic and there is no competition among similar services. The shopping center is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of customers to the salon.

To increase attendance, the following events are planned:

• advertising in the media (newspaper, radio, Internet);
• advertising in specialized magazines;
• production of business cards;
• ordering a colorful salon sign.

Prices for the organization's services are aimed at people with average and lower income levels.

Production plan

In order to provide quality services, only those masters who have certificates of completion of professional courses for hairdressers and makeup artists (3-month courses) will be employed.

Do I need permission to open this business?

Before starting work, it is planned to obtain permission from the SES and Fire Safety Service. To do this, a letter with the following content will be sent to these services: “I ask you to allow me to open a hairdresser...”.

The SES will provide a lease agreement and medical records of the masters. The SES has its own requirements for salons: mandatory hair disposal, washing of towels and availability of sanitary certificates for all employees. Only after receiving all permits is it planned to begin the organization’s activities.

The fixed costs of our organization, according to the calculations of the business plan, are presented in the following table:

No.	Expense item	Amount per month, rub.	Amount per year, rub.
1	Salary	63000	756000
2	PF for employees	18900	226900
3	Rent	15000	180000
4	Consumables	10000	120000
5	Public utilities	4000	48000
6	Advertising	2000	24000
7	Others	4000	48000
8	UTII (tax)	3426	41112
		120326	1 443 912

Planned volume of services per month:

No.	Name	Number of services per day	Average price, rub.	Amount per day, rub.	Amount per month, rub.
1	Male haircuts	6	150	900	27000
2	Women's haircuts	8	350	2800	84000
3	Manicure salon	8	300	2400	72000
	Total	22	X	6100	183000

Total average revenue per working day will be 6,100 rubles, per month the amount will be 183,000 rubles.

How to start a beauty salon business

To begin activities, the following activities must be carried out:

• Register individual entrepreneurship;
• Conclude a premises rental agreement;
• Conclude agreements for the purchase and installation of necessary equipment. At this stage it is planned to spend 345,000 rubles;
• Purchase the necessary consumables and tools to carry out the activity.
• Obtain the necessary permits to start activities;
• Select highly qualified personnel.

List of main stages of project implementation and the need for financial resources for their implementation:

No.	Name of the project stage	start date	expiration date	Stage cost
1	Lease contract	01.01.13	10.01.13	15000
2	Purchase and installation of equipment	01.01.13	15.01.13	345000
3	Acquisition Supplies and tools	01.01.13	15.01.13	50000
4	Getting permission	01.01.13	20.01.13
5	Recruitment	01.01.13	20.01.13
TOTAL				410 000

How much money is needed to start this business?

To implement the project, a financial investment of 410,000 rubles is required. These funds will be used to purchase equipment that will be used for the operation of the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressing and beauty salons” (Clause 2 Article 346.26 of the Tax Code of the Russian Federation). The tax amount under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% = 3426 rubles. 57 kopecks per month. The tax amount per year will be 3426.57*12=41118.84 rubles. Entrepreneurs also pay for themselves insurance premiums to the Pension Fund Russian Federation and compulsory health insurance funds in the amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product of the minimum wage (minimum wage), established at the beginning of the financial year for which insurance premiums are paid, and the rate of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times. The amount of insurance premiums for individual entrepreneurs in 2013 is equal to:

• Contribution to the Pension Fund 5,205 * 2 * 26% * 12 =32,479.20 rubles
• Contribution to the FFOMS 5,205 * 5.1 * 12 = 3,185.46 rubles
• Total: 35,664.66 rubles per year.

• Contribution to the Pension Fund of Russia 63,000 rubles. × 22% = 13860 rubles;
• Contribution to the FFOMS is 63,000 rubles. × 5.1% = 3213 rubles;
• Contribution to the Social Insurance Fund is 63,000 rubles. × 2.9% = 1827 rubles.

In total, monthly insurance premiums for employees will be 18,900 rubles.

How much can you earn by opening a beauty salon?

Planned economic indicators of the organization's activities: Revenue: 183,000 rubles per month Fixed expenses: 120,326 rubles per month Profit: 62,674 rubles per month Profitability: 52% Project payback: 6.5 months

COSTINGS:

N p/p	Name of expense item	Amount, rub.
1	Dressing table "Accord plus"	30000
2	Mirror "Accord-4"	12400
3	Hydraulic chair "Status"	29660
4	Hair wash with chair “Image”	28500
5	Master's chair	9140
6	Children's chair "Piggy"	4700
7	Foot rest for client	4800
8	Hanger	850
9	Reception desk	32000
10	Coffee table	6200
11	Waiting chair (triple)	4600
12	Sofa "Monica"	16800
13	Dry heat cabinet	14300
14	Sterilizer with timer	5300
15	Ural Federal District Bactericidal chamber “Microcid”	12300
16	Suchoir	14100
17	Climazon	29500
18	Hair salon trolley	9200
19	Three section screen	6990
20	Pedicure. - cosmetics Armchair “Nadine”	43900
21	Pedicure bath	5600
22	Armchair cushion “Nadine”	2340
23	Manicure pillow	820
24	Table "Comfort"	12100
25	Paraffin bath	3800
26	Lamp for manicure	940
27	Hood for manicure table	7000
28	Varnish stand	3500
29	Tools and Supplies	50000
TOTAL		395 000

We recommend download beauty salon business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to choose equipment for business

Depending on the services provided, equipment should be selected:

• For economy class you need to purchase a chair, bedside table, shelving unit, and sink. You can’t do without a mirror and tools.
• For a salon in which manicure will be additionally performed, it is worth adding a table, a bath, an ultraviolet lamp, and sterilizers to the standard list;
• To run a full-fledged beauty salon, you need special-purpose chairs, mirrors, a refrigerator, cabinets for tools, couches for performing manipulations, and equipment.

