Business is one of the most logical paths to high income. But the world of entrepreneurship is so vast that sometimes it is not easy to choose the right and relevant direction for a particular market. However, it is worth remembering that people have always loved entertainment, as well as sports, so anyone who is thinking about a profitable activity needs to think about how to open a club.
The point is that well-organized clubs can become a source of good income and quite an exciting business.
Variety of choices
Initially, it is worth noting that the club format is designed to give people what is interesting to them. In essence, this is a well-organized business in the field of entertainment and consumption.
There are many different directions that can be popular, and therefore profitable. Therefore, when deciding which club to open, you need to carefully study the region for current needs and the lack of realization of the interests of various social groups. In other words, you need to find out what format and pastime people in a particular city or even country lack, and then move in that direction.
When planning a business, it is also worth taking into account the size of the locality, which has a direct impact on the level of income of residents and the number of potential clients. At the same time, there are cities that are modest at first glance, within the boundaries of which there are large enterprises where people receive good salaries. In this case, there is no need to think about how to open a small club, since there will be plenty of people who want to have a great time. In short, it is important to correctly assess the potential of a particular place and draw appropriate conclusions.
As for popular directions, these include the following formats:
Fitness;
Night club;
Acquaintance;
Book club (may be popular in big cities);
Any women's communities;
Business, etc.
As you can see, there is plenty to choose from.
Legal side
When figuring out how to open a club, you should pay attention to proper business registration. Understanding the fact which clients are the target audience will help you choose the right direction. the project being created. If you plan to cooperate with legal entities, various organizations, that is, it makes sense to form an LLC. But when working with ordinary clients, even very wealthy ones, it will do
Determining the organizational and legal structure of the club is important, since this decision will have an impact on the form of taxation and possible prospects for cooperation.
Business plan
When thinking about how much it costs to open a club and how quickly the investment will be returned, it is worth initially using the principles of business planning. This means that on paper or in a virtual notebook you need to write down all the stages of the formation and operation of a business in detail and with specific numbers. It is this approach that will allow us to determine the amount required to open a club, as well as future expenses after the launch of the project.
In other words, you will have to find out exactly what audience you are targeting, where it is best to rent premises for the club and why. You will also need to take into account the cost of rent, equipment, repairs, advertising (nowhere without it), the size of the monthly salary of the staff, payment of utility bills and in general everything for which you will have to pay money.
A business plan also helps you clearly understand where finances will come from and set aside some illusory expectations of super-fast earnings. Without such elaboration of the project, you should not think about starting an activity. In addition, it is precisely such a document, with a plan where all the details are revealed, that makes sense to go to potential investors and present something. After all, not one self-respecting businessman will invest in an idea without a competent scheme for its implementation. Therefore, the answers to the question “what does it take to open a club?” must be received in full.
Service and staff
Since a club is a business based on providing a certain type of service, the determining factors on which the flow of clients will depend are the quality of the organization of the process, competent tactful work of the staff and service in general.
Neglecting these seemingly banal principles can kill the entire business in the bud. “We are opening a club” is a slogan that is followed by the inevitable struggle for clients in the service market. People are already accustomed to the fact that the quality of the offered product, any product, is constantly growing, and companies are making every effort to attract and retain their attention. This gives rise to certain expectations among the representatives of the target audience: they expect that the organizers of the next club will offer them at least a decent level of service, and maybe even a completely new one, in a special way effective method meeting their needs.
Against the backdrop of such sentiments, the negligence and illiterate work of the staff will be regarded as outright disrespect, which will inevitably lead to the loss of clients, a decrease in income and, if the situation does not improve, bankruptcy. So you need to initially set yourself up for a thorough approach to implementing the idea.
Acquaintance
As mentioned above, people for the most part do not mind visiting places that suit their interests and needs. It is important to take this fact into account when looking for an answer to the question of how to open a club. It just so happens that there are many who consider themselves lonely, are looking for a soul mate while in adulthood, or simply want to expand their marriage. It is for such people that a dating club may be of interest.
You need to approach the process of organizing such a business as creatively as possible and with a clear understanding of the needs of your business. target audience. This means giving people a choice from the start. For example, offering acquaintances not only for subsequent relationships, but also for the purpose of joint vacations, travel, etc.