When choosing furniture, you must adhere to a single style. A beauty salon is a special place, which is distinguished not only by its neatness, but also by its design. Interior products will help create a specific ambiance.

What documents are needed to open

The cabin conditions must comply with San PiN 2.1.2631-10. For SES it is necessary to issue:

• Instrument sterilization log;
• Agreements for waste disposal;
• Agreement with the laundry for the maintenance of consumables - napkins, sheets;
• Ventilation maintenance contract.

Directly in the salon there should be a book of complaints and suggestions, copies of permits received from the sanitary service and fire inspection.

Which taxation system should I indicate when registering?

The choice of taxation system depends on the direction of the business. When providing household services - haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If the salon will provide cosmetic procedures - simplified tax system.

Opening technology

The first thing you need to do when opening a beauty salon is to determine the concept of the establishment. It is important to cover as much as possible more types services. Arriving at the salon, the visitor should be able to carry out various manipulations. You can determine what a salon needs by studying the consumer market in the region. Next, you need to find a building and equip it individually. Don't forget about the quality of the services provided. After all, it is the correctly performed manipulations that will lead to the appearance of regular customers.

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Often, some business women have the idea of ​​opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.

Opening a beauty salon - business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the data available in the media quickly becomes outdated.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.

The first stage, of course, is thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.

An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.

It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.

The second stage is direct registration legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.

The third stage is finding a suitable premises. It requires the most time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients(in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment(if necessary) with the obligatory invitation of a BTI expert as a specialist.

The fifth stage is carrying out a high-quality advertising campaign with the involvement of relevant specialists. Possible in in this case installation of outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register and the preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.

Recruitment process

This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand.

Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.

Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.

An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.

And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.

Equipment

Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, be sure to check all certificates, warranty and service agreements. Its installation should only be carried out by professionals from the supplying companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.

But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printed products

This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in correct design business cards and booklets. We must not forget about this required document, as a price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.

Purchasing consumables

By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.

Efficiency of beauty salons

Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research of the market for these services, either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, improvement cosmetic procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we're talking about In a large city, the cost of premises is much higher here. But this expense item has the largest share in the total cost.

However, in such a city there is the prospect of further expansion client base and getting more profit. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.

The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then you should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.

For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of ​​100 square meters will range from 98 thousand to 165 thousand dollars.

The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

When considering the structure of the necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.

However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to promptly identify weaknesses in the business and respond to them by implementing certain measures.

What exactly is a business plan? Written competently and clearly, it will be the beginning of a successful business. Without it, starting a new endeavor is devoid of any meaning and further development. In addition, this is a painstaking and time-consuming process. The fate of the entire plan largely depends on literacy and a responsible attitude to writing a business plan.

1. Summary of this project

The essence of the material below is how to open a beauty salon, capable of providing potential consumers with high-quality face, body care services,
hair and nails. Commerce based on the development of beauty salons belongs to a rapidly growing and progressive category. With the growing standard of living of Russians approaching Western standards, there is a need for thousands of new salons. Now it has become indecent to appear in society unkempt or unkempt. Many women take care not only of their hair and nails, but also rejuvenate their faces, correct figure flaws and fight cellulite, realizing that salon procedures are much more effective home care. More and more men and young people are becoming visitors to beauty salons today. The income of owners of modern beauty salons depends on the size of the premises. The larger the total area of ​​all interior spaces, the larger size net profit. This must be taken into account when designing, because in accordance with existing standards, the cabin must be equipped with auxiliary premises. Each region has its own level of salaries, prices and salon occupancy, but the main thing is to interest, attract and retain as many clients as possible.

2. Industry characteristics and company description

The purpose of this project is to determine how to organize your own beauty salon, providing a wide range of services based on various areas: hairdressing, cosmetology, services nail service, massage. Its work must be organized in accordance with all service standards. Such services have now become available to a large number of people.

As a rule, beauty salons are premises, with a sign and a separate entrance, located on the ground floor of houses, preferably on the red line. It is preferable that this be a premises located on a busy area, close to public transport stops, shopping and entertainment centers.

To open it, you will need a room of about 130 sq.m., the area of ​​which will be divided as follows:

• Administrator area (reception) with a counter and a hall (area for receiving visitors) with a wardrobe area - 10m2;
• Hair salon room for three chairs for haircuts, styling and curling - 30m2;
• A special room for hair care, in which hair is washed and dyed - 15m2;
• Combined room for manicure-pedicure and nail extension services – 12m2;
• Massage room – 15m2;
• Solarium – 14m2;
• Cosmetologist's office – 9m2;
• Staff rest room – 14m2;
• Utility office – 11m2.

IN salon business plan expenses included:

• for repairs and equipment of the premises in the amount of 260,000 - 310,000 rubles;
• start-up costs for enterprise registration, personnel, marketing - 550,000 rubles.
• rental of premises 75,000 - 85,000 rubles. every month.

3. Characteristics of the services provided

The beauty salon serves the following main positions:

1. Services of a hairdresser and hair stylist (haircuts, coloring, styling, hair styling);
2. Manicure.
3. Cosmetology procedures;
4. Various types of massage and wraps, specialized body skin care (anti-cellulite procedures);
5. Solarium and SPA procedures, which are an excellent opportunity to expand the list of services.

Nowadays, hairdressing services are important, but they are no longer essential. As practice shows, beauty salon owners are reducing the number of hairdressing chairs by increasing the number of places for physical procedures, which are much more profitable than classic ones. In fact, a meter of hairdressing salon brings in three times less income than a square meter of area devoted to cosmetologist procedures.

The advantages of this salon include:

• a wide range of procedures provided;
• affordable pricing policy;
• quality service;
• politeness of the staff and competence of the administrator.

Table 1 Price list for services provided

№	Services	Cost, rub
1.	Women's haircut	750-850
2.	Bangs cut	160
3.	Men's haircut	720
4.	Children's haircut	400
5.	Hair Styling	360-560
6.	Ironing	700
7.	Styling with curlers	550-750
8.	Festive styling	1600-2600
9.	Classic painting	1000-2000
10.	Highlighting short hair	700-1500
11.	Toning: short hair	960-1860
12.	Hair straightening	1450
13.	Classic chemistry	600-1600
14.	Eyelash extensions	600-800
15.	Manicure (classic, European)	410-630
16.	Saline bath	50
17.	Paraffin therapy	270
18.	Removing varnish	55
19.	Varnish coating	160
20.	Nail design	60-550
21.	Classic pedicure	600
22.	Hardware pedicure	700
23.	Classic massage	650
24.	Solarium 1 min.	15

The provision of the listed beauty salon services requires the execution of appropriate permits.

4. Increase sales and marketing

The salon carries out its activities aimed at serving the population with average and above average income levels. The main activity of the salon is aimed at satisfying the needs of its visitors for high-quality hairdressing services, nail services, massage and cosmetology manipulations. High level professionalism, quality service, suitable location and service time - these principles will become fundamental in the salon’s activities. Today's salons are gaining the upper hand by increasing the list of services. The main principle is that the client can receive all procedures in one place, without running around to nearby establishments. But it would be nice for the salon to acquire a few highlights that no one else has nearby, adding some popular service to the range. This can be vacuum massage, lymphatic drainage, myostimulation, etc. Next, you need to choose a direction, purchase equipment and hire specialists capable of solving these problems. As a result of these actions, the salon planned for opening has many advantages over competitors, providing a more extensive range of services with excellent quality. Service is provided on a first-come, first-served basis or by telephone.

5. Project implementation plan

The salon is located in a residential area, surrounded by multi-storey residential buildings, next to a transport interchange, shopping areas, cafes, supermarkets, office space and banks.

Costs for organizing a salon:

• Premises layout and renovation – RUB 260,000.
• Recruitment of employees – 8,000 rubles.
• Purchase of equipment – ​​RUB 748,950.
• Installation of equipment – ​​47,000 rubles.
• Advertising events – 63,000 rubles.

Total: RUB 1,126,950

The figures given are averages and may vary depending on functional features equipment, manufacturer and quality of purchased material. The beauty salon business plan with calculations contains a detailed description of the equipment of each functional area salon

Table 2. Equipment purchase costs

11 000

№	Equipment	Price for 1 unit, rub.	Qty	Amount, rub
1.	Administrator's workplace	20 000	1	20 000
2.	Chair	3500	3	10500
3.	Sliding wardrobe for wardrobe	18 000	1	18 000
4.	Armchair	8000	6	48 000
5.	Coffee table	4500	1	4500
6.	TV	18 000	1	18 000
7.	Cash machine	15 000	1	15 000
8.	Poof	4000	3	12 000
9.	Tremples for clothes	300	10	3000
10.	Hydraulic barber chair	16 000	3	48 000
11.	Hairdresser's work area	3	33 000
12.	Barber chair with sink	9000	2	18 000
13.	Cart	2500	4	10 000
14.	Washing	6800	1	6800
15.	Air sterilizer	3600	1	3600
16.	Pedicure area with chair	15 000	1	15 000
17.	Manicure table	7000	1	7000
18.	Manicure hood	4000	1	4000
19.	Manicure lamp	1500	2	3000
20.	Manicure pad	450	3	1350
21.	Stand	400	3	1200
22.	Cosmetologist's chair	16 000	1	16 000
23.	Cosmetology table	2500	1	2500
24.	Cosmetics stand	1500	2	3000
25.	Solarium	400 000	1	400 000
26.	Massage couch	8000	1	8000
27.	Massage table	5500	1	5500
28.	Soft Corner	17 000	1	17 000
29.	Cooler	8000	1	8000
30.	Table	5000	1	5000
31.	Mirror	900	3	2700

Management of the organization of the salon's activities is entrusted to the administrator; the staff includes six master hairdressers working in shifts, a manicure-pedicure specialist, a cosmetologist and a massage therapist. The staff is recruited from employees with appropriate professional training, confirmed by a diploma of completion of a special profile institution. The main requirement for employees is their competence, ability to work with visitors, and conscientious attitude to work.

Table 3 Payroll and staffing table

The duration of this project from the initial registration of documents to the start of the salon’s operation is about one quarter. The management is carried out by the owner of the beauty salon. It is he who carries out business planning for the salon’s activities, looks for new ways of promotion, and analyzes the results of its activities according to the main performance indicators. The manager is subordinate to the administrator, who carries out management functions and to whom the service personnel are subordinate.

6. Planning of financial costs:

6.1. Preparatory period – RUB 1,130,950.

6.1.1. Expenses for registration and obtaining permits - 27,000 rubles.

6.1.2. Creation of the concept of the premises and renovation - 260,000 rubles.

6.1.3. Recruitment events – RUB 8,000.

6.1.4. Purchase and assembly of equipment – ​​RUB 798,950.

6.2. Main stage – 494,200 rubles.

6.2.1. The rental fee for the premises is RUB 72,000.

6.2.2. OT fund (salary) – RUB 356,200.

6.2.3. Purchase of consumable materials – 20,000 rubles.

6.2.4. Marketing – 26,000 rub.

6.2.5. Payment for accountant services – 11,000 rubles.

6.2.6. Payment of utility bills – 12,000 rubles.

7. Calculation of business efficiency for organizing a beauty salon

The implementation of this project requires large start-up costs, which is associated with repair work, the purchase of professional equipment and consumables. However, with the achievement of planned sales volumes of services, the payback will increase, which will lead to minimization of risks. It is planned that this project will bring an estimated profit immediately after opening.