At the same time, it is initially better to focus on a female audience and organize evenings and various meetings, taking into account, first of all, the needs of the fairer sex. The events themselves should be paid, but accessible.
The importance of security
Because even in small companies you have to deal with the so-called human factor (and not always positive), you need to take care of safety. When thinking about how to open a club, this facet must be taken into account regardless of the profile.
This means that all candidates, especially in the case of dating for a relationship, need to be carefully vetted. It's about about a database with reliable, verified information about each participant. To better organize this process, it is worth creating a website that will be the business card of the club, as well as a tool for collecting the necessary information.
This approach will allow you to avoid unnecessary difficulties with the participants of the organized events.
How to open a fitness club from scratch
This is another area that simply needs to be given attention. In our time of active propaganda healthy image In life, the desire of many ordinary people to put their body in order is steadily growing. In this context, opening a fitness club seems more than relevant.
The following types of services can be selected as key:
Regular and individual lessons;
Working with a trainer both on an ongoing basis and selectively;
Solarium;
Individual sessions;
Choosing a personal trainer using a subscription;
Clients should always have the choice to take advantage of the training format that best suits their needs and capabilities.
Competitiveness
A competent, thorough and saturated market will help make the club special. This means taking time to identify the strengths that other clubs have, as well as their weaknesses.
When all the necessary information has been collected, you need to think about what new things can be offered to customers and what they are basically missing. It is precisely understanding the mood of the target audience that will make it possible to create a club format that can attract the attention of even sophisticated visitors.
One of the methods for increasing the rating in this area, in addition to new equipment and nice towels in the modern shower, is the selection of truly talented trainers. Many wealthy clients are looking not only for a place, but also for a professional. And if the new club has several competent fitness specialists who really know how to lead their clients to the desired results, then there will be no problems with traffic.
Using different types of games
As stated above, many respectable citizens periodically crave entertainment, and quality entertainment at that. For this reason, it makes sense to think about opening a gaming club. Moreover, the games themselves can be completely different and designed for several age categories.
But, again, a lot depends on the city and region. For example, computer clubs, where many teenagers used to spend hours playing enthusiastically, are no longer popular. Therefore, if there are fans of modern game consoles in a particular city, you can organize a space that is relevant to them. But here you can’t do without creativity. Therefore, it is better to initially combine the idea of games with the format comfortable rest, say, a cafe. That is, people will be able to play and drink tea and delicious pastries - variety and freedom.
Continuing the theme of entertainment, do not forget about paintball. This type of game has already acquired the status of a corporate sport. With proper organization, you can attract the attention of many representatives of small and medium-sized businesses who will order such games for entire departments of the company.
As for slot machines, this idea is certainly profitable, but prohibited in many regions of the Russian Federation. Nevertheless, if it is possible to legally carry out such activities, it makes sense to count on a high income.
conclusions
The bottom line is simple: the club theme is popular in modern society, and if you approach the process of its implementation wisely, you can reach a decent level of earnings. If you lack ideas and have the opportunity to risk capital, it is worth looking for a promising franchise, in the fitness segment, for example. For many, this strategy has become the road to successful business activity.
- Description of products and services
- Marketing plan
- Production plan
- Recruitment
- Financial plan
- Similar business ideas:
We bring to your attention a standard business plan (feasibility study) for opening a nightclub. This business plan can serve as an example for obtaining a bank loan, state support or attracting private investment.
Where to start opening a nightclub
The goal of the project is to open a nightclub in the city of N with a population of 300 thousand people. The prerequisites for opening the establishment are the steady growth of income of the city's population and the increasing demand for entertainment services in general. To implement the project, it is planned to attract own funds in the amount of 1,000,000 rubles and borrowed funds (bank loan) in the amount of 3,200,000 rubles. In total, the total cost of the project will be 4,200,000 rubles. Economic indicators of the project implementation:
- Net profit per year= 2,776,780 rubles;
- Nightclub profitability = 22,6%;
- Project payback= 18 months.
Which taxation system to choose for a nightclub. OKVED code
The organizational and legal form of the organization will be a limited liability company consisting of two founders. OKVED codes for this activity the following were selected: 55.40 - “Activities of bars” and 52.25 - “Retail trade in alcoholic and other beverages”. The taxation system will be a simplified taxation system of 15% of profits.