During the operation of the salon, certain risks may arise that must be calculated when planning its activities:

• The emergence of competitors;
• Reduced solvency of potential clients;
• Possible theft;
• Natural disasters and disasters.

8. Conclusion

It will take about four months to set up your own beauty salon. During this period, it is necessary to draw up documents, develop a concept, create a project, carry out repairs, complete the selection of equipment and hire personnel. Using step by step instructions which gives beauty salon business plan perhaps on your own open your own beauty salon. If difficulties arise, it is necessary to invite specialists who can help solve a particular problem. As a rule, the costs of organizing a salon will be justified within a year. Experts recommend starting work in the summer or autumn, so that by the New Year holidays, when the salon’s load can be at its maximum, it will be ready and begin to function. And by spring, when many people pay more attention to their appearance and willingly go to specialists, it began to bring tangible profits.

When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand in more detail all aspects of the salon business. We hope this information will be useful to you.

Project idea (Summary)

The idea of ​​the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future establishment, decide on the premises, and arrange the entire necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, based on them, assess the potential efficiency and possible risks associated with the implementation of the project.

First, let's define the initial information:

• The proposed location is a densely populated residential area in a city with a population of 500 thousand people or more;
• Interior area – 108 sq. meters (the premises are under long-term lease);
• Opening hours: daily from 9.00 to 21.00;
• Planning horizon (time period during which the effectiveness of this business plan will be assessed) – 5 years;
• Discount rate – 14%;
• Organizational and legal form – Individual entrepreneur;
• Tax system – Simplified (15% income minus expenses);
• The establishment's staff is 15 people;
• The estimated volume of investment is 4.2 million rubles;
• The source of investment is the owners’ own funds.

It is expected that the beauty salon will provide a wide range of services in all main areas of the beauty industry:

• Hairdressing services;
• Hair coloring services;
• Hair curling and styling;
• Mani Pedi;
• Cosmetology services;
• Facial care;
• Solarium;
• Massage, etc.

Also, all clients will be able to purchase all kinds of cosmetics for personal care if they wish.

Project Concept (Project Description)

The beauty salon project will target visitors with an average income, who should make up the bulk of the population of the city area chosen for location. As a rule, most of the potential clients of such establishments are people living within walking distance.

Maximum proximity to potential clients was chosen as a key location criterion. The opening establishment will be located on the ground floor of a residential building near the central boulevard of a densely populated area of ​​the city. When choosing a location, you should pay attention to such criteria as:

• Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an undeniable advantage);
• Proximity to the city’s pedestrian arteries (central streets, boulevards and alleys);
• The presence of dense residential buildings in the location area;
• Availability of convenient access roads and parking spaces where you can leave your car;
• Development of adjacent infrastructure (shopping centers, shops and restaurants).

Structure of space use

To provide the stated list of services in a beauty salon, you will need to post:

• Hairdressing salon – 25 sq.m.;
• Manicure and pedicure room – 12 sq.m.;
• Cosmetologist's office – 18 sq.m.;
• Solarium – 5 sq.m.;
• Massage room – 12 sq.m.

Also, part of the area will be occupied by utility and administrative premises:

• Reception area – 16 sq.m.;
• Staff rest room – 8 sq.m.;
• Utility rooms – 12 sq.m.

The total area including all premises will be 108 square meters. m.

Table 1. Structure of space use

The name of a room	Area, sq.m.
Total:	108
Hair salon	25
Cosmetologist's office	18
Manicure and pedicure room	12
Massage room	12
Solarium	5
Reception area	16
Staff break room	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential clients.

The average bill for services provided will vary depending on the direction:

• Hairdressing services – 900 rubles;
• Cosmetology services – 1500 rubles;
• Massage – 1600 rubles;
• Manicure, pedicure – 900 rubles;
• Solarium – 25 rubles;
• Sale of cosmetics – 1100 rubles.

To start operating, you will need to register with the tax authority of the subject in which you plan to open. The best option The organizational and legal form of a beauty salon is to use the status of an individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:

• Check that the premises comply with the rules fire safety;
• Obtain an expert opinion from the sanitary and epidemiological service;
• Register with Rostechnadzor;
• Obtain a GOST-R certificate of conformity.

Organizational plan

The staff of the future beauty salon will consist of two categories: administrative and production.

Administrative staff are the people necessary for normal functioning salon and maintaining its activities. It will include:

• Administrators;
• Accountant;
• Cleaning woman.

The production staff are the craftsmen and stylists who will provide the services. Composition of production personnel:

• Stylists;
• Cosmetologists;
• Manicure and pedicure specialists;
• Massage therapists.

Administrators working on a 2/2 schedule will receive 30 thousand rubles monthly. Accountant responsible for maintaining accounting records and timely submission of accounting and tax reporting – 20 thousand rubles per month. Cleaning lady – 18 thousand rubles per month. The remaining employees will receive a percentage of the services they provide:

• Hairdresser-stylist – 40%;
• Cosmetologist – 40%;
• Manicure and pedicure specialist – 40%;
• Massage therapist – 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles.	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
Hairdresser-stylist	5
Cosmetologist	2	40% of the cost of the service provided
Manicurist	2	40% of the cost of the service provided
Massage specialist	2	35% of the cost of the service provided

The wages of hairdressers and stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will come from the salaries of massage therapists. The share of manicure and pedicure specialists is 13%. Administrator salaries will require 12% of total costs. Accountant – 4%. And the remaining 3% will go to pay the cleaning lady.

One of the most important moments is the acquisition of all necessary equipment. For organization full-fledged work A beauty salon will require equipment of the following categories:

• Hairdressing salon equipment;
• Equipment for cosmetology room;
• Manicure and pedicure room equipment;
• Massage room equipment;
• Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one children's chair, two hairdressing sinks, three carts with tools, two dryers, one climazon, a hairdressing vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Hairdressing salon equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	17	-	353
Hydraulic barber chair	3	16	48
Barber chair for children	1	10	10
Hairdresser wash	2	19	38
Tool trolley	3	3	9
Barber mirror	3	7	21
Suchoir	2	13	26
Climazon	1	60	60
Hairdressing vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a cosmetology office, you will need a cosmetology chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:

• Ultrasonic peeling device;
• Device for myostimulation;
• Apparatus for electrolysis;
• Microdermabrasion device;
• Vacuum therapy device.

The total cost of equipment for the beauty salon will be 393 thousand rubles.

Table 4. Beauty salon equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetology trolley	1	8	8
Ultrasonic peeling device	1	27	27
Device for myostimulation	1	45	45
Electrolysis device	1	55	55
Microdermabrasion machine	1	43	43
Vacuum therapy device	1	41	41
Chair for cosmetologist	1	8	8
Magnifier Lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for a manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor, UV lamp, manicure lamp, pedicure apparatus, pedicure chair, trolley, bathtub and vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Manicure and pedicure room equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	12	-	233
Manicure machine	1	15	15
Hood for manicure table	1	5	5
UV lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Lamp for manicure	1	7	7
Pedicure machine	1	77	77
Pedicure chair	1	19	19
Ring lamp magnifying glass	1	9	9
Pedicure cart	1	17	17
Pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Massage room equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	3	-	62
Massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium will also be installed at a cost of 350 thousand rubles.

In addition to the above, it will be necessary to equip a reception area and a rest room for staff. The cost of equipment for these two zones will be 149 thousand and 38 thousand rubles, respectively.

Table 7. Reception area equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	11	-	149
Reception desk	1	19	19
Administrator's chair	1	6	6
Cash machine	1	15	15
Coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for selling cosmetics	2	7	14
TV	1	23	23
Other equipment	-	20	20

Table 8. Breakroom equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
Cooler	1	8	8
Other equipment	-	10	10

Below is a general breakdown of equipment costs.

Equipment for a cosmetology office accounts for 25% of total expenses. The share of the hairdressing salon is 22%. Manicure and pedicure room – 15%. Massage room – 4% of all expenses. Solarium – 22%. Equipment for the reception area and lounge – 10% and 2% respectively.

Marketing plan

The key elements of a beauty salon's marketing plan will be the establishment's pricing policy and advertising promotion strategy.

The success and profitability of a business depends on the correct pricing policy. When determining prices for services provided, you should first pay attention to the following factors:

• The market price established in the proposed location area (prices of competitors for similar services);
• Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

• Set the price below the market price. Many of the newly opened beauty salons are resorting to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their specialists, so it will be quite difficult to lure such a client to a newly opened establishment. Price is one of those factors that can influence the client’s opinion about changing the salon.
• Set the price above the market price. This pricing strategy should be used by beauty salons targeting luxury clients. For such people, price is not a determining factor; on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
• Set the market price. In this case, you need to clearly think through and work out the advantages that will set you apart from your competitors. It is necessary to make several “tricks” that would encourage potential clients to give their preference to your salon. As a rule, such “tricks” are a customer loyalty program and a wider list of services provided (the use of new techniques and practices in the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in the spring and decreases in the summer) and weekly (the peak in demand for beauty salons occurs on weekends, and the decline in the first days of the week). To level out serious fluctuations in load, it is necessary to use a flexible pricing system, resorting to various discount programs.

Advertising is the main tool in the hands of beauty salon owners, with which they can inform potential clients about the opening and the services provided. In order for the salon to be successful and be able to attract required amount clients need to pay great attention to advertising strategy.

First things first initial stage The most popular ways to promote a salon using advertising are:

These steps should help promote the salon and attract potential clients at the initial stage.

Schedule (Project Implementation Schedule)

The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:

1. Selection of premises and conclusion of a lease agreement;
2. Registration of a legal entity (LLC or individual entrepreneur);
3. Interior design development and renovation work;
4. Purchase and installation of all necessary equipment;
5. Personnel selection, website development and advertising campaign.

The first task facing future beauty salon owners is to find suitable premises. The premises must meet all necessary criteria. To simplify this stage, you can seek the help of professional realtors.

After the premises have been selected and a lease agreement has been concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are Limited Liability Company and Individual Entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.

After the repair is done, you will need to order and install the equipment.

Also, do not forget about selecting qualified personnel and carrying out a set of marketing activities, including developing a website and conducting an advertising campaign.

It is expected that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investments in the project

To implement this project, it will be necessary to invest 4.18 million rubles. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investments in the project

Investment item	Volume of investments, thousand rubles.
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Selection of premises	50
Interior design development	85
Room renovation	640
Purchase and installation of ventilation and air conditioning systems	320
Site development	45
Recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital until self-sufficiency	817

As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. Delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%).
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include renting premises for the first 4 months, staff salaries for the first month of work, paying for utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, website development, personnel selection, advertising and the purchase of inventory of cosmetics.

Income

It is expected that the first quarter will be spent entirely on resolving all organizational issues related to the opening, and the beauty salon will begin to fully operate in the second quarter. The establishment's occupancy in the second quarter will be 29%. After which the load will continue to increase until it reaches the design capacity (reaching the design capacity is planned in 1.5 years from the start of the project).