What documents are needed to open a nightclub?
Currently, activities have begun to implement the nightclub project:
- The limited liability company “Night Shock” has been registered;
- The location of the establishment was agreed upon in a room with a total area of 510 m2. The premises comply with all food and fire safety. The preliminary lease agreement was concluded for a period of 5 years;
- Prisoners preliminary agreements for repairs and reconstruction of premises, supply of sound and lighting equipment.
Description of products and services
The following entertainment services are expected to be provided:
- Dance and show programs;
- Theme parties;
- European cuisine;
- VIP zone;
- Table rental;
- Bar work;
- Carrying out banquets, wedding celebrations, corporate events.
Visitors will also be offered a menu that includes hot dishes (soups, side dishes, pizza), cold appetizers (salads, meat snacks, vegetables, fish delicacies), cocktails, juices and spirits. alcoholic drinks. The establishment will sell strong alcoholic beverages.
For these purposes, a sales license was acquired alcoholic products. Entrance fee to the establishment from Friday to Sunday: 200 rubles. per person. On weekdays admission will be free. The club's one-time capacity is 180 people. Our organization will employ experienced DJs, photographers, dance groups and showmen.
Download nightclub business plan
Marketing plan
The building will be located in the central part of the city, in an area with convenient access roads. Our main visitors are young people aged 18 to 35 years. We will be in close proximity to a college campus, so a significant portion of the visitors will be students. Also next to the establishment there are two large shopping center, which will also have a positive impact on the popularity of the establishment.
The planned average bill for a nightclub is 700 rubles. This is a small amount, since the main contingent of the establishment cannot be called elite. The main income is planned to be obtained from turnover, counting on high attendance on weekends. The club, in addition to nightly dance programs, will provide additional services for holding theme parties for VIP guests, New Year's Eve parties, corporate events, wedding celebrations, banquets and presentations.
The main direction of music is Disco, Radio Pop (pop). This is the most numerous and most influential music, which has significantly more fans than opponents. If we talk about possible competition, we can highlight two similar establishments operating in our area. Let's carry out comparative analysis strong and weaknesses potential competitors of the nightclub:
Events to attract visitors
- Advertising in the media (newspaper, magazines, TV, radio);
- Banners, banners, billboards;
- Distributing leaflets, flyers, posting advertisements;
- Creation of a personal club website;
- Promotion in in social networks and contextual advertising.
It is expected that holding these events will attract the maximum number of visitors from the first days of the club’s operation.
How much can you earn from nightclub services?
Next, let’s calculate the organization’s potential revenue. It is expected that the main attendance will be on Saturday and Friday, as well as on holidays(February 14 and 23, March 8, May 9, etc.). The occupancy rate of the establishment on these days will be close to 70% (~130 people). The number of weekends and holidays per year is ~ 105 days. With an average club check of 700 rubles, the club’s revenue for data will be: 105 days * 130 people * 700 = 9.55 million rubles per year. Additional revenue can come from services for corporate events, wedding celebrations, and banquets. About 10 such events will be held monthly. The average revenue for one event is 50 thousand rubles. The planned annual revenue from the provision of these services will be 6 million rubles. The total amount of planned annual revenue, according to business plan calculations, will be about 15.55 million rubles.
Production plan
The total area of the premises will be 510 m2. Of them:
- dance hall area - 200m2;
- area of the boarding area and VIP cabins - 110 m2;
- kitchen area - 50m2;
- hall and locker room - 80m2;
- restrooms, utility rooms, warehouse - 70m2.
The monthly rent under the contract is 500 rubles/m2 or 255 thousand rubles. monthly. All premises will be equipped and reconstructed in accordance with all fire safety standards (fire alarms, emergency exits, evacuation plan, emergency fire extinguishing system, etc.). The club will have two bars at the same time. Club opening hours:
- Friday - Saturday from 20.00 - 05.00;
- Tuesday - Thursday, Sunday from 20:00 - 04:00;
- Corporate events will be held on any day.
Recruitment
In total, the staff will include 24 people. The monthly wage fund will be 372,000 rubles, the annual one - 4,464,000 rubles.
Financial plan
Fixed expenses per month will amount to 1,023,600 rubles.