The income portion will be generated through the sale of services divided into the following groups:

• Hairdressers;
• Cosmetology;
• Mani Pedi;
• Massage;
• Solarium;
• Sale of cosmetics.

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Revenue item	Average cost, rub.
Hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlights	1100
Hair tinting	1000
Laying	900
Straightening	1000
Perm	1200
Cosmetology
Makeup	1500
Face cleaning	1300
Depilation	900
Piercing	1700
Tattoo	4000
Peeling	1900
Facial care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Strengthening nails	1000
Nail polishing	100
Nail polish removal	50
Varnish coating	100
Pedicure	1200
Modeling toenails	1200
Nail extensions	1700
Massage
Classic massage	1200
Acupressure	1600
Anticellulite massage	1800
Chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
60 minute subscription	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetology services - 1500 rubles, manicure, pedicure - 900 rubles, massage 1600 rubles, solarium - 25 rubles per minute, and the average bill for sold cosmetics is 1100 rubles.

The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total revenues. Massage and manicure rooms will generate 14% of revenue each. Solarium – 3%. And the sale of cosmetics will bring an additional 13% of total revenue.

Expenses

All costs can be divided into two groups:

• Fixed costs;
• Variable costs.

Fixed costs of a beauty salon include:

TO variable costs can be attributed:

• Salaries of hairdressers-stylists (40% of the cost of services provided), cosmetologists (40% of the cost of services provided), as well as manicurists (40% of the cost of services provided) and massage therapists (35% of the cost of services provided);
• General business expenses – 2% of revenue;
• The cost of purchasing the necessary materials is from 5% to 25% of the cost of each specific service;
• The markup on cosmetic products sold is 100% of the purchase price.

The cost price will consist of 46% of labor costs, 23% of the cost of renting premises, as well as payment utilities, telephone and Internet, 19% from the cost of purchasing necessary materials, 5% from depreciation, 3% from business expenses and 2% from taxes.

Tax system

The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached at revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% utilization, revenue from services provided begins to exceed total costs (fixed and variable) and the project reaches positive cash flow from operating activities.

Revenue and net profit

The graph below shows revenue dynamics over 5 years.

As can be seen from the above graph, the beauty salon will begin to function fully only in the second quarter. Gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum occupancy level, after which the revenue indicator will depend on changes in seasonal factors.

The graph below shows the dynamics of net profit over 5 years.

The beauty salon will be unprofitable for the first three quarters. The establishment's first quarterly profit is planned for the fourth quarter. After which the profit figure will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Project effectiveness analysis

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

• Net cash flow;
• Net present value;
• Payback period (Pay-Back Period);
• Discounted Pay-Back Period;
• Profitability Index;
• Internal rate of return.

Net cash flow (NCF) is the difference between positive and negative cash flows from a project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

This indicator can also be characterized as the sum Money remaining after satisfying all the cash needs of the investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company without threatening its future activities).

Net cash flow is the sum of cash flows from investing, operating and financial activities organizations.

The higher the net cash flow value, the more attractive the project is in the eyes of potential investors.

As can be seen from the above graph, net cash flow (NCF) after 5 years will be 10,983 thousand rubles.

Net present value (NPV) is the discounted (reduced to a certain point in time) difference between all cash inflows and cash outflows.

NPV shows the current amount of income that an investor expects to receive after cash inflows, reduced by the amount of cash outflows, recoup the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, but if the NPV is less than zero, then investing in this project is unprofitable.

Using net present value, it is convenient to evaluate the effectiveness of alternative investment projects (for the same initial investments, a project with a large NPV is preferable).

As can be seen from the above graph, net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback period (PBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and subsequently remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the reimbursement of the initial expenses incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted Payback Period (DPBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project, subject to discounting.

The discounted payback period is determined by the point in time at which the net present value (NPV) becomes (and subsequently remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment.

Profitability Index (PI) is 2.93.

The internal rate of return (IRR) is the interest rate that causes the net present value (NPV) to be zero. The internal rate of return is used to calculate the rate of alternative investments.

Internal rate of return (IRR) of the project63,5 %.

A summary list of performance indicator values ​​is presented in the following table:

Table 11. Project performance indicators

Performance indicator	Meaning
Net Cash Flow (NCF)	10983 thousand rubles.
Net present value (NPV)	6026 thousand rubles.
Payback period (PBP)	2.19 years
Discounted payback period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal rate of return (IRR)	63,5%

Risk analysis

Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage to such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also provide several effective ways to combat them.

The risk of loss of competitiveness of communications due to increased activity of competitors in the fight for customers.

The opening of a beauty salon may affect the activation of competitors, which may lead to the loss of some potential customers.

The most productive ways to combat this type of risk are:

• A well-developed marketing plan;
• Correctly structured pricing policy of the establishment;
• High level of services provided;
• Clear loyalty program;
• Variety and attractiveness of the services provided.

The risk of high turnover (loss/poaching) of personnel and a decrease in the level of services provided.

The professionalism of the staff plays an important role in attracting and retaining new clients. The quality of personnel directly affects the level of services provided and, accordingly, directly affects profitability.

Ways to prevent this risk:

• Effective staff motivation system;
• System for monitoring the level of services provided;
• Increasing loyalty of staff to management and customers to the establishment.

The risk of reducing the purchasing power of potential customers.

Usually, this type risks associated with crisis manifestations in the economy. To mitigate such risks, it is necessary to show flexibility, as in pricing policy, and have the opportunity to influence the reduction of key business expenses:

• When paying for labor, it is advisable to use the piecework method of calculation;
• if necessary, be able to switch to another brand of cosmetics used in the salon.

Risk of losing the loyalty of the customer base.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion influencing the success of a salon business. Loyalty is a thing that can be developed over years, but lost in one moment. To prevent this from happening it is necessary:

• Constantly maintain quality;
• Monitor customer satisfaction with service quality;
• Adapt to customer tastes and preferences;
• React to everything conflict situations arising during the functioning of the institution.

The risk of technological lag caused by the emergence of new techniques and services in the beauty industry.

The beauty industry does not stand still and every year more and more new advanced techniques and technologies appear. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. Most in an effective way not to lose competition in the market of new trends in the beauty industry is constant participation in thematic exhibitions and conducted master classes.

• Service list
• Equipment costs
• Personnel costs
• Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, in large cities there are 77 salons per 1000 women. At the same time, it is quite difficult to obtain the same data for provincial settlements.

But in order to find your niche in this business, a salon needs to be opened now, because over time the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the site http://lady-biznes.ru, we have compiled a ready-made business plan for a beauty salon with estimates for 2017.

Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2017, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

• hairdressing services – haircuts for women, men, children;
• manicure;
• pedicure;
• cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
• massage;
• solarium.

To open a beauty salon with a similar list of services, you will need a premises with an area of ​​125 m2, which will be divided as follows:

1. Reception – administrator area with counter and wardrobe – 11 m2.
2. Hairdressing salon – 26 m2.
3. Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
4. Pedicure and manicure room – 12 m2.
5. Massage room – 16 m2.
6. Solarium – 15 m2.
7. Makeup artist's office – 8 m2.
8. Staff room – 15 m2.
9. Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and re-equipment of premises will average 240–280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, acquisition will cost 5.6–7.2 million rubles depending on the city area (prices are taken as average for regional centers in the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that this be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

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Equipment costs

The equipment costs listed below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. The business plan implies detailed description equipment of each room of the salon.

Reception:

• stand – 20,000;
• administrator chair – 3500;
• wardrobe, hangers – 21000;
• coffee table – 5000;
• LCD panel – 16000–24000;
• chairs for visitors 3 pieces or a sofa – 30,000;
• cash register – 15000.

Total: 110.5–118.5 thousand rubles.

Hair salon:

• hydraulic chair 3 pcs. – 45000–50000;
• armchair with sink 2 pcs. – 20000;
• specialized washing – 7000;
• tool trolley 3 pcs. – 9000;
• Climazone 2 pcs. – 34000;
• sushuar – 8000;
• air sterilizer – 4000.

Total: 127–132 thousand rubles.

Manicure room:

• pedicure group – 15000;
• manicure table – 7000;
• chair – 2000;
• stands for varnishes – 1.5–2000;
• manicure hood – 4000;
• manicure lamp – 2000;
• special pads 3 pcs. – 1,200.

Total: 30–31 thousand rubles.

Makeup artist's office: equipment includes a specialized chair and a mirror with a total cost of 4,000 rubles.

Cosmetology office:

• special chair – 17000;
• cosmetology table – 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the person who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan provides for the installation of a model in the average price range of 400,000–600,000.

Massage room:

• massage couch – 10000;
• massage therapist’s table – 3000–4000.

Total: 13–14 thousand rubles.

Utility room, staff room:

• sofa – 18000;
• chair 2 pcs. – 12000;
• table – 8000;
• cooler – 8000;
• racks – 10,000.

Total: 56 thousand rubles.

Personnel costs

To ensure uninterrupted and stable operation, the beauty salon must be staffed by:

• senior administrator 1 person – salary 20,000;
• administrator 1 person – 15000;
• cosmetologist 1 person – 20000;
• massage therapist 1 person – 20000;
• hairdressers 3 people – 18000;
• manicurists 2 people – 18000;
• makeup artist – 1 person. – 17000;
• cleaning lady 2 people – 10000.

You may be interested in: Ready-made business plan for a second-hand store

With such a staffing table, the salon requires monthly expenditure of 148,000 into the wage fund. Together with deductions for employees, this is about 40,000, the amount will be 188 thousand rubles.

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You should also take into account other items of current expenses:

• payment of utilities 8000–15000;
• purchase of consumables – 20,000–30,000;
• advertising – 20,000.

The salon's total monthly costs are 236–253 thousand rubles. Together with the rent, this amount will be 306–333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the costs of repairs and equipment, will range from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3–1.55 million rubles.

When the salon is loaded at 30% (this is the average), its payback is 7 months. The price range for the services provided varies from 40 to 2,500 rubles, where 40 rubles is the development of nail design, and 2,500 is the cost of a festive hairstyle. The profitability here will be more than 65%.

Similar business ideas:

• How to open massage room from scratch
• Opening a nail salon at home
• Hair salon business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant touches of a beauty salon business plan

The basis of any business is sales.

All other aspects are important, but if there are no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.

Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of the beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon.

And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. By gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business.

In many ways traditional, this is exactly how it developed historically.

It is worth studying the article: hair salon business plan.

Basic services of beauty salons

Beauty salon services can be divided into two groups: basic services and additional ones.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

The basic set of services is not much different from the set of services at a hair salon. It is characterized by the fact that it should be provided in any beauty salon.

Additional beauty salon services may include everything related to decoration appearance human and not only.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• hair removal, depilation;
• make-up artist services;
• image maker services (creation external image);
• stylist services;
• etc.

Generally speaking, the range of additional services is not limited to a specific list; you can include something of your own, specific to a region or city.

Types of beauty salons

To understand the business and especially its further development, it is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.).

Typically, services are inexpensive, in the lower price range, without excessive demands on the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high.

Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service.

Designed for middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, in shopping centers.