The main fixed costs of a nightclub are the cost of payment wages employees - 36% of total expenses. In second place in the cost structure is the payment of rental payments to the owner of the premises - 25% of the total expenses of the nightclub. Then there are the costs of purchasing products and ingredients - 15% of the total costs and insurance contributions for employees to the Pension Fund and the Social Insurance Fund - 11%.
The nightclub's gross income will be 3.3 million rubles, and the club's net profit at the end of the year will be 2.8 million rubles. Every month the nightclub will generate a net profit of 230,000 rubles. The planned profitability of the nightclub, according to the business plan, will be 22.6%, which is a good indicator for such a business. The payback of the project with such indicators will occur in 18 months.
We recommend download nightclub business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
♦ Capital investments in a nightclub: 778,000 rubles
♦ Project profitability: 22%
♦ Payback period: 17 months
With the current fast pace of life, the need for quality rest is becoming increasingly important. Residents of big and small cities want to spend time in a pleasant environment after hard working days, listening to good music and socializing.
For this reason, opening a nightclub is a promising business idea.
In order to plan the activities and development path of the project, it is necessary to draw up nightclub business plan.
This matter can be entrusted to professionals. However, strangers cannot fully understand all the ins and outs of your business.
Therefore, it is better to do it yourself. It's okay if you haven't done anything like this before.
Study the proposed standard plan for a nightclub and create your own according to this scheme.
Nightclub business plan: planning
Project Summary
The summary of the nightclub business plan must indicate who, where and why decided to open the company. You need to answer the questions as briefly as possible: 5-7 sentences. You can expand on this topic in more detail later.
The goals of opening such an establishment may include the following:
- Satisfying the needs of residents of the city of N for the existence of a place for recreation and dancing, which provides services at night and at reasonable prices.
- Organization of a nightclub with a high level of profitability.
- Receiving profit from activities.
You need to return to the goals specified in the club’s business plan from time to time so as not to lose track of the project’s development.
Marketing plan for the development of a nightclub
Market Review:
Reviewing the existing entertainment and leisure market is a top priority.
To get a complete picture of development potential, an entrepreneur must answer several questions in a business plan:
- What is the level of competition in the selected city or region?
- Which nightclubs are the most popular and why (special features, themes, discounts, promotions)?
- Who will be the main clients of the establishment (gender, income, occupation)?
- What would be the best location for a nightclub?
Target group:
The public visiting nightclubs is very diverse.
Therefore, accurate data for a business plan can only be obtained for a specific type of establishment. On average the indicators are as follows:
- age: 15-35 years;
- income: average and above average;
- occupation: students, office workers, businessmen;
- men and women in approximately equal proportions.
Competitive advantages:
As a rule, any city already has operating nightclubs.
To stand out among your competitors, you need to analyze their activities and determine a list of advantages that will favorably highlight the future nightclub against their background.
Opening costs (indicative list)
These are minimum estimated expenses.
To draw up a ready-made list and the cost of the necessary expenses for a nightclub, you should use the tables that are included in a separate application of the business plan.
...the list does not include the purchase price of the premises, since we are considering an example with its rental.
Therefore, the numbers are indicated in another section of the business plan, called “monthly expenses.”
| № | Name | Price, rub.) |
|---|---|---|
| Total: | RUR 777,230 | |
| 1. | Paperwork, business plan preparation | 28 000 |
| 2. | Repair and decoration of premises | 300 000 |
| 3. | Lighting equipment: | 178 730 |
| "Central" | 91 500 | |
Scanner  | 30 500 | |
| Rotating head | 42 700 | |
| Strobe | 6 100 | |
| Smoke car | 4 880 | |
| Disco ball | 3 050 | |
| 4. | Musical equipment | 90 500 |
| 5. | Furniture | 120 000 |
| 6. | Dishes | 60 000 |
Financial section of a nightclub business plan:
Monthly expenses
Monthly expenses for maintaining a nightclub business plan may include:
- The cost of renting the premises.
- Payment of taxes and documentation costs.
- Payment for advertising.
It should be especially actively financed before the opening and in the first months of the establishment’s existence.
But even after reaching a level of stability, there should be advertising. - Staff salaries are on average about 35% of revenue.
- Consumables (dishes, cleaning products, office supplies, ingredients for the bar and kitchen).