Top class beauty salons

The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures, etc. Special requirements to quality, development of individual styles, personal consultants.

The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar.

Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon.

However, each top-class salon is a bright individual establishment, just like its clients.

Chain of beauty salons

The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.

Separate fifth class beauty salon – internet salon

In fact, a point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, all others must have their own representative offices on the Internet. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.

So we've looked at possible types beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.

What do you need to open a beauty salon?

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are insufficient, you will need to attract investors or lenders.

Particular attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it interests you, then they get acquainted with the entire document.

This is the main point when there is a lack of finances.

The requirements for a beauty salon may vary significantly depending on the volume and range of services.

Documentation

To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.

Documentation:

• set of constituent documentation;
• necessary documents with external organizations (lease agreements, work contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Requirements for premises vary. General approach: the minimum room size is 14 square meters, each additional workplace– plus another 7 square meters. It is necessary to provide cold, hot water, microclimate maintenance systems.

For additional procedures there are separate rooms, suitably equipped for the procedure.

It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.

It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.

They extend to all rooms standard requirements on fire safety and SES.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• basket for dirty laundry;
• a set of tools (scissors, combs, hair dryers, clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small populated areas, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).

It is not at all necessary to recruit new specialists to the staff to expand services. Here you can go two ways:

• enter into contracts with external specialists;
• conduct training for staff specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, clients

For organizing points of sale, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition, the following picture can be observed on average across the country. Recently, quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses.

Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients.

In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them.

Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.

To study the competitive environment and client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small points, local advertising and a little work with regular customers. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.

Marketing should include:

• agreed advertising plan;
• customer service plan;
• a plan to expand the services provided and promote them to the market;
• an idea of ​​the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.

Income

Average revenue per client is 200 - 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Business plan for a beauty salon: from scratch, sample, example of calculations, how to draw it up

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.

Main advantages

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons have enough profitable business, which has very high demand for supply indicators, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

• Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
• To enable the business to operate, a minimum number of hired personnel and equipment for the salon is required;
• The enterprise can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth rates, even taking into account the crisis.

Planning stage

The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.

And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.

The first points when drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from organizing a beauty salon;
• Detailed description of the enterprise development plan;
• Final conclusion with analysis regarding the payback period of a beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

Company information

A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.

To accommodate own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

It is better to choose a place for a beauty salon where there are no competing enterprises

But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office premises, but in the presence of a bright and memorable advertising sign, which contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment of the strengths and existing competing enterprises is also given.

The following factors should be present in the final business plan:

• The trend of enterprise development in competitive conditions;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Compiling an analysis of planned advertising, which is expected at the start of the business project;
• Information regarding competitive firms, their positive sides and features.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age category from twenty to thirty-five years.

However, today this age and gender category have changed significantly.

Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

Preparation of advertising campaign

However, even if you have a small amount of funds, you can make up good advertising using the following methods:

• It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
• Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
• Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
• Promote an advertising campaign in various in social networks . This is sometimes even a much more effective method compared to the others listed above, because modern man I spend most of my free time on such Internet resources.

Description of all services offered

In order to get more detailed information regarding the necessary equipment, tools, workers, materials, the entire list of services offered must be described in detail in the business plan of the beauty salon.

For example, such as:

• Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
• Nail care procedures. A various techniques and procedures for implementation that are necessary special means, equipment, tools and others.
• List of cosmetic procedures.
• List of skin care procedures. This item should include special cosmetic products, massage equipment, solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees:

• Manager (administrator). IN job responsibilities which includes: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
• Hair stylist. To operate a salon at the initial stage, it is recommended to hire one male and two female specialists. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
• Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
• Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

Phased implementation of the business plan

Ready-made business plan for a beauty salon with calculations for calendar months will help the project initiator to monitor the progress of work step by step, since there are clearly defined actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and register a state of emergency with a stamp order. Next, you need to start obtaining all the permits necessary for the operation of your business.

It is necessary to find the most profitable and convenient location beauty salon, as well as the premises in which the future salon will be located. It is worth allocating a little more time to this event, since the success of the development of a business project depends on the correctly chosen position.

For successful work the main thing is to choose and equip the room correctly

Second calendar month

• Orders are placed for everything necessary equipment for a beauty salon. Additional equipment for the recreation area and administration area is also being arranged. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
• Repair work is being carried out in the found premises. Special workers and designers are hired, who must complete the assigned tasks within a specified period.
• Recruitment of staff begins.
• The process of active advertising of the enterprise begins, which must take place throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

Third calendar month

• All purchased equipment is checked and installed at their workplaces.
• Recruited personnel for a beauty salon undergo full instruction in all necessary standards, and, if necessary, training in certain skills is provided.
• The enterprise begins its operation. You can also make a short presentation before the opening, but this is possible if you have available funds.
• Calculation of costs before starting work.
• In order to more correctly calculate all costs, you need to take into account an example of a business plan for a beauty salon and sum up the total.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the final expense will be equal to: 1,311,000 rubles. However, these indications do not include the monthly cost of rent for the premises.

Financial section

Also, this sample business plan for a beauty salon includes calculation of monthly expenses, which are given in the following form:

Based on these indications, the entrepreneur can calculate the expected income from the operation of the opened beauty salon and the speed of return of the spent material resources.

From the above business solution, one can safely judge the complexity of the ongoing project, its costs, possible difficulties and other points. However, important detail To accomplish this task, is to draw up such a business plan.

It is a correctly and competently formulated business plan for a beauty salon that will help an entrepreneur in obtaining investment, as well as when issuing a loan from a bank. The project also involves a step-by-step solution to all intended goals, which naturally streamlines procedures and actions for the future entrepreneur, without any fuss or other disorder.