Watch this video to learn how to properly manage a nightclub!
Nightclub revenues and payback
To calculate the club’s return on investment in a business plan, it is worth considering that the main flow of clients is recorded on weekends and holidays. There are about a hundred of these per year, and in this case one should expect 70% of the club’s occupancy.
If the “average visitor” check is 650 rubles, for this period alone the revenue will be 9,500,000 rubles. The total for the year is approximately 15,500,000 rubles.
With the deduction of monthly expenses, the net profit for the year will be from 2,759,500 rubles.
Thus, the profitability of the establishment will be at the level of 22%, and the payback period will be 17 months.
Opening your own business is hard anyway. But there is no greater pleasure than working for yourself while doing what you love.
If a purposeful and persistent person sets a goal for himself, he will definitely achieve it. And the best way to design this goal would be a detailed nightclub business plan. An entrepreneur who is ready to pay due attention to it, who will invest all his strength in the development of the project, is guaranteed to achieve success.
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Those people who have already decided to create their own business, as a rule, know in advance that they will need to spend their finances. A nightclub is a type of activity that will be beneficial for wealthy businessmen. Indeed, those people who have decent financial capital will be able to open a nightclub. In turn, a nightclub is quite profitable and very interesting business, which will definitely bring its owner good money. And if your plans include creating a nightclub, then the business project must be drawn up quite competently. In this article we will talk in detail about how to open a nightclub from scratch.
Business pitfalls
Before you start opening your own nightclub, you should know that there is quite tough competition in this business. Based on this, a large number of such clubs cannot withstand this circumstance and will soon close or sell their business to other people. And the reason is that these entrepreneurs simply do not show the proper skill and desire to conduct such a business and understand how to choose the right potential audience. For this reason, before you start opening a nightclub, you should carefully analyze this market and conduct marketing wisely. Once you have done all the necessary research, you can easily understand who your target audience will be.
According to statistics, approximately 75% of the income of nightlife establishments comes from regular visitors. So, you first need to understand what your future audience will be like. Will it be students, or businessmen, or maybe representatives of some minorities. Your choice determines what kind of interior you need to create in this club and what kind of music to choose for it. You can also easily determine the cost of the drinks offered and the level of service. But we'll give you little advice: You should not open a nightclub that will be alien to you. For example, if a person is straight by orientation and creates a club for gays, then this business will not be able to bring him either success or profit. Therefore, this rule must be remembered.
Room
The first stage in creating your own nightclub is the construction of a future establishment or the search for a ready-made premises. If possible, you can rebuild the club yourself according to the prepared project. But before you start this construction, you should consider all the options. It may be more appropriate for you to rent or buy out various abandoned establishments. For example, for a future nightclub, you can buy old cultural centers or palaces of pioneers. As a rule, these premises can be found in small regional centers or provincial cities. But if you decide to purchase these establishments in the capital, then you are unlikely to be able to do this.
Often right choice The location of the club affects its future success. It is also necessary to remember that a fashionable nightclub, designed for high society, should be located in the central part of the city. And those establishments that have a more democratic audience are located on its outskirts.
For those clubs that are designed mainly for a youth audience, one of the most important conditions is the convenience of its location. That is, the ability to quickly get to this establishment via the metro, as well as by any ground transport. A nightclub should not be located on the ground floor multi-storey buildings. And even if you receive the necessary permission from the authorities, and your establishment has excellent sound insulation, the residents living in this house are unlikely to allow you to work peacefully. Unfortunately, in most apartment buildings There are several elderly women living there who will contact the police at frequent intervals. The consequence of this circumstance, as a rule, will be the disruption of parties in your club.
What is needed to create your own nightclub?
- First, you need to find a building that meets some stipulated rules. The building must: have large area(the hall where the dance floor will be provided must be at least 300 sq. m.) and enough high ceilings, (approximately 3.5 meters) to accommodate lighting and sound equipment there.
- Secondly, it is necessary to complete all documents.
We draw up a business plan
- If you want to know how to open a nightclub, then you should take our advice into account and draw up a competent business plan.
- Then, you should register your type of activity. You can consider the option of opening an individual entrepreneur or LLC.
- The next step is to create a list of services your business provides. For example it could be:
- Banquet hall for relaxation and conversation.
- Karaoke room.
- Restaurant hall.
- Bar counter.
The list of these services can be expanded if desired, taking into account the requests of your visitors.
If you don’t know how to equip your nightclub, then to equip this establishment you will need to purchase:
- High-quality sound equipment.
- Lighting equipment.
- DJ console.
Interior design of the establishment
If we take into account the interior of the club, then in this case, there is no clear opinion on what the room should look like. You can make expensive renovations to your establishment with rich decorations, but you still won’t get customers, or you can spend a small amount of money on interior decoration and still have a huge number of visitors. In this case, it should be noted that most nightlife establishments are engaged in selling the internal atmosphere, and last of all they are engaged in interior design, increasing the variety of dishes and drinks.
Before the beginning finishing works, you need to create the project necessary for this purpose. In this case, it will simply be impossible to do without the help of specialists (you will spend approximately 3-4 thousand dollars to provide these services). It would be more appropriate to start with the basic concept. This approach in this matter will help you avoid unnecessary expenses. Our specialists will help you quickly obtain the necessary permits and documents needed for the operation of your establishment. These expenses must be included in the business project.
Employees of the establishment
After all the necessary documentation has been received, the equipment is purchased and manufactured. interior design premises, workers should be found. The staff of the nightclub must include:
- The manager of the establishment.
- Director.
- Club administrator.
- Service staff (waiters - 5-7 people).
- Cook (5-6 people).
- Bartender (3-4 people).
- Cleaning lady (2 people).
- Worker in the dressing room - (1 person).
But with regards to the security system, in this case there is no consensus. One part of the entrepreneurs forms their own security unit, and the other - recruits security guards from already existing organizations in this area. The job responsibilities of security guards include not only maximizing threats and security, but also maintaining proper order in the premises (i.e., eliminating the possibility of narcotic substances). And all because many of the club’s clients are completely different personalities.
Undoubtedly, all working employees must be at the level of the given institution or at least have some experience in this area.
Chief worker
According to most experts, the success and success of any night establishment directly depends on the promoter. And if the club administrator does not have the appropriate professional skills in this field of activity, then even a club that has achieved great popularity and fame may suffer from his work. Therefore, a business project to create a night establishment must be drawn up carefully and quite competently. But if you hire a worthless and illiterate promoter, then you should not expect success from this business. Unfortunately, such a specialty as a promoter cannot be acquired at any higher education institution. educational institution. It can be acquired and all the necessary skills can be learned only through practice. The main responsibility of the promoter is to attract new visitors. The promoter needs to lead the establishment's activities in the right direction with a clearly defined goal. This specialist Must have excellent ability to organize various festive events.
Financial plan
If you decide to organize your own nightclub in a small provincial town, then the initial starting capital will be approximately 11-16 million rubles. This amount includes the following expenses:
- Building or premises - from 4,500,000 rubles.
- The interior design of the club costs around 600 thousand rubles. Most of Money will be spent on the purchase and installation of sound and lighting equipment.
- Preparation of the necessary documentation - approximately 450 thousand rubles.
- Equipment – 200-400 thousand rubles.
- Salary to employees is 3.5 – 4 million rubles.
- Marketing and advertising costs around 150 thousand rubles.
In order for your club to be quickly found by visitors on unlit streets in the evening or at night, you should install a bright outdoor neon sign, which will attract customers to your establishment with its bright and varied light.
One linear meter neon will cost you around $15-45. But according to statistics, there is a small part of nightlife establishments that do not install signs on the façade of the building, so as not to attract any desired visitors. A regular customers They already know the location of the club very well. But before you start installing a sign, you should think carefully about what name this nightclub will have? In this case, the decision, as a rule, must be made by the owner of the establishment himself. But we will give one small piece of advice - the name of the establishment must fully correspond to its main activity and direction.
Profit
An entrepreneur can easily count on the following profits:
Income from the sale of alcohol and various snacks is 7-9 million rubles per year.
Sales of entrance tickets to the club are 8 million rubles per year.
In addition to everything described above, you can also make a profit from additional services - in the region of 2.5-3 million rubles. For example, you can earn income from your sponsors. In this case, we mean placing advertisements with various alcohol and tobacco products in the club hall, since these products are prohibited from being advertised on public television.
